• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.1-11
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• 2016

The purpose of this study is to examine the factors influencing relationship quality and L-Loyalty in Location-Based Service (LBS). This model tests various theoretical research hypotheses relating to LBS, relationship quality, and L-Loyalty. The target population of this study is LBS users. The results of hypothesis testing are as follows. First, personalization and perceived value positively influence commitment and perceived risk negatively influence commitment. Second, personalization, ubiquity, and perceived value positively influence satisfaction and perceived risk negatively influence satisfaction. Finally, commitment and satisfaction positively influence L-Loyalty. The results of the study will provide various implications to improve relationship quality and to secure high loyalty customers in LBS.

• Journal of Distribution Research
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• v.10 no.2
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• pp.99-120
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• 2005

First, based on extant studies in the field, the author extracts environments, general and personalized interactions between an internet shopping mall and its customers, interactions among customers, and outcomes as 5 relevant dimensions of the service quality of an internet shopping mal She derives hypotheses on the relationships between each of the service quality dimensions and each of the three components of the relationship quality, satisfaction, trust, and commitment. She also investigates the moderating role of the relationship duration defined by the length of use in the relationships. She studies the relationships among the three relationship quality components and their effects on the future intentions of relationship maintenance, too. Through a survey on college students and adult consumers, she gathers 349 qualified questionnaires. Applying regression methods on the data, she finds out that most of the relationships between each of the service quality dimensions and each of the relationship quality dimensions are statistically significant but that the strengths of relationship are quite different dimension by dimension. The moderating effect of the relationship duration is not found except one case, the relationship between general interactions and trust. The author also finds out positive relationships between satisfaction and trust between satisfaction and commitment, and between trust and commitment. Positive relationships between trust and the future intention of relationship maintenance and between commitment and the future intention are found. But the data does not reveal any statistically significant relationship beetween satisfaction and the future intention. The author provides a few implications of the research results and future research agenda.

• Journal of Distribution Research
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• v.11 no.3
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• pp.79-101
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• 2006

This paper examines the effects of justice on relationship quality and performance in industrial markets. Data were obtained from a sample of 284 supplier's key informant. The findings demonstrate that distributive, interactional and issue-specific justice enacted by buyer enhance supplier trust. Further, distributive and procedural justice enacted by buyer enhance supplier satisfaction. Trust positively affected supplier satisfaction, and relationship quality positively affected performance of its supplier. And, the theoretical and practical implications of this result and future research were suggested.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2019.11a
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• pp.227-229
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• 2019

시스템의 기술 중심적 개발은 사용자 및 이해관계자들이 개발공정을 파악하거나 개입하기 어려워, 불필요한 기능과 품질 낮은 서비스로 구현될 수 있다. 자율운항선박 항해정보플랫폼의 초기설계에 S/W 아키텍처 설계과정을 적용하면 이해관계자들의 요구기능과 서비스 품질이 반영된 시스템 개발에 도움이 될 것이다. 본 연구는 S/W 아키텍처 설계 절차를 적용하여, 요구기능 정의와 품질속성을 분석하고 속성별 전략을 제시하고자 한다. 이해관계자들의 참여를 유도하여 플랫폼의 중요 요구기능과 제약사항을 도출하고, 분석결과를 목록화 하였다. 연구 결과를 통해 아키텍트는 항해정보플랫폼 아키텍처 개발에 있어 기술적 해결방안을 수립할 수 있을 것이며, 이해관계자들의 요구가 반영된 시스템 설계가 가능할 것이다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.2
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• pp.520-527
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• 2016

This study examined the relationship among Interpreter's Role, Interpretation System, Interpretation Quality, and Tourist Satisfaction in ecotourism. As a results of the analysis, the following findings were obtained. First, the Interpreter's Role affects the Interpretation Quality, but does not affect the Tourist Satisfaction in ecotourism. Second, the Interpretation System affects Interpretation Quality and Tourist Satisfaction. Third, Interpretation Quality influences the Tourist Satisfaction. Finally, the Interpretation Quality plays a mediated effect between relationship Interpreter's Role, Interpretation System and Tourist Satisfaction. Nevertheless, the key to success in ecotourism is how to explain the interpretation to the tourist

• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.428-439
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• 2011

This study show the service value and the service quality influence on the satisfaction of the participants in exhibition. Previous studies, from the general service quality to customer satisfaction research, begin to focus on the importance of service quality and customer satisfaction, so focus on the service value that explains revisiting behavior and loyalty as an important variable. This study mainly attempted integrated approach of various concepts between relationship. This point the service value did not sufficiently consider tries to evaluate the role of customer value in existing service quality and satisfaction. As a result, service quality and service value were identified to causal relationships that service value rather than service quality has an effect on satisfaction.

• Asia Marketing Journal
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• v.4 no.4
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• pp.51-74
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• 2002

본 연구는 교육시장 환경의 변화로 경쟁적 상황에 처한 대학의 운영방향을 제시하기 위해서 주로 일반 서비스산업에서 서비스 품질 측정에 적용되어 오던 SERVPERF를 기초로 교육 서비스 품질을 확장하여 측정하였다. 또한 대학교육서비스 마케팅모형 구축의 결정요인을 교육서비스 품질, 학생만족, 재입학의도 및 구전효과 등으로 보고 이들 간의 구조적 인과관계를 통합적으로 분석 검토함으로써 대학에게 급변하는 교육환경에 능동적으로 대응하고 경쟁력 있는 양질의 교육 서비스를 제공할 수 있는 대학교육서비스 마케팅 모형을 검증하려는데 그 목적을 두었다. 분석결과 SERVPERF에 기초한 기본모형에 결과 질이 추가된 26개 항목의 교육 서비스 품질 항목확장모형이 우수성이 입증되어 본 연구에서 제시된 SERVPERF의 확장 척도가 일반 서비스 산업 뿐만 아니라 교육 서비스 품질의 측정에도 사용이 가능하다는 것을 입증하였으며 더불어 결과의 질의 중요성을 확인하였다. 또한 전반적 교육 서비스 품질이 학생만족 및 재입학의도와 구전효과 간의 인과관계를 통합적으로 분석한 결과, 전반적 교육서비스 품질은 현대 마케팅의 지향점인 학생만족의 선행변수로서 학생만족, 재입학의도, 구전효과에 직접적인 영향력을 미치고 학생만족은 재입학의도 및 긍정적인 구전효과에 직접적인 영향을 미치며, 재입학의도 또한 구전효과에 긍정적인 영향을 미친다는 인과관계를 확인 할 수 있었다.

• Proceedings of the Korean Information Science Society Conference
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• 2011.06b
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• pp.136-139
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• 2011

SW 품질비용은 좋은 품질의 소프트웨어를 만들기 위한 경제적 상충관계(trade-off)를 이해하는데 도움을 주는 유용한 도구이다. 일반적으로 제조업 분야에서 많이 활용되고 있는 품질비용을 소프트웨어 분야에 적용하는 것은 SW품질을 높이는 좋은 방안이지만 불행하게도 이제까지 별로 관심을 받지 못했다. 본 논문에서는 SW품질을 활용하기 위한 판단근거(rationale)와 구성요소를 살펴보고, 국내 SW개발 프로젝트를 대상으로 수집된 자료를 바탕으로 국내 SW개발 프로젝트의 품질비용구조를 살펴보고, SW공학수준에 따른 품질비용의 차이를 통계기법을 통해 살펴보았다. 분석결과, SW공학수준에 따라 투입되는 품질비용의 차이가 있고, 공학수준이 높을수록 적게 투입되는 것으로 나타나고 있다.

• Journal of Service Research and Studies
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• v.13 no.3
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• pp.82-104
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• 2023

This study analyzes the effect of users' experiences using AI chatbot services on relationship quality and behavioral intention. For the study, a survey was conducted on users who experienced AI chatbot services, and the research hypothesis was verified by analyzing the final 299 copies of valid data. As a result of the analysis, it was confirmed that satisfaction and trust, which are the relationship quality dimensions of AI chatbot service, were formed in users through the cognitive experience, emotional experience, and relational experience. In addition, it was confirmed that satisfaction and trust have a positive effect on the intention to continue using and recommending AI chatbot services, which correspond to the level of consumers' behavioral intentions, respectively. In addition, in terms of relationship quality, it was significant in all paths of the road of behavior, but in satisfaction, the path coefficient of the road of continuous use of AI chatbot and recommended road was significantly higher than the path coefficient in trust. This study provided a theoretical foundation that the relationship with relationship quality that affects behavioral intention also affects AI chatbot services in the online environment, and it is significant in that it suggests that relationship quality is an important mediating factor in establishing long-term relationships with consumers.

• Journal of the Korean association of regional geographers
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• v.18 no.3
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• pp.326-335
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• 2012

The purpose of this study id to identify service quality of national stone culture festival, to find relationship service quality to festival satisfaction and after behavioral intention of festival participants. To achieve the purpose of this study, 13 elements of service quality was chosen through previous literature study. And 3 factors were extracted by 1st factor analysis, these are hardware, software, and humanware factor. And second factor analysis was performed to identify validity and reliability these factors. And 5th hypothesis was established and adopted in three hypothesis. That is Hardware service quality factor have a influence to festival satisfaction of participants, festival satisfaction of participants have a influence to revisitation and recommendation intention. This paper indicates that results of this study is useful to regional festival planning to settle down as a sustainable events, necessary to retain service quality and satisfaction as a precedent condition.