• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.225-234
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• 2012

The purpose of this study is to explore possible ways to make a strategical use of CRM(Customer Relationship Management) for facilitating performing arts. In order to satisfy the purpose, this study investigated actual cases of CRM, primarily focusing on LG Art Center, one of representative performance venues in South Korea, and CREDIA, a performing art planning agency in South Korea. Here, it was found that LG Art Center operated its independent TMS(Theater Management System) and thereby could afford to successfully plan performing art programs on the basis of customer-oriented convenient ticketing system as well as a pile of customer information. On the other hand, CREDIA introduced advanced performance management system and has successfully attracted larger membership than before. Moreover, it organized specialized personnel in membership management and thereby could manage membership in systematic manner. And it was found that based on web log analysis, CREDIA developed a variety of products to comply with customer needs and thereby could realize higher returns and better customer satisfaction through cross-selling activities as well as performance ticketing. However, it was found that CREDIA still operated its membership system and mileage point system in stereotypes manner. Thus, it is required to operate differentiated membership system based on membership grades and diversify practical ways to save and use mileage points, so that CRM can be strategically applied to develop new audience and maintain loyal customers.

• Cross-Cultural Studies
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• v.53
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• pp.193-218
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• 2018

In this essay, I examine the interactions of chronotopes in the narrative of Gangnam Blues, a film written and directed by Yu Ha and released in 2015. Bakhtin's chronotope, the connectedness of temporal and spatial relationships in literary narratives, provides the background for the representability of events and becomes the organizing center for the events. Each chronotope offers a different way of acting, interacting and understanding experience, and chronotopes can interact with each other in a single text or between the reader and the represented world. Gangnam Blues is a gangster movie, first of all, showing an individual's illusion of an unlimited possibility for achieving wealth and power. At the same time, the film describes the government's project to transform Gangam, a rural area in the south of the Han, into a new downtown and residential area for Seoul. As the world in the narrative and the world of the author or the reader are all chronotopic, we can see the interactions of chronotopes between the narrative of an individual and the historical narrative, as well as between the narrative about the beginning of Gangnam and the audience's perception of the present Gangnam. In this film, the main character's ambition is shown as part of the social desire for rapid economic achievements in the 1970s, along with high social mobility. The social desire can be explained as envy, as it is fueled by social comparisons and competitions. The main character's pursuit of money and power through the possession of Gangnam land overlaps with the envious desire for the present Gangnam shared by many. The individual's exceptional ambition and violence are not fully examined in this text. Moreover, the film's dependence on the feelings of envy to represent the individual's choice and violence can be a symptom of the lack of critical distance from social desire and envy.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.180-184
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• 2006

뮤지컬 문화공연 시장 규모의 확대로 인해 다양한 뮤지컬 작품을 관객들은 원하고 있으며, 이에 뮤지컬 문화공연 콘텐츠의 OSMU의 활용이 중요하다. 이러한 활용방안으로 첫째, 뮤지컬 문화공연 콘텐츠는 역사, 설화, 문학, 국악, 영상(드라마), 영화, 무용, 댄스 등의 다양한 소스(작품)들의 상호 조합으로 새로운 멀티 유즈로의 활용이다. 따라서 뮤지컬의 문화공연 콘텐츠의 OSMU의 활용을 위해서는 다양한 뮤지컬 소재의 발굴과 함께 문화공연 작품의 창작 활동이 중요한 것으로 생각된다. 둘째, 이미 작품화 된 뮤지컬 문화공연 콘텐츠는 다양한 부가가치 가지므로 공연 관련 상품을 가공, 판매를 하는 OSMU로의 활용이다. 이에 공연 기획 단계에서부터 부가 상품 판매에 대한 체계적인 마케팅 전략을 별도로 수립, 티켓 판매만이 아닌 다양한 부가 상품 개발을 통해 뮤지컬 문화공연 콘텐츠를 다양한 상품의 형태로 재 판매하는 OSMU 활용 방안이 필요하다.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.11a
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• pp.629-632
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• 2012

클로즈 업 숏은 영화의 서사구조와 밀접한 관련이 있다. 등장인물의 얼굴을 확대하여 보여줌으로써 표정의 변화를 섬세하게 표현할 수 있다. 이를 통해 관객에게 등장인물의 감정이나 심리상태를 세밀하게 묘사해 줄 수 있다. 따라서 영화에서 클로즈 업 숏을 검출하고 분포도를 파악하는 것은 영화의 서사구조를 분석하는데 있어 중요한 데이터로 활용될 수 있다. 또한 영화의 정보 검색에 활용될 수도 있다. 본 논문에서는 얼굴 검출 기술을 활용하여 클로즈 업 숏을 자동으로 검출하여 영화의 클로즈 업숏 분포도를 계산하는 방법을 제안한다. 또한 제안한 방법을 시스템으로 개발하여 서사구조와 클로즈업 숏 간의 관계를 분석한다. 10개의 영화에 대한 실험을 통해 클로즈 업 숏이 영화의 전반부보다 후반부로 갈수록 많이 사용되는 것을 확인하였다.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.259-260
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• 2019

이 연구는 텍스트마이닝 및 사회연결망 분석을 통하여 지금까지 축적된 연구주제의 핵심어와 네트워크 지식구조를 확인하여 무용경영 연구의 흐름과 동향을 분석하는데 목적이 있다. 무용경영 연구동향에 관한 텍스트마이닝 분석 결과, 전반적으로 무용경영 연구에서 가장 높은 빈도를 나타낸 특정 토픽으로는 'Performing arts', 'Entrepreneurship', 'Dance', 'Audience development', 'Dance management' 등이 도출되었다. 사회연결망 분석을 실시한 결과, 'Entrepreneurship', 'Dance Marketing', 'Marketing'에서 노드간의 연결성이 높은 것으로 나타났다. 또한 국외에서는 꾸준히 관객개발(audience development)과 공연마케팅(performing arts marketing)이 주요 쟁점으로 다루어져 왔다. 이와 같은 연구동향 및 지식구조 분석을 토대로 이 연구는 보다 확장된 무용경영 연구의 관점을 제안하였다.

• (The) Research of the performance art and culture
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• no.32
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• pp.629-650
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• 2016

본 논문은 일본의 시니어 극단 현황과 구체적인 사례를 조사하여 고령화 사회에 있어서 그 의미와 역할의 가능성을 고찰하는 데에 목적이 있다. 특히 최근 국내에서도 시니어 연극제가 개최되는 등, '노인 극단'이라는 이름 아래 고령자들이 직접 참여하는 연극 프로그램이 개발되고 있다는 점에서, 일본의 사례는 참고할만한 사례가 될 것으로 기대된다. 이를 위해, 본 연구에서는 우선 일본의 시니어 극단들의 활동 상황, 그리고 이렇게 활성화된 배경에는 어떠한 요소가 있는지 고찰해보았다. 일본 연극계에 이미 오랜 기간 연극을 즐기는 시니어 관객층이 존재했고, 또 주요 극단들이 그들을 주요 타깃으로 한 전략개발과 서비스가 행해지고 있었다는 점은 국내 상황과 다른 부분이었다. 그러나 니나가와 유키오 연출가가 이끄는 '사이타마 골드시어터'의 창단과 그 성과는 커다란 영향을 미쳤을 것으로 보인다. 전위적인 희곡을 가지고, 일본뿐 아니라 유럽과 아시아에서 예술성을 인정받은 극단이기 때문이다. 작품 활동뿐 아니라 실질적인 운영 내용을 파악하기 위해, 제작자와 배우의 인터뷰를 실시한 결과, 사실상 젊은 극단들과 차이가 없다는 사실도 알 수 있었다. 이러한 사례는 시니어 극단이 가질 수 있는 가능성의 범위를 넓혔다는 점에서 매우 유의미하다. 국내의 시니어 연극계에 긍정적인 자극이 되기 바라며, 보다 더 많은 데이터를 수집하는 것을 금후 과제로 한다.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.909-914
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• 2009

It can be said that the role of character is very important for the development of animation contents. It is because unlike in general motion picture, the emotional character, which is artificially controlled, plays the functional role in animation. Because of the function, the character may be differently expressed, depending on the culture of each country. However, general audiences and people selecting commodities have common factors. It seems that USA and Japan, which have led the world culture in the field of animation planning and manu facture, perform the animation manufacture by applying them properly. The purpose of this presentation is to analyze the works of USA and Japan, which have led animation manufacture. Because numerous works have been manufactured in two countries regardless of genres, the selection was made by concentrating on representative works that achieved good results from character commercialization. Therefore, the study will suggest the methodological direction for the new development of character, which is performed in industrial animation work and education field.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.18-25
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• 2015

After the Korean Wave with the industrialization of acting arts, scientific actors management has been demanded for the purpose of investment stabilization in related areas. This study was undertaken to develop a new convergence actors evaluation model applying inter-disciplinary research. The assessment factors were selected through literature reviews and the consensus of experts has been derived through Delphi Method. In conclusion, the evaluation criteria for the actors were drawn by 10 different factors. They are composed of qualitative factors such as the ability of acting and communication, degree of understanding of works and production system, actor philosophy and stability of the actors' self-management, physical condition and image, passion and enthusiasm for acting and works, and performance factors such as the stardom, fandom, philmography, audience share and ticket power, and network size and quality.

• Journal of the Korea Convergence Society
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• v.12 no.3
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• pp.99-106
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• 2021

This study aims at analyzing the web sites for 2020 art college graduation exhibitions to derive implications that should be considered for future online exhibitions. Fifteen web sites for graduation exhibitions of domestic visual design majors will be selected to analyze the usability of the web sites in the stages of arrival-search-appreciation-communication. The spread of online exhibitions accelerated by the coronavirus pandemic presents issues that were not covered in offline exhibitions. Based on the commonalities and peculiarities of graduation exhibitions by college, implications for mature and rational graduation exhibitions will be suggested.

• Proceedings of the Korea Information Processing Society Conference
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• 2020.11a
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• pp.673-676
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• 2020

In 21 century, we entered the multiculture society. Multi cultural society became a trend. It is known that 65.5 percents of Koreans find difficuty in using foreign languages. The need for intellignet and machine translation is increasing rapidly. This paper suggests a translation system which is mainly using in MICE industry. There are many applications provide translation, however, using multuple translayion appication is rare. We provide untact service which can import many application tools to provide a better service.