• Journal of Korea Society of Industrial Information Systems
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• v.22 no.1
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• pp.139-159
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• 2017

This Study Examines the Relationships Among Participation Motivation for Corporate Social Responsibility(CSR) Using Social Media, Organization-public Relationship between Companies Conducting CSR and Participants, and Companies' Brand Loyalty. Using Questionnaire Data, Confirmatory Factor Analyses were used to Figure out Participation Motivation Factors Including Empathy and Interest. The Confirmatory Factor Analyses Also Derived Organization-public Relationship Factors Including Trust, Commitment, Control Mutuality, and Intimacy Created between Companies Conducting CSR and Participants. The Proposed Research Model was Tested through Structural Equation Modeling. The Results Showed that the Empathy Factor Positively Affects all the Organization-public Relationship Factors, and the Interest Factor Positively Affects trust and Commitment Factors. The Trust Factor Positively Influences other Organization-public Relationship Factors Including Commitment, Control Mutuality, and Intimacy. The results also Showed that each one of the Organization-public Relationship Factors Improves the Companies' Brand Loyalty.

• Management & Information Systems Review
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• v.31 no.2
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• pp.199-230
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• 2012

This study introduced trust dimension as a mediating variable and analyzed in order to investigate the empirical mechanism on the process of leader's emotional intelligence which is a emotional factor to produce organizational effectiveness. Based on the empirical analysis, first of all, this study found whether the team leader's emotional intelligence gives an influence on the subordinate's trust in leader. Secondly, this study examined the multidimensionality of trust by selecting subordinate's cognition-based trust and affect-based trust on the team leader as mediating variables between team leaders's emotional intelligence and subordinate's affective commitment, organizational citizenship behavior. I found the theoretical implications based on this study; first, from the view on cognition-based and emotion-based trust, the integrated verification of the process of the trust in leader as a mediating role, second, verification of the relationship between leader's emotional intelligence and trust in leader which was not studied before, third, the methodological try to prevent from the common method bias problem through the evaluation of a team leader on a subordinate's organizational citizenship behavior. This study also suggested the ways to apply those theoretical implications to human resource management.

• Proceedings of the Korean Statistical Society Conference
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• 2002.11a
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• pp.227-230
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• 2002

표본의 크기가 작을 경우에 이항분포의 모수에 대한 신뢰구간을 구하는 대표적인 방법으로는 Clopper-Pearson 방법과 Blyth-Still 방법이 있다. Clopper-Pearson 방법에 의한 신뢰구간은 이항 모수가 포함되는 커버리지 확률이 목표로 하는 신뢰수준보다 상대적으로 크다는 문제점이 있다. Blyth-Still 방법은 이러한 문제점을 개선시켰다. 그러나, Blyth-Still에 의해서 표로 보고된 신뢰구간을 적용할 경우 표본의 크기와 이항 모수의 값에 따라서 커버리지 확률이 목표하는 신뢰수준보다 작은 경우가 발생한다. 그러나, 이는 Blyth-Still 방법 자체의 문제점이 아니며 단지 보고된 표의 유의한 소수점 자릿수와 관계가 있다. 본 논문은 Blyth-Still 방법에 의한 좀 더 정확한 신뢰구간을 제시한다.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.128-132
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• 2006

전통적으로 반도체의 신뢰성을 추정하는 방법은 생산 완료 후 수명검사 자료나 고객 양도 후 제품고장 자료로부터 얻어지는 후인형이다. 90년대에 들면서 제품의 수율과 신뢰성이 상호관련이 있다는 실험자료가 얻어짐에 따라 수율로부터 신뢰성을 예측할 수 있다는 연구결과가 발표되었다. 그 이후 제품 설계시에 수율에 기초하여 신뢰성을 고려할 수 있도록 하는 전도형 연구가 활발히 이루어지고 있다. 본 논문에서는 반도체 수율과 신뢰성을 통합할 수 있는 모형에 기초하여 수율과 신뢰성 사이의 관련성을 이론적으로 유도하고 증명하고자 한다.

• Korean Journal of Culture and Social Issue
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• v.17 no.3
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• pp.261-285
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• 2011

In our studies, We defined the concept of social reputation and aimed to estimate the effect of social reputation on likability, trust, preference of interpersonal relationship. To accomplish these goal, photographs of 12 persons(six young unmarried man, six young unmarried women) volunteered were shown to 60 raters, and the one male and one female pictures of scores of facial attractiveness are nearest to median were selected as experimental figures in preliminary study. After this, We asked 260 raters to assess likability, trust, preference of interpersonal relationship after showing raters the chosen pictures of man and woman and telling scenario of positive, negative reputation about these two persons. The outcomes showed that in both men and women, likability, trust, preference of persons who gained positive reputation were significantly higher than persons gained negative reputation. Facial attractiveness was effect on likability, trust, and preference, but effect size of reputation was much higher on likability, interpersonal preference, especially trust level. Also, in three-way ANCOVA results, Woman has showed higher likability and trust than man under the condition of good reputation in both woman was rater and object to be assessed, but on the contrary, likability, trust, and preference of woman were lower than man in either woman was rater or object to be judged under the bad reputation,. Lastly, this study's implications and limitations were discussed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.5
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• pp.159-175
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• 2021

This study attempted to analyze the relationship between influencer's characteristic factors such as professionalism, authenticity, and interactivity and content quality factors consisting of accuracy, completeness, and diversity on brand attitude and purchase attitude through trust and self-consistency. To reveal the structural relationship between main variables, a survey was conducted on 201 users. An EFA, CFA, and reliability analysis were performed to confirm reliability and validity. And structural equation was conducted to verify hypothesis. The main results are as follows. First, it was found that professionalism and interactivity had a significant positive effect on trust. And, accuracy, completeness, and variety were all found to have a significant positive effect on trust. Second, in the relationship between individual characteristic factors and self-consistency, it was found that professionalism and authenticity had a significant positive effect on self-consistency. In addition, in the relationship between content quality and self-consistency, accuracy, completeness, and diversity were found to have a positive effect on self-consistency along with trust. Third, in the relationship between trust and self-consistency on brand attitude and purchase intention, both trust and self-consistency were found to have a statistically significant positive effect on brand attitude. It was found that only self-consistency and brand attitude had a statistically significant positive effect on purchase intention. These findings showed that when users perceive professionalism and interaction with influencer, trust increases, and professionalism and progress increase self-consistency with influencer. In addition, in the case of content quality, it was found that trust and self-consistency responded positively when perceived content quality through content accuracy, completeness, and diversity. Also, trust and self-consistency increased attitudes toward brands and could influence consumption behavior such as purchase intention. Therefore, for effective marketing performance using influencer's influence in the field of influencer marketing, which has a strong information delivery on products and brands, not only personal characteristics such as professionalism, authenticity, and interactivity, but also quality of content should be considered. The above research results are expected to suggest implications for marketing strategies and practices as one available basic data to exert the expected effect of marketing using influencer.

• Korean Journal of Social Welfare
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• v.64 no.1
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• pp.31-52
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• 2012

This study has three objectives. First, it examines the relationship between organizational fairness and organizational commitment perceived by social workers in Korea. Second, it simultaneously examines mediating effects of organizational trust and organizational cynicism in the relationship between organizational fairness and organizational commitment. Third, it also examines the effect of social workers' perceived work value on the combined model by considering the unique characteristics of social work profession. This study employs the stratified cluster sampling method on social workers with more than two year work experiences in their current social service agencies that are located in Seoul and Kyungki province; finally it analyzes the responses from 564 social workers by using the method of structural equation modeling. This study has the following results: (1) there is a positive causal relationship between organizational fairness and organizational commitment perceived by social workers; (2) there is also a positive causal relationship between social workers' perceived work value and organizational commitment; and (3) in the mediating effects of organizational trust and organizational cynicism, there are no mediating effects in the relationship between organizational fairness and organizational commitment. This study discusses the importance of social workers' perceived work value and theoretical and practical implications of the results.

• The Korean Society of Law and Medicine
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• v.16 no.1
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• pp.125-151
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• 2015

South Korea's medical system has dual systems-that is, Oriental and Western Medicine. Both are different from method for diagnosis or treatment of diseases and Scientific principle. Of the characteristics of Oriental medical practice in comparison with Western medical practice, notably, it is difficult to acknowledge specific constitutions, Oriental medical doctors' discretion is broad, and Oriental medical practice has a low invasiveness. Thus, it is difficult to acknowledge human specific constitutions when grounded on Oriental medical principles, thereby making it difficult for Oriental medical doctors to argue such specific constitutions as a means of defending against their medical negligence. And, it is difficult to prove Oriental medical doctors' negligence because Oriental medical doctors' scope of discretion is broad. Collaboration of Oriental medicine and western medicine can diagnose and treat the patient's diseases from a different viewpoint, making both medicines complementary. Oriental medicine and western medicine are independent of each other, equal, thus making them divided horizontally. Horizontal medical service division involves the principle of trust, but the principle of trust does not always apply to Oriental medicine and western medicine, because if patients shift from one area of medicine to another, the scientific principle, diagnostic method and treatment method of that medical area should be different. Application of the principle of trust to both of them needs to be analyzed according to types of medical institutions where transfers occur, and to the scope of work division between them.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.416-423
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• 2020

This study examined parental education efforts on teacher confidence in parents of children attending elementary and middle school in Seoul. The effects of parents' educational efforts on teacher trust were examined to examine the mediating effects of parental school trust and local education satisfaction. The major findings of the study were as follows. First, parental education efforts had a positive (+) effect on teacher trust. Second, there was a mediating effect of school trust in parental educational efforts and teacher trust. This implies that the parental educational efforts directly affect teacher trust, but indirectly influence teacher trust through school trust. Finally, it was found that mediation effect of satisfaction of local education was found in the relationship between child education effort and teacher trust. This implies that parents effort directly affects teachers' trust, but indirectly influences teacher trust through local schooling satisfaction. Through these results, implications for educational and welfare aspects were discussed.

• Journal of the Korea Convergence Society
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• v.6 no.6
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• pp.213-219
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• 2015

This study examines how the features of communication on Social Network Service(SNS) affect building faculty trust and long-term orientation in professor-student relationships. The research model was developed based on the previous research about communication, SNS and relationship development. The researcher surveyed 210 students to collect research data, and 195 questionnaires were analyzed using SmartPLS. The results indicate that the quality, frequency, interactivity and openness of communication on SNS affect positively on faculty trust. Moreover, the quality, frequency and openness of communication on SNS affect positively on long-term orientation, whereas interactivity does not. This mean that faculty trust plays a mediating role between interactivity and long-term orientation.