• Title/Summary/Keyword: 관광의 질

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A Study on the Relationship between Middle-aged's Tourist Selection Attributes, Tourism Satisfaction and Recommendation Intention (중장년들의 관광지 선택속성과 관광만족 및 추천의도 간의 관계에 관한 연구)

  • Kim, Woojeong
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.651-664
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    • 2022
  • The purpose of this study was to verify the effect of tourists' tourist selection attributes on tourism satisfaction and to verify the mediating effect of tourism satisfaction in the effect of tourist selection attributes on recommendation intention. To this end, a survey was conducted on 305 male and female tourists in their 40s or older in Korea. The main results are as follows. First, among the tourist destination selection attributes, safety, attractiveness, experience, and landscape were all found to have a significant positive effect on tourism satisfaction. Second, it was found that the tourist satisfaction had a significant positive effect on the recommendation intention. Third, in the case of safety, experience, and landscape excluding attractiveness, tourism satisfaction was found to play a mediating role in the relationship with recommendation intention. It can also be seen as an academic significance of this study that the tourist's selection attribute has a positive effect on tourism satisfaction, and this increased tourism satisfaction will have a positive effect on the local tourism intention. problem.

Analyses of Consumer Preferences and Perceptions Regarding Activation of Yacht Tourism Industry (요트관광산업의 활성화를 위한 소비자 선호도 및 인식도 조사)

  • Cho, Woo-Jeong
    • Journal of Navigation and Port Research
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    • v.36 no.5
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    • pp.401-407
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    • 2012
  • The purpose of this study was to examine the preferences to yacht tourism and perceptions to importance of yacht tourism industry's activation strategies from consumers perspectives. In order to such a purpose, this study employed survey methodology with a total of 300 visitors to yacht facility and beach located in B metropolitan city. With 265 usable questionnaires, data collected were analyzed using descriptive statistics such as frequency, percentage, mean and standard deviation. Accordingly, following findings were derived from current study. First, 32% of participants had yacht tourism experiences and more than 64% of them had willing to purchase yacht tourism products in the future, which indicates optimistic increases in yacht tourism demand. In addition, amount of willingness to pay for yacht tourism was less than 100 thousand Won per day. Second, the most preferred product was a yacht training and experience program, and preferred time for yacht tourism was weekend and or vacation with the period of one day or one night and two days. The main motivation was to spend leisure time and enjoyment with accompanying persons of family or friend members. Third, consumers' restriction factors included high expenditures, time consuming and lack of various yacht tourism products but their selection attributes included low expenditures, associated tourism products and quality of yacht tourism products. Finally, the most important activation strategies included the development of yacht tourism products, building yacht tourism conditions and establishing marketing strategies, but the least important activation strategies from consumers views included policies, experts and facilities.

The Direction of Urban Development and the Change of Quality of Life in Integrated Yosu City (통합여수시 지역주민의 삶의 질 변화와 도시발전의 과제)

  • 이정록;이상석;추명희
    • Journal of the Economic Geographical Society of Korea
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    • v.2 no.1_2
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    • pp.123-144
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    • 1999
  • This paper examines the change of quality of life in the Integrated Yosu City and suggests the directions of urban development. Research into the quality of life in local and region scale is interesting both from the point of view of theory and practice, and has attracted much attention in the social sciences since the 1960s. This study is an attempt to examine the change of the quality of hie in the Integrated Yosu City. In the overall assessment of the level of satisfaction about the quality of life during the past five years, most of the respondents have positive evaluation of the changes of quality of urban life. In particular, the quality of living facilities, urban administration and convenience services has relatively improved during the past five years. On the other hand, the quality of physical environment. art and cultural opportunities, transportation options has been backward during the past five years. Therefore, the directions of urban development of the Integrated Yosu City may be summarized as follows: the establishment of a wide transportation network system, waterfront development, the activation of tourism industry and harbor works, the preparation of an urban landscape, the citizens'campaign for a community culture.

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노동굴의 환경변화와 보전에 관한 연구

  • 경만호;임병기
    • Proceedings of the Speleological Society Conference
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    • 1994.11a
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    • pp.102-105
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    • 1994
  • 동굴은 관광개발과 동시에 그 환경은 점자 파괴오손 되는 것이 당연하다. 관광개발의 시설때문에 경관의 훼손은 물론이고, 그 밖에 입동객에 의한 이른바 오손공해는 우리들이 잘 아는 바이다. 그리고 조명시설에 의한 광도때문에 나타나는 녹색공해를 비롯한 흑색공해 등은 역시 무시할 수 없는 것이며, 이밖에도 대기질 변화, 건화현상 등에 유래되는 백색공해와 박리작용에 의한 퇴적물 오손 등은 참으로 개발에 따른 환경파괴와 오손현상이라 하겠다.(중략)

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노동굴의 환경변화와 보전에 관한 연구

  • 경만호;변태근;임병기
    • Journal of the Speleological Society of Korea
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    • v.35 no.36
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    • pp.72-89
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    • 1993
  • 동굴은 관광개발과 동시에 그 환경은 점차 파괴오손 되는 것이 당연하다. 관광개발의 시설때문에 경관의 훼손은 물론이고, 그 밖에 입동객에 의한 이른바 오손공해는 우리들이 잘 아는 바이다. 그리고 조명시설에 의한 광도때문에 나타나는 녹색공해를 비롯한 흑색공해 등은 역시 무시할 수 없는 것이며, 이밖에도 대기질 변화, 건화현상 등에 유래되는 백색공해와 박리작용에 의한 퇴적물 오손 등은 참으로 개발에 따른 환경파괴와 오손현상이라 하겠다.(중략)

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Factors Influencing Chinese Customers' Loyalty to Korean Medical and Tourism Services (중국인의 한국 의료관광 서비스에 대한 질과 만족도가 충성도에 미치는 영향)

  • Yom, Young-Hee;Kim, Myoung Ae;Han, Jung Hee
    • Journal of Korean Academy of Nursing Administration
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    • v.21 no.3
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    • pp.317-326
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    • 2015
  • Purpose: The purpose of this study was to identify factors related to the loyalty of Chinese customers who use Korean medical and tourism services. Methods: Participants were 158 Chinese who visited plastic surgery clinics in Korea. Data were analyzed using descriptive statistics, One-way ANOVA, $Scheff{{\acute{e}}$ test, Pearson Correlation and Hierachical Multiple Regression. Results: Medical service quality, tourism service quality and medical and service satisfaction were positively correlated with customer loyalty. Medical service quality and medical and tourism service satisfaction had significant influence on customer loyalty. The explained variance for customer loyalty was 84.9%. Conclusion: These results suggest the need to improve the tourism service and medical and tourism service satisfaction to retain loyal customers.

A Structural Relationships among Leisure Activity, Psychological Capital, and Quality of Life in Rural Healing Tourists (농촌 치유관광객의 여가활동 참여, 심리적 자본, 삶의 질의 구조관계 분석)

  • Kyung-Hee Kim;Yae-Na Park
    • Journal of Agricultural Extension & Community Development
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    • v.30 no.3
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    • pp.131-141
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    • 2023
  • This study aims to examine the structural relationships among leisure activity, psychological capital, and quality of life in rural healing tourists. Data were collected from 407 workers who had experience in rural healing tourism through an online survey. SPSS 28.0 and AMOS 28.0 were used for frequency, confirmatory factor, and structural equation modelling analysis. The results of structural equation modelling indicate participation in leisure activities had a positive effect on psychological capital. Psychological capital had a positive effect on quality of life. The results of this study suggest that leisure activities play an important role in improving workers' psychological capital. Through rural healing tourism, various outdoor activities, cultural activities, and social interaction with people using rural resources can help improve the psychological capital of workers.

A Study on the Characteristics of Korean Rural Tourists based on Tourism Motivation and Market Segmentation : In the Case of Residents' Perceptions in Chungcheong and Jeonbuk Region (농촌관광객의 관광동기와 세분시장특성에 관한 연구 : 충청지역과 전북지역의 주민인식을 중심으로)

  • Park, Chun-Woo
    • International Area Studies Review
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    • v.14 no.1
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    • pp.257-277
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    • 2010
  • Rural tourism is considered one of the main components of travel today. This may explain the emerging interest in tourist behavior at rural sites. Nevertheless, it can be argued that research on tourists' motivation as well as segmentation for visiting rural sites is still in its infancy. The purpose of this study has three main objectives: (1)to adjust the motivations of rural tourism to the general motivations for all travelers and find the core factors for rural tourists. (2)to show the segmentation of korean rural tourists, and (3)to suggest the characteristics of rural tourists' typology. This paper was conducted through two studies: a literature review and a survey for empirical exploration of the ideas. The empirical data are extracted through convenience, and the valid questionnaires totaled to 828. The Frequency, Descriptive, Factor, Cluster, Discriminant, Cross-tabulation analysis were used for the data analysis. The results of analysis indicate that the rural tourists' motivation is consisted of 14 factors. the key elements play a major role in rural tourism. and the rural tourists' market was divided into 5 different groups. The results of this study will not only contributes to a better understanding of rural tourism due to clarification of tourist motivations but also have implication for the development and management of rural sites.

Estimating the Economic Effects of Smart Tourism Mobility in Seoul: Using RAS Method (RAS 기법을 활용한 서울 스마트관광 모빌리티의 경제적 파급효과 분석)

  • Hyunae Lee;Hyunji Kim;Namho Chung
    • Knowledge Management Research
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    • v.24 no.4
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    • pp.131-152
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    • 2023
  • One of the key domains within a smart tourism city, smart mobility, encompasses advanced transportation means and services rooted in Information and Communication Technology (ICT). This includes shared bicycles, scooters, car-sharing services, smart transportation infrastructure, and more, aiming to surpass limitations of conventional transport and improve the movement of people and goods. It also serves tourists as an affordable and convenient mode of transport between attractions while also enhancing the overall travel experience. This study has defined 'smart tourism mobility' as a form of mobility grounded in ICT, exhibiting exceptional connectivity, serving public interest, and serving as a mode of transport for both residents and tourists in a smart tourism city. The research aimed to outline the scope of smart tourism mobility-related industries through expert Delphi surveys and estimate their economic effects within a smart tourism city. Specifically, this study updated 2015 input-output table and made 2020 regional input-output table of Seoul adopting RAS method and location quotient method. The results showed that the about 2.8 billion KRW investment of Seoul in smart tourism mobility may create more than 4.1 billion KRW in production inducement effect which is expected to create more than 1.6 billion KRW of income-inducing effect, 3.6 billion KRW of value-added-inducing effect, and 54 employment across all industries in Seoul in 2022.

지식365 평가원리포트2 - 제주흑돼지의 명품화를 위한 제언

  • Kim, Cho-Hui
    • KAPE Magazine
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    • s.182
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    • pp.6-8
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    • 2011
  • 제주도 내에서 판매되는 제주흑돼지고기는 일반돼지고기와 비교하여 탁월한 식감과 감칠맛으로 소비자와 관광객의 선호도가 높은 편이다. 본 고(稿)에서는 제주흑돼지의 일반적인 특성과 발전방안에 대해 살펴보고자 한다.

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