• Korean Business Review
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• v.12
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• pp.1-27
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• 1999

The author focus on the role of IMC(integrated marketing communication)that is important for increase of relationship equity value, stress on the integration of IMC and PR in relationship marketing. This paper present as follow. The first, marketing thought have evolved through market competition situation at a market segmentation level perspective, and the concept of relationship equity is necessary to individual marketing or relationship marketing. The second, firm should identify profitable customer, build strong relationship for relationship equity, based on customer equity and life time value in customer market. The third, IMC needs integration with PR for relationship building of stakeholder including customer market at a point of view of corporate equity. Finally, this article offer discussion about implications of integration IMC and PR for future study.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1996.10a
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• pp.313-316
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• 1996

주식과 부동산은 각각 금융자산(financial asset)과 실물자산(real asset)의 대표 격으로 투자자들에게 매력적인 투자대상이다. 투자자들은 경제 여건의 변화에 따라 나타나는 두 자산의 수익률 차이를 최대한 이용하려고 노력해 왔다. 흔히들 주가와 지가는 서로 대칭적인 것으로 주가가 오르면 지가가 떨어지고, 지가가 오르면 부동산 시장으로 자금이 몰려서 주가가 떨어지는 것으로 얘기하는 경우가 많으나, 실제로는 동행관계로서 완급차이가 있을 뿐이다. 경기변동 곡선을 따라 경기변동에 민감한 주가가 우선적으로 반응하고 뒤이어 지가가 1년여의 시차를 두고 비슷한 패턴을 보이고 있다. 지금까지 대부분의 논문은 지가결정 모형을 세우기 위한 것으로 주가 이외에도 다른 여러 독립 변수들이 지가에 어떤 영향을 주는지를 연구하였다. 지가가 종속변수로서 여러 가지 실물 경기의 상황에 영향을 받는 것처럼 주가도 역시 다른 경기지표의 영향을 받는다. 그러므로 본 연구의 목적은 과거 30여년간의 우리나라 주가와 지가의 움직임을 통하여 주가와 지가 사이의 인과관계를 규명하는데 있다. 즉 주가와 지가 사이에 일방적인 인과관계가 있어서 주가가 지가에 선행하는지, 혹은 주가와 지가 사이에 상호적인 인과관계가 있는지 실증적인 연구를 통하여 알아보고자 한다.

• Proceedings of the Korean Information Science Society Conference
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• 2004.10b
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• pp.466-468
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• 2004

개발한 자산의 재사용성을 증대시키기 위해서는 프로덕트 라인에서 가장 중요한 제품간의 공통성과 가변성을 식별하고 이를 표현하는 기술이 잘 정의되어 있어야 한다 이를 위해서는, 다양한 제품의 요구사항을 만족시켜 줄 수 있도록 자산을 모델링 할 때 가변성을 제공하는 부분을 명세화하고 이를 독립적인 모델로 관리함으로써 자산의 재사용성을 향상시키는 방법이 필요하다. 본 논문은 핵심 자산 개발시 정의하는 결정 모델의 유형을 정의하고 결정요소들 간의 관계를 추적할 수 있는 지원 도구의 프로토타입을 제안한다

• Proceedings of the KAIS Fall Conference
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• 2010.05b
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• pp.724-727
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• 2010

본 논문은 정보자산의 가치측정 방법론을 수립에 필요한 정보자산프로파일의 개요를 살펴보고, 정보 자산프로파일 개발절차 및 현존하는 위험평가 방법론과의 관계를 소개하며, 금융공학기법을 이용하여 정보자산의 가치 측정을 위해 제안된 메타 모델을 활용하여 실제 적용방안에 대해 알아본다.

• Proceedings of KHEA Conference
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• 2005.10a
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• pp.124-125
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• 2005

• International Commerce and Information Review
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• v.19 no.1
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• pp.235-256
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• 2017

This study is to analyse how trust and asset specificity among partner firms affect on performance of international joint venture(IJV). Especially, the analysis was mainly based on a quadratic model. While it assumes that the previous studies was based on linear model in the relationship between trust, asset specificity and the performance, this study proceeds a empirical analysis by setting up a hypothesis; it would be quadratic relationship between trust, asset specificity and performance which are based on social capital theory and transaction cost theory. The survey was held with 74 manufactures who were established as an IJV by Korean and foreign firms together. In the result of the empirical analysis, trust shows an inverted U-shaped relationship with IJV performance. Also, asset specificity shows the U-shaped relationship with IJV performance. The results suggest that it needs to control and maintain the trust level among the partners in order not to lose an appropriate control caused by too much trust. In order to minimize the cost generated by asset specificity and to transform it into positive impact, it needs a control and the operation of monitoring system on the opportunistic action of the partners. Furthermore, it needs to keep organizational flexibility and innovativeness to continuously develop new capabilities.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.275-292
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• 2011

In this research, we executed a questionnaire survey targeting men and women in 20' or more who reside in the metropolitan area and have experienced purchasing the vehicles in order to study how Promotion Mix Activity affects Brand equity, and ultimately what kind of relation it has with Purchase intention. In the statistical process of collected data, we analyzed the data by using SPSS 12.0 for Windows statistical package and AMOS 7.0 program. As the result of analysis, first, when we analyzed the relation of the Promotion Mix Activity and Brand Equity of the companies, the more affirmative the assessment on the advertising activities of the companies was, the higher the brand popularity, royalty and image increased, And it appeared that as the assessment on PR activities of the companies got more affirmative, the brand popularity, image and royalty increased. Second, as the result of the analysis of the relation between salespersons' Promotion Activities and Brand assets, it appeared that salespersons' social capacity improved Brand awareness and royalty and their strategic capacity improved Brand awareness, royalty and image. Third, seeing the result of the analysis on the relation between Brand equity and Purchase intention, it was shown that Brand popularity had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention, and Brand royalty had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention. In addition, it appeared that Brand image had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention, and finally it could be known that Brand assets had a close correlation with Purchase intention.

• Management & Information Systems Review
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• v.35 no.4
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• pp.169-184
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• 2016

Deferred tax assets (liability) in a company's financial statements are to reflect the temporary difference between taxable income and accounting income and therefore can provide useful information as a proxy for discretionary accruals. In addition, deferred tax assets allow a company to manage its earnings by reviewing the feasibility of the assets' recognition. As such, this study focused on deferred tax assets to examine their relationship with discretionary accruals, which were measured by a modified Jones model (Dechow et al. 1995), and investigated the impact of audit quality on this relationship. In order to control for the effects of tax rate change and measurement credibility, deferred tax assets of 2,670 non-financial firms from 2009 to 2010 were collected as samples for the study. The results of the empirical analysis are as follows. First, the samples as a whole indicated that deferred tax assets have a negative relationship with discretionary accruals in a general sense, but a high-quality audit did not reveal a significant relationship between them. Second, the 1,379 samples with negative discretionary accruals did not reveal a significant relationship between deferred tax assets and discretionary accruals; however, the result showed a significant negative relationship under a high-quality audit. These findings suggest that in the case of negative discretionary accruals, a high-quality audit restricts an earnings management technique that utilizes deferred tax assets and that the assets can be a useful tool for detecting discretionary accruals. The present study is meaningful in that, unlike previous research, it combined the two contrasting roles of deferred tax assets-that of an earnings management detector and an earnings management tool-to examine their general relationship. The study also suggested that audit quality could influence the usefulness of deferred tax assets in providing information on discretionary accruals.

• The Journal of Society for e-Business Studies
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• v.22 no.4
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• pp.117-128
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• 2017

The increased national utilization of Bitcoin results in multiple complications. Therefore, there are continuous debates on the subject, the main point being how to characterize Bitcoin's asset nature. The following study bases, focusing on the function value, justifies Bitcoin's asset characterization. Using regression analysis to construct relations between gold and indexes such as CPI, DXY, and S&P500 as well as the relation between Bitcoin and the previously mentioned indexes, the question of whether gold and Bitcoin reacted in a similar fashion to the same indicators was examined. The results conclude that Bitcoin has similarities with gold, showing that it is risk averse and an investable commodity in lieu to profitability when it comes to inflation and currency value. When considered with price volatility, the main force behind the function of investment asset, categorizing Bitcoin as a high-risk financial investment asset rather than as a currency within the system would be more effective for management.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.615-626
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• 2022

At present, there are a lot of theoretical studies on the theme of tea industry brand construction, but in the survey, it is found that the theory that can study the tea industry brand from the perspective of brand equity is extremely lacking. This paper takes Rizhao Green tea as the research object, focusing on the influencing factors of Rizhao Green tea brand equity from the perspective of consumers and the relationship between various factors. The results show that the brand equity of Rizhao Green tea is composed of brand awareness, regional association, quality perception and brand loyalty. There is a certain correlation between each dimension and has an impact on brand equity. There is a significant correlation between brand awareness and regional association. Brand awareness has no significant impact on quality perception. Regional association has a significant positive impact on quality perception and brand loyalty. Brand awareness and quality perception have a significant positive impact on brand loyalty. The research results can provide theoretical basis and practical guidance for the construction of Rizhao Green tea brand assets while making up for the lack of theoretical research in this field.