• Journal of Digital Convergence
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• v.14 no.5
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• pp.391-402
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• 2016

The purpose of this research, paying attention on the exaggerated advertisements on online sport media, was to investigate the illegality of the article typed advertisement of online sport media. The results of this research were as follows; First, the article typed advertisements are the assets of the media company as other articles or advertisements. Second, the persons of capacity to act are defined with sport online media, advertiser and customers. Third, the exaggerated advertisements of the sport online media and advertiser are regulated by Korean legal system. Fourth, when victims occurred, the rights of claim for damages could be activated based on the article 750 of the Korean Civil Law. Fifth, the liability for damages may be imposed by Korean Civil Law to the sport online media restrictively.

• Korean Deer Journal
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• v.7 no.1 s.39
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• pp.82-89
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• 2002

• Food Industry
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• s.34
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• pp.95-96
• /
• 1976

경제기획원은 불공정거래행위로 지정된 허위 과대광고의 규제대상 등 세부운용지침을 물가대책위원회의 심의를 거쳐 확정했는데 운용기준 전문은다음과 같다.

• Journal of Digital Convergence
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• v.18 no.10
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• pp.459-467
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• 2020

The number of SNS false and exaggerative advertising has been consistently increasing nowadays. Among others, millennials who use SNS most frequently and enjoy e-commerce have become victims of false and exaggerative advertising. Thus, this study is designed to examine millennial consumers' attitude toward SNS false and exaggerative advertising through in-depth interview. Study findings suggest that millennials have very negative attitude toward SNS false and exaggerative advertising regardless of if they are victims or not. In particular, millennials who are victims of SNS false and exaggerative advertising have negative attitude toward SNS companies as well as advertised brands on SNS. Millennial consumers think that SNS companies need to come up with guidelines to regulate SNS false and exaggerative advertising, and government also needs to apply proper measures. Since SNS false and exaggerative advertising may have negative impacts on millennials' purchase intentions as well as brand loyalty, companies need to consider millennial consumers' characteristics when it comes to launching SNS advertising targeting millennials. This finding provides practical implications for marketers.

• The Hankook-Saengyark Bo
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• no.215
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• pp.1-1
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• 1997

종묘분양업자 과대광고로 현혹

• The Hankook-Saengyark Bo
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• no.224
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• pp.1-1
• /
• 1998

• The Journal of the Korean dental association
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• v.44 no.9 s.448
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• pp.520-521
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• 2006

• Food Industry
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• s.13
• /
• pp.76-79
• /
• 1973

• 건강소식
• /
• v.11 no.4 s.101
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• pp.48-50
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• 1987

주민집단검사는 영리를 목적으로 하지 않는다는 점을 부각시키며, 과대광고로 오인하는 사례가 발생되지 않도록 일선 행정기관을 최대한 활용하여 봉사하는 한국건강관리협회라는 이미지 부각에도 노력을 기우려 나가야 합니다.

• 동물약계
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• no.30
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• pp.4-5
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• 1996

1. 신규허가 2. 제조(수입)업 허가사항 변경 3. 사료첨가제 임가공에 대한 질의회신 4. 양축농가 지도계몽 실적조사 5. 가축질병중앙예찰협의회 개최 6. 가축전염병 발생정보 7. 과대광고 금지 8. 건의서 회신 9. 생물학적제제 유통관리 10. 유당사용실적 보고 11. 한국우병학회 창립 12. 대한수의사회 책자발간 13. 돼지 인공수정 책자발간 14. 국검품 수입절차 안내 15. 유방염 치료용 연고제제 색소첨가 16. 제 2 차 이사회 개최