• Title/Summary/Keyword: 관광객의 선택 속성

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Korean Skin Care on Japanese Tourist's Satisfaction and Revisit (일본 관광객의 한국 피부미용 서비스 만족 및 재방문 의도)

  • Lee, Jeong-Suk;Ahn, Kyung-Min
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.11
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    • pp.4756-4763
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    • 2011
  • The purpose of this study to identify Japanese tourist's satisfaction and revisit after they were treated Korean skin care. The questionnaire was administered to 319 Japanese who had experience to take Korean skin care. The result of empirical study were as follows. First, the result of choice property toward the visit-motivation of skin care salon, it has difference by the visit-motivation type. Second, the result of affection on client's satisfaction, choice property is affected client's satisfaction. Third, the choice factor of affection on intention about revisit after skin care is related on facility, image and side-service factor than service and price. Forth, choice property after they visited skin care salon, client's satisfaction is affected revisit.

An Analysis on Choice Attributes Influencing Satisfaction of Domestic Tourists in Jeju Region : Using Structural Equation Model (제주지역 내 내국인 관광객의 만족에 미치는 선택 속성 분석 : 구조방정식 이용)

  • Kim, Min-Cheol;Boo, Chang-San
    • Journal of the Korean association of regional geographers
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    • v.14 no.1
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    • pp.54-67
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    • 2008
  • This paper is to analyze the relationships between the factors of choice attributes and the related satisfaction focused on Domestic tourists in Jeju region. First, this paper used the structural equation model with the questionnaires to investigate the attributes affecting the visitors' satisfaction and service value. In conclusion, the attribute factors influencing service value and the visitors' satisfaction are 'equipment and convenience' and 'culture and leisure'. Also, this paper presents that the 'foods' factor is affecting re-visit and others' recommendation through the mediation of satisfaction factor.

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A Study on the Attributes of Menu Choice and Customer Satisfaction in Korean Restaurants -Centering on foreign tourists- (한식당 이용특성에 따른 메뉴 선택 속성이 고객만족에 미치는 영향 -외국인 관광객을 대상으로-)

  • Shin, Seung-Mee;Yoo, Hyang-Ju;Joung, Kyung-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.7
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    • pp.4229-4236
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    • 2014
  • This study discusses the customer satisfaction as a result of the attributes of menu choice that can meet the needs of foreign visitors. Furthermore, it discusses the possibility that Korean food can be recognized internationally and the research data be available in advance for the people who are going to visit Korea. This study is based on documentary records and empirical studies to analyze and appreciate the effects of customer satisfaction in restaurants that foreigners usually visit. The documentary records are rooted in the related books, papers published in domestic and international associations, academic journals, and various periodicals. According to this research, the attributes of the menu choice in relation to the differences in their purposes has a meaningful influence on the customer satisfaction, so the menu choice of foreign tourists drives their gratification of Korean food. In short, the explanations and ingredients list about items in Korean restaurants need to be improved and explained to increase the number of potential foreign tourists.

The Evolution of Marketing Thought and Marketing Communication: The Perspective of Relationship Marketing (강원도 관광지 선택과 만족요인에 관한 연구)

  • Park, Sung-Yong;Oh, Tae-Hyun
    • Korean Business Review
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    • v.12
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    • pp.83-102
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    • 1999
  • People who are satisfied with tour sites will revisit those and recommend those to other people to visit. As a result, those tour sites will attract more tourists. The introduction of consumer satisfaction concept into tourism management is very critical for Kangwon province since tourism industry plays an important role compared with other industries. We investigate tour motives and influential factors in the tourist choice process theoretically and empirically. Empirical results show that "the importance of influence factors varies with tour motives," "the impact of tour-related factors on tourist satisfaction also different across tour motives," "tour motive itself is an important contributor to tour satisfaction." Therefore, this research develops a theoretical framework to understand the underlying motives, factors, satisfaction and discuss the results.

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A Study on the Impact Visitors' Satisfaction on Revisit and Recommend Intention to Other in Onyang Spa Destination (온양온천관광지 방문객 만족이 재방문 및 추천의사에 미치는 영향 연구)

  • Kim, Si-Joong
    • Journal of the Korean association of regional geographers
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    • v.22 no.3
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    • pp.566-575
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    • 2016
  • This study aims to examine the impact of visitor's satisfaction on revisit and recommend intention to other in Onyang spa destination. These analyses is based on the Visitors' Survey and, the survey conducted in Onyang Spa Destination in Chung Cheong Province. The results of factor analysis shows: First, six factors are extracted for the attributes of choice towards spa destinations: facilities of the spa, accessibility, water quality of the spa and surrounding areas, costs and prices, hospitality and shopping opportunities, and tourism space. Second, visitor satisfaction is effected by the following factors; facilities of the spa, accessibility, water quality of the spa and surrounding areas, and tourism space. Lastly, the overall visitor satisfaction with the spa destination positively affected visitor loyalty, that is, their intention to revisit the place and recommend it to others.

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Destination Management Strategy Based on the Importance-Performance Analysis -A Case Study in Kangwon-do Province, Korea- (중요도-성취도 분석을 기초로 한 관광지 관리 방안에 관한 연구 -강원도 소재 관광지를 중심으로-)

  • 김정민
    • Korean Journal of Environment and Ecology
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    • v.17 no.3
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    • pp.276-284
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    • 2003
  • The purpose of this study is to develop effective destination management strategies for three typical tourist destinations in Kangwon province based on the importance-performance analysis. The results show that overall performance levels of 21 management attributes in three destinations is relatively low, compared to the importance levels of the attributes. 6 attributes place in Concentrate Here, 4 attributes in Possible Overkill, 6 attributes in Keep Up Good Work, and 5 attributes in Low Priority. There is no significant difference in the importance level among three destinations, while performance levels are the lowest at Naksan & Kyungpo beaches, and highest at Ganhyun area. Findings of the survey expect to be used as fundamentals in management policy making process for each destinations.

The Examination of the Validity of a Vertically Upward Shifting of the Landscape Control Point(LCP) for the Management of Cities Mountain Landscape (시가지내 산악경관관리를 위한 조망점의 수직상향 동의 검증)

  • 정정섭;권상준;조태동
    • Korean Journal of Environment and Ecology
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    • v.17 no.4
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    • pp.366-374
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    • 2004
  • The purpose of this study is to develop effective destination management strategies for three typical tourist destinations in Kangwon province based on the importance-performance analysis. The results show that overall performance levels of 21 management attributes in three destinations is relatively low, compared to the importance levels of the attributes. 6 attributes place in Concentrate Here, 4 attributes in Possible Overkill, 6 attributes in Keep Up Good Work, and 5 attributes in Low Priority. There is no significant difference in the importance level among three destinations, while performance levels are the lowest at Naksan & Kyungpo beaches, and highest at Ganhyun area. Findings of the survey expect to be used as fundamentals in management policy making process for each destinations.

The Effect of Golf Tourism Motivation on Golf Coures Selecting, Satisfaction and Behavioral Intentions -Focus on Korean Golf Tourist of a Visit Golf Course in China- (골프관광 동기가 골프장 선택, 만족 및 행동의도에 미치는 영향 -중국 소재 골프장 방문 한국인 관광객을 중심으로-)

  • Lee, Yk-Su
    • The Journal of the Korea Contents Association
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    • v.12 no.12
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    • pp.439-446
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    • 2012
  • This research the impacts of the golf tourism motivation to the golf course selecting character and satisfaction, behavioral intention. Questionnaire was studied by Korean tourists visited China Golf Course. The results of this study are as follows. First, golf tourism motive appeared with the fact that affects in the golf course selecting. Second, golf tourism motive appeared with the fact that affects in the satisfaction and behavioral intention. Through these results, first, we could suggest a new data for the development of the marketing strategy for the golf course selecting of golf tourist visit in China. Second, we can be improved was able to a marketing strategy as golf tourism motivation for satisfaction and behavioral intention.

Research on the Medical Tourism Attributes by IPA (IPA를 이용한 의료관광선택속성 연구)

  • Ko, Seon-Hee;Park, Eun-Suk
    • The Journal of the Korea Contents Association
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    • v.12 no.4
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    • pp.438-447
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    • 2012
  • The objectives of this research are: to provide fundamental data for tourism policy and investigate medical tourism attributes by IPA(Importance-Performance Analysis) to attract Japanese medical tourists to Korea. Utilizing Japanese medical tourists as subjects of inquiry, this study evaluated the importance of medical tourism selection attributes and the rate at which these attributes were performed. Consequently, this study deduced 'convenience, service quality, differentiation, approximation' factors by factor analysis as well as the ranking among each selection attributes using T-test. The importance-performance analysis showed 'Concentrate Here' in quadrant I, 'Keep up the Good Work' in quadrant II, 'Low Priority' in quadrant III and 'Possible Overkill' in quadrant IV. The results show that "Concentrate Here" part in quadrant I is reservation procedure rapidity and information system simplicity. This means that these attributes are very important but they indicate low performance. Thus, concentration among tourism managers should be focused along these attributes. The study, then, suggests that employee who speaks Japanese fluently should be arranged during reservation procedure. Furthermore, Japanese class should become mandatory during basic employee training to improve reservation procedure rapidity. Moreover, clinic websites should concentrate on accessibility of Japanese users in such a way that they can consult their needs on line. Finally, managers should find diverse ways to bring about good service rapidly and conveniently.

A Study on Characters of Select Behaviors of Tourist - at a spa & resort - (관광객의 선택행동 특성에 관한 연구 - 온천리조트를 중심으로 -)

  • Oh, Jae-kyung
    • Journal of Distribution Science
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    • v.4 no.2
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    • pp.81-106
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    • 2006
  • The value of Its visitors is very important factors on selection of a Spa & Resort. The first detailed purpose of this paper is to analyse the differences of select behaviors of a Spa & Resort according to the types of values of the visitors. The second aim is to conduct a research on the characters of select behaviors of the visitors. The third aim is to analyse the degree of satisfaction of the visitors, re-visitation and the intention of recommendation. The fourth purpose is to provide useful materials on analysis about the values of the visitors at various Spa & Resorts and to trigger dramatic effect of recuperation, relaxation with its visitor's needs met, the maximum of hotel's management profit at Spa & Resort's area and programs to activate the region's economy. Factor Analsis Routine of SPSS Windows Version 10.0 was applied to accomplish the issues of the study. The Applied analysis by research process are as follows; This paper applied Frequency analysis to figure out interviewee's demographic characters and various using types of the visitors, using their experience of visiting, Select influence, Visiting period, Accommodation they use, Accompanyist, Costs, Season, Transportation, The necessary time. This paper showed important correlation between the visitors' select attributes and behaviors after using it, between their personal value and behaviors after using it, between their individual value, motive of use and their select behavior of destinations. In accordance with it, Managers or developer of a Spa & Resort should make a plan after a sufficient review of the visitors' individual value. The visitor's value is changing continuously according to the change of spatial, occasional environment and should be assessed by those changes.

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