• Journal of Digital Convergence
• /
• v.15 no.6
• /
• pp.467-479
• /
• 2017

The purpose of this study was to identify the relationship among golf wear selection attributes, customer satisfaction, brand attitude and repurchase intention In order to achieve this purpose, 204 spectator were selected from department of golf at university and golf wear store in seoul by the convenience sampling method. The instrument for data collection was a questionnaire whose validity was evaluated by an expert group and whose reliability was judged from the cronbach's alpha values ranging from .826 to .945 The results first, it showed that aesthetics and dailiness of golf wear selection attributes had positive effect on customer satisfaction. Second, it showed that customer satisfaction had positive effect on brand attitude. Lastly, it showed that customer satisfaction had positive effect on repurchase intention. Therefore, golf wear firms should understand what consumers' Selection Attributes. And they should devise effective strategies.

• Journal of the Korean Applied Science and Technology
• /
• v.37 no.5
• /
• pp.1229-1238
• /
• 2020

The purpose of this study is to clarify the psychological importance of golf player's clothing selection by phenomenological analysis. The study subjects were male and female golf players who participated in the golf tour from October 2017 to March 2018, and a total of 4 male players and 2 female players were selected using the snow ball sampling method. For data analysis, we first coded what we got through in-depth interviews and observations of participation to be organized and analyzed first. Second, classification was conducted based on major themes or phenomena, and meaningful interpretation and research were conducted. In addition, to increase the truth and validity of this study, the true value, applicability, consistency and neutrality of the qualitative research process proposed by Guba & Lincoln (1981). The results of the analysis are as follows. Golf-wear for me, Jinx, My golf wear are my face. Conclusion, Through this study, you can understand the psychological implications of the golf-wear chosen by the golf player and expect positive effects to provide golf player's feedback in the course of making the golf-wear.

• 한국체육학회지인문사회과학편
• /
• v.51 no.4
• /
• pp.197-210
• /
• 2012

The purpose of this study was to examine a moderating effect of consumers'need for uniqueness and a store type in the relation between golf apparel consumers'shopping values and store loyalty. A total of 229 shoppers visiting golf shops at two department stores and four discount stores in Seoul was conveniently selected and responded to the survey questionnaire. Data analyses were conducted including frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, multiple regression analysis and moderated multiple analysis with PASW 18.0. The results of this study indicated that (1) both utilitarian shopping value and hedonic shopping value affected store loyalty, (2) the impact of both shopping values on store loyalty was moderated by consumers' need for uniqueness, and (3) the impact of hedonic shopping value on store loyalty was moderated in terms of the store type, whereas the effect of utilitarian value on store loyalty was not moderated with the store type. Additional implications and directions for future research opportunities were discussed and suggested.

• Fashion & Textile Research Journal
• /
• v.23 no.1
• /
• pp.98-105
• /
• 2021

This study investigates and analyzes user preferences for golf wear with a sense of wear and smart function for the development of smart golf wear based on user convenience. A survey was conducted on 124 males in the age range of 40-60s that consisted of professional golfers, amateur golfers and the public with golf experience (such as major golf consumers) from August 1 to August 30, 2019 (IRB NO. 1040198-190617-HR-057-03); consequently, a 117 copies were accepted for analysis. The findings are as follows. The elbow (4.3%) of golf wear is unsatisfactory. The important part of the golf swing motion is the shoulder (39.3)>, elbow (30.8%)>, and wrist (6.8%). In addition, the unsatisfactory wearing of golf wear due to golf swing movements indicated that the shoulder or elbow area was pulled or the bottom of the top was raised during the back swing movements. The survey results on the expected discomfort when wearing smart wear are 'discomfort of obstruction when wearing' (53.8%), 'discomfort of washing' (17.1%), and 'weight of attached machine' (13.7%). Opinions such as 'Will not feel good when the sensor is attached' were investigated. The examination of the preference for golf wear equipped with smart functions indicated that a posture correction function to correct the golf swing posture is the most desired quality that is also considered important when correcting posture.

• Fashion & Textile Research Journal
• /
• v.17 no.4
• /
• pp.513-523
• /
• 2015

The purpose of this study is to develop house caddie uniforms design which reflects the CI and image of 'Golfzon County Sunwoon', a representative golf course in the Honam circle, to enhance a positive image of a golf course and improve house caddies' service quality and their working efficiency. Study methods were as follows. In literature review, the domestic golf industry, golf culture, and house caddie uniforms as one of golf course CI elements were investigated. In empirical study, the formativeness of domestic golf course CI and house caddie uniforms was analyzed. Then, house caddie uniforms were developed using CI which is the symbolic element of a golf course. A concept for uniforms design development was 'Golf & Culture Communication' to symbolically represent an image of IT-based total golf culture club. It was limited to female uniforms design for spring or autumn that is high in application. A symbol and a logo which are symbolic elements of a golf course were freely worn in the form of a brooch. Symbolism and practicality were reinforced using PB(v), R(v), YR(v), and Y(vp) colors only for a golf course. Functionality was improved by using UV protection materials and aesthetics was expressed by reflecting 2014-15 F/W trends.

• Journal of the Korean Data and Information Science Society
• /
• v.25 no.4
• /
• pp.847-855
• /
• 2014

In recent years, women's monetary rewards in golf increased and their performances have improved significantly compared to other sports. Sports marketing has become more active in Asia and the number of Korean players in LPGA with good scores are increasing. For these reasons, golf is becoming increasingly popular. The prize money is higher than in other sports and the economic benefits are increasing due to the financial incentives such as sponsorships. Many of these prospects actively affect women's golf. Certain rookies continue to increase and their performances improve day by day. In this study, I analyze the changes in performance over time of last 5 years from 2009 using growth curve analysis. According to the results of analysis, driving distance and average putting skills developed but green in regulation decreased.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.40 no.6
• /
• pp.1134-1149
• /
• 2016

This study identified domestic and foreign golf clothing norms and extended recognition and attitude on golf clothing norms expressed in a golf wear style for golfer groups in their 20s-30s. Domestic golf clothing norms were derived from a theoretical research and case study; subsequently, golfers in their 20s-30s were classified into 4 groups. In-depth interviews were conducted using a serious leisure concept to analyze attitudes and stylistic expressions. Domestic golf clothing norms derived from stipulated and implicit norms varied as a type and situation of a golf course, gender of the golfer, and domestic golfers in their 20s-30s perceived such a point. For golfers in their 20s-30s, attitudes on golf clothing norms and their stylistic expressions showed differences according to gender and leisure type. As for gender characteristics, female golfers focused on 'look prettier' in stylistic expressions through experiences with a double-standard clothing norm; however, male golfers showed strict application and observance of a clothing norm in stylistic expressions compared to female golfers. However, male golfer groups in their 20s-30s as 'casual leisure participants' and those as 'serious leisure participants' showed differences becuase the former showed a tendency to observe clothing norms from other viewpoints and evaluations and the latter showed off their abilities and careers as a means of distinction. As for characteristic of stylistic expressions according to a leisure type, golfers in their 20s-30s showed distinction as serious leisure participants through forming new and independent clothing norms. Research findings are expected to provide an opportunity to reconsidering the influence of clothing norms in young people who have a strong tendency to express clothing style as a means to pursue individuality and taste.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.36 no.4
• /
• pp.456-471
• /
• 2012

This study creates a method with more scientific patterns for use in designing golfwear slacks patterns that better reflect the unique characteristics of body types for elderly women aged 60 or older. This study investigates (when designing human-engineering golfwear slacks for elderly women) the body types of elderly women and design slacks patterns suitable for golf actions in order to design golfwear slacks that show excellence in function and aesthetics as well as for exercise and everyday wear conditions. The study indicated that "total crotch length" was the design element for most considerations when manufacturing golf slacks. A survey on the production of golf slacks for elderly women aged 60 or older showed that the 6 firms participating have not produced an exclusive product for women 60 years of age or older and have only manufactured an enlarged size up to 85. All 6 firms participating replied "No" two the question "Do you produce in consideration of the body types of women over 60 years of age?" Polyester-polyurethane composites were the most widely used (among golf slacks materials) as spring-autumn applications.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.26 no.8
• /
• pp.1254-1264
• /
• 2002

The purpose of this study was to suggest a direction for golfwear design targeting young female golfers, based on the analysis of their preference of recent sportswear trend. Total 197 respondents, female golfers, were sampled for data gathering, who were asked to answer to the self-report questionnaire with the stimuli of five trendy golfwear styles [i.e., representing recent sportswear trend]. In summary, the results of this study were as follows: 1) The female golfers showed significant difference in their preference of recent sportswear-trend sues, according to their age or marital status. 2) Among the five trendy styles, each of which corresponded to five themes in 2002 S/S sportswear trend, the style of "Retro Chic", a type of retrospective trend theme, was most favored. 3) The female golfers in their twenties residing in Kangnam, were found to have ① relatively higher fashion leadership, and ② higher preference of maximal and kitsch trends, when compared with the rest of the respondents. 4) The most influential design elements in each trendy style, dominating the golfers' preference, varied with the feature of trend themes. 5) Based on the analysis of the young female golfers′ preferences of recent sportswear trend, a direction for golfwear design were suggested.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.24 no.5
• /
• pp.772-783
• /
• 2000

The purpose of this study was to investigate product evaluation on consumer's buying behavior of domestic & imported golf wear brands. The questionnaires were sent to 200 consumers who play golf. The 119 data were analyzed by mean, t-test, ANOVA and chi-square. The results of the study were as follows: There were significant differences on consumers' evaluation of apparel quality on fabric and style between groups. Consumers evaluated that the imported golf wears made of more soft, light and unique fabric than domestic, and had a unique and characteristic style. The evaluation of apparel quality according to demographic information has significant difference. Consumers(46-55 ages, business managers and professional) evaluated imported brands were made of soft and light fabric. Consumers(business managers) buying imported brand evaluated dry-cleaning was inconvenient. Consumers who engaged in service industry evaluated domestic brands were easy to coordinate with other items.