• Title/Summary/Keyword: 관광유인

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Factor of Tourism Attraction and Tourism Satisfaction in Jeju Island - Focused on Tourist - (제주 마라도의 관광만족도와 관광 유인요인 연구 - 관광객을 중심으로 -)

  • Byun, Kyeong-Hwa;Kang, Eun-Jung;Kim, Kyu-Han
    • Journal of the Korean Institute of Rural Architecture
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    • v.16 no.2
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    • pp.45-54
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    • 2014
  • This study aims to examine factor of tourism attraction and tourism satisfaction in order to product plan of tourism policies related to architecture and urban design focused on Marado, Jeju Island. For that, a questionnaire is conducted by tourists who visit to Marado. The results are as follows. 30s and 40s tourists evaluate that Marado is more attractive in natural environment rather than 60s. Tourists who visit more than four times to Marado evaluated low in satisfaction for landscape of Marado but tourists who reside in other area not Jeju evaluate higher in satisfaction for landscape. The difference of residence areas shows same result in tourism attraction factors. Tourists participating in tour activities show higher in satisfaction rather than no-participants but the difference between participants and no-participants is not showed in tourism attraction factors. Tourism attraction is extracted four factors; natural environment, architectural environment, economic efficiency and psychological factor. The factors of natural environment and architectural environment have the relation with satisfaction but the factors of economic efficiency and psychology do not show no relation with satisfaction.

Exploring the Factors Affecting Intention Behavior Gap in K-entertainment Tourism (외래 관광객의 한류 공연 관람의도와 행동 간 불일치 요인 탐색)

  • Lee, Min-Jae;Kim, Jin-Young;Seo, Won-Seok
    • The Journal of the Korea Contents Association
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    • v.15 no.1
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    • pp.105-113
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    • 2015
  • This paper investigated Korean popular entertainment (K-entertainment, hereafter) tourism using theory of intention-behavior. Dividing the sample of international visitors to Seoul into the groups of "inclined actors", "inclined abstainers", and "disinclined abstainers," we examined the factors affecting such a division. The results showed that between the inclined actors and the inclined abstainers, there was no significant difference in the years of exposure to K-entertainment contents or the frequency of going to K-entertainment performance in the past. In contrast, the inclined actors were found to have a greater level of knowledge, ability, and cooperation compared to the inclined abstainers. In addition, we found that the K-entertainment performance in Korea was perceived as a substitute, rather than a complement to the performance held elsewhere in the world. Our findings suggest that interests in K-entertainment alone are not sufficient to drive the international visitors' intention to the action of attending K-entertainment performance during their visit to Korea. To this end, this study implies that it is necessary to design attractive tourism packages that include K-entertainment performance.