• Science of Emotion and Sensibility
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• v.26 no.2
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• pp.103-116
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• 2023

This study aims to investigate the interaction between inward bias and canonical viewpoint, which are factors known to affect preference for meaningful objects. It also considered the familiarity of each entity in terms of their influence on the existence of a canonical viewpoint and demonstrated whether the relative strength of two preferences varies depending on familiarity. To confirm this, we conducted a behavior experiment using a two-alternative forced-choice task. The experimental stimuli were eight single objects for familiarity level (high/low), whereas the entity's inward bias and canonical viewpoint were observed or violated. Results showed that when inward bias was obeyed, the frequency of being chosen as a preferred option was higher, and the reaction time for preference judgment was shorter. However, the observation of a canonical viewpoint did not affect frequency and reaction time. Moreover, familiarity played an interference role in aesthetic judgment. These results indicate that inward bias is stronger than canonical viewpoint, ultimately implying that a single object's interaction with the visual context is superior to the entity's attribute as regards to preference judgment.

• Journal of the Korean Society for information Management
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• v.41 no.1
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• pp.537-560
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• 2024

In an academic ecosystem evolving into open science, open peer review is gaining attention as a way to enhance transparency and openness in scholarly communication. This study examines the adoption of open peer review components in 118 open access journals that have implemented open peer review, and their characteristics by publisher type, country/continent, language, and discipline. Open peer review has been implemented in a variety of ways, including making review reports or pre-prints publicly available or disclosing the identities of authors and reviewers to each other. We also found differences in the components adopted across disciplines. It appears that commercial publishers, which account for a large proportion of publisher types, have generally adopted it, and it is mainly published in English in European countries. By discipline, we find more open peer review in the medical and natural sciences, which traditionally aim for open scholarly communication and fewer journals in the multidisciplinary and humanities. This provides insights into the adoption of open peer review by journals, as well as a better understanding of the characteristics of the academic community in terms of their adoption of open peer review.

• Journal of Distribution Science
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• v.9 no.3
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• pp.73-82
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• 2011

This study presents an effective and distinctive marketing strategy through the implementation of the aesthetic art marketing communication technique of storytelling. The reason applying art to marketing is effective is that it gives "class" and aesthetic beauty to the brand's image, which will lead to an increase in revenue and loyalty of consumers. The story stands in for the brand's subject of "desire." Luxury brand customers not only consume high-quality products, require the utmost in service, and value of the brand, they also appreciate the story the brand is telling. The story, combined with art, is called art marketing communication; it makes the brand more unique through its enhanced visual elements. The study discusses art collaboration, art exhibition, a transforming architecture project, art advertisement, a flagship store, and a human resource training center. Based on the "desire," I adopted the element and principle of storytelling. By visualizing the brand with a symbol, the company is able to relate to consumers' sentimentality. Through storytelling art marketing communication, and the strategy using relevance of brand and artist's popularity, the research shows efficient art marketing influences to the brand's image. The results of the research indicate that by using adequate art marketing communication that best reflects the identity and story of the luxury brand, it produces great results; the research also demonstrated, in various ways, that art marketing will succeed. The case showed the following outcomes. First, consumers have a tendency to choose a brand that is associated with an empathizing story. World renowned brands see through the market's "desires" for unique stories, and they also provide the ability to amuse consumers. The story in a product will become an important competitive element in future markets. Second, the art marketing communication applying a story rendered a brand with distinction. The most effective art marketing communications are art collaboration, art exhibition, locomotive architecture project, and others that are adopted as various means. Third, the brand's products were considered as an art piece, which led to not only strengthening the loyalty of consumers but also an increase in sales. In addition, the company could sustain a premium price for the goods sold. By adapting art to a brand's tradition, an innovative and creative new product provides consumer satisfaction, and producing goods in limited editions creates enthusiastic collectors. Fourth, this study suggests an abridged report, implication, limitation of the study, and directions for further research. Referring to the case for the adaptation of luxury brands, efficient art marketing strategies considering Korean company brand and efficiently study preceding Korean company brand art marketing strategy could be proposed.

• Journal of The Korean Association of Information Education
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• v.10 no.2
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• pp.171-182
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• 2006

Science education in elementary school is mostly based on solving investigative tasks conducted by small groups on the basis of the inquiry activities such as experiments, observations, etc. Students should be able to draw conclusions from experiments and observations through their collaborative interactions by exchanging ideas. If learners use the advantages of Blended-Learning as a new pedagogical method comprehending merits of both off-line and on-line learning to complement off-line activities throughout the entire process, the interactions among them may be reinforced, and they would take part in the inquiry learning more actively. Accordingly, the proposed system can help children foster science inquiry learning effectively by using on-line communication facilities to arrange learners' diverse opinions and thoughts coming from off-line inquiry activity process. The result shows that the system enhanced learners' interest about science inquiry learning and improved their learning achievements by exchanging diverse opinions via the Web communication facilities.

• Journal of Information Management
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• v.39 no.4
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• pp.241-257
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• 2008

This study describes the growth, contribution and impact of research carried out by University of Mysore scientists in science and technology. It indicates the patterns of communications of university scientists and studies the extent of concentration and scattering of their research output in different journals. It also analyses the strong and weak areas of university research, their growth rate and impact in terms of average citations received. It also studies the output and impact of research under different existing subject departments of the university and analyses the international collaborative share of research output at the overall level as well as across various subjects, indicating also the major countries involved in international collaboration. It describes the share and characteristics of select high cited papers and the top productive authors.

• Journal of Information Management
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• v.41 no.4
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• pp.93-118
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• 2010

This study was aimed to establish a workable strategies to operate KESLI consortium reliably. To encourage the research purposes, it was mainly investigated international literature on current challenges for the e-journals consortium in comparison with the domestic implications. Major issues and challenges are divided to six items by scholarly communication changes and e-journals percentage increase, a big deal for a contract -based consortium pricing model in vogue, a consortium of the price hikes and making budget difficulties, use the standard statistics by the results of the use, archiving and archive security uncertainty, and contracts public availability of such external conditions. As a result, the international challenges of E-journals consortium was similar to KESLI, but the depth of information and research on domestic was weaker than the international research. To see more research and a rational perception based on scientific evidence and alternatives that enable KESLI working in the field was needed to be.

• Proceedings of the Korean Society for Information Management Conference
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• 2006.08a
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• pp.17-22
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• 2006

본 연구에서는 질문지법을 이용하여 과학기술분야 연구자들의 정보요구를 파악하고 이를 바탕으로 정보요구별 탐색행태를 분석하였다. 분석결과, 특정 정보요구에 대해 비공식 커뮤니케이션 채널이 정보탐색에 중요한 영향을 미치는 것으로 나타났으며, 탐색과정에서 이용자가 느끼는 정보부족의 원인에 대해서는 정보요구별로 어느 정도 차이가 있는 것이 확인되었다. 반면, 정보탐색환경에서 연구자들이 중요하게 생각하는 요소는 정보요구별로 큰 차이가 없는 것으로 나타났다. 정보요구를 바탕으로 과학기술분야 연구자의 탐색행태 분석결과를 적용함으로써 이용자 특성에 따라 개별화된 과학기술 정보 서비스를 기대할 수 있다.

• Journal of Korean Society of Forest Science
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• v.96 no.4
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• pp.377-386
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• 2007

This study testes an application possibility of the Elaboration Likelihood Model broadly used in communication science into forest science and examines the communication effects according to the media types. To examine the effectiveness of this model, the study sets involvement, the need for cognition, and the need for effect as motivation variable and prior knowledge as an ability variable. Most variables appear to be significant in the regression analysis and results of the study verify the possibility of the application of the Elaboration Likelihood Model in forest science. To measure the media effects, a simulation is also carried out using three media including television, newspaper, and the Internet. According to ANOVA analysis, television is more persuasive than newspaper, and there is no difference between television and the Internet in terms of persuasiveness. Regarding recall, television and the Internet are more effective than newspaper. Finally, the present study suggests effective and efficient forest communication policies based on the results.

• 한국체육학회지인문사회과학편
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• v.55 no.2
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• pp.11-22
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• 2016

Researcher has reviewed the diagnosis and strategies under the perspective of the Luhmann's system theory, and has concluded the following. The existing anti-doping communication has adopted a personalization strategy, in which the causes and responsibilities of doping is attributed to persons. Therefore, the problem-solving measures are all most the individual-centered such as detection, punishment, education to enlighten. Such a strategy is not only to simplify the doping phenomenon, which is a result of the complex entanglement of the interests of the sport system and its surroundings functional systems, to a result of the individual decision-making according to free will, but also to contribute to hiding of the internal and structural problems of systems through the self-reflection blocking of sport system and its surrounding systems, and to inactivate the anti-doping efforts by imposing demand which player or trainer can not easy accept. The effective strategy for combating doping should be conceptualized and executed in all levels of problems.

• Health Communication
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• v.13 no.2
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• pp.217-221
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• 2018

Background: There are practical difficulties to show exact clinical symptoms such as seizure to medical students at Clinical Performance Examination (CPX). We developed a new CPX case of child's seizure on video using smartphone. Methods: A total of 356 $4^{th}-year$ students of five universities in Daegue-Gyeongbuk and Gyeongnam area took the clinical skill examination from June $13^{th}$ to $17^{th}$ in 2016. Among them, 72 students took the new CPX case in June $15^{th}$ and 71 students filled out the questionnaire on whether the new CPX with smartphone video is helpful, authentic, difficult, and necessary for other CPX. All the questions were measured on 5-Likert scale. Results: Mean score of the new CPX was 57.1, lower than the mean scores of the other 11 CPX cases, 62.8. For the question "Smartphone videos helped to solve the problem", 45 students (63.4%) answered 'Very much'. For the question "Is it realistic compared to other questions?" 30 students (42.3%) and 25 students (35.2%) answered 'Very much' and 'Much'. For the question "Is it difficult compared with other questions?" 18 students (25.4%) and 26 students (36.6%) answered 'Very much' and 'Much'. As for the question "I would like to have more tests using smartphone video", 26 students (36.6%) answered 'So and so'. Conclusion: A majority of students responded that video presentation was helpful and authentic to figure out the CPX, whereas they assessed smartphone video was more difficult compared with other CPXs. Further, students were negative toward using smartphone video for the other CPXs.