• (The)Study of the Eastern Classic
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• no.69
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• pp.325-347
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• 2017

In order to examine the characteristics of the name of a thing appearing in the "Gugpung(국풍)", it was compared with the name of a thing in "The Korean annotation of the Classic of Odes(시경언해)" We have examined the reason why the names of things in "The Korean annotation of the Classic of Odes(시경언해)" and "Gugpung(국풍)" appear differently in terms of the difference between the purposes of compiling the two books and reflecting the changes in language. "The Korean annotation of the Classic of Odes(시경언해)" does not provide a proper language for the names of flora and fauna that can be easily seen in the collective term of plants or animals or in everyday life. However, in the "Gugpung (국풍)", they also presented their own words. We found the reason for the purpose of compiling the "Gugpung(국풍)". "Gugpung(국풍)" is a book made for women's education. Therefore "Gugpung(국풍)" was made not only to learn the contents but also to learn Chinese character contained in the contents. Consequently, unlike the "The Korean annotation of the Classic of Odes(시경언해)", most of the names of the Korean things are presented Although the names of the native language of "Gugpung(국풍)" and "The Korean annotation of the Classic of Odes(시경언해)" are consistent with each other, many cases have been found that appear differently. In many cases, they reflected the change of the history of the Korean language in the early 17th century, when the "The Korean annotation of the Classic of Odes(시경언해)" was published, and in the early 19th century, when the "Gugpung(국풍)" wind was written.

• Cartoon and Animation Studies
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• s.50
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• pp.349-382
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• 2018

China is a great civilization which is a combination of various ethnic groups with long history change. As one of these important components of traditional culture, the lucky shape has been going through the ideological upheaval of the history change of China. Up to now, it has become the important parts which can stimulate the emotion of Chinese nation. The lucky shape becomes the basis of the rich traditional culture by long history of the Chinese nation. Even say it is the centre of this traditional culture resource. The lucky shape is a way of expressing the Chinese history and national emotions. It is the important part of people's living habits, emotion, as well as the cultural background. What's more, it has the value of beliefs of Surname totem. Meanwhile, it also has the function of passing on information. The symbol of information finally was created by the being of lucky shape to indicate its conceptual content. There are various kinds of lucky shapes. It will have its limitations when researching all kinds of them professionally. So, here the lucky shape of FISH will be researched. The shape of fish is the first good shape created by the Chinese nation. It is about 6000 years. Its special shape and lucky meaning embody the peculiar inherent culture and intension of the Chinese nation. It's the important component of the Chinese traditional culture. The traditional shape of fish was focused on the continuation of history and the patterns recognition, etc. It seldom indicated the meaning of the shape into the using of the modern design. So by searching the lucky meaning & the way of fish shape, the purpose of the search is to explore the real analysis of value of the fish shape in the modern enterprise identity design. The way of search is through the development of the history, the evolvement and the meaning of lucky of the traditional fish shape to analyse the symbolic meaning and the cultural meaning from all levels in nation, culture, art and life, etc. And by using the huge living example of the enterprise identity design of the traditional shape of the fish to analyse that how it works in positive way by those enterprise which is based on the trust with good image. In the modern Chinese enterprise identity design, the lucky image will be reinterpreted in the modern way. It will be proofed by the national perceptual knowledge of the consumer and the way of enlarge the goodwill of corporate image. It will be the conclusion. The traditional fish shape is the important core of modern design.So this search is taken through the instance of the design of enterprise image of the traditional fish shape to analysis the idea of the majority Chinese people of the traditional luck and the influence of corporation which based on trust and credibility. In modern image design of Chinese corporation, the auspicious sign reappear. The question survey is taken by people through the perceptual knowledge of the consumer and the cognition the enterprise image. According the result, people can speculate the improvement of consumer's recognition and the possibility of development of traditional concept.