• Title/Summary/Keyword: 관광주유행동

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Casual Analysis on the Relationship between Information Usage and Excursion Behavior toward Planning Sightseeing ITS (관광지 정보이용과 주유행태의 인과관계 분석)

  • Kim, Hyun
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.10 no.2
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    • pp.66-76
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    • 2011
  • The Sightseeing ITS is defined as a system that gives tourists and inhabitants the information concerned with road network conditions, parking, sightseeing spots, and travel time in the relevant area. When focusing on tourists' excursion behaviors in sightseeing areas, however, it is sometimes found that they feel much annoyed with insufficient information about the area. While they also have a variety of needs to get information and make a decision about their excursions, it becomes one of important subjects to understand the actual circumstances of their information usage and to identify the causal relationship between their excursion patterns and the obtained information. This paper aims to investigate basic issues toward development of Sightseeing ITS and to modify an analytical model of tourist's excursion behavior considering information usage at Fuji five lakes Area, which is a representative sightseeing place in Japan. The relationship was analyzed using a structural equation model: information usage at the scheduling stage has an impact on tourists' individual cognition of the sightseeing area, tourists' individual cognition affects information usage at the excursion stage, and information usage at the excursion stage affects behavior during excursions. It is found that tourists' decision making behaviors on their excursion tend to depend on the information usage. This implies essential results to construct effective and customer oriented ITS.

Tourists' Excursion Behavior Analysis Considering Their Information Usage (관광객의 정보이용이 관광주유행동에 미치는 영향분석)

  • Kim, Hyun
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.30 no.4D
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    • pp.339-349
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    • 2010
  • The objective of this paper is to develop a structural equations model system for the purpose of tourists' excursion behaviour analysis with their information usage. A tourist' excursion behavior defined as activities in the sightseeing region between arriving and leaving time includes indexes with respect to activity' time use and the number of spots. Additionally, such indexes can be modeled as endogenous variables in the structural equation model system on the assumption that they are influenced by the degree of familarity on the sightseeing region, the degree of information usage, and individual attributes. The case study application involves excursion behaviour data such as one-day excursion activity and information usage diary that are observed in the Fuji Five Lakes, Japan. Since the models presented in the paper are available to statistically analyze the covariance among the endogenous variables, they have the advantage of effectiveness analysis on information usage in the excursion area, compared to the prior approaches such as discrete choice models.

A Study on the Survey of the Sightseeing Excursion and Information Usage Behavior in the Tourists Area (관광지 주유행동과 정보이용행동조사에 관한 연구)

  • Kim, Hyun;Kwon, Young In;Jung, Byung Doo
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.26 no.6D
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    • pp.909-916
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    • 2006
  • This study investigates tourists' sightseeing excursion behaviors and their information usage patterns at Fuji five lakes Area. This paper aims to empirically analyze the relationship between a sightseeing excursion behavior and use of tourist information applying a cluster analysis and a quantitative regression model. The main results are summarized as follows: (1) Tourists' information need is high about 90% of all tourists get information, 80% get the information before travel, 70% on the journey, 60% at the same time. (2) The patterns of information usage are categorized into 3 groups by the timing when tourists try to get the information.(3) There exists a difference among the time-spatial characteristics of excursion's behaviors such as the time after arriving time at sightseeing area, the time till go to home, duration time, and the total travel time between spots, the number of spots, and the size of excursion scale. (4) The quantitative regression model shows that information usage which constrained by time and space significantly determines both the number of the sightseeing spots and the duration time.