• Title/Summary/Keyword: 관계의 지속

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Effects of Perceived Quality of TikTok on User Satisfaction and Continuance Intention: and the Role of Commercial Viability (틱톡(TikTok) 서비스에 대한 품질 인식이 이용자 만족과 지속 사용 의도에 미치는 영향과 상업성 인식의 효과)

  • Chung, Yongkuk;Wei, Xin
    • The Journal of the Korea Contents Association
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    • v.20 no.6
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    • pp.77-89
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    • 2020
  • This study examined how the quality of TikTok service affects user satisfaction and continuance intention. This study classified the quality of Tiktok service as service quality, information quality, and system quality, and examined the effect of each dimension on user satisfaction and continuous intention. In addition, the role of perceived commercial viability was also examined. In this study, we conduced an online survey on 237 Chinese TikTok users and analyzed the data with the SEM and a moderated regression analysis. Results are as follows. First, information quality and system quality are positively associated with user satisfaction. Second, information quality is positively associated with continuance intention. Third, user satisfaction fully mediates system quality and continuance intention, and it partially mediates information quality and continuance intention. Fourth, although user satisfaction is positively associated with continuance intention, commercial viability does not function as a moderating variable.

A Study on Antecedence Factors and Supply Chain Capability for Improving Supply Chain Sustainability (공급사슬 지속가능성 제고를 위한 선행요인들과 공급사슬 역량에 대한 연구)

  • Park, Chan-Kwon;Park, Sung-Min;Kim, Chae Bogk
    • Korean small business review
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    • v.40 no.1
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    • pp.25-52
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    • 2018
  • The purpose of this study is to investigate the relationship between supply chain sustainability antecedent, supply chain competence, and supply chain sustainability. The relationship between supply chain sustainability antecedence factor and supply chain competence, supply chain competence and supply chain sustainability and to identify the differences between sustainability antecedence factors, capacity and sustainability depending on the size of the firm. To accomplish this, each research hypothesis was established and the results are as follows. First, compliance with environmental regulations, NGO response activities, CSR activities, and trade fairness were found to have a significant positive impact on manufacturing agility, environmental management, and social capital. And manufacturing agility, environmental management, and social capital has been confirmed that most of the economic, environmental and social sustainability have a significant positive influence. In addition, it has been confirmed that there are differences in the factors of supply chain sustainability, capacity, and sustainability depending on the size of the company. According to the results of the study, environmental regulation compliance, NGO response activities, CSR activities, and fairness factors selected as the leading factors of supply chain sustainability play a role as fundamental prerequisites for supply chain competence to achieve sustainability. Manufacturing agility, environmental management, and the formation of social capital have confirmed that they can raise the level of economic, environmental and social sustainability. Therefore, it was confirmed that the enhancement of supply chain sustainability precedence factors can lead to enhancement of supply chain competence, and furthermore, sustainability of supply chain. Compared with large corporations, SMEs' supply chain sustainability precedence factor, capacity and sustainability should be further improved.

The Causal Effects Among Participants' Curiosity, Perceived Exertion, and Exercise Emotion on Exercise Adherence Behavior in Marine Leisure Sports (해양레저스포츠의 참여자 호기심, 운동강도, 운동정서가 운동지속행동에 미치는 영향)

  • Kim, Sung Mun;Choi, Man Sik
    • 한국체육학회지인문사회과학편
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    • v.55 no.5
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    • pp.127-142
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    • 2016
  • The purpose of this study was to clarify the casual effects among participants'curiosity, the perceived exertion and the exercise emotion on the exercise adherence behavior in marine leisure sports. The subjects for the study was 491 students who registered for the curriculum on marine leisure sports(SCUBA diving, Windsurfing, Yacht). They answered to 4 kinds of questionnaires. The descriptive analysis and the reliability analysis were accomplished through SPSS 18.0. The correlation analysis and the confirmatory factor analysis were conducted for verifying the validity of the research model with AMOS 18.0. The verification for the structure equation modeling was conducted to investigate the casual relationship among factors. The results was as follows. First, there was the causality between the participants'curiosity on the marine leisure sports and the exercise emotion, the emotion and the exercise adherence behavior, the curiosity and the behavior. Also, the exercise emotion was the partial mediating variable of the causality between the curiosity and the exercise adherence behavior. Seconds, when the exercise intensity was heavy, the rate of the positive emotion was low and the opposite was high. When the exercise intensity was heavy, the probability, predisposing and reinforcing were low. A strong will for doing exercise showed in case the exercise emotion was positive with high probability, predisposing and reinforcing. The exercise emotion was the partial mediating variable of the causality between the perceived exertion and the exercise adherence behavior.

Development of Temporal Downscaling under Climate Change using Vine Copula (Vine Copula를 활용한 기후변화 시나리오 시간적 상세화 기법 개발)

  • Yu, Jae-Ung;Kwon, Yoon Jeong;Park, Minwoo;Kwon, Hyun-Han
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.44 no.2
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    • pp.161-172
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    • 2024
  • A Copula approach has the advantage of providing structural dependencies for representing multivariate distributions for the hydrometeorological variable marginal distribution involved, however, copulas are inflexible for extending in high dimensions, and satisfy certain assumptions to make the dependency. In addition, since the process of estimating design rainfall under the future climate associated with durations given a return period is mainly analyzed by 24-hour annual maximum rainfalls, the dependency structure contains information only on the daily and sub-daily extreme precipitation. Methods based on bivariate copula do not provide information for other duration's dependencies, which causes the intensity to be reversed. The vine copula has been proposed to process the multivariate analysis as vines consisting of trees with nodes and edges connecting pair-copula construction. In this study, we aimed to downscale under climate change to produce sub-daily extreme precipitation data considering different durations based on vine copula.

Structural Relationship Model of Satisfaction, Last Intention, Recreation Specialization, and Wellness in Leisure Sports-based Tourism Activities (레저스포츠 중심의 관광활동 참여자의 만족, 지속의도, 레크레에이션 전문화, 웰니스 간의 구조적 관계)

  • Ahn, Byoung-Wook;Hwang, Sun-Hwan
    • Proceedings of the Korea Contents Association Conference
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    • 2012.05a
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    • pp.145-146
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    • 2012
  • 현대사회가 여가 중심형으로 변화하면서 개인의 건강과 삶의 질 향상에 많은 관심을 보이게 되었다. 특히 관광과 결합된 레저스포츠 참여에 대한 만족, 지속의도, 레크리에이션 전문화, 웰니스 간의 관계에 대해서 연구하자 한다. 레저스포츠 중심의 관광활동 참여자의 만족은 지속의도에 긍정적인 영향을 미치고 있다. 레저스포츠 중심의 관광활동 참여자의 만족은 전문화에 영향을 미치지 않았다. 레저스포츠 중심의 관광활동 참여자의 만족은 웰니스에 긍정적인 영향을 미치고 있다. 레저스포츠 중심의 관광활동 참여자의 지속의도는 웰니스에 긍정적인 영향을 미치고 있다. 레저스포츠 중심의 관광활동 참여자의 전문화는 웰니스에 영향을 미치지 않았다. 레저스포츠 중심의 관광활동 참여자의 지속의도는 웰니스에 긍정적인 영향을 미치고 있다.

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The Relationship between Participation Motive, Self-Efficacy, and Intention to Participate in Golf Lesson (골프레슨참여자의 참여동기, 자기효능감, 참여지속의도의 관계)

  • Beak, Soon-Gi;Kim, Do-Jin
    • Journal of Convergence for Information Technology
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    • v.7 no.5
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    • pp.183-191
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    • 2017
  • In this study, we surveyed 184 participating participants in the golf lesson program. The motivation, self-efficacy, and intention to participate were surveyed. First, the multiple regression analysis of participation motivation and self-efficacy showed that behavior self-efficacy had a significant effect on external manifestation and socialization, whereas maintenance self-efficacy was related to technology development/achievement, enjoyment, A significant influence was found. Second, regression analysis of participation motivation and participation persistence intention showed that only enjoyment factor explains meaningfulness of participation persistence intention. Third, regression analysis of self-efficacy and participation persistence showed a significant effect on both behavior and maintenance factors.

The structural relationships of application richness, brand awareness, user habit, user loyalty, and continuance intention in mobile application market (모바일 애플리케이션 풍부성, 브랜드 인지도, 이용자 습관, 이용자 충성도 및 지속적 이용의도 간의 구조적 관계)

  • Kim, Guan-Hyun;Kim, Yoo-Jung;Yoon, Jong-Soo
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.3
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    • pp.141-152
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    • 2013
  • This study investigates the determinants of users' continuance intention in mobile application market, and examines the structural relationships between predictors and users' continuance intention. Based on the intensive review of prior research related to Internet and mobile services, mobile application richness, brand awareness, user habit, user loyalty were selected as the predictors of users' continuance intention. Using 259 surveys, the research model was assessed and the research hypotheses were tested. The findings show that mobile application richness is positively related with brand awareness and user loyalty. Brand awareness is proven to be a key predictor of user habit and user loyalty. Futhermore, it is shown that user habit has a direct impact on user loyalty and users' continuance intention. Finally, it was proven that user loyalty is a pretty important determinant of users' continuance intention.

A Study on Effect of Service Quality and Benefit of Business Consulting on Customer's Commitment (비즈니스 컨설팅 서비스의 품질과 편익이 고객과의 결속관계에 미치는 영향에 관한 연구)

  • Kang, Hyoung-Mo;Song, Gap-Ho;Gim, Gwang-Yong
    • 한국IT서비스학회:학술대회논문집
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    • 2007.11a
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    • pp.587-594
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    • 2007
  • 컨설팅 조직이나 개인은 그들의 전문성을 바탕으로 사업을 영위하고 발전시켜 나가야 하는 영리적 목적을 띄고 있다. 따라서, 그들이 제공하는 컨설팅은 전문서비스로서의 상품적 가치가 있어야 하며, 고객은 이들이 제공하는 컨설팅에 대한 대가를 지불하여야 한다. 전문적 서비스라는 측면에서 컨설팅의 가치란 기업이 기대하는 이익이나 혜택, 서비스 품질과 그 서비스를 얻기 위해 지불하는 희생(비용과 시간)간의 상쇄효과로 설명할 수 있다. 본 연구에서는 이러한 가치에 영향을 미치는 요인으로 SERVPERF 모형을 이용하여 측정한 품질과 기업의 일장에서 바라는 편익으로 나누어 컨설팅 서비스에 대한 고객의 가치인식에 미치는 영향을 실증하고자 한다. 다음으로, 컨설턴트는 프로젝트가 끝나는 시점에서 컨설턴트-고객의 관계가 지속적이며, 긍정적, 상호 협력적이라는 확신을 심어 주어야 한다. 고객의 일장에서는 관계의 종결보다는 관계의 지속이 이성적이거나 감성적으로 편익이 높을 것이라는 확신이 서야 차며 이는 곧 컨설턴트-고객 간의 계산적/정서적 결속으로 나타날 수 있다. 따라서, 본 연구의 최종적인 목적은 컨설팅 서비스의 품질과 편익 - 서비스 가치 - 고객과의 결속 - 재사용의도로 이어지는 인과관계를 규명하는데 있다.

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Uncertainty Analysis of Stage-Discharge Curve Using Bayesian and Bootstrap Method (Bayesian과 Bootstrap 방법을 이용한 수위-유량 관계곡선의 불확실성 분석)

  • Kwon, Hyung Soo;Kim, Yon Soo;Kim, Ci Young;Kim, Sam Eun;Kim, Hung Soo
    • Proceedings of the Korea Water Resources Association Conference
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    • 2015.05a
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    • pp.452-452
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    • 2015
  • 수문학 분야에서 하천유량은 중요한 요소이므로 신뢰성을 바탕으로 지속적이고 정확한 관측이 필요하다. 일반적으로 수위나 강우량의 경우 지속적이고, 자동적인 측정으로 비교적 정확한 관측이 가능하다. 하지만, 기술적인 한계와 경제적인 면에서 연속적인 유량측정이 어렵기 때문에 수위-유량 관계곡선을 이용하여 유량을 산정하고 있다. 수위-유량 관계를 통해 유량을 산정할 경우 계산방법과 분석과정에서 오차가 발생되고 산정된 유량의 오차로 이어지게 된다. 따라서, 신뢰성있는 유량 산정을 위해서는 수위-유량 관계곡선의 불확실성을 감소시키는 것이 중요하다. 본 연구에서는 Bayesian 회귀분석 및 Bootstrap 방법을 이용하여 수위-유량 관계 곡선식의 매개변수를 추정하였다. 또한 앞의 2가지 방법의 적용성을 평가하기 위해서 기존 방법인 최소자승법에 의한 매개변수 추정치 결과의 신뢰구간을 비교분석 하였다. 본 연구를 통해 다양한 통계학적 방법을 이용한 결과로부터 수위-유량 관계곡선의 불확실성을 감소시키는데 효과적인 방법을 찾고자 한다.

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The effect of Relationship Marketing Activities on Relationship Satisfaction and Relationship Continuity Intention (관계마케팅활동이 관계만족 및 관계지속의도에 미치는 영향)

  • Cho, Sang-Lee;Cho, Sam-Hyun
    • Journal of Convergence for Information Technology
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    • v.11 no.6
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    • pp.99-106
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    • 2021
  • This study examined whether relationship marketing activities affected relationship satisfaction and ultimately relationship continuity intention for 180 online store users. As a result of hypothesis test through path analysis, it was found that financial activities and structural activities such as delivery services in shopping malls had a positive effect on relationship satisfaction. In particular, it was found that the influence of structural activities was greater. This suggests that fast delivery or easy-to-search traffic is more meaningful to relationship satisfaction than economic benefits. At the significance level p<0.05, it was found that social activities did not have a significant effect on relationship satisfaction. Because it is not easy to develop social bonds between salespeople and customers at online stores, but the direction is considered positive. Therefore, if online stores can form social bonds with customers, this will have a positive effect on relationship satisfaction, but it is expected that this will become a factor that can differentiate them from competitors.