• Title/Summary/Keyword: 공정 보도

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The Evaluation of Korean Public Broadcasting: With the Construction of Evaluation Model for Fairness and Survey of Experts in Public Broadcasting (한국 공영 방송의 공정 보도에 대한 인식 평가: 공정 보도 계측을 위한 모델 구축 및 전문가 대상 설문 조사)

  • Shim, Hoon
    • Korean journal of communication and information
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    • v.66
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    • pp.110-132
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    • 2014
  • This study attempts to redefine the concept of 'fairness' of Korean public broadcasting and tries to build a new model for evaluating the fairness of Korean public broadcasting. The author insists that the fairness in public broadcasting consists of binary components of the public and rightful reporting, and views that the public reporting represents of neutralness, balance and impartiality while the rightful reporting represents of factuality, multiplicity and the protection of social minorities. The author suggests that two criteria of the public and rightful reporting results in four models of 'shepherd', 'acrobat', 'tribune', and 'trumpeter' in accord with its focus on the public and the rightful reporting. Survey toward the professionals in public broadcasting in academia was conducted and addressed the fact that Korean public broadcasting is close to the trumpeter model with some feature of acrobat.

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A Reconceptualization of Fairness in the Journalism: Focusing on the "Autonomy" (언론 공정성 개념의 재개념화: 언론의 자율성 논변을 중심으로)

  • Moon, Jong-Dae;Yoon, Young-Tae
    • Korean journal of communication and information
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    • v.27
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    • pp.93-122
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    • 2004
  • An examination of the previous works regarding the concept of "fairness" in the journalism revealed that the concept is widely used but remains inadequately defined. Furthermore, there is much less agreement about the characteristics defining "fairness" in the literature. Thus it has often caused disagreement among people who have different political perspectives in the judgment about any media coverage. I suggest a reconceptualization and extension of the construct "fairness" in order to reduce the ambiguity and conflicts in the judgment of fairness among people. Most importantly, drawing on the concept of "autonomy," I attempt to fill in the gap in the model of "fairness." According to the logic of "autonomy," the "fair" press can not exist without the freedom of the press. In other words, all external/internal constraints, which intrude on the freedom of the press, encroach the "fairness" of the press. Thus, the freedom of the press is necessary condition for the fairness in the journalism. However, the freedom of the press is not enough to realize the fairness in the journalism. It needs the sufficient rendition, which is the "autonomy" encompassing the ability of news organization, journalists, and audiences that they resist to any constraints against neutral value. Consequently, the emphasis on the "autonomy" which keeps neutral value perspectives will contribute to reshape the framework for evaluation of "fairness" in journalism.

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