• Korea Science and Art Forum
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• v.30
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• pp.427-440
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• 2017

The objective of this study is to explore differential effects of the sustainability perceived by domestic and international participants in the MICE (Meetings, Incentive Travel, Convention, and Exhibition) held in the Republic of Korea and to examine the relationship between customer loyalty and perception of the sustainable MICE. In this study, 30 sustainability variables for the MICE were extracted and tested by the factor analysis, representing four underlying dimensions: economic sustainability, social sustainability, environmental sustainability and event sustainability. The results revealed that significant differences in these four dimensions of the sustainable MICE were perceived by domestic and international participants. The largest difference were perceived by domestic and international participants with respect to the environmental sustainability factor. The mean scores indicated that international participants tended to give higher evaluations than domestic participants. Second, there were statistically significant relationships among economic, environmental, and event sustainability factors and customer loyalty from the perspective of international participants. For domestic participants, only event sustainability had a vital relationship with customer loyalty. The study implied how policy makers and the MICE managers should adopt four dimensions of sustainability to establish a harmonious and sustainable MICE practices.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.2
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• pp.102-115
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• 2017

This study, focused on customers of tourist industry events, aims to examine the influence of service quality on customer satisfaction and customer loyalty. The overall explanatory power ($R^2$) on the dependent variable 'customer satisfaction' in relation to service quality was found to be 47.1%, and the overall explanatory power($R^2$) on the dependent variable 'customer loyalty' in relation to service quality was 36.6%. The F-test, which was conducted to determine the statistical significance of the above regression equation, showed a value of 157.599, thus confirming the statistical significance of the regression equation on how service quality affects customer loyalty. The t-test, was conducted to determine the statistically significant variables of service quality of tourism industry events (t=5.359, p= .000). Furthermore, the analysis showed that customer satisfaction had a positive (+) influence on customer loyalty (t=12.554, p= .000). Therefore the hypothesis that the quality of service affects customer satisfaction and loyalty was supported. As a result, it was found that the higher the level of service quality, tangibility, reliability, responsiveness, confidence empathy, and event quality, the higher the customer satisfaction level.

• Korean Association of Arts Management
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• no.52
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• pp.107-133
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• 2019

This article is aimed at exploring what factors influence the perception change of the consumers for the cultural heritage values in the case of the cultural heritage policy program entitled with the cultural heritage Yahaeng. The consumers is considered as a key factor in the value creation system of the cultural heritage Yahaeng. It is necessary that the priority of the cultural heritage Yahaeng should be shifted from the supplies to the consumers. The consumer-based model of cultural heritage utilization is used as a theoretical framework. This study examines the influence of cultural heritage authenticity, cultural motivation, management system, loyalty on the perception change of the consumers for the cultural heritage values. This study is empirically examined by the means of a survey conducted on 205 visitors in the case of the Suncheon Yahaeng. The results indicate that the cultural heritage Yahaeng positively influences the perception change of the consumers for the cultural heritage values. In addition, the results indicate that cultural heritage authenticity is the most important factor which positively influences the perception change of the consumers for the cultural heritage values. In addition, the results indicate that cultural motivation positively influences on the perception change of the consumer for the cultural heritage values through the mediating variable of the loyalty. In line with its results, the article recommends that the significance based management system, evaluation system focused on the perception of the consumers for the cultural heritage should be established in the future. The article concludes that the local residents should be importantly considered as consumers and the collaborative partners in the cultural heritage Yahaeng.

• Korea Science and Art Forum
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• v.26
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• pp.221-230
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• 2016

This paper is focused on the service quality of Buan Masil Festival. The objectives of the research were to explore whether or not the service quality of local festival affects overall satisfaction and revisit intention Data were collected using self-administered questionnaires at the 4th Buan Masil Festival on May 6-8, 2015. A total of 373 valid samples were used for the analysis. The results of the study indicate that service quality of program, souvenir, and facility lead to visitors' satisfaction, and visitors' satisfaction influenced revisit intention. The results concludes with a discussion of implication for future research.

• Proceedings of the Korea Water Resources Association Conference
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• 2008.05a
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• pp.1489-1493
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• 2008

신규 수자원개발을 위해서는 사회적으로 공감대를 형성해야 하며, 사업을 평가할 수 있는 기준과 방법이 객관성과 타당성을 가져야 한다. 이를 위해 수자원개발 사업시 대상이 되는 편익과 비용을 제시하여 계량화하는 것이 필요하다. 수자원사업에 따른 편익 및 비용의 대상 항목과 그 필요성은 기존에 이미 정립되어 있으나 용수공급과 홍수조절, 수력발전 등 일부 항목에 대한 계량화만이 비교적 실체적으로 연구되었을 뿐이다. 그러나 최근의 사회적 여건변화에 따라 환경개선, 관광 및 레크리에이션, 주운 등 다양한 편익항목의 계량화 방안 개발이 요구되고 있다. 본 연구에서는 댐에 의한 환경개선용수공급에 따른 하천수질개선 편익의 계량화 방안을 제시하고자 한다. 댐에 의한 하천의 수질개선은 크게 두 가지 측면에서 바라볼 수 있는데 하천유량 증대에 따른 희석효과와 수처리 시설에 의한 정수효과가 그것이다. 본 연구는 댐으로부터 공급되는 풍부한 유량을 바탕으로 희석효과에 의한 하류 수질개선 편익을 계량화하기 위한 것이다. 즉, 풍부한 유량으로 유량감소에 따른 수질악화를 막고, 희석작용에 의한 자정작용의 향상 및 이에 따른 수질개선 효과에 대한 편익이다. 본 연구는 이를 위하여 낙동강수계 내에 신규댐 건설에 의한 하류 수질개선 편익을 산정하고자 한다. 기존에는 환경개선용수 공급을 위한 댐의 편익산정에 대체댐에 의한 대체시설비용법을 적용하였으나, '댐을 대체하는 또 다른 댐'에 의한 편익산정이 갖는 이론적 모순이 제기될 수 있어 설득력을 갖기 힘든 면이 있었다. 따라서 본 연구에서는 댐의 환경개선용수 공급을 통한 수질개선 효과를 산정한 후, 이에 상당하는 효과를 환경기초시설에 의해 구현하였을 때의 비용을 계산하여 환경개선용수 공급의 편익으로 가정하는 대체시설비용법을 제시하였다.

• Journal of the East Asian Society of Dietary Life
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• v.20 no.5
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• pp.802-811
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• 2010

This study aimed to determine a tourist family's perceptions of dining at a holiday destination. A key assumption of this study was that dining at an unfamiliar locale at a tourist resort is engaging in risk-taking behavior by the tourist family. In this unfamiliar setting, participation in the local food market takes on a significant role in the tourist family's sense of satisfaction and loyalty. For the purpose of this study, involvement pertains to the family's perceived relevance of the objective of this study based on inherent needs, values, and interests. For this study, 151 subjects vacationing with his/her family on Jeju Island participated. To perform research on perceived risk and involvement in terms of the decision maker's capacity, only one member of each family responded to the survey, which examined the impact on sense of satisfaction of perceived risk and involvement in the local food scene. Perceived risks were divided according to financial, performance, physical, social-psychological, and time-risk factors. Perceived risk and involvement were found to be significant predictors of the overall satisfaction of the tourist family's local food consumption. Furthermore, performance risk was determined to be significantly linked to the tourist family's dining sense of satisfaction and loyalty. These findings provide some meaningful marketing implications for Jeju Island's tourism industry. Reducing the performance risk and increasing the local food involvement may activate rural tourism and local food consumption. Theoretical and practical contributions to local food marketing are discussed.

• The Journal of Information Systems
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• v.31 no.2
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• pp.263-288
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• 2022

Purpose Recently, the tours and activities (TAA) market provided by online travel agencies (OTA) has grown rapidly and has become the third-largest in the travel industry. However, compared to its practical proliferation, TAA has not yet received much academic attention. This study aims to discuss the effect of the four domains (e.g., educational, entertainment, escapist, and esthetic experiences) of the experience economy on users' memorable tourism experiences (MTE), satisfaction, and loyalty in the context of TAA. Moreover, the study investigates how this mechanism varies depending on the tour guides' professional competency. Design/methodology/approach This study developed a research model based on the S-O-R framework. Using the survey method, data were collected from consumers who had experienced TAA offered by OTA more than once within one year. A total of 307 respondents (consumers) were used for the final analysis, and developed hypotheses were tested using a structural equation model technique. Findings The results of this study are as follows. First, educational, entertainment, and escapism experiences in the experience economy positively affect MTE. Second, within the experience economy, entertainment and esthetic experiences have a positive effect on satisfaction. Third, MTE positively influences satisfaction, repurchase intention, and recommendation intention. Fourth, satisfaction has a positive impact on repurchase and recommendation intentions. Finally, according to the level of tour guides' professional competency, there is a significant difference in the effect of escapism experience on MTE/satisfaction.

• Korea Science and Art Forum
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• v.21
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• pp.299-311
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• 2015

The purpose of this study was to investigate if there are any differences of convention advertising and participation behavior based on the segmented groups of convention advertising attributes. The research methods and contents of this study are as follows. From the literature, the measurement of convention advertising attributes, satisfaction, and participation behavior had been developed and utilized to collect the data. The results of factor analysis showed three underlying dimensions of convention advertising attributes. Cluster analysis showed that there were three different segmented groups such as negative, mediative, and positive groups of convention advertising attributes. Lastly, MANOVA showed that there were differences of convention advertising and participation behavior among the segmented groups. More theoretical and practical implication are discussed in the conclusion.

• Cartoon and Animation Studies
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• s.26
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• pp.131-156
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• 2012

As the Global Age has arrived, the domain of festivals has expanded to fulfill the role of being not only a tourist attraction but of being a factor that determines the image and identity of cities, and the factor of enhancing the brand value of a particular city is being focused upon. The city of Bucheon, which aims to be a culture oriented city, is attempting to utilize the Bucheon International Comics Festival as a cultural asset for the revitalization of the city. This study has as its purpose the development of an evaluation index model on the brand value of the Bucheon International Comics Festival and research being conducted based on the developed evaluation index model on the awareness level of the citizens of Bucheon of the festival. In regards to this, the theoretical background was examined and the index model was developed based on precedent research. Based on this, a survey of 1,000 citizens of Bucheon was conducted in this study. This study conducted a survey targeting 500 persons, dividing them into 2 groups according to whether they participated in the festival. The survey of this study established 9 evaluation categories for the International Comics Festival evaluation index model which consists of demographic research and participation motivation, value of comics, festival brand awareness and association image, perceived product quality and loyalty for the festival, internationality of the festival and urban activation. Each survey question is composed of 5 points scale measurement. As a result of the survey, 'for an education of children' was the highest for the participation motivation, and 'not knowing of the festival information' was the highest for the reason of not having participated. The industrial value was evaluated as the highest among the value of comics by the both two groups, and it was studied that there was perception gap for the festival according to whether they participated in the festival for each survey question. It was revealed that the level of awareness of the Bucheon International Comics Festival was "normal," the "city revitalization" index and the "value of comics" index were relatively high and the "international character of the festival" index was the lowest. Furthermore, it was shown that there were differences in the awareness of the established categories of the developed evaluation index model based on whether or not there was participation in the festival. This study comprehensively organizes these analytical results and derives implications which can be used as data for the criteria of the development of future strategy for the Bucheon International Comics Festival.

• Journal of the East Asian Society of Dietary Life
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• v.21 no.6
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• pp.934-947
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• 2011

The purpose of this study is to analyze products for good taste and convenience, which become an engine to constantly create customers. In addition, this study is aimed at investigating the relationship between the selective attributes of Home Meal Replacement, the perceived utilitarian value, and the repurchase intention, and drawing new suggestions on the Home Meal Replacement market from a new marketing perspective. Based on a total of 215 samples, this study reviewed the reliability and fitness of the research model and verified a total of 5 hypothesized using the Amos program. The result of study modeling was GFI=0.905, AGFI=0.849, NFI=0.889, CFI=0.945, and RMR=0.0.092 at the level of $x^2$=230.22 (df=126, p<0.001). First, the food quality (${\beta}$=0.221), convenience (${\beta}$=0.334), packing (${\beta}$=0.278), and employee service (${\beta}$=0.204) of home meal replacement consideration attributes had a positive (+) influence on perceived utilitarian value. Second, perceived utilitarian value (${\beta}$=0.584) had a positive (+) influence on repurchase intention. The factors to differentiate one company from other competitors in terms of the utilitarian value are the quality of food, convenience, wrapping, and services by employees. This study has illustrated the need to focus on the development of a premium menu to compete with other companies and to continue to research and develop nutritious foods that are easy to cook. Moreover, the key factors to have a distinct and constant competitive edge over other companies are the alleviation of consumer anxiety over wrapping container materials, the development of more designs, and the accumulation of service know-how. Therefore, it is necessary for a company to strongly develop the key factors based on its resources as a core capability.