• Title/Summary/Keyword: 공익활동

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The Pursuit of Public Benefit in Fashion Enterprises (패션기업의 공익 추구 현상)

  • Ko, Hyun-Zin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.10
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    • pp.1717-1730
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    • 2010
  • This research analyzes the recent phenomenon of pursuing public benefit in fashion enterprises according to the increasing importance of corporate social responsibility attitudes towards the global sustainability crisis. The pursuit of public benefit in fashion enterprises has been realized by the activities that contribute to public welfare through one or plural corporations aligned with government, social corporations, and NGOs. The goals of public beneficial activities are to promote public issues and to support the underprivileged and communities both financially and voluntarily. Such activities can be categorized as philanthropy, sponsorship, social marketing, cause-related marketing, and public benefit product development. Especially public beneficial activities in fashion enterprises are featured as the charity donations of apparel products, the collaboration with fashion celebrities and artists in relation with popular culture and art, the limited edition of excellent design with slogans, and the visual campaigns to promote public issues. They deal with human right issues for the underprivileged and disease prevention issues. In addition, specially environmental issue and community trade issues (often raised in the fashion manufacturing and consuming process) are increasing.

집중안전포커스 - 건강한 근로자, 안전한 일터를 꿈꾼다 투명함과 적극성으로 무결점 안전관리에 '도전' - 한국마사회

  • Kim, Seong-Dae
    • The Safety technology
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    • no.167
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    • pp.15-17
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    • 2011
  • 대부분의 사람들은 한국마사회를 '경마시행기관' 정도로 알고 있다. 하지만 이는 사실 매우 그릇된 인식이다. 60년 역사를 자랑하는 마사회는 공공기관으로서 마필개량 및 증식, 생활승마 보급 등 공익적 측면에서 많은 일을 하고 있다. 또한 승마사업, 장구제조, 식육가공, 향장품 생산 등 말 산업의 육성에도 적극 나섬으로써 국가 경제 발전과 고용 창출에도 기여하고 있다. 즉 경마는 마사회가 운영하고 있는 큰 들의 말 산업에서 하나의 사업분야에 불과한 셈이다. 이처럼 여러 선도적인 공익사업으로 빛나는 마사회지만 실은 마사회를 더욱 값지게 하는 것이 하나 더 있다. 그것은 바로 안전이다. 이곳은 그간 '건강하고 행복한 근로자, 안전한 일터 KRA'라는 슬로건 아래 적극적인 안전보건활동을 펼쳐 세간의 많은 주목을 받아왔다. 공공기관답게 깨끗하고 청렴한 안전관리관리를 선보이겠다는 마사회를 찾아가 봤다.

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서산시 '한 책 읽기 운동' - "문제아" 낭독회에서 만나 본 이익선, 정현경, 박시준 아나운서

  • Korean Library Association
    • KLA journal
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    • v.45 no.12 s.355
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    • pp.61-65
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    • 2004
  • 우리 협회는 2003년 행정자치부의 민간단체 공익활동 지원사업의 일환으로 자금을 지원 받아 서산시와 함께 '한 도시 한 책 읽기 운동' 시범사업을 전개했었다. 그 당시 서산시에서는 서산시립도서관을 중심으로 '서산시민 모두가 책 한 권을 함께 읽는다면'이라는 주제로 창작 동화 "마당을 나온 암탉"을 읽고 저자강연회, 원화전시회, 영화상영, 각 종 토론회를 개최하는 등 다양한 프로그램을 통해 지역 독서 운동을 이끌었다. 서산시는 2004년 전년의 경험을 바탕으로 자체적으로 '한 도시 한 책 읽기 운동'을 전개하고 있는데, 모든 시민이 함께 읽을 책으로 창작 동화집 박기범의 "문제아"를 선정하였다. 그 이후 진행된 다양한 행사 중에는 현직 아나운서들이 직접 서산시내 학교를 방문하여 아이들에게 책을 읽어 주는 '낭독회'가 있었다. 사회 유명인사들의 도서관 문화 프로그램 참여의 좋은 계기가 될만한 이번 행사에 참가한 이익선, 정현경, 박시준 아나운서를 도서관문화편집팀이 만나보았다.

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A Study on the Estimation and the Evaluation Methods of Public Function of Forest (삼림(森林)의 공익기능(公益機能)의 계량화(計量化)와 그 평가방법(評價方法)에 관(關)한 연구(硏究))

  • Ho, Ul Yung
    • Journal of Korean Society of Forest Science
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    • v.66 no.1
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    • pp.68-73
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    • 1984
  • Modern society has required to make maximization of the public benefit for forests. The increased public interest and concern for forests have been resulted from high mechanization of industrial activity associated with development of national economy, expansion of urban population, and necessity of more Leisure time caused by improvement of standard living condition. Attention shifted to the managing of forest (and on the basis of multiple use concept, achieving both public benefit and economic function. Management standards and control must be strengthened on all operations to encompass the various forest resources; outdoor recreation, watersheds, wildlife and fisheries, timber, rangeland, and aesthetic values. Particularly, in order to determine public interests and balance the needs in relation to available resources, more research is essential to develope and activate quantification of these intangeble forest resource values.

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Impacts of Coffee Shop Companies' Mecenat Activity on Identification, Corporate Image, Love Mark and Loyalty (커피전문점 기업의 메세나 활동이 동일시, 기업이미지, 러브마크, 충성도에 미치는 영향)

  • Kim, Su-Yeon;Byun, Gwang-In
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.482-497
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    • 2018
  • This study would investigate the impacts of coffee shop companies' mecenat activity on identification, corporate image, love mark and loyalty. For sampling, an investigator who visited the coffee shops in person conducted surveys with customers. 800 copies were distributed for 11 days from May 23 through June 2, 2018, and excluding unreliable questionnaires from the collected questionnaires, 711 copies were used in the final analysis. As a result of the analysis, it turned out that the higher social contribution, purity, public interest and preference, the higher identification became. Also, the higher social contribution, public interest and preference, the higher corporate image became. On the other hand, it turned out that purity had a negative (-) impact on the corporate image. It turned out that purity and preference had positive impacts on the love mark, while did not affect social contribution, while public interest had a negative (-) impact on that. It turned out that identification had a positive impact on the corporate image, and identification and corporate image had positive impacts on the love mark. Also, identification, corporate image and love mark had positive impacts on loyalty. It is expected that the above research result would provide practical implications for coffee shop companies' marketing techniques in the future, and further, it is judged that it would play a positive role in the quality of life of consumers who experience coffee shop companies' mecenat activity.

Policing the police service quality, service satisfaction and life satisfaction relationship (경찰의 치안서비스품질과 서비스만족 및 생활만족의 관계)

  • Ahn, Dong Hyon;Kim, Chan Sun
    • Convergence Security Journal
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    • v.14 no.3_2
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    • pp.71-81
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    • 2014
  • The purpose of this research is to find out the relationship among the quality of service, the satisfaction of service and the satisfaction of life in public security of Police. This research made by Final Judgment based on Seoul Citizens living in Seoul as a focus group, total number of citizens for final analysis is 491. The research consists of 60 questionnaires shows frequency analysis, factor analysis, reliability analysis, multiple regression, path analysis by SPSSWIN 18.0 and reaches the following. The reliability of the survey showed a Cronbach's ${\alpha}$ value of over 0.607. results; First, the quality of service in public security of Police in fluences the satisfaction of service. Second, the quality of service in public security of Police in fluences the satisfaction of life. Third, the satisfaction of service in public security in fluences the satisfaction of life. Fourth, the quality of service in public security of Police in fluences the satisfaction of service in public security and the satisfaction of life directly and indirectly.

A Study on the Moderating Effects of Professional Ability of Consultants between Success Factors of Social Enterprises and Performance (사회적 기업의 성공요인과 성과에 있어 컨설턴트 전문역량의 조절효과에 관한 연구)

  • Lee, Seung-Hee;Lee, Jong-Seung;Jung, Goosang
    • Journal of Digital Convergence
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    • v.11 no.4
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    • pp.197-207
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    • 2013
  • The purpose of this study is to analyze the effect of controlling consulting service quality in relation to the factors of success and performances of the social enterprises. In order to achieve the objective of this study, securement of market competitiveness, entrepreneurship and network activity was defined to be the factors of success and the research model and hypothesis was set according to the theoretical basis of the factors of success, performances and the quality of consulting services. The results showed that first, securement of market competitiveness, entrepreneurship and network activities as factors of success all had significant effects on performances pertaining to both profit-making and public interest, having great influence on the securement of market competitiveness of the social enterprises. Secondly, as a result of analyzing the effects of controlling the quality of consulting services in relation to the relationship between the factors of success and management performances of the social enterprises, network activity showed to have significant effect on performances pertaining to both profit-making and public interest. Through this study, the importance and the necessity of the improvement of consulting services and network activities of social enterprises were highlighted and the necessity of a new consulting principle in the consulting industry that can be specialized to social enterprises is proposed.

이동통신시장에 대한 정부 규제의 동태적 영향과 효과

  • 박상현;연승준;이희숙;김상욱
    • Proceedings of the Korean System Dynamics Society
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    • 2004.02a
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    • pp.83-108
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    • 2004
  • ㆍ정부규제의 개념 -정부 규제는 민간활동 주체의 행위를 유인 또는 강제함으로써 공익을 실현하는 수단 -외부 경제효과, 독과점에 의한 폐해, 담합 담지 등을 통한 소비자 효익 증진이 목적 -산업 경쟁력 저하하는 비능률적 관행으로 인식 ㆍ이동 통신 시장에서의 정부 규제 -비대칭으로 특징지워지는 많은 규제 이슈들이 제기되고 있음 -이는 다음의 경쟁 특성에 기인함 (1) 자본 집약성으로 인한 과점적 시장 구조 (2) 번호 이동성의 결여 (3) 네트워크 효과 (4) 상호접속을 통한 경쟁사간 생산요소 공급 (5) 주파수 대역의 희소성(중략)

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Measurement of the Public Value of Conserving Green Turtles (푸른바다거북 보전의 공익적 가치 추정)

  • Lim, Seul-Ye;Kim, Min-Seop;Cho, In-Young;Lee, Chang-Su;Kwon, Suk-Jae;Yoo, Seung-Hoon
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.23 no.2
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    • pp.177-186
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    • 2017
  • This paper attempts to quantitatively assess the public value that has been assigned to this government plan by employing a contingent valuation technique. Data gathering performed that professional research firm administrated a face-to-face national survey of 1,000 randomly-selected households. A one-and-one-half-bound model was adopted to elicit willingness to pay (WTP) responses, and the payment vehicle used was income tax. The WTP model used in this study is based on a utility difference approach and the spike model. The results showed that the public value of conserving green turtles was estimated to be 2,570 Korean Won per household over the next 10 years as of 2016, statistically significant at the 1% level. Expanding the values considered to include the national population gives a public value of 48.7 billion Korean Won. Thus, the public value of rescuing, rehabilitating, and releasing green turtles that have been caught by fishermen, collided with fishing boats, and died in nets through the government program is not small.

Assessment of the Utility of Remote Sensing Techniques for Monitoring Compliance with Direct Payment Programs (직불제 이행점검 모니터링을 위한 원격탐사 기법 활용성 평가)

  • Hoyong Ahn;Jae-Hyun Ryu;Kyungdo Lee
    • Korean Journal of Remote Sensing
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    • v.39 no.6_1
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    • pp.1467-1475
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    • 2023
  • The public-interest direct payment program involves providing direct payments to agricultural producers and rural residents through public funds, premised on performing public functions such as environmental conservation, stable food supply, and maintaining rural communities via agricultural activities. Scientific estimation of crop cultivation areas and production levels is crucial for formulating agricultural policies linked to regulating food supply, which increasingly impacts the national economy. Conducting comprehensive on-site inspections for compliance monitoring of direct payment programs has shown very low efficiency in relation to budget and time. The expansion of areas subject to compliance monitoring and various challenges in on-site inspections necessitate streamlining current monitoring methods and devising effective strategies. As a solution, the application of Remote Sensing technology and spatial information utilization, allowing swift acquisition of necessary information for policies without overall on-site visits, is being discussed as an efficient compliance monitoring method. Therefore, this study evaluated the potential use of remote sensing for improving operational efficiency in monitoring compliance with public-interest direct payment programs. Using satellite images during farming seasons in Gimje and Hapcheon, vegetation indices and spatial variations were utilized to identify cultivated areas, presence of mixed crops, validated against on-site inspection data.