• Title/Summary/Keyword: 고용 영향

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고객이 인지하는 마케팅 믹스 7P활동이 브랜드 이미지와 브랜드 충성도에 미치는 영향: 소상공인(종업원 5인이하)커피전문점의 중심으로

  • 박채연;하규수
    • 한국벤처창업학회:학술대회논문집
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    • 2023.04a
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    • pp.129-133
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    • 2023
  • 소상공업은 서민 경제의 근간을 이루는 중요한 부분으로서, 일반 대중과 가까이에 있으며 경제 환경에 가장 민감하게 반응한다. 또한 수적인 측면과 고용창출의 측면에서 대기업 혹은 중소기업만큼 우리 경제에 큰 영향을 미치고 있다. 그러나 국내 소상공인의 창업과 폐업현황을 살펴보면, 전체 창업률은 2.1%, 폐업률은 2.5%, 음식점 업종의 창업률은 2.8% 페업률은 3.1%로 조사되었다. 음식점 업종은 소상고인 폐업률이 가장 높은 업종이며, 음식점 중에서도 커피전문점은 창업률 3.2% 폐업률 4.5%로 창업과 페업이 빈번하게 반복되는 취약한 구조를 보인다. 이는 진입장벽이 낮은 업종은 대규모 소비시장이 아닌 특정 지역이나 계층에 대한 소규모의 무한한 시장을 형성하고 많은 자본이나 대규모 고용의 필요성이 낮다. 따라서 구체적인 사업계획서 없이도 창업하게 되어 운영을 위한 전문성이나 자금이 부족한 경우가 빈번하다. 소상공인으로 창업을 할 경우 창업프로세스가 전문성의 유무에 문제가 없기 때문에 용이하다. 그로인해 전문성이 없는 비전문가로 창업을 하는 경우가 비일비재이다. 대기업이다. 프랜차이즈에 비해 마케팅 믹스활동이 미흡한 것이 현실이다. 이에 고객이 인지하는 마케팅 믹스활동이 브랜드이미지와 브랜드 충성도에 미치는 영향으로 소상공인커피전문점의 마케팅 믹스활동을 중심으로 조사할 예정이다. 그리하여 비자발적 창업을 준비하는 커피전문점 소상공인에 시사점을 제공하여 창업 시 유의할 점을 파악하도록 할 것 이다. 본 연구는 설문조사를 통해 데이터를 수집한다. 대상은 소상공인을 이용하는 고객과 소상공인을 대상으로 마케팅믹스 7P's가 브랜드이미지와 브랜드 충성도에 미치는 영향을 파악하고자 한다.

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A Study on the Impact of IT Investment on Demand for Labor (IT투자가 노동수요에 미치는 영향에 관한 연구)

  • Hong, Hyo Jin;Hong, Pilky;Lee, Young Soo
    • Informatization Policy
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    • v.17 no.4
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    • pp.44-60
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    • 2010
  • Under the continuing economic growth without increase in employment, issues regarding the impact of IT investment on demand for labor have been continuously raised. Under the circumstance, this study carried out an empirical analysis on the impact of IT investment on employment with a sample of 498 businesses whose domestic sales for the period of six years from 2003 to 2008 are KRW 100 billion or above. The result of the analysis found that IT investment increases employment in most of the industries except for some of the service sectors. In the manufacturing industry, more IT investment increased employment but decreased the flexibility in demand for labor; therefore, IT investment has a substitutional relationship with low-skilled labor and a complementary relationship with high-skilled labor. In the areas of electricity, gas and construction, employment increased as IT investment increased, with the greatest flexibility in demand for labor. In the service industry, increase in IT investment led to more employment and higher flexibility in producer services only. On the other hand, there was no meaningful relationship found between IT investment and employment in the areas of distribution services and social services.

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A Study on the Relationship between Urban Disaster and Urban Growth (도시재난과 도시성장과의 관계에 관한 연구)

  • Seo, Jonggook
    • Journal of the Society of Disaster Information
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    • v.13 no.2
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    • pp.221-232
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    • 2017
  • We analyzed the effect of urban disaster on urban growth in 82 cities in Korea. It is interesting to note that violent crime has a positive (+) relationship with income growth, and other theft crime and violent crimes have a negative relationship with anticipated crime. Disaster accidents and incidents do not have a direct effect on employment and population growth, and are the result of rejecting hypotheses presented in previous studies. Finally, although the three indicators representing urban growth, that is, income, employment, and population, have different characteristics of statistical data basically, they show significant differences in explanatory power even though they use the same explanatory variables. This result suggests a new research task in addition to suggesting the use of the three indicators.

The Effect of Job-related Accommodation Experience on Acceptance of Disability, Job Satisfaction and Life Satisfaction for Rehabilitation of Workers with Disabilities (장애인 취업자에게 제공된 직무 관련 배려경험이 장애수용과 직무만족, 삶의 만족에 미치는 영향)

  • Park, J.S.
    • Journal of rehabilitation welfare engineering & assistive technology
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    • v.9 no.3
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    • pp.177-184
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    • 2015
  • The purpose of this study was to examine the effect of job-related accommodation experience on acceptance of disability, job satisfaction and life satisfaction of workers with disabilities. For this purpose, the panel survey of employment for the disabled(PSED) which conducted by Employment Development Institute was used to investigate the job-related accommodation experience, acceptance of disability, job satisfaction and life satisfaction of workers with disabilities who paid in workplace. Based on collected data, frequency analysis was used to examine the present state of reasonable accommodation, and one-way ANOVA was used to compare the acceptance of disability, job satisfaction and life satisfaction according to job-related accommodation experience. As a result of this study, still there are not enough accommodations or support for workers with disabilities, and duty-related accommodation and work time-related accommodation had positive effect on acceptance of disability, job satisfaction and life satisfaction.

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