• Journal of the Economic Geographical Society of Korea
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• v.18 no.4
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• pp.431-449
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• 2015

Motivated by the finding that place names are highly capable of acting as one of the most conspicuous brands in the economy, this study has explored the essential nature of the brand value of place names and has suggested possible methodology to evaluate this value. As the place name brand has multidimensional elements mirroring the attributes of place, its understanding should be framed in terms both of users of place names as a subject and of place as an object. In order to evaluate the brand value of place names, the possibility of adopting the concept of customer-based brand equity, which is centered on the perception and assessment of customers, has been reviewed and more detailed items of evaluation have been addressed. A few future research topics are suggested: the nature of brand value; its relevance to place identity; the influence of place marketing; the significance of exposing place names to the public; the effect of geographic indication on brand value; delineating the spatial boundary of geographic indication items.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.410-421
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• 2016

The purposes of this study were to investigate the effect of experience in hotel on brand trust, brand attachment and brand commitment. It aims to contribute hotel brand marketing from analyzing and showing how brand experience factors affect brand equity factors. The findings and implications can be summarized as follows: the factor Sense Experience, Feel Experience, Act Experience and Think Experience of Brand Experience caused the positive impact on brand trust and brand attachment. Second, brand trust has a significant impact on brand attachment. Third, brand trust and brand attachment both caused a positive impact on brand commitment. Thus, the hotel managers need to establish a ongoing brand experiential marketing strategy which can improve brand commitment of hotel and ways to be recognized as motivational factors for offered services and products which customer can perceive and experience.

• KDI Journal of Economic Policy
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• v.36 no.3
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• pp.25-60
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• 2014

We examine whether the observed negative relations between stock returns and inflation and between housing returns and inflation can be explained by the inflation illusion hypothesis. We identify the mispricing component in asset prices (i.e., stock prices and housing prices) based on present value models, linear and loglinear models, and we then investigate whether inflation can explain the mispricing component using the data from three countries (the U.S., the U.K., and Korea). When we take into account the potential asymmetric effect of positive and negative inflation on the mispricing components in asset prices, which is an important implication of the inflation illusion hypothesis, we find little evidence for the inflation illusion hypothesis in that both positive and negative inflation rates do not have a negative effect on the mispricing components. Instead, we find that behavioral factors such as consumer sentiments contribute to the mispricing of asset prices.

• Journal of KIISE:Software and Applications
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• v.32 no.2
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• pp.119-127
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• 2005

Product line analysis is an activity for analyzing requirements, their relationships, and constraints in a product line before engineering product line assets (e.g., architectures and components). A feature-oriented commonality and variability analysis (called feature modeling) has been considered an essential part of product line analysis. Commonality and variability analysis, although critical, is not sufficient to develop reusable and adaptable product line assets. Dependencies among features and feature binding time also have significant influences on the design of product line assets. In this paper. we propose a feature-oriented product line analysis model that extends the existing feature model in terms of three aspects (i.e., feature commonality and variability, feature dependency, and feature binding time). To validate the consistency among the three aspects we formally define the feature-oriented product line analysis model and provide rules for checking consistency.

• Information Systems Review
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• v.5 no.2
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• pp.169-182
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• 2003

The growth of electronic commerce make business to business electronic commerce market grow dramatically due to dramatic decrease of transaction cost and increase of productivity. It also influences the way of building transaction relationship between buyers and suppliers. This study tends to prove electronic market theory for Internet based 13213 commerce. We observe and analyze the implementation and usage patterns of procurement system of I company. The result shows that even through Internet enable many buyers and suppliers to participate and transact each other, the transaction pattern is different according to asset specificity and uncertainty as follows. First, with adoption of internet, the product with the higher asset specificity rather than lower asset specificity can be easily purchased. Second, Internet doesn't make any significant influence on the transaction of the product with higher uncertainty. But, organization's pre-audit process can indirectly influence on the decrease of the transaction uncertainty.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.41 no.5
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• pp.591-599
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• 2021

Rail transit agencies in Korea have been struggling to set up a performance-based rail facility maintenance plan because there are no formal definition and decision criteria for aging infrastructure. This study investigates the definition of aging infrastructure through extensive literature review and identifies benchmarking criteria through comparison with rail transit facility management systems in Korea and United States. As results, an aging infrastructure should be defined considering both service age and performance level of a facility. The priority of repair/replacement should be also determined with reasonable criteria based on relationship between service age and performance level. To determine the definition and decision criteria, a practicable classification system for aging rail transit needs to be established in accordance with classification system for performance assessment. Furthermore, a comprehensive database needs to be built including useful life, performance level, and maintenance cost of each component of rail transit. It will allow establishing an efficient budget execution plan for aging infrastructure.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.34 no.4
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• pp.811-831
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• 2024

This paper has two main objectives. The primary objective is to conduct a comprehensive review of existing survey papers on the advantages, disadvantages, taxonomy, and technical vulnerabilities of cryptocurrency custody services. Additionally, we examined recent regulatory developments, the application of existing frameworks, conditions for performing custody services, and service providers' obligations. The secondary objective is to identify DeFi protocols in the regulatory 'grey area' and analyze their technical aspects and governance mechanisms. By synthesizing these findings, we propose guidelines for assessing DeFi decentralization and their potential for integration within the regulatory framework, providing insights for industry experts, regulators, and policymakers to balance industry needs with societal benefits.

• Asia Marketing Journal
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• v.13 no.3
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• pp.79-102
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• 2011

Researchers in channel dyads have devoted much attention to relationship between interdependence (i.e. interdependence enymmetry and total interdependence) and conflict that promote channel performance. In social science, in spite of the inconsistent results in marketing practice, there are two contradictory theories explain the relationship between interdependence and conflict - bilateral deterrence theory and conflict spiral theory. The authors apply these theories to co-marketing alliance situation in terms that this relationship is also incorporated both company's dependence, either from one company's perspective or each partner about its respective dependence. Using survey data and archival data from 181 companies enlisted in a telecommunication membership program, the authors find out the relationship between interdependence and conflict as well as investigate the antecedents of interdependence - transaction age, transaction frequency, the numbers of alliance partner, and co-marketing alliance specific assets according to previous researches. Using PLS analysis, the authors demonstrate that, with increasing total interdependence in a telecommunication membership program, two co-marketing partners' conflict level is increased in accord with the author's conflict spiral theory predictions. As expected, higher interdependence asymmetry has negative value to level of conflict even though this result is not statistically significant. Other findings can be summarized as follows. In the perspective of telecommunication company, transaction age, transaction frequency, and co-marketing alliance specific assets have influence on its dependence on a partner as independent variables. To the contrary, in a partner's perspective, transaction frequency, co-marketing alliance specific assets and the numbers of alliance partner have significantly impact on its dependence on a telecommunication company. In direct effect analysis, it is shown that transaction age, frequency and co-marketing alliance specific assets have direct influence on conflict. This results suggest that it is more useful for a telecommunication company to select a co-marketing partner which is frequently used by customers and earned high rates of mileage. In addition, the results show that dependence of a telecommunication company on a co-marketing partner is more significantly effected to co-marketing alliance conflict than partner's one. It provide an effective conflict management strategy to a telecommunication company for controling customer's usage rate or having the co-marketing partner deposit high level of alliance specific investment (i.e. mileage). To a co-marketing partner of telecommunication company, it is required control the percentage of co-marketing sales in total sales revenue or seek various co-marketing partners in order for co-marketing conflict management. The research implications, limitation and future research of these results are discussed.

• The Journal of Small Business Innovation
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• v.19 no.1
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• pp.59-84
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• 2016

Using an international setting, this study investigates the relation between cash holdings and financial reporting quality, measured by accruals quality. Empirical results show that the balance of cash holdings is positively related to the opacity of financial reporting in non-U.S. international markets. The relation becomes stronger as the strength of investor protection increases, implying that precautionary motives, instead of agency motives, drive the increase of cash holdings of opaque firms. In addition, the positive relation is stronger for discretionary accruals quality. The decomposition of the aspects of investor protection shows that public enforcement through regulation authorities is the main driver of the positive relation between cash holdings and the opacity of financial reporting.

• Proceedings of the Korean Society for Quality Management Conference
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• 2007.04a
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• pp.174-186
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• 2007

최근의 기업 환경은 글로벌화의 진전과 산업문명의 발달, 정보 습득이 용이 등으로 급속도로 소비자 중심의 시장으로 전환되었으며 이로 인해 기업 간의 경쟁은 급격히 가속되고 있는 상황이다. 이러한 상황 아래 고객에게 제공하는 가치가 유사한 기업들은 자사의 제품과 서비스를 차별화하여 기업의 경쟁력을 강화하기 위해 다양한 방법을 시도하고 있다. 이 다양한 방법들 중 대표적인 한 가지가 자사의 브랜드를 강력하게 만들어 관리하는 것이다. 현대의 소비자들은 단지 제품이나 서비스의 품질, 또는 가격들 중 하나로 제품을 선택하는 것이 아니라 종합적 경험으로 자신에게 각인되어 있는 브랜드의 선택을 통하여 제품이나 서비스를 구매하게 된다. 또 하나의 대표적인 방법이 경영혁신 활동이다. 기업은 기존의 업무 방법을 재현해서만은 지속적인 경쟁력을 유지할 수 없다. 변화하는 기업 환경에 맞춰 기업의 가장 중요한 부분을 본질적으로 변화 시켜야만 기업의 경쟁력을 지속적으로 유지, 향상 시킬 수 있다. 이에 본 연구에서는 기존에 연구된 문헌자료를 토대로 이론적 배경을 고찰하고 기업들의 경영혁신 추진 실태 조사와 K기관의 NBCI모델 통하여 산출된 브랜드 경쟁력 지수간의 상관관계를 분석함으로써 경영혁신 활동이 기업의 브랜드 자산 가치에 어떤 영향을 미치고 있는지 살펴보고자 한다.