• Title/Summary/Keyword: 관객성

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Identification of Design Attributes of the Affective Expressions for Movie Making (영화의 감성만족도 측정을 위한 시.청각적 영향 요인의 체계적 도출)

  • Kim, In-Ki;Kim, Ji-Ho;Chang, Woo-Jin;Lee, Cheol;Yun, Myung-Hwan
    • 한국HCI학회:학술대회논문집
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    • 2007.02a
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    • pp.143-149
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    • 2007
  • 영상은 동적인 시각 이미지와 청각의 결합에 의해 감성적인 반응을 유도한다. 다양한 영상 기법을 통하여 감성적 반응의 극대화를 추구하는 영화는 영상의 시청각적 요소들을 감성의 관점에서 효과적으로 설계하는데 본보기가 된다. 그러나, 제품의 설계속성들에 대한 감성적 평가결과를 모형화하는 감성공학적 관점에서 볼 때 영화는 시청각적 자극의 수준이 극히 다양하고 동적인 경험재로 모형화의 어려움이 있다. 본 연구에서는 영화의 감성 모형을 구축하기 위한 사전연구의 단계로 영화에서의 시청각적 요인들을 문헌조사를 통해 수집, 정리, 선별하고 이러한 시청각적 요인들 중에 영화를 관람하는 관객의 감성적, 인지적 반응에 영향을 주는 유효한 요인들을 객관적이고 체계적으로 탐색하고자 하였다. 이를 위해, 감성 및 인지적 반응의 변화를 생체신호를 통해 측정하는 한편, 생체신호의 측정 시 사용된 영화의 시청각적 자극요인을 Video/Audio Processing방법에 의해 연속적인 수치로 정량화하였다. 생체신호와 정량화된 시청각적 자극요인을 동기화하고 통계적으로 분석함으로써, 생체신호의 반응과 시청각적 자극요인과의 인과관계를 통계적으로 신뢰성있는 수준에서 검증하고자 하였다. 생체신호를 종속변수로, 시청각적 자극요인을 독립변수로 하는 896개의 부분선형회귀모형(Partial Linear Regression Model)들 중 통계적으로 유의한 선형관계에 있는 경우의 빈도분석에 의하면, 시각적 요인들 중에는 밝기(Brightness), 대비(Contrast), 색상(Color), 움직임(Motion), 장면전환속도(Shot change Rate), 주요대상의 상대적 크기가, 청각적 요인들 중에는 Peak주파수, Peak주파수의 음량, 평균음량, 소음비(Sound-to-Noise Ratio)가 생체신호의 변화에 통계적으로 유의한 영향을 주는 것으로 나타났다. 이는, 위의 시청각적 자극 요인들은 특히 관객의 감성 및 인지적인 반응에 유의한 영향을 주는 요소로 작용할 수 있음을 시사하고 있다. 이를 토대로, 위의 시청각적 자극 요인들이 가지는 다양한 조합들을 설명변수로 하는 통계적인 영화의 감성 모형을 구축할 수 있을 것으로 기대한다.

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The Effect of Number of Running Screens and Viewers in the Theaters, Genres, Holdback Period on the Number of Purchases of Movie VOD in the Digital Cable TV Subscribers (디지털케이블TV에서 영화의 선행창구 성과, 장르, 홀드백 기간이 영화 VOD 구매에 미치는 영향)

  • Park, Sun-Kyoo;Choi, Seong-Jhin
    • Journal of Broadcast Engineering
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    • v.20 no.6
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    • pp.950-962
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    • 2015
  • This paper analyzes the effect of the number of viewers and the number of running screens in the theater, genres of the movies and holdback period on the number of purchases movie VOD contents. In this paper, we deals with the 169 movies VOD consumption data which the digital cable TV subscribers purchased during the third quarter of 2013. As a result of the research, the average number of VOD purchases per each movie is 2,540. Regression analysis proves that the number of running screens and the holdback period are statistically playing a role of significance in movie VOD purchases. But the number of viewers in the theaters is not of significance. By genres, the result is shown as in this order: SF/fantasy 8,401 > dramas 4,011 > comedies 2,011 > action 1,789 > animation 1,138 > love story/melo 1,119 > horror/thriller 770 > erotic movies 636.

Double Meaning Inherent in the Film : focused on the Movie "Perfume" (영화 속에 내재된 이중적 의미 : 영화 "향수"를 중심으로)

  • Kim, Seong-Hoon
    • The Journal of the Korea Contents Association
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    • v.11 no.3
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    • pp.147-156
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    • 2011
  • Double meaning inherent in the film is interpreted in the same context as it's called ambiguity in the literature. Ambiguity means that one word or one sentence can be interpreted in two or more meanings. In the movie, one behavior of a character, a prop or a costume with two or more meanings faces the audience. A famous French direct Francois Ozon said "The director has always made movie contrary to his/her latest movie." This means that the film should seek to reform and it's his philosophy about the movie. Actually, it's the film's basis that a movie breaks the taboo. The film has always challenged taboos and led the progressivism. Taboos of western films are more intense than our country's moral and ethical level. Their taboos are to deny the sacred and legitimacy of Christianity. Particularly, as many people talk about the film to deny the divinity of Jesus Christ, it's sufficient to elicit an argument pro and con. This study is to choose the movie "Perfume"of director Tom Tykwer as a text, examine the highly elaborate and strategical double meaning in the movie and analyze the western taboos to deceive the audience skillfully.

A Study on the Current Status and the Results of the Equity Crowdfunding Film Project (증권형 크라우드펀딩 영화 프로젝트 현황 및 결과에 관한 연구)

  • Jung, Joo-Young
    • The Journal of the Korea Contents Association
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    • v.20 no.3
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    • pp.179-189
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    • 2020
  • This study analyzes the status and results of equity crowdfunding film projects from 2016 to 2018. The film project is conducted in the form of general corporate bonds and participating bonds, and 41.5% of the total bonds were issued, 9.5 billion won. In addition, a t-test analysis of the movie's the breakeven point and audience numbers showed that statistically significant and the average number of audience members was low. Therefore, this study suggests the following for the sustainable growth of the equity crowdfunding film project. Equity crowdfunding brokers should reinforce the review of the possibility of achieving the breakeven point of the film and the factors affecting the box office in the investment manual, and should also actively attract projects on the big films that are likely to be successful. This study is meaningful in that it analyzes the equity crowdfunding film project, which has not yet been widely studied in Korea, and is expected to provide implications in the subsequent research and system improvement process.

A Study on Development of Private Security Service: -Focused on event security service- (민간경비업무의 발전방안 연구: 이벤트 경비업무를 중심으로)

  • Ha, jeong hoon
    • Korean Security Journal
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    • no.57
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    • pp.157-176
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    • 2018
  • The purpose of this study is to explore the development methods of private security services based on the problems that field experts in charge of event security are currently aware of. In order to accomplish the purpose of this study, we conducted interviews with 4 professors in relevant fields and 6 field experts with more than 10 years experience and analyzed the data. They suggested the development of private security services as follows. First, education that is related to event security work is necessary. Second, training should be conducted in response to audience and audience complaints. Third, service-related training is required. Fourth, in the Security Law, the provisions of the collective complaints field should be adjusted to the reality. Fifth, improving poor working conditions. Sixth, it is necessary to educate to develop responsibility and sense of mission.

A Cultural Dimension of Sustainability -Focusing on Cultural Policy and Arts Management in Germany- (지속가능성의 문화적 차원 - 독일의 문화정책과 문화예술경영을 중심으로 -)

  • Kim, Hwa-Im
    • Cross-Cultural Studies
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    • v.41
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    • pp.141-161
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    • 2015
  • A fundamental understanding of "sustainable development" is generally related to a triptych of social justice, ecological integrity, and economic well-being. It aims at a development of human societies that would achieve the reconciliation of social justice, ecological integrity, and the well-being of all living systems an the planet. Furthermore, the quest for "sustainable development" focuses on economic, ecological, and social dimensions. interdependence of culture and sustainable development. The original syntax was not quite standard English, i.e., it was also unclear and vague. Ergo, this is a hypothetical edit. If you demur, then please rectify it. In Germany, th "Tutzinger Manifest" also includes the cultural dimension as a major dimension of sustainability, thereby arguing for the integration of culture in strategies for sustainability; and furthermore for the building of networks in order to overcome this gap. The cultural dimension of sustainability in Germany involves not only cultural policy, but also culture management.

Sociality of Emotions through Communition of Drama (드라마의 소통을 통해 본 감정의 사회성)

  • Paik, Hoon-Kie
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.7
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    • pp.25-38
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    • 2019
  • For many years, emotions have been regarded as dangerous as well as obstructive to reason and rationality. Even in the history of dramatic genres based on human behavior, emotions are often portrayed as errors or flaws that lead to the collapse of characters, even though they are presented as powerful motives to evoke the characters' actions. Based on the development of the cognitive science field today, it is revealed how emotion is important for human thinking, judgment and action, and how closely reason and emotion are combined. This study examines emotions dealt with in drama genres on the basis of the sociality of emotions. Emotions also play a crucial role in the change and judgment of the audience of drama. This study examines the sociality of emotions and looks at the social aspect of individual emotions through the movie as a text. Just as horror movies attempt to communicate using and expanding feelings of fear, the movie uses the emotions of 'Sad' and 'Losing' to try to expand and share it. And I look into the mechanism in which the emotions of the characters in drama are transmitted to the audience in the form of empathy.

A Study on the Fantastic and Reality in Animation (애니메이션의 환상성과 리얼리티에 대한 연구)

  • Lee, Youn-Hee
    • Cartoon and Animation Studies
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    • s.12
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    • pp.87-102
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    • 2007
  • Animation techniques that can freely create any movement of color and shape produce strong attraction by visualizing fantasy. Like animation, fantasy is often misunderstood that it has nothing to do with reality, but it is not the case. Fantasy introduces a little confusion in our symbolic order by reorganizing elements from reality and commonness. This confusion, which becomes desire, induces attraction. However, the confusion beyond our comprehension creates total chaos in which we cannot be interested. Attraction happens only when the introduced confusion is far less than the total symbolic order which has already been established. The images of animation are neither completely mundane to us nor beyond our comprehension; thus, animation produces attraction by offering us images that stimulate our unconscious desire.

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Effect of theater service quality on performance satisfaction : focusing on customer experience value mediation effect (공연장 서비스 품질이 공연 만족도에 미치는 영향 : 고객 경험가치 매개효과를 중심으로)

  • Kim, Beom-seok
    • Journal of Venture Innovation
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    • v.1 no.1
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    • pp.181-195
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    • 2018
  • The purpose of this study is to investigate the effect of service quality of a theater on the customer experience value and performance satisfaction and to test causality between variables. For this purpose, Study model was created from the previous studies and performed a survey with the customer who visited Performance Theater. In this study, employee kindness, facility excellence, convenience, and facilities were set as independent variables, and performance satisfaction was selected as a dependent variable. The cultural value and economic value of customer experience were examined as Moderating variables between two variables. Based on the results of this study, It was found that employee's kindness, facility excellence, and convenience have a significant effect on performance satisfaction in performing arts facilities. convenience, there was perfect mediated effect of customer experience between service quality of a theater and performance satisfaction centered on cultural value and economic value. The employee's kindness variable was examined as a perfect mediation of cultural value, and economic value as a sectoral mediation. The excellence variables of the facilities appeared as partial mediations in cultural values and as complete mediations in economic values. In the case of the auxiliary facilities, the significance test failed. According to the results of the research, it was confirmed that convenience service for customers is the most important variable. This result suggests that the service quality of a theater should be basically maintained in terms of the kindness of the facility and staff, and that the customer is more satisfied with the performance than the audience convenience service provided from the Theater. The venue suggests that customer service and reception, purchase of tickets, refund method, and staff training should be thoroughly done so that audiences can make the Theater.

A Study on the First Person Narrator in Animation : Focusing on the narration of childhood experience as retrospection (애니메이션의 일인칭 서술자 연구 : 회상으로서의 유년 체험 서술을 중심으로)

  • Cho, Mi-Ra
    • Cartoon and Animation Studies
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    • s.22
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    • pp.31-45
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    • 2011
  • The paper holds its purpose to analyze the descriptive function and meaning of first person animation which the focalizer, character, and all narrators are indicated as 'I', For the purpose, the following was reviewed; the relation between 'I' as child memorizing the days of childhood as adult and the current 'I' as adult, and the aesthetic effect of experience and sense of the child on the audience reading the narration. The retrospective narrating situation of the adult narrator brings descriptive effect which comes from 'the tension between the experiencing self (self as child) and the narrative self (self as adult). The works focus on the content of child experience through the confession of the adult narrator, but the view of the adult always heading towards 'the present'. That is, the aesthetics contained by the first person narrator is related to endless arousal of the values of hidden and forgotten things. In addition, the descriptive method of child focalizer as 'the subject of experience' brings qualitative change which enables reasoning of the subject as itself, which is free from the view tamed by rational system. Becoming an adult, the lost ability of mimesis brings qualitative change by meeting with the generality of childhood sense. Therefore, it can be known that the meaning the narrator contains in the first person narrator condition of animation links with the degree of aesthetic completion of the work, but also, it is a highly strategic descriptive device which determinately affects even the acceptance of audiences regarding the work.

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