• Title/Summary/Keyword: 공공도서관 서비스이용자 만족도

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Correlation Between Public Library Service User Satisfaction and Loyalty and Moderator Variables (공공도서관 서비스이용자 만족도와 충성도의 상관관계분석 및 매개변수)

  • Lee, Seongsin
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.24 no.1
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    • pp.83-103
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    • 2013
  • According to the results from the recent research in Business field, the correlation between customer satisfaction and customer loyalty is not strong. Based on this understanding, the first purpose of this study was to investigate the correlation between public library service user satisfaction and public library service user loyalty. To achieve this purpose, the study conducted a survey of 240 public library users. The findings of this study are 1) the correlation between 'public library service user satisfaction' and 'public library service user loyalty' exists. However the strength of the correlation is moderate, 2) the correlation between 'public library service user satisfaction' and 'public library service users' intention to use new library services' is the weakest among the variables of 'public library service user loyalty', and 3) the correlation between 'public library service user satisfaction' and 'public library service users' intention to recommend library services to others is the strongest among the variables of 'public library service user loyalty'. The second purpose of this study was to find the moderator variables between public library service user satisfaction and public library service user loyalty. According to the study results, the following moderate variables are found: 1) physical accessibility, 2) lack of diversity in library service, 3) car-parking issues, 4) lack of diversity and recency in collections, and 5) lack of convenience in facilities.

A Study on the Effect of Public Library Service Quality on User Satisfaction and User Loyalty according to Brady & Cronin's Three-Dimensional Service Quality Model (3차원 서비스품질 모형을 적용한 공공도서관 서비스품질이 이용자 만족도와 이용자 충성도에 미치는 영향)

  • Mi Ok Jeong
    • Journal of the Korean Society for Library and Information Science
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    • v.58 no.2
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    • pp.289-316
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    • 2024
  • This study aimed to develop and validate a research model to investigate how the service quality of public libraries, where a 3-dimensional service quality model was applied, impacts user satisfaction and loyalty. We collected 353 valid responses through a survey targeting public library users across 21 locations, considering various regional and library-specific characteristics. Our analysis revealed that physical environment quality (PQ), interaction quality (IQ), and outcome quality (OQ) of service quality influence user satisfaction (US). Additionally, outcome quality (OQ) of service quality impacts user loyalty (UL), and user satisfaction (US) affects user loyalty (UL). We also found that quality improvement is a leading factor for user satisfaction, user satisfaction is the primary factor of user loyalty, and the perception of service quality directly and indirectly affects user satisfaction and loyalty. We concluded that continuous research should be actively conducted to respond to the evolving needs of public library users.

A Study on the User Satisfaction of Public Library Users in Korea (우리나라 공공도서관의 이용자만족도에 관한 연구: 2010 공공도서관 운영 평가 이용자만족도 조사 결과를 중심으로)

  • Cha, Sung-Jong
    • Journal of the Korean Society for information Management
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    • v.28 no.1
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    • pp.285-308
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    • 2011
  • This study examines user satisfaction in public libraries nationwide. It analyzes service quality factors that affect user satisfaction of public library patrons and identify sub-factors of service quality that affect the overall user satisfaction. User satisfaction factors were developed to measure library satisfaction in all aspects of the library service. Six variables were identified, including volume of books, staff, programs, facilities, online services, and information availability. According to survey findings, general library satisfaction was strongly correlated with information availability, facilities, and staff. Relatively lower levels of satisfaction were identified in the areas of online services and programs. All six service quality factors were statistically significantly associated with user satisfaction, where information availability, facilities, and volume of books showed stronger associations than the other three factors.

A Study on the Service Quality Evaluation of Older Persons in Public Libraries by the Use of LibQUAL+: The Case of G-gu in Seoul (LibQUAL+를 적용한 공공도서관 노인 서비스 품질 평가에 관한 연구)

  • Kim, Bo-il;Kim, Seon-Ho
    • Journal of Korean Library and Information Science Society
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    • v.48 no.1
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    • pp.319-344
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    • 2017
  • As the social environment changes, the public library's services for older persons need to be improved from a new perspective. Therefore, this study analyzed the relationships among user satisfaction of major services, overall service satisfaction, service quality components (i.e., service affection, information control, and library as place), and re-use intention according to demographic characteristics by evaluating the public library's services for older persons with applying LibQUAL+ and surveying the user satisfaction. This study proposed to provide appropriate information and service according to the changes of the elderly user environment, develop the library collection according to the diversified information needs by older users, and allocate personnel who could offer a service to older people.

Influences of Public Library Service Quality on User Satisfaction and Loyalty (공공도서관의 서비스품질이 이용자만족도와 충성도에 미치는 영향)

  • Oh, Dong-Geun
    • Journal of the Korean Society for information Management
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    • v.22 no.4 s.58
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    • pp.61-78
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    • 2005
  • This study investigates the influences of the service qualify of public libraries, including printed publications, internet and electronic materials, culture programs and. service, library environment and facilities, and library staff, on the general satisfaction of the users, complaining intentions, and loyalty including reuse intentions. It develops a library user satisfaction model and testifies it through path analysis using questionnaires from 443 public library users in Daegu Metropolitan City area. This study shows that service qualities of printed publications, culture programs and service, library environment and facilities, and library staff Influence significantly on the general satisfaction of the users, and that service quality of library environment and facilities is the major variable which influences satisfaction and loyalty of the public library.

A Study of e-Service Quality and User Satisfaction in Public Libraries (공공도서관의 e-서비스 품질평가와 이용자 만족도에 관한 연구)

  • Chang, Yun-Keum
    • Journal of the Korean Society for Library and Information Science
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    • v.41 no.4
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    • pp.315-329
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    • 2007
  • The objective of this study is to identify key dimensions of e-service quality and explore their relations to user satisfaction at Public libraries. This research used a modified e-service quality model and surveyed Internet service users for measuring and assessing Internet users' service satisfaction at 'A' public library in Seoul region. Using an exploratory factor analysis. the study identified three factors, named Service Affect, Information Access, and Tangibles as key dimensions for public library e-service quality. Also it was found that users' satisfaction was strongly positively correlated to their intention to refer others to the service.

A Study on User Satisfaction with Public Library Websites (공공도서관 웹사이트 이용자 만족도 연구)

  • Kim Hyun-Hee;Lee Jee-Yeon
    • Proceedings of the Korean Society for Information Management Conference
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    • 2006.08a
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    • pp.11-16
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    • 2006
  • 공공도서관 웹사이트의 이용자 만족도에 영향을 미치는 요인을 설문조사를 통해 실질적으로 조사하였고, 이용자와의 면담을 통해 만족스러운 점과 불만족스러운 점을 조사하였다. 이를 위해 서울시의 15개의 공공도서관의 294명 이용자를 대상으로 설문조사와 면담조사를 실시하였다. 공공도서관 웹사이트의 이용자 만족도에 영향을 미치는 요인을 시스템 품질과 정보 품질, 서비스 품질로 크게 나누고, 각각의 세부요인을 들었다. 연구 결과, 이용자 만족에 가장 큰 영향을 미치는 요인은 정보의 범위였고, 두 번째는 정보 표현의 심미성, 세 번째는 서비스의 응답성이었다. 네 번째는 시스템 품질의 사용용이성, 다섯 번째는 상호작용성이고, 여섯 번째는 정보의 정확성이었다. 접속은 이용자 만족에 영향을 미치는 요인에서 제외되었다.

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Effects of Public Library Cultural Program Services on Users' Quality of Life 「Libraries on the Road」 (공공도서관 문화프로그램 서비스가 이용자의 삶의 질에 미치는 영향 - 도서관 「길 위의 인문학」을 중심으로 -)

  • Yoon, Hyunsoo;Yi, Yong Jeong
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.33 no.1
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    • pp.479-497
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    • 2022
  • The present study aimed to examine how the quality of cultural program services, 'Libraries on the Road' influences users' satisfaction, quality of life, and loyalty to the cultural program services. Online surveys were conducted with users who had participated in 'Library on the Road' of public libraries, and collected 138 valid data. The study verified the hypotheses through structural equation model analysis. Findings of the study indicated that the higher the service quality of 'Library on the Road', the higher users' satisfaction. Users' satisfaction had positive effects on users' quality of life and loyalty to the services. The study extended the literature for the association between the service quality of a particular cultural program that public libraries had provided, users' satisfaction, quality of life, and loyalty to the cultural program.

Analysis of User Satisfaction and Perception on Public Libraries in Complex Facilities in Seoul (서울소재 복합시설 공공도서관에 대한 이용자 만족도 및 인식 분석)

  • Choi, Mun-Jung;Seo, Eun-Gyoung
    • Journal of the Korean Society for information Management
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    • v.33 no.4
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    • pp.77-101
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    • 2016
  • Recently, attention has been drawn to a new form of a public library, that is, a public library in a complex facility constructed in the same building or site with another facility. To get active users' or local governments' supports in the public library in a complex facility, it is necessary to build library strategic plans based on the analysis of users' evaluation and demands. Thus, this study analyzed the user satisfaction and perception of the 28 public libraries in complex facilities in Seoul. As a result, it was found that most users overall satisfied with public libraries in complex facilities in terms of human resources, information resources, and the links among services and positively perceived their environments and services. In order to provide more satisfaction to the users in public libraries in complex facilities first, it is necessary to improve the accessibility of libraries, to secure the sufficient library space, to prevent the outside noise, to link the facilities which bring mutual synergistic effect, and to develop a program and service accompanying other facilities.

A Study on User Satisfaction of Public Library e-Book Services: Focusing on Gangdong District Library in Seoul (공공도서관 전자책 서비스 이용자 만족도 조사 연구 - 서울시 강동구 도서관을 중심으로 -)

  • Yoonkyung Lee;Mikyeong Cha
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.34 no.4
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    • pp.235-257
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    • 2023
  • The pandemic, which came unannounced, has caused people to feel the limitations of physical books and spaces, and discussions on library digital capabilities and sustainable library services are spreading. The e-book service of public libraries is at the stage of expanding to the autonomous district level and seeking to revitalize the service. In this study, a user satisfaction survey was conducted on the Gangdong district Library in Seoul to identify the current status of public library e-book services and suggest improvement measures. Based on the analysis results, improvement measures were derived in three aspects: expanding e-book content, strengthening user support services, and improving the e-book system management system.