• Title/Summary/Keyword: 관계 결속

Search Result 173, Processing Time 0.029 seconds

The Influence of Perceived Relational Benefits on Relational Commitment and Customer Loyalty in Internet Clothing Purchase (인터넷 의류구매에서의 관계혜택지각이 관계몰입과 충성도에 미치는 영향)

  • Ji, Hye-Kyung;Kim, Yong-Ju;Son, Mi-Young
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.32 no.12
    • /
    • pp.1927-1938
    • /
    • 2008
  • Companies can build a close relationship by providing benefits that consumers want. As long relationships between consumer and company are stressed these days, it is very important for the growth and development of companies to assess what benefits consumers perceive and how they reflect them to their buying behaviors. Thus, this study aims to examine the relational benefits that consumers perceive in internet clothing purchase and how these perceived relational benefits affects relational commitment and customer loyalty. This study surveyed 343 male and female in their 20s and 30s for empirical analysis who have ever purchased clothing through internet shopping malls. Descriptive statistics, factor analysis, ANOVA analysis, Duncan test, and ${\chi}^2$-test are carried out using SPSS for Windows 12.0 for statistical analysis. The results are as follows. First, the dimensions of relational benefits perceived by consumers in internet clothing purchase are found 6 including customization, economic, psychological, social, shopping convenience, and informational. Second, consumers' perception of relational benefits significantly affect on relational commitment and loyalty, thus consumers with greater recognition of relational benefits have higher relational commitment and loyalty. Third, based on the dimensions of consumer's perceived relational benefit, consumers are categorized into 6 types: group perceiving social benefit, group perceiving economic/shopping convenience benefit, group perceiving shopping convenience benefit, group perceiving customization benefit, group perceiving informational benefit, and group perceiving psychological benefit. The group perceiving customization benefits have higher relational commitment and loyalty than the others. It is expected that this study will help internet companies establish customer relationship management strategies, which are needed to promote relationships with customers and to enhance customers' loyalty to internet shopping malls.

The Effects of Storytelling Family Classes Using Picture Books on the Resilience and Parent-Child Relationship of Adolescents: Focusing on the Core Concepts of 'Relationship' and 'Safety' in Middle School Technology·Home Economics (그림책을 활용한 스토리텔링 가족 수업이 청소년의 회복탄력성과 부모자녀관계에 미치는 효과: 중학교 기술·가정 '관계'와 '안전'의 핵심개념을 중심으로)

  • Joo, Hyunjung;Choi, Saeeun
    • Journal of Korean Home Economics Education Association
    • /
    • v.32 no.1
    • /
    • pp.167-184
    • /
    • 2020
  • The purpose of this study was to examine the effects of storytelling lessons using picture books on the resilience of adolescents and the parent-child relationships in the family unit of home economics subject in middle school. For this purpose, I selected picture books of five themes on family type, family relationship, family conflict, sexual violence, domestic violence, and family loss, and developed a teaching-learning process plan for 'Family class with picture book' using storytelling elements and techniques. The teaching-learning plan was applied to 194 middle school students in technology·home economics classes, and the learning effet was evaluated by comparing pre- and post-tests. As a result, the resilience level perceived by adolescents increased significantly after class, but no significant effect was found on self-expansion, which is a sub-factor of sociality. In the parent-child relationship of adolescents, the effect of instruction was shown in all areas, and the affectional bonds felt in the relationship with mother than with father showed higher increase. In the family unit of home economics, storytelling lesson through picture book seems to have a positive influence on the adolescents in their relationship with the family by bringing up the potential power in them to stand against the adversities they may face.

An Empirical Study on the Performance of the Medium-Sized Distributor's Offsetting Investment and Relationship Commitment with Large-sized Manufacturing Firm in the Marketing Channel (유통경로상의 상쇄투자와 관계결속이 경로구성원의 성과에 미치는 영향)

  • 이수동;이영건
    • Journal of Distribution Research
    • /
    • v.4 no.2
    • /
    • pp.1-20
    • /
    • 1999
  • This study aims to provide distributors with several implications on the channel strategy by testing factors which influence on the offsetting investment. Medium-sized distributor facing a relatively inferior power can cause profit vulnerability from large manufacurer's opportunistic behaviors. At the same time, we tested the relationship commitment to the relation with manufacturer as another alternative strategy taken by medium-sized distributer. For this research, samples from dealers in oil-petroleum refinery industry were selected and the data was collected using mail survey. The data was analyzed utilizing validity test, reliability test, factor analysis, correlation analysis and LISREL. The major analyzed results are as follows: First, the offsetting investment of preventing loss from manufacturer's opportunism didn't affect medium-sized distributor's sales empirically. Second, the hypothesis that the more the medium-sized distributor's transaction specific assets which they invest in the transactional relationship with manufacturer, the more the safeguard against the expected opportunism of manufacturer was not supported by the results. Third, the more use of coercive power by the manufacturer, the more increase in the perception of expected opportunism of manufacturer by the medium-sized distributor, it make stimulates offsetting investment as safeguard by medium-sized distributor and it has negative effect on developing commitment. Finally, the large manufactures dealing with a medium-sized distributor firm which had a reputation of fairness didn't make offsetting investment as a response for distributor's opportunism.

  • PDF

From the Sea to Post-Modern Navy as a Future Korean Maritime Strategy based on the Russo-Japanese War case study (러일전쟁에서 본 한국해군의 발전방향)

  • Lim, Jong-Su;Baek, Byung-Sun
    • Strategy21
    • /
    • s.30
    • /
    • pp.286-311
    • /
    • 2012
  • 한국은 세계 유일의 분단국가로서 대륙으로는 북한과 대치 중에 있으며, 해양으로는 세계 강대국인 중국, 일본, 러시아 등에 의해서 둘러 쌓여 있다. 이러한 안보환경에서 최근 북한은 김정은 후계세습을 위해 천안함 피격사건과 연평도 포격도발 사건을 감행하였으며, 이러한 북한의 도발위협은 김정일 사후 지속되고 있다. 그러나 한국은 북한이라는 현존 위협에 대비함과 동시에 주변국으로 상정할 수 있는 잠재적 위협에도 대비해야 한다. 특히 잠재적 위협의 경우 해상에서 한국과 국가이익이 상충되고 있으며, 이들 모두 한국보다 강한 해군력을 보유하고 있을 뿐만 아니라 최근 들어 해군력을 강화하고 있다. 따라서 최근의 안보정세는 한국해군이 향후 어떠한 해양전략을 추구해야 하는지에 대한 재정립을 요구하고 있다고 할 수 있다. 본 논문은 한국의 잠재적 위협인 러시아와 일본 간에 발생한 러일전쟁을 통해 미래 위협에 대비한 최정예해군(Post modern navy)으로 도약하기 위한 한국해군의 발전방향을 도출하고, 이를 달성하기 위한 4가지 핵심개념을 제시하였다. 구체적으로 이는 최정예해군으로서 해양통제와 거부를 균형적으로 갖추고, 원정작전 수행능력을 보유하며, 해양경찰과 결속력이 있는 유대관계를 형성 및 북한의 비대칭전력에 대한 대응능력을 갖춘 해군이라고 설명할 수 있다. 결국 한국해군은 대륙세력인 북한의 위협에 대비하고 동시에 미래 잠재적 위협에 대비함과 동시에 해양에서의 국가이익을 보호해야 한다고 할 수 있다. 한국은 해양국가이다. 한국은 결코 바다를 포기할 수 없으며, 한국해군이 추구하는 해양전략은 국가의 운명을 결정짓는다고 해도 과언이 아닐 것이다. 이러한 측면에서 본 논문은 향후 한국해군이 어떠한 해양전략을 추구해야 하는지에 대해 하나의 방향을 제시하고 있다.

  • PDF

A Study on e-Trade Activity Relationship Commitment of Trade Potal Site 6C's (무역 포털사이트 6C's의 관계결속이 전자무역 활용에 미치는 연구)

  • Lee, Je-Hong
    • International Commerce and Information Review
    • /
    • v.7 no.1
    • /
    • pp.121-144
    • /
    • 2005
  • This paper describes a theoretical model for investigating the relationship commitment of trade portal site 6C's. This research is the first to empirical test the causal relationships in Trade portal site. The relationship commitment for e-Trade portal site are tested here using data from 195 samples. Research methodology used in this study was mainly survey and questionnaire. Structural equation model is used in the hypotheses test. the results support all hypotheses involving hypothesis 1 and 6. The major finding of this paper would be summarized as followed: 1) Perceived relationship commitment of e-Trade site 6C's is positively related to contents, community, communication, customization in e-trade activity level and activity range of trade practical 2) Perceived commerce of electronic trade site is negatively related to the relationship commitment of trade companies. 3) Perceived e-trade site in electronic trade connection is positively related to the re-activity intention. In examining the relationships commitment of the factors, e-trade potal 6C's show in significantly by Contents, Community, Communication, Customization, Re-activity intention, but that show in not significantly by Commerce factor.

  • PDF

The Effect of Individual Stress and Team Cohesion and Mastery Climate on Knowledge Creation (개인의 스트레스, 집단의 학습분위기와 응집력이 지식창출에 미치는 영향)

  • Kang, So-Ra;Kim, Min-Sun
    • Proceedings of the KAIS Fall Conference
    • /
    • 2010.05b
    • /
    • pp.807-810
    • /
    • 2010
  • 본 연구는 스트레스가 지식창출에 미치는 영향을 보고자 한다. 즉, 개인의 목표에 대한 그리고 직무와 관련된 스트레스는 지식창출에 부정적 영향을 미친다는 연구들이 제시되고 있는데, 이때 팀의 어떠한 요소들이 이러한 부정적 영향을 감소시키고 지식창출에 기여할 수 있을지를 파악하고자 한다. 구체적으로 지식창출을 위해 자원에 비해 과도하게 설정된 목표로 인한 목표 스트레스(goal stress of resource inadequacy)와 지식창출을 위한 업무과정에서 발생하는 직무 스트레스(job stress)는 지식창출에 부정적 영향을 미칠 것이다. 그러나 지식창출을 위해 구성된 팀구성원들이 열심히 배우려고 하고 실패도 두려워하지 않는 분위기(팀 학습분위기) 속에서 강하게 결속되어 있다면(팀 응집력) 스트레스로 인한 지식창출에 대한 부정적 영향은 약화될 것으로 판단된다. 따라서 본 연구에서는 집단수준의 변수와 개인수준의 변수를 동시에 고려해야 하는 본 연구의 성격상 최근에 많이 사용되고 있는 다수준접근방법을 적용하여, HLM 6.08을 사용한 위계적 선형 모형분석을 수행하였다. 연구결과, 직무 스트레스는 지식창출에 부정적 영향을 미쳤으나 목표 스트레스는 유의한 영향을 미치지 않은 것으로 나타났다. 또한 팀의 학습분위기는 지식창출에 긍정적 영향을 미쳤으며, 목표 스트레스와 지식창출간의 관계에 조절효과를 하는 것으로 나타났다. 팀의 응집력 역시 지식창출에 긍정적 영향을 미치는 것으로 나타났다.

  • PDF

Knowledge management strategy in the electronic payment domain: perspective on knowledge sharing (전자지급결제에서의 지식관리 전략: 지식공유 관점)

  • Park, Seung-Bong
    • Journal of the Korea Society of Computer and Information
    • /
    • v.11 no.5 s.43
    • /
    • pp.311-320
    • /
    • 2006
  • Knowledge management strategy has become a one of the most important factors creating and maintaining the business opportunities. In this paper, I present a KM-ePAY typology to investigate the role of knowledge sharing strategy in the electronic payment domain. Specifically, I examine the characteristics of four types of electronic payment systems based on the confidence and efficiency that characterize the feature of electronic payment media and identify appropriate knowledge sharing approaches for each component. In conclusion, my findings indicate that knowledge sharing approaches which are align with the characteristics of electronic payment give a way both to increase relationship commitment and to optimize process over electronic payment transactions.

  • PDF

Reinforcing Effects around Face of Soil-Tunnel by Crown & Face-Reinforcing - Large Scale Model Testing (천단 및 막장면 수평보강에 의한 토사터널 보강효과 - 실대형실험)

  • Kwon Oh-Yeob;Choi Yong-Ki;Woo Sang-Baik;Shin Jong-Ho
    • Journal of the Korean Geotechnical Society
    • /
    • v.22 no.6
    • /
    • pp.71-82
    • /
    • 2006
  • One of the most popular pre-reinforcement methods of tunnel heading in cohesionless soils would be the fore-polling of grouted pipes, known as RPUM (reinforced protective umbrella method) or UAM (umbrella arch method). This technique allows safe excavation even in poor ground conditions by creating longitudinal arch parallel to the tunnel axis as the tunnel advances. Some previous studies on the reinforcing effects have been performed using numerical methods and/or laboratory-based small scale model tests. The complexity of boundary conditions imposes difficulties in representing the tunnelling procedure in laboratory tests and theoretical approaches. Full-scale study to identify reinforcing effects of the tunnel heading has rarely been carried out so far. In this study, a large scale model testing for a tunnel in granular soils was performed. Reinforcing patterns considered are four cases, Non-Reinforced, Crown-Reinforced, Crown & Face-Reinforced, and Face-Reinforced. The behavior of ground and pipes as reinforcing member were fully measured as the surcharge pressure applied. The influences of reinforcing pattern, pipe length, and face reinforcement were investigated in terms of stress and displacement. It is revealed that only the Face-Reinforced has decreased sufficiently both vertical settlement in tunnel heading and horizontal displacement on the face. Vertical stresses along the tunnel axis were concentrated in tunnel heading from the test results, so the heading should be reinforced before tunnel advancing. Most of maximum axial forces and bending moments for Crown-reinforced were measured at 0.75D from the face. Also it should be recommended that the minimum length of the pipe is more than l.0D for crown reinforcement.

Political Geography of Ulsan Oil Refinery (울산공업단지의 서막, 정유공장 건설의 정치지리)

  • Gimm, Dong-Wan;Kim, Min-Ho
    • Journal of the Korean Geographical Society
    • /
    • v.49 no.2
    • /
    • pp.139-159
    • /
    • 2014
  • This study problematizes the dominance of developmental state theory and its negative influences in the field of Korean studies, in particular, dealing with the industrialization during the developmental era, 1960s~70s. As is generally known, the theory has been in a position of unchallenged authority on the industrialization experience of East Asian countries, including South Korea. However, at the same time, it has also misled us into overlooking strategic relations that had articulated the state forms at multiple scales. This study aims to reconstruct the historical contexts by the theorizing prompted by recent work on state space. I shed light on the multiscalar strategic relations that had shaped the Ulsan refinery plant as a representative state space of the South Korean industrialization during two decades after liberation. Specifically, the study illustrates the features and roles of Cold War networks and multiscalar agnets such as Nam Goong-Yeon. By identifying the plant as a result of sequential articulations between Ulsan and other scales, this study concludes by suggesting to reframing the strategic relational spaces, beyond the view of methodological nationalism, in the perspective of multiscalar approach.

  • PDF

Online and Offline Social Capital and Psychological Well-being of University Students (대학생의 온라인 및 오프라인 사회적 자본과 심리적 복지감)

  • Park, Mee Sok;Chang, Jin Kyung;Son, Seohee
    • Journal of Digital Convergence
    • /
    • v.15 no.11
    • /
    • pp.547-555
    • /
    • 2017
  • The purpose of this research is to examine the relationships between online and offline social capital and psychological well-being of university students. Data came from 236 university students who attended 4-year universities in Seoul and had used Social Network Service. The results of this study indicated that only offline social capital was statistically significant to predict psychological well-being including depression and happiness when both online and offline social capital variables were entered. In detail, the university students' depression was associated with their gender, satisfaction with their economic status, and offline bridging social capital. In addition the students' happiness was associated with their satisfaction with their economic status, offline bridging, and bonding social capital. These results indicate that offline social capital is more important for improving psychological well-being of university students compared to online social capital. Policy implications for improving psychological well-being of university students are discussed.