• Journal of Distribution Science
• /
• v.10 no.1
• /
• pp.43-52
• /
• 2012

With the slowdown in environmental issues and the change of environmental consciousness, ecotourism is being discussed in various social fields. Ecotourism is being popularized for environmental protection, and now it is becoming a mainstream product from one of mass tourism. Ecotourism's emphasis on sustainable development in the tourism destination's society, economy, and environment, through ecotourism study and education, enable people to understand the core value of the ecological environment. 2011 was nominated as "the Year of World Forest" by the UN. In the recent years, forests are becoming increasingly important with their own values and functions in environment, economy, society, and culture. In particular, the global environmental issues caused by climate change are becoming an international agenda. Forests are the only effective solution for the carbon dioxide that causes global warming. Moreover, forests constitute a major part of ecotourism, and are now most used by ecotourists. For example, Korea, wherein 60% of the land is forest, attracts ecotourists. With the increasing interests in environment, the number of tourists visiting the ecosystem forest, which is highly valued for its conservation, is increasing significantly every year and is receiving considerable attention from the government. However, poor facilities in the forest ecotourism sites and improper market strategies are the reasons for the poor running of these sites. Furthermore, tourists' environmental awareness affects ecology environmental pollution or the optimization of forest ecotourism. In order to verify the relationships among tourist attractiveness, environmental consciousness, charm degrees of the attractions, and attitudes after tours, we established some scales based on existing research achievement. Then, using these scales, the researcher completed the questionnaire survey. From December 20, 2010 to February 20, 2011, after conducting surveys for 12 weeks, we finally obtained 582 valid questionnaires, from a total of 700 questionnaires, that could be used in statistical analysis. First, for the method of research and analysis, the researcher initially applied the Cronbach's (Alpha) for verifying the reliability, and subsequently applied the Exploratory factor analysis for verifying the validity. Second, in order to analyze the demographics, the researcher makes use of the Frequency analysis for the AMOS, measurement model, structural equation model computing, and also utilizes construct validity, convergent validity, discriminant validity, and nomological validity. Third, for the analysis of the ecotourists' environmental consciousness, impacts on tourist attractiveness, charm degrees of the attractions, and attitudes after the tour, the researcher uses AMOS 19, with the path analysis and equation of structure. After the research, researchers found that high awareness of natural protection lead to high tourist motivation and satisfaction and more positive attitude after the tour. Moreover, this research shows the psychological and behavioral reactions of the ecotourists to the ecotourist development. Accordingly, environmental consciousness does not affect the tourist attractiveness that has been interpreted as significant. Furthermore, people should focus on the change of natural protection consciousness and psychological reaction of ecotourists while ensuring the sustainable development of ecotourists and developing some ecotourist programs.

• Journal of the Korea Convergence Society
• /
• v.11 no.12
• /
• pp.67-78
• /
• 2020

As the number of tourists visiting Korea is increasing, the demand for improving the quality of public services also rises rapidly due to the number of tourists who visit Busan. Busan, as the maritime capital of South Korea, it would be best to consider a design proposal for the purpose of the design of multilingual signage system and guideline design for foreign tourists in Haeundae, Busan. It is expected to provide qualitative convenience to those visiting Haeundae with the demand for multilingual needs and additional application of service design to those who plan to visit Busan.

• Journal of Service Research and Studies
• /
• v.10 no.2
• /
• pp.43-57
• /
• 2020

This study aims to verify whether service characteristic factors of theme park, consisting of ease of access, convenience of service, diversity of events and safety of facilities have positive effect on customer satisfaction and, in turn, customer satisfaction on intention of revisit for customers. We conducted surveys on 317 customers having experiences of visiting domestic theme parks and obtained the results that three factors except ease of access have positive effect on customer satisfaction and customer satisfaction on intention of revisit. As the further analysis, we checked if customer satisfaction has positive moderating effect on the relationship between four service characteristic factors and intention of revisit. We found that diversity of events and safety of facilities have full moderating effect and convenience of service partial moderating effect, while ease of access has not that effect, which offer implication that theme parks have to make more effort and investments related to diversity of events and safety of facilities to increase possibility of customer revisit.

• Journal of Convergence for Information Technology
• /
• v.11 no.12
• /
• pp.22-29
• /
• 2021

COVID-19, which has spread around the world, is also affecting local economic industries such as the domestic tourism industry and the service industry. In particular, the quality of life is threatened as safety prevention rules related to infectious diseases such as social distancing have been regularized. The purpose of this study is to analyze the impact on safety quarantine on users of the summer festival at Songho Beach in Haenam, a summer resort. In addition, it protrudes through big data surveys, demographic analysis, and technology analysis on the management of users who have changed in the COVID-19 era. It is expected to be a reference material by utilizing practical data on users in the future. In addition, this study is significant that it has been reviewed for safety and satisfaction for tourists using the summer beach festival through quarantine management using ICT technology in the COVID-19 situation, and needs to be used as good guidelines and examples for this study in the future.

• Journal of the Korean Society of Food Culture
• /
• v.21 no.6
• /
• pp.623-628
• /
• 2006

• Culinary science and hospitality research
• /
• v.16 no.2
• /
• pp.15-30
• /
• 2010

This study investigates the effect of seriousness and controllability of service failure on perceived fairness, reliability, satisfaction and loyalty of customers. The result of the study is as follows. First, it was expected that a control-attribute and a seriousness-attribute would have an negative(-) impact on perceived fairness-attribute; however, the result showed that both did not have an negative impact on it. Next, a fairness-attribute of a procedure had a significant effect on trust, and a fairness-attribute of interaction and a fairness-attribute of distribution had a significant effect on trust and satisfaction. Lastly, trust had a significant effect on satisfaction while satisfaction had a significant effect on loyalty. Based of the result of this study, food-service enterprises need to perform a fast process of a recovery to overcome service failure rather than confirming a control-attribute and a seriousness-attribute of service failure. Also, they should set up a process of the recovery in the order of trust, satisfaction, and loyalty and check if this process is promptly carried out.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.12 no.11
• /
• pp.4756-4763
• /
• 2011

The purpose of this study to identify Japanese tourist's satisfaction and revisit after they were treated Korean skin care. The questionnaire was administered to 319 Japanese who had experience to take Korean skin care. The result of empirical study were as follows. First, the result of choice property toward the visit-motivation of skin care salon, it has difference by the visit-motivation type. Second, the result of affection on client's satisfaction, choice property is affected client's satisfaction. Third, the choice factor of affection on intention about revisit after skin care is related on facility, image and side-service factor than service and price. Forth, choice property after they visited skin care salon, client's satisfaction is affected revisit.

• The Journal of the Korea Contents Association
• /
• v.9 no.9
• /
• pp.370-379
• /
• 2009

The author in this study carried out survey by questionnaires on the spectators who participated in the Andong International Mask Dance Festival being held from Sept. 26, 2008 to Oct. 5, 2008. Survey was designed to find out what was influence of sense of satisfaction from experience program upon spectators' intent for re-visit for such program in future. Result of analysis showed that experience program of Andong International Mask Dance festival was constituted of diverse aspects accordingly level of satisfaction by spectators for the program was very high. Also spectators' sense of anticipation for experiencing feeling of uniqueness and creativity appeared to be very high. In terms of level of satisfaction spectators showed high level satisfaction with sense of convenience and creativity aspect thus it was revealed that spectators' sense of satisfaction with festival experience program had significant impact on their intention for re-visit in future. In consideration of such fact there seemed to be need for versatile approach to experience program of Andong International Mask Dance Program and continuous research and development of experience program in order to meet changing desire of tourists thus there is urgent need for developing creative and more active experience program In future.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.41 no.3
• /
• pp.487-500
• /
• 2017

This study examines the attributes of cosmetic stores that Chinese tourists considered when purchasing cosmetics in Korea and the effect of the evaluation of attributes in regards to satisfaction and brand loyalty based upon brand experience. The survey was performed from January 1-14 in 2014 through a Chinese professional online survey channel-www.sojump.com. A total of 338 data from female and male respondents who visited Korea and purchased Korea brand's cosmetics were analyzed by SPSS and AMOS. The results were as follows. Frist, cosmetic store attributes were composed of three factors such as physical environment and salespersons, price and promotion, service. Second, all the factors had a positive influence on brand experience. Among them, the influence of physical environment and salespersons were the highest. Third, brand experience influenced satisfaction and satisfaction also had positive influence on brand loyalty. The results above indicate that providing various experiences that appeal to customers is as important as improving product quality when maintaining long-term customer relationships and loyalty.

• Journal of the Korean Geographical Society
• /
• v.44 no.4
• /
• pp.544-556
• /
• 2009

The purpose of this study is to examine the determinant factors of satisfaction and to investigate the difference from clusters in the category of overall state of satisfaction, the thought of revisiting, and the intention of recommendation with the case of Wando Changpogo Festival. Changpogo Festival has been held since 1996 with the theme of 'Changpogo', gained great acknowledgment from television drama, 'Haeshin', and this year of 2009 is its fourteenth. The study analyzed questionnaire which is made up of items on satisfaction factors of 18 local festival visitors. Results from factor analysis are 1) the contents and the souvenir of the festival, 2) work for publicity, 3) tour for near place and convenient facilities. Likewise, results from cluster analysis are 1) a cluster of the contents and the souvenir of the festival, 2) a cluster of tour for near place and convenient facilities, 3) a cluster of work for publicity. In conclusion, there are similar degrees in difference between clusters, but especially the 'tour for near place and convenient facilities' factor has higher score than the others. Therefore, this factor should be cared with great importance.