• Title/Summary/Keyword: 관광 개발

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A Study on Evaluating Tourism Value and Presenting Development Strategies for the Saemangeum Project (새만금지역의 관광자원 가치와 개발방안에 관한 연구)

  • Kim, Hak Yong
    • Journal of Industrial Convergence
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    • v.17 no.2
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    • pp.9-14
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    • 2019
  • This study was carried out to investigate how the basic plan of the Saemangeum development project that has been developed by the government since 1991 has been changed and to present a new development strategy by analyzing the future value and tourism resource value of Saemangeum development. The research methodology is based on the in - depth analysis methodology of the time series research materials and press releases published by the Saemangeum Development Administration, which oversees the development of Saemangeum. The government announced a plan to significantly reduce agricultural land and increase the proportion of non-agricultural land to 70% in order to create a multifunctional complex. After that, the government revised the basic plan of Saemangeum in 2014 and changed the plan to tailor the investment demand in order to cultivate investment demand, and introduced the special economic cooperation system for global economic cooperation. Therefore, the purpose of this paper is to analyze the process of Saemangeum development to date and to evaluate the value of Saemangeum development as a tourism resource, centered on the Master Plan of the Saemangeum Development Project changed by the government. Based on the results of this analysis, I would like to present the vision of Saemangeum tourism development considering Saemangeum 's environment and characteristics of the surrounding scenery by referring to trends and similar cases of international tourism.

Measuring the Economic Value of Smart Tourism Content Using Contingent Valuation Method: Focus on Augmented Reality (가상가치평가법을 적용한 스마트관광 콘텐츠의 경제적 가치 평가: 증강현실을 중심으로)

  • Chung, Hee Chung;Koo, Chulmo;Chung, Namho
    • Knowledge Management Research
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    • v.23 no.1
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    • pp.133-148
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    • 2022
  • In an ever-changing tourism environment, we need to think about how to successfully attract tourists and provide them with memorable experiences. Smart tourism content is considered as a useful tourism resource for converting into an attractive tourist destination by providing new values in various tourist destinations as well as the changed tourism patterns due to COVID-19. However, there are still few successful cases of smart tourism contents that have secured economic sustainability. Accordingly, this study applied the Contingent Valuation Method (CVM) to estimate the economic value perceived by tourists for smart tourism contents based on augmented reality to develop a smart tourism content development plan that can secure economic sustainability. As a results, it was confirmed that the lower the offered amount, the higher the awareness of the new value, the higher the likelihood of willingness to pay. Based on these research results, this study presented academic and practical implications for the development of smart tourism content that secured economic sustainability.

A study on the development of the tourism industry through the use of idle space (유휴공간 활용을 통한 관광산업 발전에 관한 연구)

  • Kim, Hyo-Kyung
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2021.07a
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    • pp.425-426
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    • 2021
  • 문화콘텐츠는 지역 관광산업을 발전시키는데 핵심적인 요인으로 인식이 되어 전 세계 많은 국가들이 자신들만의 문화콘텐츠를 개발하기 위하여 노력을 기울이고 있다. 특히 우리나라뿐만 아니라 전 세계적으로 도시재생을 통한 문화콘텐츠 개발에 많은 관심을 가지고 있는데 그 이유로 도시에서 상대적으로 경제적·문화적으로 낙후되거나 사용하지 않는 유휴공간을 새로이 리모델링함으로써 도시 내 유휴공간을 지역의 특화된 문화예술 공간으로 구축함으로써 하나의 지역 특화 관광산업으로 발전을 하고 있기 때문이다. 따라서 본 연구는 SERVQUAL을 통해 유휴공간을 통해 제공되는 문화콘텐츠가 관광산업에 어떠한 영향을 주는지를 살펴 보고자 한다.

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A study for promoting tourism craftwork of Kangwondo (강원도 관광공예품 육성방안에 관한 연구)

  • Lee, Mi-Suk
    • Korean Business Review
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    • v.21 no.1
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    • pp.73-90
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    • 2008
  • Kangwondo has been focused on tourism resource cultivation using beautiful scenery, because it was difficult to develop large scaled industrial complex by reason of human geography. In addition, after the implementation of local autonomy system, Kangwondo has been promoting various programs for local development using tourism resource which is the more dominate than any other province. This study will present the right way of tourism craftwork development which represents the regional emotion and character as a part of tourism and local policy of Kangwondo. I have recognized the problems of the craftwork such as design, products and companies, and tried to find related agency, support policy and its promoting programs to solve them.

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Cultural Tourism Product Development Research of Muju Taekwondo Institute (무주 태권도원 문화관광상품 개발 연구)

  • Jang, Hye-Yeong;Park, Hyun-Jin;Choe, Seung-Heuy
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.351-357
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    • 2016
  • Cultural tourism product that has its theme of Taekwondo which is the representative traditional martial arts of Korea possessing over 50 million people doing Taekwondo worldwide has high marketability and usefulness. By this, the researcher is trying to implement design development expecting transition to new perception on the cultural product by qualitative growth of productivity quality, popularization of crafted products, comsumer oriented product development by deciding cultural product production fit for Taekwondo concept based on the participation of tourism activity of Taekwondo institute by visitors and tourists of Taekwondo institute. Firstly, storybook containing spirit and story of Taekwondo, secondly general rack for pencils or candles, thirdly mini memo in universal price which is practical and sophisticated. With the perception of necessity and possibility to use Taekwondo-related cultural tourist product, by aggressively using the product as the souvenir of Muju Taekwondo institute to promote Taekwondo, we hope that the product will help to create value, which differs from existing cultural tourist products.

A Survey on the Disposition of Ecotourism (생태관광성향에 관한 조사연구)

  • 김용근;조중현
    • Korean Journal of Environment and Ecology
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    • v.12 no.2
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    • pp.156-162
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    • 1998
  • The disposition of ecotourism was surveyed form October 5 to 22 in 1996. 600 persons were participated from 5 big cities including Seoul in Korea. Of those individuals, 48% were males, 52% were females, 50% of respondents reported that they had gone as far as college, and 38% were 20 years of age. Most percentage of respondents (72%) were not satisfied from their leisure behavior in their daily life, 60% of respondents had a chance to visit outdoor recreation areas per month. The most respondents(75%) didn't hear the concept of ecotourism, but they recognized necessity of the ecotourism development. There was a tendency in the sample for high disposition of ecotourism subjects to be more likely to intend to interest in environmental problems, and participate to environment movement. They were very interested in ecotourism. The differences existed in ecotourists' dispositions of ecotourism, according to their scio-economic characteristics. The potentional ecotourists' intentions of visiting eco-park had strong relationships with the disposition of ecotourism.

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Mobile Jeju Tourism Culture Contents based on Interactive Storytelling (인터랙티브 스토리텔링에 기반한 모바일 제주관광문화콘텐츠)

  • Youn, Mi-Jin;Kim, Do-Kyoung;Hur, Chi-Hoon;Ko, Jae-Ho;Kim, Ju-Young;Yoo, Min-Young;Jung, Mun-Ik;Chun, Sung-Su;Cho, Jung-Won
    • Proceedings of the KAIS Fall Conference
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    • 2006.05a
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    • pp.143-146
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    • 2006
  • 좁은 국토와 한정된 자원, 주변 국가와의 외래 관광객 유치 경쟁의 심화 등의 이유로 관광산업의 지속적인 발전이 힘들다는 전망이 대두되고 있다. 따라서 날로 다양해지는 관광소비자의 욕구를 정확하게 분석하고, 국내외 관광시장의 흐름을 파악해야 하며, 이러한 관점에서 분석한 결과, 국내 관광지에는 관광객을 유혹할만한 정보를 얻기 힘들고, 이미 통용되고 있는 관광정보 또한 기본적이고 단순한 정보에 지나지 않음을 알 수 있었다. 이에 본 연구는 이야기가 있는 관광지의 정보를 제공하여 보다 흥미 있는 관광정보를 제공하고, 여행자 개개인의 적극적 참여를 유도하기 위해 콘텐츠에 이야기, 애니메이션 및 게임을 제공하고, 주변상점과의 제휴를 통해 상호작용이 가능한 콘텐츠를 개발하였다. 또한 모바일 기기를 기반으로 하여 칼라코드, SMS등의 이용으로 보다 흥미롭고 사용이 편리한 콘텐츠를 개발하고자 노력하였으며, 캐릭터를 개발하여 과학적인 마케팅 전략의 수립으로 지속적인 제주관광발전을 도모하고자 하였다.

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A Study on the Regional Specialization Tourism of National Health Seeking Spa in Japan (일본 국민보양온천의 지역 특성화 관광에 관한 연구)

  • Woo Youn-Sub
    • Journal of the Economic Geographical Society of Korea
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    • v.8 no.2
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    • pp.301-314
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    • 2005
  • The purpose of this study is to inquiry specialized development strategies to revive the declining regional tourism in Japan, through the general characteristics of tourists and the evaluation of various tourism resources. Reaching its period of maturity after the bubble economy collapse, domestic tourism in Japan requires a change in quality of the regional tourism industry. The Kakeyu spa region, which has long history and abundant cultural resources, is specializing through rehabilitation strengthening theme of 'health seeking and recuperation'. The rate of the elderly women visitors is high in the Kakeyu spa, and the visitors use public transport and make a relatively long stay, because they want to recuperate their health or to cure their disease. In the evaluation of tourism resources, the visitors showed an increasing interest in the solemn temple scenery and the tranquil stroll road which are near by their lodgings. To reflect such demand characteristics, the Kakeyu community is actively developing the business such as rehabilitation, health-food development, voluntary service, and barrier free based on spa, culture, and nature.

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A Study on China's One Belt, One Road Policy and South Korea's Measures for Facilitating Tourist Visits from China (중국의 일대일로(一带一路) 정책을 활용한 방한관광콘텐츠 전략)

  • Jung, In-Suk
    • Journal of Digital Contents Society
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    • v.19 no.6
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    • pp.1145-1150
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    • 2018
  • In order to realize the new diplomatic development for the establishment of 'Asia Fate Community', Xi Jinping has adopted a "One Road, One Belt" policy. Based on five core philosophies, One Road, One Belt with neighboring countries has been established to full-sided cooperation and mutual benefit relations. In this paper, I would like to suggest some suggestions on how to use China's One Road, One Belt policy and Korea's Eurasian Initiative in Development strategy of tourism contents. First, The bridge role of Korean companies should lead to the development of tourism contents. Second, the promotion of tourism contents development for Chinese individual tourists should lead to another tourism contents. Third, we need to find ways to win joint orders with local companies in China so that they can lead to tourism contents. Fourth, seeking active use of workers and international students living in Korea. Fifth, the development of tourism contents based on cooperative relationship with North Korea.

Application and Evaluation of Spa Town Life Cycle Model through a Case Study of Bath Spa, United Kingdom (관광지 라이프사이클 모형의 검증 - 영국의 바스 온천을 사례로)

  • Young Hee Lee
    • Journal of the Korean Geographical Society
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    • v.38 no.3
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    • pp.413-425
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    • 2003
  • This article aims to validate empirically and verify theoretically, the applicability of the spa town life cycle model to Bath Spa located in United Kingdom. In order to test the model, the indicators of the model that associated with the rate of transportation infrastructure, the length of stay, tourist facilities, competitive resorts, advertising, tourism policy, environmental problem and the attitude of residents were examined through a comparative analysis. According to the result of this research, the indicators of 7 items excepting competitive resorts applied to Bath Spa. The competitive resorts of Bath Spa emerge at the maturity stage differing from the model that appeared at the stagnation stage. In conclusion if the new hypothesis of competitive resorts is added to the model, the model will be applied to western spa town, which has a small scale and a long history.