• Title/Summary/Keyword: 공공기관 홍보디자인

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Analysis of the Symbolicity of "Haechi," Seoul's Promotional Animal Character (서울시 홍보용 동물캐릭터 '해치'의 상징성 분석)

  • Lee, Hwa-Ja
    • Cartoon and Animation Studies
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    • s.17
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    • pp.133-146
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    • 2009
  • In modern days, the iconic symbolicity of animal characters functions as a sign by the social promise after being made with voluntary intentions. Representing a public organization or corporation, an animal character is put to active use as a symbol. Today illusionary animal characters serve as important icons, and product developers incessantly put out animal contents. This study set out to examine the applications of animal characters in modern times according to media development by integrating animal characters into animation, which was the beginning of animal characters, based on the theoretical background of "symbolicity" in the aesthetics history. It also analyzed the symbolicity of "Haechi," which is Seoul's animal character and one of the good examples of utilization of a promotional animal character by a corporation or public organization.

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A Study on the fire safety guide for notifying how to cope with the fire in the subway. - Focus on TOKYO BOUSAI safety guide in Japan - (지하철 화재 안전 가이드 방안 연구 - 일본의 도쿄방재 안전 가이드를 중심으로 -)

  • Park, Mi-Seon;Kim, Seung-In
    • Journal of Communication Design
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    • v.57
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    • pp.398-407
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    • 2016
  • This thesis is about how to let people be aware of the importance to raise awareness of the safety by offering User-center guide line instead of staff-center guide line. That's why it is important to make clear and be aware of how to prevent and how to cope with accident because it can lead to casualties which might be a tragic. For all that the guide for the fire accident is posted on the web site of each metro administration without any standard of information or coherence. Therefore it is urgent to make and provide new User-center guideline and to make it better we need to keep the following principles. First of all, the principles of Universal design should be applied to all the User-center guide line for fire accident at the subway station based on the comprehension of public design. Secondly, every metro administration need more communication to organize one coherence in designing instead of unilateral advertisement. Lastly, campaigns and training should be expanded in everyday life, so the citizen can raise awareness of the accident by themselves.

UI Design Survey of Mobile App for the Activation of Traditional Market (전통시장 활성화를 위한 모바일 앱의 UI 디자인 조사)

  • Lee, Joo-Hee
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.15 no.1
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    • pp.277-282
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    • 2015
  • According to International Data Corporation(IDC) showed that PC sales for the first time ahead of the global smart phone sales in the fourth quarter of 2010. This opportunity as a smart phone application and mobile web-sites has been launched to accelerate the development of mobile services in a variety of fields. In addition to the support plan for the activation of the local traditional market from the second half of 2012 to make it easier to find information on the traditional markets of the country expanded and reorganized the traditional market-related web-site, trying to catch the foot of the youth in the online. This study is to increase the number of tourists visiting the traditional market or local residents and young people and to provide a basis for the development of mobile UI design for mobile application to investigate the local traditional market apps that are currently available.

The Creative strategy for the school Advertising (대학의 학교홍보를 위한 광고 표현전략연구 - 인쇄매체 광고디자인을 중심으로 -)

  • 장호철
    • Archives of design research
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    • v.12 no.2
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    • pp.75-86
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    • 1999
  • Faced with various challenges given from internal or external, universities and colleges, about 300 in number, began to feel one another as their rival and recognized advertising marketing as a solution of unlimited competition and were in serious action for advertising. School advertising has suddenly increased in quantity, but falls in creative strategy of qualitative level behind corporate or product advertising. This study suggests effective creative strategy, based on comprehension of characteristics of school advertising and on analysis of creative as a strategy, of advertisements put by schools. School advertising demands the approach different from commercial dimension of corporate advertising, because schools are characteristic of public interests. Schools need to take positive creative strategy of image advertising instead of passive type of recruitment announcement. This effective and Positive creative strategy des not only Provide the chance to select schools for customers of school advertising which sets up applicants for admission as the first target audience, but also instills affirmative and positive image in potential customers of the future such as pupils of elementary or middle schools and ordinary people so that it may make effective communication possible

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A Study on the Improvement of Entity-Based 3D Artwork Data Modeling for Digital Twin Exhibition Content Development (디지털트윈 전시형 콘텐츠 개발을 위한 엔티티 기반 3차원 예술작품 데이터모델링 개선방안 연구)

  • So Jin Kim;Chan Hui Kim;An Na Kim;Hyun Jung Park
    • Smart Media Journal
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    • v.13 no.1
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    • pp.86-100
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    • 2024
  • Recently, a number of virtual reality exhibition-type content services have been produced using archive resources of visual art records as a means of promoting cultural policy-based public companies. However, it is by no means easy to accumulate 3D works of art as data. Looking at the current state of metadata in public institutions, there was no digitalization of resources when developing digital twins because it was built based on old international standards. It was found that data modeling evolution is inevitable to connect multidimensional data at a capacity and speed that exceeds the functions of existing systems. Therefore, the elements and concepts of data modeling design were first considered among previous studies. When developing virtual reality content, when it is designed for the migration of 3D modeling data, the previously created metadata was analyzed to improve the upper elements that must be added to 3D modeling. Furthermore, this study demonstrated the possibility by directly implementing the process of using newly created metadata in virtual reality content in accordance with the data modeling process. If this study is gradually developed in the future, metadata-based data modeling can become more meaningful in the use of public data than it is today.

A Study on the Acquisiton Methods of Theater Collections (연극기록물의 수집방안 연구)

  • Jung, Eun Jin
    • The Korean Journal of Archival Studies
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    • no.29
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    • pp.35-78
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    • 2011
  • This study is intended to recommend for acquisition methods of the theatre collection. Theatre activities is representative of the performing arts, and the Korea theatre history start from the modern history of Korea. In the meantime, theatre collections has already been lost by a lack of effort and management, and scattered most of the collections. In particular, a one-off nature and volatility of theatrical performances make future generations to enjoy the performances and to study should consult the relevant records. Therefore, collecting records can be very serious mission. In this study, theatre collections of the country which aims to collect and analyze the characteristics and type of theatre collections. Based on this information, collection scope, targets, priorities, acquisition level, method of collecting are proposed the following. First, collection scope is defined for the theatre related collections which was performed nationwide in the 1900s, the times that modern theatre was begun. The object includes related information of planning, administration, drama (script), directing, stage design, public relations, production, evaluation, personal records, biographical data, group data and space data. Second, the theatre collections are divided into records and historical records. Priority of collections object is determined by the historical value and the theatre performed by the support of public organization. Third, the acquisition level is divided into archived, mirrored, web linked and database, which is proposed by the determined levels of mandatory, recommend and discretion according to the characteristic of performance. Fourth, acquisition methods are suggested by the general acquisition methods of transfer, donation and purchase as well as the methods of copy, production, legal deposit, entry and web link etc. The acquisition of theatre collections is executed on digital-based environment, and a centralized authority control should be establishmented. And through the development of network with theatre's stakeholders and the cooperation of related organizations, theatre collections acquisition is feasible.