• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.347-359
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• 2021

This study was intended to conduct a prospective study on the P2P Car-sharing service, which will be established as a new business model in the future, by identifying consumers' intention to accept the technology for the P2P-based Car-sharing service that will be introduced and spread in earnest in the future. The main results are as follows. First, the quality characteristics of the P2P Car-sharing service all have a statistically significant positive(+) effect on the perceived usefulness and ease of use of users, and among the quality characteristics, the service characteristics have a relatively strong effect on the perceived usefulness and ease of use, respectively. Second, both perceived usefulness and ease of use had a statistically significant positive(+) effect on users' intention to use P2P Car-sharing service, and ease of use was more dependent on intention to use P2P Car-sharing service. Third, the ease of use of the P2P Car-sharing service had a strong positive(+) effect on their perceived usefulness. As a result of this study, the most important factor to consider in establishing a P2P-based Car-sharing platform is to be constructed in the form of a universal design that prioritizes user convenience rather than usefulness and various functions of the service. It was suggested that UX design should be made, considering the surrounding clues, which are service environment elements.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2006.06a
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• pp.371-380
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• 2006

본 연구에서는 우리나라 중소기업에서 ASP 기반 회계정보시스템의 사용의도에 영향을 미치는 요인을 8개로 구분하여 분석하였다. 분석결과 첫째, 정보공유성은 ASP기반 회계정보시스템 사용의도 결정에 유의한 영향을 끼치고 있으며 둘째, 재무 전략적 기대 역시 유의한 영향을 끼치고 있었고 셋째, 회계정보자산 특수성도 ASP기반 회계정보시스템 사용의도 결정에 유의한 영향을 미치고 있으나 회계정보의 질적특성, 회계 정보의 보안성 및 맞춤화, 그리고 정보시스템 성숙도 요인은 사용의도에 미치는 영향이 미미한 것으로 확인되었다.

• Journal of Digital Convergence
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• v.16 no.7
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• pp.131-144
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• 2018

The purpose of this study is to empirically examine the unethical information sharing by information asymmetry. I will confirm the effect of ethical dilemma, unethical intention and behavior by the information asymmetry. A research method used the structural equations. The analysis showed causal relationship that ethical dilemma and unethical intention and behaviors by the information sharing. In particular, The ethical dilemma by position level showed different from the factor between dilemma and intention. As a result, the organization should manage differently ethical issue according to position level. The contribution in this study has expended an interpretation scope of broken windows theory from social science and explained a discriminative management of the ethical dilemma by position level from the practical view. A Future study should investigate an unethical behavior reduce by information security systems.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.211-219
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• 2018

This study explored the relationships among perceived values of environment friendly-cars and shared cars, product attitudes, subjective norms, and usage intentions. The study also examined the difference between the consumer attitudes toward environment friendly-cars and shared-cars. 357 survey responses of Chinese consumers were analyzed with structural equation modeling. The results indicate that the perceived values of environment friendly-cars had positive effects on the product attitude, while the environmental as well as economic value of shared-cars had positive effects on the product attitude. The product attitude, subjective norm and anticipated guilt had positive effects on the usage intention. The results are expected to provide useful marketing strategies related to both environment friendly-car and shared car industries.

• Information Systems Review
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• v.19 no.3
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• pp.47-67
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• 2017

The sharing economy has emerged as a new form of consumption pattern along with the advancement of information technology and the changes in the consumers' desires for economic spending. In a C2C-sharing economy platform, the user side and supplier side share the same assets, thereby making both sides of the market closely related. However, an information asymmetry exists within the platform that makes the players from one side reluctant to participate. This information asymmetry warrants a strategic approach for solving the fundamental "chicken and egg" problem for platform development. Motivated by this phenomenon, this study aims to analyze how the participation intentions from both sides of the platform are influenced by certain anteceding factors, such as trust, perceived risk, and perceived economic profit. Our findings show that the anteceding factors affect the participation intentions in different paths for both sides of the platform. As a managerial implication, these findings highlight the necessity of employing different approaches for each side of market development.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.5
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• pp.113-127
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• 2020

Based on the social exchange theory and innovation diffusion theory, this study is to identify the correlation between factors influencing investor's funding intention in crowdfunding and to analyze moderating effect of trust in the relationship of shared value, communication and individual innovation. The purpose of this study is to consider the funding trends of crowdfunding investors from a personal point of view through the results of the study and to help fundraiser of crowdfunding establish specifically strategies for financing. In order to conduct empirical analysis, an online survey was conducted on people who had participated in crowdfunding, and a total of 228 questionnaires were collected and a total of 186 responses were finally analyzed, excluding outliers. For data analysis, structural equation model analysis was conducted using SPSS 26.0 and Smart PLS 3.0. The results of this study showed that shared value in the relationship between fundraiser and investors has a significant effect on the perceived risk. High level of communication between fundraiser and investors showed positive effects on the level of commitment of the crowdfunding project and the innovation of the individual investor. And commitment had a positive effect on the funding intention. According to the results of this research, trust has moderating effect only in relationship between shared value and perceived risk. It is significant that investors share the value of fundraiser together is a motivation factor to fund in crowdfunding and an opportunity to recognize the risk. Through this study, it is expected to utilize them in establishing strategies for start-ups and marketing plans to raise funds through crowdfunding and to empirically identify factors influencing the funding intention through individual levels of crowdfunding investors.

• Management & Information Systems Review
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• v.39 no.1
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• pp.1-13
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• 2020

The purpose of this study is to empirically analyze the factors influencing user's intention to share photos in Instagram, a representative SNS whose main function is photo sharing. For this purpose, based on the results of reviewing related literature such as uses and gratification theory, the motivation factors for use that are expected to influence the formation of positive perception of Instagram users are derived. The results of empirical analysis of 251 Instagram users are as follows. First, the archive, self-expression, and social relations of Instagram have a positive effect on the usefulness. Second, Instagram's self-expression, social relationship and playfulness were found to have a positive effect on favorable attitude. Lastly, the user's perceived usefulness on Instagram has a positive effect on the favorable attitude, and both the usefulness and favorable attitude have a positive effect on the to photo sharing intention. Based on the results of this study, strategic implications were drawn to enable the spread of services through the positive recognition and the improvement of photo sharing intention of Instagram users.

• Journal of Korea Society of Industrial Information Systems
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• v.28 no.4
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• pp.45-58
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• 2023

In a world of uncertainty and complexity, leadership is essential to lead collaborative and positive interactions among employees. In other words, if members share opinions and work through voluntary leadership, they will respond more effectively to uncertain challenges and get closer to the targeted management performance. Therefore, in this study, we would like to elucidate the importance of shared leadership, which has recently become an issue. We will examine the impact of shared leadership on team efficacy, team organizational citizenship behavior, and turnover intention. A survey was conducted among members working in a team organization in Busan, and the results were as follows. First, the effects of shared leadership on team efficacy were found to have significant positive(+) effects, such as the hypotheses set at planning and organizing 0.202(C.R.=2.853), problem solving 0.463(C.R.=5.620), support and caring 0.237(C.R.=3.326), and development and mentoring 0.366(C.R.=5.132), respectively. Second, the effects of team efficacy on team organizational citizenship behavior and turnover intention were 0.545(C.R.=5.895) and -0.143(C.R.=-0.817), respectively, and team efficacy was found to have a positive(+)positive(+) effect on team organizational citizenship behavior, but team efficacy did not have a significant effect on turnover intention.

• The Journal of the Korea institute of electronic communication sciences
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• v.19 no.3
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• pp.609-618
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• 2024

The escalating demand for organized information resource management within organizations necessitates increased investment in information security (IS), as a single error can lead to information exposure incidents, underscoring the importance of IS compliance by insiders. The research aims to elevate IS compliance within the organization by examining the influence of the shared goal of information security policy (ISP), perceived ISP value and individual's fits on an insider's intention to comply with the ISP. Antecedent research in organizational behavior and IS led to a proposed hypothesis, tested using 366 obtained samples. The ISP shared goal's positive influence on ISP compliance intentions was evident from the test results, primarily through the perceived ISP value. Furthermore, the person-organization and demand-ability fit moderated the antecedent factors associated with ISP compliance intentions. Our findings suggest the methods for sustaining organizational IS levels by examining the requisite conditions from the viewpoints of the organizational environment, ISP values, and fits.

• (The) Korean Journal of Advertising
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• v.28 no.3
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• pp.53-81
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• 2017

As online video advertising market grows, viral advertising is drawing attention. This study investigated factors influencing consumer's sharing intent of viral advertising each from four dimensions which are content, sender, consumer, and network. As a result, factors of persuasive intent, brand-ad image fit, perceived self-presentation, and bridging social capital were found to affect consumer's sharing intent of viral advertising. And persuasive intent of content was found to be negatively affect consumer's sharing intent. Social value and bonding social capital were not found to have significant influence on consumer's sharing intent of viral advertising. From the analysis of this result, this study suggested future research topic and academic/practical implications.