• Title/Summary/Keyword: 관광지 관리

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Credibility of e-WOM in Travel Industry, and Its Influence in WOM Effect (온라인 구전 여행정보의 신뢰와 구전효과 연구)

  • Chun, Min-Ho
    • The Journal of the Korea Contents Association
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    • v.11 no.5
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    • pp.424-432
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    • 2011
  • Today's wide-spread Internet technology allowed consumers to access much Word-of-Mouth information through an online board. As communication and exchanging information between travelers becomes easier and faster, e-WOM (Electronic Word-of-Mouth) is recognized as one of the most influencing communication methods in today's society. This new trend implies a significant impact to travel industry. This study focuses on interaction between Credibility on e-WOM, brand attitude, WOM acceptance, WOM activity and purchasing intention of travel product. The result of this study suggests: (1) Credibility in e-WOM provides positive effect in brand attitude, (2) Brand Attitude gives positive effect on WOM acceptance, WOM activity and purchasing intention of travel product, (3) WOM acceptance gives positive effect on WOM activity, but it is not effective on purchasing intention of travel product. Regarding e-WOM management of travel agencies through its website or online community, authors would like to argue that travel agencies need to build positive brand attitude based on Credibility in brand, which would lead consumers to positively acknowledge its brand and spread words out to other consumers.

The Effect of the Environmental Factor on the Emotion and Satisfaction at the Waiting Lounge of the International Cruise Terminal (국제여객터미널 대합실의 환경요소와 감정, 만족도 간의 영향 관계)

  • Kim, Gha-Ryong;Yhang, Wii-Joo
    • Journal of Navigation and Port Research
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    • v.38 no.5
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    • pp.519-525
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    • 2014
  • The study was to investigate the effect of the environmental factor on the emotion and satisfaction at the waiting lounge of the Busan International Cruise Terminal. This study focus on tourist at the waiting area in the Busan International Cruise Terminal. The data was collected through self-administered questionnaires and the research performed to face-to-face interview. For data analysis, used SPSS 18.0 and AMOS 18.0 of a structural equation model. The results of the study were found as follows: first, the physical environmental factor of the lounge influenced on the positive emotion. Second, the social factor affected the positive emotion. Finally, emotion affected the positive satisfaction. This study suggested that environmental factor was totally affected by emotion and thus environmental management depended on an individual characteristics of the individual place. The port authority will need more efforts to make a better waiting lounge setting for higher tourist satisfaction.

Application Development and Performance Analysis of Smartphone-based QR Code Interpreter (스마트폰 기반의 QR코드 해석기 성능분석 및 응용개발)

  • Park, Chan-Jung;Hyun, Jung-Suk
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.13 no.10
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    • pp.2242-2250
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    • 2009
  • Recently, with the advance of Ubiquitous era, the types of services become diverse. Especially, due to the rapid development of mobile technology, the new functions of mobile phones are added and the new applications of mobile phones are developed actively. Among the various applications related to mobile phones, 2 dimensional barcode-based applications are increasing. 2 dimensional barcode is mostly used for the management of past record. However, by combing 2 dimensional barcode with mobile phones, the application areas of 2 dimensional barcode are expanded to the means of publicity for education, tourism, and festivals. In this paper, we develop a QR code decoder running on smartphones, which connects on-line and off-line. In addition, we modify our decoder by detecting the point for performance enhancement based on TRIZ. We compare our decoder with an open-source based decoder in terms of the code size of decoding and the speed of decoding in order to prove that our decoder has a better performance than the other. Finally, we introduce two applications: u-map and u-pamphlet as QR code applications.

Satisfaction of Industry Research for the College (전문대학에 대한 산업체 만족도)

  • Hong, Young-Ho;Park, Jin-Hong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.9
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    • pp.3967-3974
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    • 2011
  • In this study, the college's curriculum and industry satisfaction with graduates were investigated. As a result, the college education of the consumer's feedback to an education as the basis for the survey was conducted. To this end, a survey of industry conducted and analyzed a result. Questions of the survey are as follows: Foundation for industrial research, the recruitment of new employees, research on skills, basic research on curriculum, and skills related to satisfaction surveys were conducted. According to survey results the average period of employment in manufacturing. Research and development, and public officials, and management in the area has served more than three years. Distribution and service the tourism sector, mainly two years. The major practical difficulty in working theory of scarcity and insufficient foreign language skills, and inter personal relationship. Working in a variety of school curriculum and an emphasis on training relevant and practical by developing a training curriculum and the majors, colleges will improve for the satisfaction.

Virtual Academic Experience of College Students Due to COVID-19 (대학생의 COVID - 19로 인한 온라인 학업 경험)

  • Kim, Young-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.12
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    • pp.278-290
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    • 2020
  • This study evaluated college students' virtual academic experience due to COVID-19. Based on Colaizzi's analysis method, data from advanced interviews with 15 students were analyzed. The results were as follows. The participants showed a desire for eye-level learning, frustration on unsatisfactory academic factors, gratefulness for the factors that enhance academic satisfaction, lonely fight with the shortcomings of online lectures, and the factors predicted by COVID-19, and aim to seek balance through health care. Based on the results, the students should be prepared to learn at an appropriate academic level. Second, the change should be sought to increase delivery and concentration in class. Third, students are motivated by the professor's efforts to communicate in class and their sincerity and passion. Fourth, cooperation between professors and learners is needed to develop a sympathetic and supportive classroom atmosphere. Fifth, until the cessation of COVID-19, the principle of virtual education should persist unless there are exceptional circumstances. These results, which suggested specific ways to increase satisfaction with virtual learning lectures, can be used as basic data for establishing effective virtual teaching directions.

Distribution Status of Paspalum distichum Community at the Nakdong-River Estuary (낙동강 하구언 일대의 물참새피군락 분포 현황)

  • Lim, Jeong-Cheol;Jeong, Hyun-Gi;Lee, Cheol-ho;Choi, Byoung-Ki
    • Korean Journal of Ecology and Environment
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    • v.50 no.2
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    • pp.195-206
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    • 2017
  • We described a spatial distribution pattern and floral diversity on the Paspalum distichum community occurring at the ecological parks of Hwamyeong, Daejeo, Samnak, and Maekdo in the Nakdong river estuary. A total distribution area of P. distichum community was $303,462.6m^2$. Its largest area was found in Samnak eco-park ($185,910.1m^2$). The most richness of knotgrass patches in each ecological park was determined Maekdo eco-park (87). Cover class level-5 shows the largest area ($260,663.2m^2$). A total of 73 taxa (34 families, 55 genus, 65 species, and 8 varieties) were listed up on the P. distichum community. A welldeveloped population of knotgrass was found predominantly at sites linked into human impacts at the riverine floodplain, the stream courses flowing through the parks, and the man-made channels and wetlands. Finally we proposed an ecological management strategy for knotgrass population in the study area.

Management of Visitors in the Seonunsan Provincial Park through an Analysis on Visitors' Travel Motivations (탐방객 방문 동기 분석을 통한 선운산도립공원 관리 방안)

  • Sung, Chan Yong;Kim, Dong Pil;Cho, Woo
    • Korean Journal of Environment and Ecology
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    • v.30 no.6
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    • pp.1047-1056
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    • 2016
  • This study aims to provide managerial implications for provincial parks through an analysis on visitors' characteristics and motivational factors. The information was collected by surveying 290 visitors. The survey questionnaire consisted of questions regarding visitors' socioeconomic characteristics, characteristics of their travel behavior, visitors' motivation to visit the park, and the degree of satisfaction derived from visiting the park. Results show that most respondents appeared not to collect any information on the park prior to their visit. It was also seen that most visitors do not visit other tourist sites nearby, and are not aware of the Gochang UNESCO biosphere, which indicates that Gochang-gun, which is responsible for park management, needs to make more efforts to promote the park. A factor analysis on the visitors' motivation to visit the park extracted three factors to visit the Seonunsan Provincial Park: 'to hike,' 'to experience and observe nature,' i.e., nature learning field trip and camping, and 'to build and nurture bonding with family and friends.' To examine the effect of these various motivational factors had on the visitors' satisfaction level upon visiting the park, we conducted a multiple regression analysis with the three extracted factors to visit the park and the respondents' socioeconomic characteristics as independent variables, and the degree of recommendation of visiting the park as a dependent variable. The result shows found that, of the three travel factors, only the 'hiking' factor statistically significantly affected the degree of recommendation of visiting the park. This result suggests that the Seonunsan Provincial Park only satisfied hikers and failed to meet the demands for nature experience and observation. It is therefore suggested that the park managers develop new experience-based tourism programs, such as guided tours conducted by professional eco-interpreters.

Economic Valuation of the Ecosystem Services in Seocheon Intertidal Mudflats (선택실험을 이용한 서천갯벌의 생태계서비스 경제가치 추정 연구)

  • Choi, Andy Sungnok;Oh, Chi-Ok
    • Environmental and Resource Economics Review
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    • v.27 no.2
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    • pp.233-260
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    • 2018
  • The West Coast is known as one of the world's three largest intertidal mudflats but the mudflat ecosystems have been constantly destroyed by various reclamation projects and industrial complexes. This study intends to estimate the economic values of major ecosystem services provided by the Seocheon intertidal flats using a choice modeling method. The benefits of the intertidal flats are categorized as four different attributes: number of migratory birds (related to biodiversity and cultural services), production of fish and shellfish (regulating services and habitats), tourism activities (cultural services), and number of fishing households in local communities (cultural services). Study results show that the general public enjoys the economic benefits of 1.777 trillion won (900 million won/hectare) as of 2015 in order to preserve 1,200ha of Seocheon mudflat. Assuming that future generations continue to enjoy these economic benefits of mudflat conservation, the annual value converted is about 64.7 billion won/year, corresponding to 53.9 million won/hectare per year. Individuals are willing to pay are expected to maintain their entire life in the 1,000 households living in the Seocheon tidal-flat fishing village, with an average of 11,000 won per person and an additional 50,000 tourist activities per year. It was estimated to have the amount of payment of 9,000 won. An individual's marginal willingness to pay was estimated to be about 11,000 won per year for supporting a total of 1,000 fishing households, 6,000 won to provide tourism activities of 50,000 visitors, and 9,000 won to provide the habitats of 90,000 migratory birds. For segmentation analysis, residents of Seocheon did not place significant values for the attributes besides migratory bird conservation. However, those of Gunsan showed relatively low margtinal willingness to pay for conservation of migratory birds and fishing villages but showed similar preferences for the maintenance of tourism activities compared to the general public. The results imply that the introduction of economic incentive system is needed to effectively manage and conserve ecosystem services of specific intertidal flats.

A Study on the Museum Renovation in the Preserved Area of Cultural Properties for Sightseeing Resources (관광자원화를 위한 문화재보호구역 내 미술관 리노베이션 계획연구 -사적 제314호 광주 분원리 조선백자도요지 내 폐교를 중심으로-)

  • 정영환;유보현
    • Archives of design research
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    • v.17 no.2
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    • pp.43-54
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    • 2004
  • The appreciation of cultural properties related with what the aspects of society was is mandatory to understand our culture correctly. To make over all cultural properties to our descendants without breakage or damage is our natural duty and national obligation. On the contrary, inhabitants in the preserved area should be restricted and controlled by the cultural property law. The conflict between the inhabitants in the preserved area and the government raises economical problems and damages all the time. Especially it is time to discuss to mediate between them and solve the problems. This feasible study is a proposal to settle them up through renovating abolished school in the preserve area to the museum and a case to preserve the cultual properties as well as habitant's assets in that area.

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Study on U-City Service Issue and Trends based Text Mining - Using the Network Analysis and Information Measure Method - (텍스트 마이닝에 기반한 U-City 서비스 이슈 및 동향분석 - 네트워크분석 및 정보량계측기법을 활용하여 -)

  • Jeong, Dawoon;Yoo, Jisong;Yi, Mi-Sook;Shin, Dong Bin
    • Spatial Information Research
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    • v.23 no.3
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    • pp.35-44
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    • 2015
  • Recently, the government aims to discover and provide services to citizens on the development strategy for activating the U-City. So, this study aims to offer a service discovery direction by analyzing the service issues and trends. The target is newspaper article about U-City Service from 2009 to 2014. Prepared 723 newspaper article for analysis. Next step is frequency analysis of keyword and used that result for Network analysis and measure of information. Network analysis can show result through "Degree Centrality", "Betweenness Centrality" and "Closeness Centrality". As a result, "Information", "IT", "Environment", "Technology", "Center" is higher than another. These 5 keywords are important factors for driving the U-City the past six years. Information measurement results, Already U-City were put an emphasis on building the infrastructure and able to identify a trend that provided the center of the public service. Those Service field are "Tour(2009)", "Crime prevention and Disaster Prevention(2010)", "Facility Management(2011)", "administration(2012)" and "Facility Management(2013, 2014)". Result of this study found implications what on citizen participation. So, services field on the existing infrastructure should be discovered and provided. Finally, this study can expected to be a reference in the local government planning for U-City.