• Korean journal of communication and information
• /
• v.66
• /
• pp.110-132
• /
• 2014

This study attempts to redefine the concept of 'fairness' of Korean public broadcasting and tries to build a new model for evaluating the fairness of Korean public broadcasting. The author insists that the fairness in public broadcasting consists of binary components of the public and rightful reporting, and views that the public reporting represents of neutralness, balance and impartiality while the rightful reporting represents of factuality, multiplicity and the protection of social minorities. The author suggests that two criteria of the public and rightful reporting results in four models of 'shepherd', 'acrobat', 'tribune', and 'trumpeter' in accord with its focus on the public and the rightful reporting. Survey toward the professionals in public broadcasting in academia was conducted and addressed the fact that Korean public broadcasting is close to the trumpeter model with some feature of acrobat.