• Title/Summary/Keyword: 관계적 동기

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Relationships Among Participation Motives in Virtual Community, Sense of Community, Loyalty and Purchase Intention (가상공동체 참여동기와 공동체의식, 충성도 및 구매의도간의 관계에 관한 연구)

  • Moon, Jun-Yean;Choi, Ji-Hoon
    • Information Systems Review
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    • v.5 no.2
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    • pp.71-90
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    • 2003
  • Virtual communities have been suggested to play important roles such as attracting customers, building customer loyalty, and leading to commercial transactions. Little research in marketing has focused on virtual communities in spite of its importance indicated by many practitioners and conceptual studies. More specifically, little research has empirically examined factors of customer participation and its consequences. This research investigate if customers' participation motives in virtual communities affect their sense of community and if sense of community affects customers' loyalty towards and purchase intentions from the website offering the community service. One hundred ninety six questionnaires were collected from individuals who have participated in and have been involved in online activities in various virtual communities. Major results of this research can be summarized as follows. First, participation motives employed significantly affected customers' sense of community and more specifically, perceived ease of use and perceived playfulness had a large influence on the customers' sense of community. Second, customers' sense of community positively affected their loyalty toward the community and more specifically, membership and emotional connection had a large influence on loyalty. Third, customers' sense of community did not affect directly their purchase intentions. Fourth, customers' loyalty toward virtual communities had a significant, positive, although marginal, influence on their purchase intentions.

The Effects of Medical Students' Self-regulated Learning on Career Adaptability (의과대학생의 자기조절학습이 진로적응에 미치는 영향)

  • Chun, Kyung-Hee;Park, Eun-A;Song, Young-Myung
    • Journal of vocational education research
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    • v.30 no.4
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    • pp.161-177
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    • 2011
  • The major purpose of this study is to see the effects of medical students' self-regulated learning on career adaptability. Therefore, we carried out self-regulated learning and career adaptability tests for the 252 medical students belong to the K university to examine the above subject. Then the respondents were divided into two groups according to the level of career adaptability to see the group differences on self-regulated learning. The results of this research are as follows. The group of high career adaptability was scored higher than the lower scored group in every domains of self-regulated learning except test anxiety. And also the result of regression analysis to see the effects of self-regulated learning on sub-domains of the career adaptability like responsibility, interpersonal relationship, proactivity, positive attitude showed statistically significant differences to the total score of career adaptability except motivation controlling. Based on the above results, this study suggest the need of mediation related with self-regulation, and also the need of counselling and education to help the medical students suffering from adaptability. Furthermore, suggest following studies searching the multiple variables affecting career adaptability.

Well-being Tourism and Wellness Mediated Effects to Improve Quality of LifeFocusing on Forest Healing Program Users (삶의 질 향상을 위한 웰빙관광과 웰니스의 매개효과: 숲치유프로그램 이용자를 중심으로)

  • Lee, Woong-Bae
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.264-274
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    • 2021
  • This study aims to analyze the impact of well-being tourism motivation on quality of life through well-being tourism satisfaction, focusing on wellness mediated effects. Recently, despite the growing number of well-being tourism pursuing wellness, the lack of research has led to a close analysis of the impact of well-being tourism motivation on quality of life through well-being tourism satisfaction. For this study, a total of 236 people who have experienced well-being tours in the metropolitan area were surveyed from May 10 to May 21, 2021. First, well-being tourism motivation has a positive effect on well-being tourism satisfaction. Second, well-being tourism satisfaction has a positive impact on the quality of life. Third, Wellness has a positive indirect effect as a partial mediator between well-being tourism satisfaction and quality of life The implications of this study are to demonstrate the impact of well-being tourism on quality of life using Wellness' mediators This study suggests that wellness tourism plays an important role in improving the quality of life. It was analyzed that well-being tourism had a positive effect on improving the quality of life at a time when the fatigue of daily life was increased due to prolonged COVID-19. In addition, Wellis analyzed that it is an important factor in enhancing the quality of life for well-being tourists. This contributes not only to the academic contribution to the revitalization of well-being tourism, but also to the development of stress improvement routes to improve people's lives nationally.

A Study on Characters of Select Behaviors of Tourist - at a spa & resort - (관광객의 선택행동 특성에 관한 연구 - 온천리조트를 중심으로 -)

  • Oh, Jae-kyung
    • Journal of Distribution Science
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    • v.4 no.2
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    • pp.81-106
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    • 2006
  • The value of Its visitors is very important factors on selection of a Spa & Resort. The first detailed purpose of this paper is to analyse the differences of select behaviors of a Spa & Resort according to the types of values of the visitors. The second aim is to conduct a research on the characters of select behaviors of the visitors. The third aim is to analyse the degree of satisfaction of the visitors, re-visitation and the intention of recommendation. The fourth purpose is to provide useful materials on analysis about the values of the visitors at various Spa & Resorts and to trigger dramatic effect of recuperation, relaxation with its visitor's needs met, the maximum of hotel's management profit at Spa & Resort's area and programs to activate the region's economy. Factor Analsis Routine of SPSS Windows Version 10.0 was applied to accomplish the issues of the study. The Applied analysis by research process are as follows; This paper applied Frequency analysis to figure out interviewee's demographic characters and various using types of the visitors, using their experience of visiting, Select influence, Visiting period, Accommodation they use, Accompanyist, Costs, Season, Transportation, The necessary time. This paper showed important correlation between the visitors' select attributes and behaviors after using it, between their personal value and behaviors after using it, between their individual value, motive of use and their select behavior of destinations. In accordance with it, Managers or developer of a Spa & Resort should make a plan after a sufficient review of the visitors' individual value. The visitor's value is changing continuously according to the change of spatial, occasional environment and should be assessed by those changes.

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An Analysis for Success Factors of Social Network Game Towards Farmville Game (소셜네트워크게임의 성공요소분석 : 팜빌 게임을 중심으로)

  • Kim, Jong-Chan;Song, Seung-Keun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.14 no.11
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    • pp.2586-2592
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    • 2010
  • Currently social network games with an emphasis on the relationship between the friends, especially women users and the elderly users of over forties, have contributed to the expansion of game market attracting large audiences. Though recent interest in social network games and the explosive propagation of social network game into game industry, scholarly research for social network game is insufficient. The objective of the study is to explore the success factors for successful social network games through the depth interview with game experts. We suggest the guidelines for development of social network game. Commercial success of social network games and the number of users with the best game, farmville, were investigated for understanding key success factors in social network game field. As a result, social interaction, simple interface, asynchronous method, instrumental rationality factors have been identified. This result of the study will expect the guideline in order to develop a successful social network games.

Analysis of the difference between ideal and reality that whistle-blowing people experience: focus on phenomenological method (공익제보자들이 경험하는 이상과 현실의 차이: 현상학적 분석)

  • Hu, Sungho;Lee, Geunyoung;Jung, Taeyun
    • Korean Journal of Culture and Social Issue
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    • v.23 no.1
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    • pp.25-52
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    • 2017
  • The purpose of this study is to explore the motivation for, expectations of, consequences of, and attitudes toward whistle-blowing. that whistle-blowers experience in the whistle-blowing process, and clarify the difference between the ideal and reality. Fourteen official whistle-blowers were interviewed and qualitative data were analyzed based on phenomenological approach. As a result, motivational themes appeared such as professional spirit and personal values. They also tried to pursue public interest such as social changes as well as public support for them. In addition, the participants believed that the cultural characteristics of Korean society such as vertical collectivism are responsible for the gap between ideals and reality of whistle-blowing. In particular, They also suggested a few alternative for reducing the gap.

Design of Multi-Agent System for Active Defence from Hacking (능동적 해킹 대응 멀티 에이전트 시스템의 설계)

  • 하성진;최진우;박기형;황선태;우종우;고재영;정주영;최대식
    • Proceedings of the Korean Information Science Society Conference
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    • 2001.10a
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    • pp.649-651
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    • 2001
  • 컴퓨터 통신망의 발달로 인해 인터넷은 국가와 사회의 중요한 정보기반으로 자리잡고 있다. 이에 따른 부작용으로 해킹 사고도 단순 과시형에서 범죄적 동기를 갖는 추세로 가고 있으며 이에 대한 대응 또한 능동적이어야 한다는 요구가 제기되고 있다. 본 논문에서는 해킹 사고에 보다 능동적으로 대응할 수 있는 시스템의 설계를 소개한다. 이 시스템은 자율성을 갖고, 시스템의 확장, 변경에 대해 탄력적으로 대처할 수 있게 하기 위해서 멀티 에이전트 시스템으로 구성하였다. 본 논문에서는 상위 레벨에 해킹 대응 시나리오에 따른 각 에이전트의 활동 및 상호 협력 관계에 대해서 기술한다.

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A Global Korean Networking Strategy for Tourism-related Firms' Internationalization (관광관련기업의 국제화를 위한 글로벌 코리안 네트워킹 전략)

  • Kim, Min-Sook;Bang, Ho-Yeol
    • International Commerce and Information Review
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    • v.14 no.2
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    • pp.55-79
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    • 2012
  • The previous studies based on a resource-based view of firm highlighted the role of resources within a firm in creating and sustaining competitive advantage. Recent research, however, the relational view points to the importance of inter-firm sources(or relational capital) in creating firm competitiveness. In international business field, the studies on born-global firms also states that when firms are lack of ownership-specific advantages in their internationalization process, they resort to the external partners and social networks to complement their resource scarcity. By adopting the relational view and born-global firms concept, a network-based approach needs to be applied to explain the international strategy of Korean service firms. This is because most of Korean service firms own less ownership-specific advantages than global competitors. This study proposes Korean firms' global network building and exploiting strategy to enhance their international stages of development. The network, for example, Global Korean Tourism Network, enables network members access to the valuable resources and capabilities they are lack of when undergoing internationalization process. This study's contribution is along two dimension. First, even global Korean network is emerging as a major issue in recent years, we could not figure out how to build global Korean network for service firms. This studies gives an answer. Second, we derived what benefits can be gained from the network if Global Korean Tourism Network is developed for hotel, tourism, convention firms' internationalization.

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Analysis of Affective Factors in Mathematics Learning of Elementary School Students (초등학생의 수학 학습에 대한 정의(情意)적 특성 분석)

  • Do, Joowon;Paik, Suckyoon
    • Education of Primary School Mathematics
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    • v.20 no.4
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    • pp.287-303
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    • 2017
  • In order to understand the characteristics of affect of elementary school students in this study, we used a questionnaire developed by Hannula (2012) to measure elementary students' beliefs and affective factors about mathematics based on the emotional, cognitive, and motivational dimensions of the affect of personal level. Statistical analysis and one-way ANOVA were conducted to identify the characteristics of elementary school students' beliefs and affective factors about mathematics according to mathematics achievement level, grade level, and gender. Regression analysis was performed to analyze the correlation between the factors. The results of this study are compared with the results of the previous study which used comparative study of elementary school students in Finland and Chile using the questionnaire used in this study.

Knowledge, Attitude and Performance Ability of Automated External Defibrillator and Cardiopulmonary Resuscitation among Korean University Students (비보건계열 대학생의 자동제세동기와 심폐소생술에 대한 지식, 태도 및 수행능력)

  • Kim, Mi Hwa;Lee, Eun-Sook;Jun, Sang-Eun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.2
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    • pp.156-163
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    • 2016
  • This study examined the level of knowledge, attitude, and performance ability of automated external defibrillator (AED) and cardiopulmonary resuscitation (CPR) among university students who were not in health-related majors and to explore the relationships among these variables. In this study, 291 students were recruited from 3 universities in D city. Among them, 77.0% had ever seen or heard of AED and 61.9% did not know how to use it. The levels of knowledge, attitudes and performance ability differed significantly according to the CPR training experience and AED awareness (p<.002~.001). The performance ability showed significant correlations with knowledge (r=. 42, p<.001) and attitude (r=. 55, p<.001) of AED and CPR. These findings suggest that future AED and CPR training programs should be developed to promote a positive attitude towards the willingness to perform AED and CPR as well as to increase the participants' confidence by repeated training.