• Journal of the Korean Institute of Landscape Architecture
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• v.36 no.5
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• pp.26-34
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• 2008

This study was conducted to investigate the correlation between golfer satisfaction and the diverse variables of golf course design and operation from the golfer's point of view. It was intended to reflect the various expectations and desires of golfers regarding golf course design and operation. The study was conducted on 119 golf courses in Korea, and 309 questionnaires were collected and analyzed. Results are summarized as follows. First, the most influential operational service variables on golfer satisfaction were "appearance of the golf courses", followed by "staff service", and "greens fee". Second, the most influential course design and maintenance factor variables on satisfaction were "course maintenance status", "teeing ground characteristics", and "landscape architecture". Third, based on the results shown in these two areas, a linear regression analysis was conducted to synthetically explain "operational service" variables and "course design and maintenance" variables. As a result, it was found that the explanation power of the synthetic model was 36.5%, and a model appropriateness test was found to be positive. As a result of a regression analysis of the synthetic model affecting golfer satisfaction, the most influential factors were "course maintenance status" followed by "landscape architecture", "tee characteristics", and "staff service". Regarding coefficient values, course maintenance status had an influence of 21.8% followed by landscape architecture at 20%, tee characteristics at 17.7%, and staff service at 15.5%. These results were found to be different from preceding studies that emphasized golf course operational service.

• The Journal of the Korea Contents Association
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• v.10 no.9
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• pp.455-468
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• 2010

The purpose of this study is to understand how and what kind of service quality impacts value of membership and customer satisfaction, and to analyze how value of membership and customer satisfaction influence on customer loyalty in order to apply the results of this study to the management level of individual companies. The valuable outcomes of the survey were 485 as a result of excluding both no response and non-trustful answers. The previous used questions of other researchers were modified and used in this study, and both SPSS 12.0 and AMOS 7.0 were in use as analytical softwares In this study, service quality of golf resort positively impacts membership's value, and service quality influences upon customer satisfaction in a positive way. The value of service quality heavily impacts customer satisfaction, and customer satisfaction positively influences upon customer loyalty. On the other hand, it is hardly find a remark between value of loyalty and customer's satisfaction.

• Journal of the Korean Institute of Landscape Architecture
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• v.38 no.4
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• pp.25-34
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• 2010

This study was conducted to develop evaluation indicators to improve athletic performance and operational management of golf courses and the results of the research are as follows. Through theoretical research and a preliminary professional survey, 15 on-going evaluations of golf course composition and operational management and 55 sub-evaluation indices were rejected while 10 on-going evaluations and 52 sub-evaluation indicators were reconfigured as final for environmental-friendliness, level of member services, level of human service of game personnel, difficulties of course, management level of the course, fairness of operational management, accessibility and location characteristic, traditions and ambiance of the golf club, quality of course, and course layout. When analyzing the important decision factors in golf course user preference evaluation indicators, the following contributed in the order of higher to lower contributions: the management level of the course, excellence of the course, level of human services for personnel, course layout and environmental-friendliness. When identifying the path coefficient of golf course evaluation indicators, the curvature of a hole and the length of the course had a causal effect on the 'course layout' section. Tournament facilities and various shot values had a causal relationship with 'excellence of the course', in the order of higher to lower, and convenience of waiting and fair allocation of reservations for 'fairness of operational management'. The history of the golf course and its environmental characteristics, history and culture of the region have relatively higher causal effects on 'traditions of the golf club' and geographical conditions on 'accessibility and location characteristics', pesticide and fertilizer usage and water pollution on 'environmental-friendliness', and member benefit and kindness of employees on 'level of member services'. The kindness and expertise of the game personnel had a relatively higher causal effect on the 'level of human services of game personnel', the location of tenning area, and location of OB and hazards on 'difficulties of course', and rough conditions and obstacles management on 'management level of the course'. There is a need to complete a systematic evaluation index system for golf course user preferences through future studies for a more detailed assessment, as well as a process to verify these evaluation indicators by application to domestic and international golf courses.