• Title/Summary/Keyword: 관광객 수

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Automatic Recommendation of Nearby Tourist Attractions related to Events (이벤트와 관련된 주변 관광지 자동 추천 알고리즘 개발)

  • Ahn, Jinhyun;Im, Dong-Hyuk
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.3
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    • pp.407-413
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    • 2020
  • Participating in exhibitions is one of the major activities for tourists. When selecting their next travel destination after participating in an event, they use map services and social network services, such as blogs, to obtain information about tourist attractions. The map services are location-based recommendations, because they can easily retrieve information regarding nearby places. Blogs contain informative content about tourist attractions, thereby providing content-based recommendations. However, few services consider both location and content. In location-based recommendations, tourist attractions that are not related to the content of the event attended might be recommended. Content-based recommendation has a disadvantage in that events located at a distance might get recommended. We propose an algorithm that considers both location and content, based on information from the Korea Tourism Organization's Linked Open Data (LOD), Wikipedia, and a Korean dictionary. By extracting nouns from the description of a tourist attraction and then comparing them with nouns about other attractions, a content-based relationship is determined. The distance to the event is calculated based on the latitude and longitude of each tourist attraction. A weight selected by the user is used for linear combination with the content-based relationship to determine the preference order of the recommendations.

A Study on the Influence Differences of the Awareness and Attitude toward Climate Change on Satisfaction and Behavioral Intention - Focused on the Comparison Between the Korean and Chinese Tourists- (관광객의 기후변화에 대한 인식과 태도가 만족도와 행동의도에 미치는 영향력 차이에 관한 연구 - 중국인과 한국인 관광객 비교를 중심으로 -)

  • Ahn, Sung-Sik;Hwang, Jung;Hwang, Yun-Seop
    • International Area Studies Review
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    • v.21 no.2
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    • pp.45-70
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    • 2017
  • Tourist industry has many sensitive issues with climate change and is worthy of study from an aspect that it could provide new opportunities and threats from the low-carbon - green- growth point of view. To study how the change of awareness and attitude of the customers due to climate change affects the tourism demand and tourism choices is very important. Even at present, the effect is ongoing. In this paper, diverse needs and changes of tourists, who are the subjects of tourism activities, have been grasped through the examination of psychological characteristics according to climate change after defining the influencing relations of tourism experience, tourism value, tourism risk factors, satisfaction, and behavioral intention, affected by awareness of climate change and their attitude toward it. Through this, the implications that are necessary for establishing marketing strategies could be provided. The results of this present paper are as follows: First, it was shown that awareness of climate change did not affect tourism risk factors while it had a significant influence on tourism experience and tourism value. Secondly, it was revealed that the Chinese tourists generally influenced more greatly than the Koreans. Thirdly, it was shown that the attitude toward climate change did not affect tourism value while it influenced significantly on tourism experience and tourism risk factors. Fourthly, it was revealed that tourism risk factors did not affect tourism satisfaction while tourism experience and tourism value had a significant influence on tourist satisfaction. Fifthly and last, it was shown that tourism experience, tourism value, and tourism risk factors did not influence behavioral intention respectively.

Personalized Tour-Guide-Expert-System Using e-CRM Process (CRM 프로세스를 적용한 개인화 된 여행안내 전문가시스템)

  • 이동철
    • Journal of the Korea Society of Computer and Information
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    • v.7 no.1
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    • pp.161-173
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    • 2002
  • The increasing disposable time through advancing information has come to make the tourism industry as well as the information communication industry glow in the 21st century We cannot make rational decision without proper guide information. It is impossible to anticipate tourism Products which are invisible products consisting of a variety of basic combinations of products. Tourists are getting dissatisfied with tourism experts' distorted guidance every year. A recent survey shows that the current tourism information system can't meet the need of tourists who are informative and individualized. This paper presents tourism information system that offers the most appropriate tour courses depending on the tastes of tourists by utilizing expert system, artificial intelligent applied technology. This paper is the first attempt to maximize comsumer satisfaction by developing the intelligent agent system that is able to reflect the traits of individualized customers' in the tourism industry The establishment of this system will contribute to activating the tourism industry, ultimately, by decreasing inconveniencies and tour schedules appropriate to the purpose of individual tours.

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Design of Custom Services Platform for Tourists based on Cloud (클라우드 기반의 관광객 맞춤형 서비스 플랫폼 설계)

  • Lee, Yun-Ju;Jung, Jong-Jin;Lim, Tae-Beom
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2013.06a
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    • pp.387-388
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    • 2013
  • 최근 상황인지 기반을 통해 사용자에 대한 모든 정보를 정확하게 파악하여, 현재 가장 필요한 데이터들만 추출하여 실시간으로 빠르게 지능적으로 제공하는 새로운 스마트 클라우드 컴퓨팅 모델의 연구가 필수적으로 요구되고 있다. 이에 본 논문은 관광객이 전시관이나 관광지에서 공연, 예술, 문화재 등을 감상할 때 클라우드 서버에 실시간으로 접속하여 개인 정보와 환경, TPO에 맞게 전시물의 설명이나 체험 서비스를 받을 수 있는 관광객 맞춤형 문화서비스 플랫폼을 연구 및 설계하였다.

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A Study on Determinants of the Ecotourist's Satisfaction with Geumgang Birdwatching Destination (금강 철새도래지 생태관광객의 만족에 영향을 미치는 결정요인에 관한 연구)

  • Moon, Chang-Hyun
    • Korean Journal of Environment and Ecology
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    • v.23 no.5
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    • pp.460-470
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    • 2009
  • The purpose of this research is to suggest appropriate directions for the desirable ecotourist attraction management through the investigation of the tourist's satisfaction with ecotourism in case of Geumgang birdwatching destination. This research focus on the identification of the determinants of the ecotourist's satisfaction and the estimated regression model. The results of this study for the tourist's satisfaction with the ecotourism are summarized as follows. First, as a result of the factor analysis of the tourist's satisfaction variables, five factors like 'knowledge information', 'experience', 'ecological value', 'guide service', 'facilities environment' are deduced. Second, as a result of the test of significance, the difference of the satisfaction with ecotourism in aspect of the tourist's demographic characteristics like age and academic background is confirmed to be statistically significant except sex. Third, the tourist's satisfaction with ecotourism appears to be positively correlative with the tourist's overall satisfaction.

A Study for Promotion of the Stay Type Tourism in Ulsan by IPA Analysis Techniques (IPA분석을 통한 울산의 체류형 관광 활성화 방안 연구)

  • You, Young-Jun;Lee, Ji-Hun;Chung, Yoon-Jo
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.8
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    • pp.1-12
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    • 2019
  • The purpose of this study is to explore ways to promote the stay type tourism in Ulsan. To achieve this, IPA analysis techniques were applied to survey the importance and performance of experts, tourists, and hotel users, and measures were developed for activation of common points among the groups. Most studies analyze the survey results of a group, but this study compared and analyzed the results among three groups of experts, tourists, and hotel users, resulting in areas requiring activation. According to the results of each group, 'cultural facilities' were selected as the attraction factor, and 'night tours' were chosen as the basic factor to improve. On the other hand, tourist attractions, clean environment and urban parks have been selected as implementation factors, which correspond to the "ecological tourism," one of Ulsan's five-color themes. According to the ranking, the three groups of experts, tourists, and hotel users were able to look at the results of priority items that were selected up to the third place, although there were no exact matching factors. The items selected by both groups were diversification of night viewing, traffic accessibility in tourist sites, and improvement of night scenery, operation of night experience programs, extension of night opening hours, and revitalization of night markets respectively.

A study on demand forecasting for Jeju-bound tourists by travel purpose using seasonal ARIMA-Intervention model (계절형 ARIMA-Intervention 모형을 이용한 여행목적 별 제주 관광객 수 예측에 관한 연구)

  • Song, Junmo
    • Journal of the Korean Data and Information Science Society
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    • v.27 no.3
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    • pp.725-732
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    • 2016
  • This study analyzes the number of Jeju-bound tourists according to travellers' purposes. We classify the travellers' purposes into three categories: "Rest and Sightseeing", "Leisure and Sport", and "Conference and Business". To see an impact of MERS outbreak occurred in May 2015 on the number of tourists, we fit seasonal ARIMA-Intervention model to the monthly arrivals data from January 2005 to March 2016. The estimation results show that the number of tourists for "Leisure and Sport" and "Conference and Business" were significantly affected by MERS outbreak whereas arrivals for "Rest and Sightseeing" were little influenced. Using the fitted models, we predict the number of Jeju-bound tourists.

A Study on the Relationship among Jecheon City Brand Equity, City Reputation and Travel Intention : Focusing on University Students (제천시 도시브랜드 자산과 도시평판, 관광의도와의 관계 연구 -대학생을 중심으로-)

  • Moon, Hyo-Jin
    • The Journal of the Korea Contents Association
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    • v.19 no.3
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    • pp.548-556
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    • 2019
  • Effective city brand management provides a variety benefits to the city. The city with brand equity can motivate their customers to visit the city regularly, and it can also affect their recommendation as an attractive tourist destination. This study aims to explore the concept of city brand equity and city reputation as a way to attract domestic and foreign tourists at a time when local governments are interested in and working to strengthen them. Research has shown that the city brand equity can have a positive impact on improving the city's reputation, and that the city brand equity can have a positive impact on travel intention as well. Furthermore, in relation to the city brand assets, the city reputation, and travel intention, it has been confirmed that the city brand equity has a direct effect on the travel intentions and that the city brand equity has an indirect effect on travel intention through the medium of the city reputation. It can be seen that cities should strive to manage the first and second city brand as a way to attract tourists.

Development of Contents Platform for Bus Tour Service based on the bus stop (버스관광 서비스 제공을 위한 버스정류소 기반 콘텐츠 플랫폼 개발)

  • Kim, Min-Kyo;Kim, Sang-Hoon
    • Journal of Digital Contents Society
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    • v.19 no.6
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    • pp.1091-1096
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    • 2018
  • The purpose of this paper is to provide a convenient platform for bus users and a platform to provide tourist services suitable for bus tourism as integrated services. Recently, the number of FIT tourists for recreational purposes using public transportation is increasing as the bus use environment is improved. Accordingly, we need a tourist platform that meets the needs of tourists. In particular, a bus information providing algorithm is implemented using a bus information public API to more conveniently use the bus information providing system, and a user use behavior data collection module and a data mining module To develop a contents platform based on a bus stop for bus tourism services to FIT tourists using public transportation.

An Integrated Smart Tourist Application, 'SEOULLO' (통합 스마트관광 앱 'SEOULLO')

  • Kim, Ji Sim;Ahn, You Jung;Kim, Kyong Ah;Park, In-Jun;Lee, Jeong-Hyeon;Joo, Jong-Moon;Choi, Sang-U
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2020.01a
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    • pp.261-262
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    • 2020
  • 세계적으로 관광시장 규모가 확대되면서 세계 경제에서 관광이 차지하는 위상 또한 높아지고 있다. 서울 관광 역시 단기간에 양적 성장을 이루었고, 외래 관광객 유치 규모 세계 7위이자 국제회의 개최 규모로는 3년 연속 세계 3위를 달성했다. 하지만 이러한 서울의 관광 산업 성장세에 비해 서울을 방문하는 외국인 관광객을 대상으로 한 모바일 애플리케이션은 한정적이며, 그마저도 사용률이 저조한 실정이다. 본 논문은 이러한 문제를 해소하기 위해 외국인을 대상으로 다양한 편의 기능을 포함한 모바일 애플리케이션을 개발하고 그 과정과 결과에 관해 서술하고 있다. 본 논문에서 서술하고 있는 모바일 애플리케이션에서는 카테고리별로 관광지, 식당, 숙박, 쇼핑 등의 정보를 제공하며 그 외에도 행사, 환율 정보와 번역, 지도, 길 찾기 기능을 제공하는 등 다양한 정보와 기능들을 하나의 애플리케이션에서 쾌적하게 이용할 수 있도록 통합 구현하였다.

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