• Title/Summary/Keyword: 관광경험

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The Importance-Performance Analysis(IPA) of the Tourism Products as a Means of Railway Transportation (교통운송특성을 중심으로 철도운송 관광상품 IPA 분석)

  • Ju, Yong-Jun;Lee, Yong-Chul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.4
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    • pp.900-907
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    • 2009
  • In this research, railway transportation by means of the characteristics of tourism in the selection of railroad tourism and to clarify the difference in IPA is a primary purpose of this research. In addition, the train travel experience would like to clarify the difference in the importance and performance. This research fellows the indication points. First, by means of transportation to select train tourism product is the difference in the importance and performance in the 25 items. Second, the urgent needs to improve part 'Concentrate Here' side of the train, the temperature of the reasonable air-conditioning, and the appropriate means of transport links to the information service has been identified.'Low Priority' side of the entry tourist train operation of the frequency and interval, a total of 26 items, including the efforts of more than the current level of commitment was expected to be unnecessary. Third, according to the experience of sightseeing train railway transportation as a means to help train tourism product selection was the difference in the importance and performance.

The Effect Relationship between SNS Tourism Information Service Quality and Information Sharing Intention (SNS 관광정보 서비스품질과 정보공유의도 간 영향관계)

  • Kwak, Dae-Young
    • The Journal of the Korea institute of electronic communication sciences
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    • v.11 no.2
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    • pp.229-236
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    • 2016
  • The objectives of this study are to suggest useful directions for promotion of SNS tourism information service to the service providers through investigating the effect relationship between SNS tourism information service quality and the information sharing intention. To achieve the objectives, as a conceptual framework of the study, the literature on SNS tourism information service quality and information sharing intention were reviewed, and the empirical studies on the perception of the service users about the services was conducted. The findings showed that the 'easy acquisition' and 'interactivity' factors of SNS tourism information service quality have an effect on the information sharing intention. Accordingly, the service providers are required to enhance the service quality related to the information acquisition and interaction between users.

TRAVIR: Immersive Tourism Metaverse - A Virtual Tour Experience (TRAVIR: 몰입형 관광 메타버스)

  • Bo-Jeong Kim;Hye-Rin Park;Seung-Yeon Baek;Yong-Ik Yoon
    • Proceedings of the Korea Information Processing Society Conference
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    • 2024.05a
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    • pp.854-855
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    • 2024
  • 디지털 기술의 발전과 메타버스의 성장은 2021년을 전후로 전 세계적인 주목을 받았다. 이러한 트렌드는 게임과 소셜 서비스를 넘어 다양한 산업 분야에 영향을 미치고 있다. 관광 산업 또한 메타버스의 활용 가능성에 주목하며, 이를 통해 새로운 경험과 가치를 제공하려는 노력을 기울이고 있다. 본 연구는 메타버스 기반 관광지 추천 서비스를 통해 관광 산업 내에서 메타버스의 발전 방향성을 제시하며, 특히 한국의 주요 관광지인 서울과 제주의 랜드마크들을 중심으로 한 가상 관광 체험과 사용자 맞춤형 관광지 추천 서비스를 강조한다. 이를 통해 메타버스가 관광 산업에 어떻게 기여할 수 있는지를 탐구한다.

Relationship between Flow and Participation Degree of Ground, Water, Air Leisure Sports-based Tourism Activities (지상, 수상, 항공 레저스포츠 관광활동 참여정도와 몰입의 관계)

  • Lee, Mun-Jea;Hwang, Sun-Hwan
    • The Journal of the Korea Contents Association
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    • v.13 no.2
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    • pp.488-497
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    • 2013
  • The purpose of the study was to investigate the relationship between the degree of participation and flow for participants in ground, water, and air leisure sports-based tourism activities. A total of 437 participants' data was employed for the analyses (one-way ANOVA and multiple regression analysis) using SPSS Win 18.0 program. Main findings are as follows; First, there were differences in clear goals, transformation of time, loss of self-consciousness, challenge-skill balance, autotelic experience, unambiguous feedback, and sense of control out of flow dimensions based on types of leisure sports-based tourism activities. Second, participation period and frequence had positive effects on flow. Specifically, period had an influence on challenge-skill balance. clear goals: frequence had an effect on challenge-skill balance, transformation of time, clear goals, autotelic experience, unambiguous feedback, and sense of control: intensity had an influence on transformation of time and autotelic experience.

Analysing the Relationship among Tourism Omnichannel Selecting Factor, Satisfaction and Purchasing Intention on the Tourism Purchasing Stage (관광구매단계에서의 관광옴니채널 선택요인, 만족도, 구매의도 등에 관한 영향관계 분석)

  • Park, Hyun-Jee;Park, Jung-Hwan;Lee, Joung-Sil;Kim, Young-Ha;Oh, Am-Suk;Park, Bong-Gyu
    • Journal of Digital Convergence
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    • v.15 no.10
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    • pp.173-182
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    • 2017
  • On the tourism purchasing stage, this study is focused on analyzing the relationship among tourism omnichannel selecting factor, satisfaction and purchasing intention considering the moderator effects of tourism experience and perceived risk. Based upon antecedent studies and literature about tourism omnichannel, We presented the study model and hypotheses. For the accurate analysis, we did field survey with 400 respondents. The results are as follows. First, the positive relationship are found between channel selecting factors during purchasing and tourism omnichannel satisfaction. Secondly there is a positive relationship between tourism omni-channel satisfaction and tourism purchasing intention. Thirdly tourism experience is proved as a positive moderating effect between channel selecting factors during purchasing and tourism omni-channel satisfaction. But the moderating effect of perceived risk is negative between them.

Busan Tourism Industry applying OECD Tourism Policy and ICT Convergence Platform (OECD 관광정책과 ICT 융합 플랫폼을 적용한 부산관광산업)

  • Lim, Yong-Suk;Jung, Ho-Jin;Lee, Jung-Won
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.12
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    • pp.871-879
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    • 2017
  • The purpose of this study is to propose a Busan tourism industry in which the 2016 OECD Tourism policy and ICT convergence platform are applied. OECD proposed 3 policies to promote the tourism industry: First, to maintain the competitiveness of the tourism industry as well as improve its efficiency and sustainability, second, to establish a seamless traffic system, and third, to build a response to the sharing economy. Centering on the OECD's three policies, we propose the developmental possibilities of tourism in Busan. At the same time, we suggest the necessity to build an ICT convergence platform that will help foster the industry. In building an ICT convergence platform, we especially focus on the necessity of: 1. Sharing and creating experience-based interactive contents on the software side, and 2. Developing high quality user experience (UX) and providing a data analysis-based customized service on the hardware side. In addition, we insist on the establishment of the Tourism Promotion Agency for the continuous performance and management of Busan tourism industry. The study ultimately suggests that the construction of ICT convergence platform based on OECD tourism policy can result in the expected outcomes of high effects with low cost for both consumers and suppliers related to the tourism industry.

Configuration of Premium Mobility Customer's Experience Using a Critical Incident Technique (결정적 사건기법을 이용한 프리미엄 모빌리티 고객의 이용경험 구성요인 분석)

  • Jeong, Hyein;Hong, Seokpyo;Chung, Namho
    • Knowledge Management Research
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    • v.25 no.2
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    • pp.135-153
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    • 2024
  • With the recent emergence of smart tourist cities, premium mobility is being considered an important means of transportation in the tourism. However, there has been insufficient research conducted on the experience of premium mobility among its users. Accordingly, this study used CIT to analyze the components of the user experience of customers who used premium mobility. In order to specifically identify the factors that make up the premium mobility experience, 366 cases of satisfaction and 13 cases of dissatisfaction were collected through a total of 273 online surveys. As a result of the study, based on the customer's experience using premium mobility, CIT was applied to derive 6 categories and 9 sub-factors that constitute the perception of premium mobility. In particular, this study is different from existing studies in that convenience was added as a new category out of the 6 categories, and wide ride comfort and high price were derived as new sub-factors among the 9 sub-factors. Because of this, it has academic significance. Therefore, if scales suitable for quantitative research are developed based on the derived constructs, they could be widely applied to various topics related to premium mobility in the tourism field.

Effect of the Tourism Satisfaction Mad to a Well-being Lifestyle (웰빙생활태도가 관광만족에 미치는 영향)

  • Lee, Yk-Su
    • The Journal of the Korea Contents Association
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    • v.10 no.1
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    • pp.417-425
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    • 2010
  • The objectives of this study are defines well-being life concepts and to analyze the effects of well-being life, tourism satisfaction in the object people who has tourism experience within 1 years. The analysis result is afterwords same. First, well-being life difference of population is difference on the sex and income fact. Second, effects is between well-being life and tourism satisfaction with environment, purchase, tourism.

A Service Facilities Evaluation of Inland River Cruise Ship by Pre-Post Comparison Based on IPA Methods (IPA분석방법에 의한 내륙연안 크루즈선의 서비스시설 사전-사후 비교 평가)

  • Wang, YiJue;Zhang, YunYao;Park, Keun-Soo
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.521-534
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    • 2019
  • From the day of luxurious inland river cruise ship started in Chongqing, China, the controversy is continuous; some people think those luxurious cruise ships on inland river might reduce the experience to enjoy the scenery of the Three Gorges, while some people think, which could improve the experience. In the study, the service facilities provided by luxurious inland river cruise ship will be evaluated by Pre-Post comparison based on IPA methods. After a review of the service facilities provided by luxurious inland river cruise ship running on Three Gorges areas. The tourists who would take the trip were asked to fill an questionnaire to examine the desired service facilities performance, which represents the highest level of the service facilities of the cruise ship that is expected by customers. After the trip, they were asked again to fill another questionnaire to examine the importance of service facilities and the performance of service. Pre-Post comparison would be examined to tell whether there is any change between pre and post experience. IPA would be used to evaluate the service facilities provided by inland river cruise ship. At last, some strategic suggestions to the development of inland river cruise ship are made.

A Study on the Influential Factors Affecting Korean Medical Tourism - Focusing on Chinese K-Medical Tourists (한국의료관광에 영향을 미치는 요인에 대한 연구 - 중국인 의료관광객을 중심으로)

  • Kim, Yu-Mi;Kim, Sang-Sook
    • Journal of Convergence for Information Technology
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    • v.9 no.8
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    • pp.102-109
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    • 2019
  • Despite of advanced plans from Korean government to encourage Korean medical tourism, the medical tourism in Korea is still under competitive compared to the countries including Thailand, Singapore, and India, in which the government has been driving the development in industries of medical tourism, Moreover, the studies identifying the factors affecting tourists' satisfaction has not been actively performed up to date. Therefore, this study attempts to investigate the influences of quality of medical service, accessibility, cost adequacy, and quality of tourism of Korean medical tourism on Chinese tourists' satisfaction and revisit intention. For the purpose of empirical study, a survey has been conducted to Chinese medical tourists. Findings are as follows. First, the factors of medical tourism attributes including quality of medical service, cost adequacy, and quality of tourism have turned out to have positive effects on medical tourists' satisfaction. Second, tourists' satisfaction has a positive effect on revisit intention.