• Journal of Korea Spatial Information System Society
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• v.11 no.4
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• pp.74-84
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• 2009

GIS based new postal marketing method is presented in this paper with spatiotemporal mining to cope with domestic mail volume decline and to strengthening competitiveness of postal business. Market segmentation technique for socialogy of population and spatiotemporal prediction of consumer propensity to purchase through spatiotemporal multi-dimensional analysis are suggested to provide meaningful and accurate marketing information with customers. Internal postal acceptance & external statistical data of local districts in the Seoul Metropolis are used for the evaluation of geo-lifestyle clustering and spatiotemporal cube mining. Successfully optimal 14 maketing clusters and spatiotemporal patterns are extracted for the prediction of consumer propensity to purchase.

• Journal of the Korean Geographical Society
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• v.48 no.5
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• pp.768-785
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• 2013

Count data aggregated into areal units such as administrative boundaries are the most important sources of information for geographic research. Despite of ongoing research on spatial cluster analysis of count data, it has received relatively little attention and besides, it is difficult to comprehend research trends as well as major outcomes and challenges. This study aims to review the research literature conducted during the last two decades, to examine methodological characteristics, and finally to discuss some issues and challenges. Methods for indentifying spatial clusters have been used in various fields including geography, criminology, and epidemiology. However, their methodological features are not only quite distinct from each other, but there are issues related to the statistical reliability. Therefore, these have to be taken into account carefully when particular methods are used, and further empirical research about methodological issues and the development of analysis tools is needed.

• Science of Emotion and Sensibility
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• v.8 no.4
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• pp.355-363
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• 2005

The adjectives for represnting emotions is important to evaluate and select the colors or color patterns. In this paper, we perform the MDS analysis, factor analysis, and cluster analysis to the Soen's experimental data obtained from the evaluation of random color patterns with 13 adjective pairs. As a result, those adjectives can be reduced 3 different factors representing emotions of weight, activity and temperature, which is approximately corresponds the results of previous researches on single colors. Also, we show that the adjectives for preference can be approximate4 by other primary adjectives for color patterns using regression analysis. This implies that one can construct a uniform emotion space for evaluating and selecting color patterns regardless of objects such as wall papers, carpets, and so on.

• Spatial Information Research
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• v.19 no.2
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• pp.65-70
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• 2011

Advertizing postal system combined with GIS and temporal/spatial mining techniques has been developed to activate advertizing service and conduct marketing campaign efficiently. In order to select customers accurately, this system provide purchase propensity information using sequential, cyclicpatterns and lifesytle information through RFM analysis and clustering technique. It is possible for corporate mailer to do customer oriented marketing campaign with the advertizing postal system as well as 'one-stop' service including target customer selection, mail production, and delivery request.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.3
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• pp.29-35
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• 2012

In this paper, it is presented the method of image recovering which existing is only pixel processing, but suggesting method is concluding image clustering overlap degree after classfying around unit fixel to crowd pixel. Concluding overlap degree threshold value is after identifying pattern pixel and grasping geometry structure of sample pattern and deduction of deciding function. distinguishing feature space is above four dimension is reason of not visual observation of pattern structure. consideration of distribution structure is distance of center of crowd pixel, the number of each crowd pattern pixel and standard deviation. The over threshold value elimate the overlap image and the downward is recovered and established dynamic image. memory storage deduction of 20% and elevation of 15% performance is estimated in recovery of image.

• Journal of the Korean Association of Geographic Information Studies
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• v.15 no.4
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• pp.90-103
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• 2012

Mallipo is a representative beach contaminated by Hebei Spirit oil spill accident in December 2007. This study aims to compare the differences of two seasons (winter and summer) for the spatio-temporal variation patterns of oiling status in the whole area and divided five regions of Mallipo beach. In the whole area, the decreasing rate of average TPH (total petroleum hydrocarbon) in winter was twice greater than summer during four years. According to the spatial variation pattern analysis of oiling status using weighted mean center and weighted standard distance, the oil concentration was clustered on southwestern region in winter, however, the TPH was dispersed in the whole area in summer. Temporal variation pattern of TPH in each of Mallipo's five regions showed that TPH had been consistently decreased in winter, but oil concentration had not been changed in summer since 2009 except the southwestern region. Therefore, in order to evaluate and predict the progress of oiling status, it is needed to analyze the spatio-temporal variation pattern of TPH using spatial analysis after separating data into seasons (e.g., winter and summer). In addition, time series analysis is useful in the regional scales through spatial partitioning rather than the whole beach area for the understanding of temporal variation pattern.

• Journal of the Korean Association of Geographic Information Studies
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• v.11 no.1
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• pp.155-166
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• 2008

The quantitative bivariate spatial pattern analysis was applied for the water quality and nutrients data of Masan Bay, and for this analysis Pearson's r as aspatial correlation measurement, Moran's I as spatial association measurement and L index as integration of aspatial and spatial measurement methods were used. To understand the aspatial and spatial characteristics implicated in L index, Pearson's r as well as Moran's I were classified into 3 types respectively, and Pearson's r and Moran's I were combined with 9 types, and also quantile of L index value was used for each of those 9 types. Finally, these types were defined as 5 groups having not overlapped L index range. According to the application result of L index groups, bivariate water quality and nutrients showed no aspatial correlation regardless of spatial association in February and July, but they showed aspatial correlation having clustered spatial pattern in May and November. The result of this study providing the guideline for the interpretation of aspatial correlation and spatial association using L index is expected to be helpful for the marine environment pattern analysis using quantitative index for further study.

• Proceedings of the Korea Water Resources Association Conference
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• 2012.05a
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• pp.198-198
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• 2012

본 연구에서는 서울지방의 최근 10년간 우기시 강우자료를 이용하여 시공간패턴에 따른 강수의 변화를 분석하였다. 이를 위하여 GIS 기법, 강우사상 구분법 및 공간의 상관성 분석 등을 적용하였다. 본 연구의 대상지역인 서울은 북위 $37^{\circ}$34', 동경 $126^{\circ}$59' 부근에 위치하며 남북방향으로 30.3 km, 동서방향으로 36.8km에 걸쳐 있으며 그 면적은 약 $605.41km^2$이다. 또 서울 중앙에서는 한강이 동쪽에서 서쪽으로 흐르며 서울을 강북과 강남으로 양분하고 있으며, 서울을 관통하고 있는 한강으로 수많은 지천이 합류하고 있다. 이러한 지리적 특성들로 인하여 서울 지역의 기후는 매우 복잡한 양상을 나타내고 있다. 과거에는 서울지역에 강우관측소의 수가 매우 적어 이러한 현상을 분석하는데 한계가 있었으나 최근에 자동기상관측소(AWS)들의 확충으로 인하여 자료의 양이 넓어졌다. 본 연구에서는 이러한 자료들을 사용하여 강수의 시공간 패턴을 분석하고자 한다. 이를 위하여 강수의 사상을 구분하기 위한 방법인 IETD법(Inter Event Time Definition)을 적용하였으며, 요인분석 및 군집분석을 이용하여 서울의 강수 지역 구분 및 패턴 분석을 실시하였다. 이러한 분석을 통하여 최종적으로 최근 10년간 서울지방의 강수의 시공간 패턴을 제시하고자 하였다.

• Proceedings of the Korea Water Resources Association Conference
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• 2022.05a
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• pp.482-482
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• 2022

하천의 합류부에서는 수질이 다른 유체가 혼합하여 합류 전과 다른 특성을 보인다. 하천의 합류부에서 수질을 효율적으로 관리하기 위해서는 수질의 공간적인 혼합 특성을 규명하는 것이 중요하다. 합류부에서 수질의 공간적인 혼합 특성을 분석하기 위해 본 연구에서는 토폴로지 데이터 분석(topological data analysis, TDA), 자기 조직화 지도(Self-Organizing Map, SOM), k-평균 알고리즘(K-means clustering algorithm) 세 가지 기법을 이용하였다. 세 가지 기법을 비교하여 어떤 알고리즘이 합류부의 수질 변화 특성을 더 뚜렷하게 나타내는지 분석하였다. 수질 변화 비교 인자들은 pH, chlorophyll, DO, Turbidity 등이 있고, 수질 인자들은 YSI를 활용해 측정하였다. 자료의 측정 지역은 낙동강과 황강이 합류하는 지역이며, 보트에 YSI 장비를 부착하고 횡단하여 측정하였다. 측정한 데이터를 R 프로그램을 통해 세 가지 기법을 적용시켜 수질 변화 비교를 분석한다. 토폴로지 데이터 분석(topological data analysis, TDA)은 거대하고 복잡한 데이터로부터 유의미한 정보를 추출하는 데 사용하고, 자기조직화지도(Self-Organizing Map, SOM) 기법은 차원 축소와 군집화를 동시에 수행한다. k-평균 알고리즘(K-means clustering algorithm) 기법은 주어진 데이터를 k개의 클러스터로 묶는 머신러닝 비지도학습에 속하는 알고리즘이다. 세 가지 방법들의 주목적은 클러스터링이다. 클러스터 분석(Cluster analysis)이란 주어진 데이터들의 특성을 고려해 동일한 성격을 가진 여러 개의 그룹으로 대상을 분류하는 데이터 마이닝의 한 방법이다. 군집화 방법들인 TDA, SOM, K-means를 이용해 합류 지역의 수질 특성들을 클러스터링하여 수질 패턴들을 분석해 하천 수질 오염을 방지할 수 있을 것이다. 본 연구에서는 토폴로지 데이터 분석(topological data analysis, TDA), 자기조직화지도(Self-Organizing Map, SOM), k-평균 알고리즘(K-means clustering algorithm) 세 가지 기법을 이용하여 합류부에서의 수질 특성을 비교하며 어떤 기법이 합류의 특성을 더욱 뚜렷하게 나타내는지 규명했다. 합류의 특성을 군집화 방법을 이용해 알게 된다면, 합류부의 수질 변화 패턴을 다른 합류 지역에서도 적용할 수 있을 것으로 기대된다.

• The KIPS Transactions:PartD
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• v.16D no.3
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• pp.307-316
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• 2009

In this paper, the spatiotemporal data mining methodology for detecting a cycle of power consumption pattern with the change of time and spatial was proposed, and applied to the power consumption data collected by GIS-AMR system with an aim to use its resulting knowledge in real world applications. First, partial clustering method was applied for cluster analysis concerned with the aim of customer's power consumption. Second, the patterns of customer's power consumption data which contain time and spatial attribute were detected by 3D cube mining method. Third, using the calendar pattern mining method for detection of cyclic patterns in the various time domains, the meanings and relationships of time attribute which is previously detected patterns were analyzed and predicted. For the evaluation of the proposed spatiotemporal data mining, we analyzed and predicted the power consumption patterns included the cycle of time and spatial feature from total 266,426 data of 3,256 customers with high power consumption from Jan. 2007 to Apr. 2007 supported by the GIS-AMR system in KEPRI. As a result of applying the proposed analysis methodology, cyclic patterns of each representative profiles of a group is identified on time and location.