• Journal of Digital Convergence
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• v.19 no.3
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• pp.137-149
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• 2021

This study examined the effects of procedural justice on two facets of OCB (OCBI and OCBO) in local public enterprises and the mediating role of intrinsic motivation in these relationships. We verified the hypothesis established by a structural equation model based on PLS. The research data were collected through a survey of 269 employees working for local public enterprises. Research has shown that procedural fairness has a positive effect on intrinsic motivation, organizational citizenship behavior directed at individuals (OCBI), and organizational citizenship behavior directed at the organization (OCBO), while intrinsic motivation has a positive effect on OCBI and OCBO. In addition, intrinsic motivation has been found to have a partial mediating effect in the procedural justice-OCBI relationship and the procedural justice-OCBO relationship respectively. Finally, we present theoretical and practical implications that organizations need to activate intrinsic motivation so that members can induce voluntary organizational civic action through improved procedural fairness.

• Journal of the Korea Society of Computer and Information
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• v.26 no.2
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• pp.133-140
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• 2021

The purpose of this study was to investigate the association between major selection motives and employment preparation behavior in college students majoring in hair and determine if major satisfaction had any mediating effect on the association between major selection motives and employment preparation behavior. For this purpose, research was conducted in 154 college students majoring in hair in B Region. Such instruments as the major selection motive inventory, the major satisfaction inventory, and the employment preparation behavior inventory were used. For data analysis, descriptive statistics, product moment correlation analysis, and regression analysis were performed. Hierarchical multiple regression analysis was performed to determine the mediating effects of major satisfaction on the association between major selection motives and employment preparation behavior in college students majoring in hair and Sobel test was carried out to determine the significance of the mediating effects. This study obtained the following results: First, among the major selection motives, the personal motives were positively correlated with major satisfaction and employment preparation behavior, and major satisfaction was positively correlated with employment preparation behavior in college students majoring in hair. Second, the personal motives and major satisfaction affected employment preparation behavior in college students majoring in hair. Third, major satisfaction exerted partially mediating effects on the association between the personal motives and employment preparation behavior in college students majoring in hair. Major satisfaction partially affected the association between the social motives and employment preparation behavior.

• Journal of Korea Game Society
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• v.19 no.2
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• pp.5-22
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• 2019

This study analyzed the causes of over-flow of adolescent games as loneliness, lack of self-control, parents-open communication, peer-emotional support and the game motivation(immerse, social relations, achievement). For analysis, the research data, 'Game User Panel Research(1 to 4 years)', was provided by Korea Creative Content Agency. As a major result, adolescence loneliness and lack of self-control directly affected game over-flow, and the game's achievement motive in their relation of influence was mediated. Over time, the structure of the relationship between the cause and the effect has shown mostly consistent results.

• Journal of Platform Technology
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• v.10 no.3
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• pp.30-43
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• 2022

The purpose of this study is to examine the structural dynamics between the leisure motivation, self-efficacy, and happiness of the elderly to provide a lesson and invigoration strategies for the systematic leisure activities of the elderly. This study was conducted with 366 baby boomers who use the elderly welfare centers located in Seoul and Gyeonggi-do, where the statistical analyses were conducted using SPSS 26.0 and AMOS 26.0. The findings of this study were as follows; First, of the leisure motivations of the elderly, those other than competency motivation, that is, intellectual motivation, social motivation, and recuperative motivation, had a significant impact on happiness. Second, all the motivations for the elderly, that is, intellectual, social, competency, and recuperative motivations, had a positive impact on self-efficacy. Third, the self-efficacy of the elderly had a significant and positive impact on happiness. Fourth, in the relationship between the intellectual, social, competency, and recuperative motivations and happiness, self-efficacy was shown to have a significant mediating effect. The findings of this study indicates that the elderly leisure welfare programs should be expanded in each local community, so that such programs could be used in various aspects to contribute to the enhancement of self-efficacy and happiness.

• Journal of Distribution Science
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• v.7 no.4
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• pp.5-14
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• 2009

This study explores the relationships among franchisor's leadership style, franchisee's revenue, and commitment The main purpose of this study is when the causal relationship between leadership style and revenue to determine the mediating effect of commitment and when causal relationship between leadership style and commitment to determine the moderating effect of motivation. The results of the study show that franchisor's leadership styles are significantly related to franchisee's revenue. Although all leadership styles exhibit significant relationships with franchisee's revenue, only achievement oriented leadership style plays a significant role in the formation of franchisee's revenue. The level of franchisee's intrinsic motivation is significantly moderated between franchisor's supportive leadership style and commitment. It is also revealed that commitment exhibit complete or partial mediation effect in the relationships between franchisor's all leadership style and franchisee's revenue. Implications and future research directions are also discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.7
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• pp.354-361
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• 2018

The purpose of this study was to analyze the structural causal relationship between adult learners' participation in lifelong learning, education program satisfaction, and social capital. Also, the study reviews how education program satisfaction variables mediate the relationship between adult learners' participatory motivation and social capital. Subjects included 425 adult learners who participated in lifelong education, and the research hypothesis was verified through structure equation modeling analysis. Results are as follows: First, adult learners' participatory motivation had a positive (+) effect on social capital and education program satisfaction. Secondly, education program satisfaction had a positive (+) effect on social capital. Thirdly, education program satisfaction partially mediated the relationship between adult learners' participatory motivation and social capital and showed a significant indirect effect. This study suggests that it is necessary to develop various programs that can satisfy learners as well as improve social capital, participation motivation, and satisfaction of programs provided by lifelong educational institutions. Based on these results, this study suggests not only the role of lifelong education institutes, but also ways to improve social capital of adult learners within the lifelong education field.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.730-739
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• 2021

This paper aims to examine the relationship between global competence and English learning motivation, thereby finding an effective way to strengthen learners' global competence. Data are collected from 361 freshmen studying in a compulsory English course at H University in Seoul, using a survey with five-point Likert scale. Results reveal that there is a positive relationship between global competence and all four components of English learning motivation(integrativeness, instumentality, intrinsic and external motivation). Especially the correlation between global competence and learners' integrativeness is found to be the highest. Thus, this paper proposes two applicable class activities under the assumption that strengthening integrativeness is the most effective way to promote global competence.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.99-122
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• 2005

This study intends to divide consumer's psychological attachment of pro-sport into the identification of attitudinal dimension and the identification of behavioral dimension. And then intends to examine the relationship effect between motivation variables associated with pro-sport team(concern with the team's ranking, ability of players, attraction of players) and inspection intention, sponsorship effect(sponsor brand attitude). Almost all previous studies measured such relationship at the fragmented level, then there were no previous studies on the complicated relationship between sport team and sponsorship. Because of mentioned facts, this study used structure equation model to verify such relationship. Briefly, verifying hypothesis is as follows. First, almost all motivations related to the team are connected behavioral identification through attitudinal identification. Second, when examining the relationship between psychological attachment and inspection intention, sponsorship brand attitude, psychological attachment had positive effect on inspection intention and sponsor brand attitude in the case of attitudinal identification, but it had positive effect on only inspection intention in the case of behavioral identification. Findings and corresponding implications are discussed & future research directions.

• (The) Korean Journal of Educational Psychology
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• v.32 no.1
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• pp.183-205
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• 2018

This study aims to demonstrate the longitudinal structural relationship between learner-centered instruction, learning motivation, growth beliefs, and academic stress. In particular, this study was carried out to focus on the structural effect of the related variables using data from the 3rd to 5th year of the Gyeonggi Education Panel Study. Results showed that while learner-centered instruction positively predicted both intrinsic and extrinsic motivation of learners, it predicted the former better. In addition, learner-centered instruction influenced academic stress through motivation, both intrinsic and extrinsic motivation were found to increase stress. Further, growth beliefs mediated motivation with learner-centered instruction; specifically, learner-centered instruction influenced learners' positive beliefs about growth, and learners who had growth beliefs had intrinsic motivation. At the same time, external motivation tended to be lower for learners who believed in the possibility of growth. Finally, the perceptions of learner-centered instruction affected academic stress through changes in growth beliefs. However, the other 3 factors (learner-centered instruction, learning motivation, and academic stress) were not statistically significant. In conclusion, learner-centered instruction was able to mitigate academic stress, demonstrating that this relationship is influenced by changes in growth beliefs rather than learning motivation, as previously studied. These results suggest that learners' perceptions and beliefs contribute to not only intrinsic motivation but also academic stress. Furthermore, it is suggested that learners need to change their learning environments in positive ways.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.138-149
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• 2019

The purpose of this study is to empirically address the influences of motives for using SNS on relational bridging and relational bonding in SNS and motives for continuous use SNS by applying the concepts of bonding and bridging, defined in the social capital theory, and major motives for using SNS are classified into three categories-social, information, and recreation categories - based on the previous studies and the usage and gratification theories. Through this study, it was revealed that motives of all these three categories-social, information, and recreation categories-have significant influences over relational bridging and relational bonding in SNS while relational bridging and relational bonding in SNS have significant influences over consistent motives for using SNS so the hypothesis of this study is accepted. It was also proven that motives of all these three categories - social, information, and recreation categories-for using SNS are important factors for creating new communities or expand relationships with other SNS users sharing similar interests. In addition, it was found that SNS users constantly use SNS to build relationships that could create a strong bond between individuals and receive emotional supports when necessary and to expand its own network by creating new relationships with other SNS users.