• Journal of Family Resource Management and Policy Review
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• v.14 no.2
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• pp.201-218
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• 2010

This research was carried out to investigate the determinants of job performance and turnover intention of female advisors in mobile communication contact centers located in Daegu. The independent variables are individual characteristics, work duty related variables, working environments and the leadership of the middle managers. The factor analysis and the hierarchical regression analysis were implemented to the subjects of 282 advisors which gathered from 7/14/2008 to 7/23/2008. The results are as follow. First, the older advisors were, the higher job performance was. The higher educational background presented more turnover intention, and married advisors had higher job performance than unmarried ones. Second, the longer employment period showed higher job performance. Third, As advisors were more satisfied with promotion and welfare policy, and with coworkers, higher job performance was presented. As advisors had lower satisfaction with policy and authority, they showed higher turnover intention. Fourth, the leadership of middle managers positively had a influence on job performance and turnover intention. As the middle managers motivated and encouraged advisors well, the advisors showed higher job performance. If the middle managers showed lower charisma leadership, the advisors was intended to turnover more. Fifth, the most influential factor of advisors' job performance and turnover intention was working environments.

• Culinary science and hospitality research
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• v.18 no.5
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• pp.33-44
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• 2012

The purpose of this study is to investigate the impact of experiential marketing on brand personality in the hotel restaurant. Especially, it verifies the relationship between experiential marketing and brand personality factors in hotel restaurants. Research methods targeting customers with deluxe hotel dining experience draw detailed brand personality factors and hotel restaurant experiences, along with an investigation of relationship between brand personality and strategic experience. As a result, among five factors of sense, emotions, perception, behavior, and relationship, only action and relationship influence competence, good feelings, activity, sophistication among five factors of competence, good feelings, activity, sophistication and strength. Therefore, future research should include the comparison of brand personality dimensions and the development of criteria for brand personality.

• Journal of dental hygiene science
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• v.17 no.2
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• pp.150-159
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• 2017

The purpose of this study was to identify job competencies of a dental intermediary-manager and to develop a job competency model. First, job competencies were extracted from literature review. Next, a focus group interview was conducted with a total of 5 people to prepare a draft of job competency model for dental intermediary-manager. Finally, a Delphi survey was conducted with 32 panels. A job competency model for dental intermediary-manager consisted of 6 groups which were dental business management, medical support, human resources management, communication, customer management, leadership, self-control and attitude. Subsequently 25 sub-competencies and 95 behavioral indicators were developed. The job competency model will be able to provide basic data for the development training programs to improve the competency of dental intermediary-managers.

• Management & Information Systems Review
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• v.30 no.4
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• pp.93-115
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• 2011

To date, the majority of research on empowerment has focussed on the individual job incumbent's psychological experience of empowerment and linking this with various work-related outcomes. However, a model that focuses on individual subjective reactions is at best incomplete if it does not include an examination of the contextual factors that shape those perceptions. Therefore, the purpose of this study is to examine the relationships among situational factors, psychological empowerment and employee's attitudes. The data were collected by questionnaire from a sample of 525 employees who were working at business organizations in Kangwon area. Results indicated that organizational characteristics such as access to information, LMX, and participative climate were positively related to an employee's psychological empowerment. Psychological empowerment was positively related to an employee's job attitudes such as organizational commitment and innovative behavior. Finally, theoretical and practical implications from the results were discussed.

• Smart Media Journal
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• v.6 no.3
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• pp.83-88
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• 2017

The data analysis system using Big-data is worthy to be used in various fields such as politics, traffic, natural disaster, shopping, customer management, medical care, and weather information. Particularly, the analysis of the momentum of an individual using an acceleration signal collected from a wearable device has already been widely used. However, since the data used in such a system stores only the data necessary for measuring the individual activity, it does not provide various analysis results other than the exercise amount of the individual. In this paper, I propose a system that analyzes collective behavior pattern and activity based on the acceleration signal that can be collected from personal smartphones for 24 hours a day and stored in big data. I also propose a system that sends acceleration signals and receives analysis results using standard messaging to use on various smart devices.

• Journal of the Korea Computer Industry Society
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• v.2 no.7
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• pp.945-952
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• 2001

In consequence of expansion of internet users, electronic commerce is becoming a new prototype for marketing and sales, arid most of electronic commerce sites or internet shopping malls provide a rich source of information and convenient user interfaces about the organizations customers to maintain their patrons. One of the convenient interfaces for users is service to recommend products. To do this, they must exploit methods to extract and analysis specific patterns from purchasing information, behavior and market basket about customers. The methods are association rules and sequential patterns, which are widely used to extract correlation among products, and in most of on-line electronic commerce sites are executed with users information and purchased history by category-oriented. But these can't represent the diverse correlation among products and also hardly reflect users' buying patterns precisely, since the results are simple set of relations for single purchased pattern. In this paper, we propose an efficient mining technique, which allows for multiple purchased patterns that are category-independent and have relationship among items in the linked structure of single pattern items.

• KIPS Transactions on Software and Data Engineering
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• v.10 no.6
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• pp.223-234
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• 2021

Recent advances in the 4th Industrial Revolution have accelerated the change of the shopping behavior from offline to online. Search queries show customers' information needs most intensively in online shopping. However, there are not many search query research in the field of search, and most of the prior research in the field of search query research has been studied on a limited topic and data-based basis based on researchers' qualitative judgment. To this end, this study defines the type of search query with data-based quantitative methodology by applying machine learning to search research query field to define the 15 topics of search query by conducting topic modeling based on search query and clicked document information. Furthermore, we present a new classification system of new search query types representing searching behavior characteristics by extracting key variables through principal component analysis and analyzing. The results of this study are expected to contribute to the establishment of effective search services and the development of search systems.

• Asia Marketing Journal
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• v.10 no.3
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• pp.1-30
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• 2008

The purpose of this study was to identify the effects of self-image congruity and alternative attractiveness on commitment and store loyalty when customers purchase clothes in a department store. A survey was conducted for this study and 530 answer sheets were analyzed using structural equation modeling. The results are as follows: First, self-image congruity has a significant positive effect on affective commitment and continuance commitment. Second, alternative attractiveness has no significant effect on affective and continuance commitment. Third, both affective commitment and continuance commitment have a significant effect on behavior intentions such as repurchase intention, word-of-mouth, and willing to pay more. Fourth, affective commitment has a stronger effect on word-of-mouth intention and willing to pay more than does continuance commitment. Finally, continuance commitment has a stronger effect on repurchase intention than does affective commitment.

• Journal of the Korea Society of Computer and Information
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• v.29 no.4
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• pp.155-160
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• 2024

Weather indexes such as temperature, humidity, wind speed and air pressure have been studied for diverse life-related factors: Food poisoning, discomfort, and others. In that, the Korea Meteorological Administration(KMA) has been released indexes such as 'Life industrial weather information', 'Safety weather information', and even 'picnic weather information' that shows how an weather like to enjoy picnic. Those weather-life effects also reveal on shopping preference such as an weather affects offline shopping purchase behaviors especially big-marts because they have outside leisure activity attribute However, since online shopping has not physical attribute, weather factors may not affect on same way to offline. Although previous researches have focused on psychological factors that have been utilized in marketing criteria, this research utilize KMA weather dataset that affects psychological factors. This research utilize 1,033 online survey for SEM analysis to clarify relationships between weather factors and online shopping purchase behaviors. As a result, online purchase intention is affected by temperature and humidity.

• The Korean Journal of Franchise Management
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• v.15 no.2
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• pp.57-75
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• 2024

Purpose: Nowadays, many restaurants use serving robots. Initially, many people thought that Covid-19 caused the spread of serving robots. However, even as the endemic, many restaurants still use serving robots. Therefore, this study examines why many customers choose restaurants with serving robots, using the UTAUT2 framework. Additionally, this study explores whether shyness has a moderating effect on these factors. Research design, data and methodology: Data were collected from 307 consumers who had visited a restaurant using a serving robot and analyzed using SmartPLS 4.0 software. A total of 286 datasets were analyzed. Result: We found that the precedence factors of UTAUT2 (Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, Hedonic Motivation) had a positive effect on attitude. Furthermore, attitude had a significant positive effect on Behavioral Intention. However, shyness did not appear to have a moderating effect among these factors. This is likely due to customers using serving robots for very short time, as identified in the literature review. Conclusions: As a result of this study, it was explained that Hedonic Motivation had the most significant positive effect on shaping attitudes toward restaurants using serving robots through the UTAUT2 model.