• Journal of the Korean Society for Aviation and Aeronautics
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• v.21 no.3
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• pp.65-77
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• 2013

A high brand reputation of a airline means the airline is preferred by passengers because of its unique services being even better than others. This is why airline's specialized services are important in that those services would create a new brand value and build up the airline's brand image, being enable to have competitive advantage over other airlines, to provide satisfied services, to have a mutual trust between passengers and the airline and to create customer's loyalty. A-Airline have been trying to give passengers a joy of flight by providing its customized and specialized cabin services out of airlnes' stereo-typed services.Therefore this paper will find out how their satisfaction of the cabin services have a positive impact on customer loyalty through brand image, brand reputation, brand identity and brand attraction. Those services would not only contribute to upgrade A-airline's corporate image but show the way to which the cabin service is heading also.

• Proceedings of the Korea Water Resources Association Conference
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• 2022.05a
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• pp.517-517
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• 2022

세계는 기후 위기, Covid-19에 직면함에 따라 물 산업 분야 탄소감축에 대한 목소리가 높아지고 있다. GWI(Global Water Intelligence)에서는 2030 물 분야 탄소감축 목표를 달성하기 위하여 17억 8,500만 달러, 노후자산 교체를 위한 신규 인프라 건설에 40억5600만 달러의 비용이 들 것으로 추산하였다. 이에 본 연구는 국내 물산업의 탄소중립 목표 달성을 위한 물 기업 혁신 전략 마련에 앞서 '영국 물 산업 2050 혁신 전략' 사례를 고찰하였다. '영국 물 산업 2050 혁신 전략'은 물 산업의 변화를 자극하고 장기적으로 고객과 환경, 그리고 국제사회에 이바지하는 것을 목표하고 있다. 본 전략은 현재와 미래에 제공할 물 서비스에 영향을 미치는 주요 요인과 이해관계자의 요구(Needs)에 집중한다는 특징이 있다. 문제점에 대한 시스템적 관점을 취하면서, 물 부문이 더 넓은 사회적 요인(물, 식량, 에너지 등)에 대해 대응할 수 있는 역할을 제고하기 위함이다. 결과적으로, 산업 인프라 및 환경 관련 다양한 부문 간 협력에 의한 시너지 창출은 온실가스 배출 'Zero'(2050년) 목표 달성에 한발 다가설 것으로 기대되며, 에너지, 제조, 데이터 과학, 식량 안보, 생태 복원 등의 분야는 물 산업 간 연계성이 높아 물 분야 혁신의 기회로 작용할 것으로 예상된다. 본 연구는 물 산업 혁신 전략으로 첫째, 중장기적인 혁신을 제공할 수 있는 통합 혁신 센터를 설치하여 인적·물적 자원을 네트워크화하는 방안을 제시하였다. 둘째, 물 분야 데이터 개방을 통하여 일반, 학계, 중소기업, 스타트업 등과 공동성장 지원을 제시하였다. 셋째, 다양한 물 문제와 경영 의사결정에 환경성을 고려할 것을 제시하였다.

• Asia Marketing Journal
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• v.6 no.3
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• pp.123-141
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• 2004

As a pioneering company who entered new era of brand marketing in the domestic housing development market, Construction Division of Samsung Corporation achieved enormous business performance with the brand asset at the short time period. For the great success, they tried to apply customer's value into marketing mix strategy thoroughly, and created new trend of brand marketing strategy in the field. This case deals with the Samsung Corporation's efforts mainly focused on Raemian's brand marketing strategy to build the best powerful brand, and shows which are the key success factors, and suggest strategic implications to succeed in the long run.

• Asia Marketing Journal
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• v.8 no.3
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• pp.123-139
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• 2006

Cheil Communications, a leading ad agency in Korea. has been implementing successful marketing strategies in the following three areas: (1) total strategic planning that maximizes clients' brand equity; (2) distinctive creative strategies that increase viewer acceptance with outstanding artwork; and (3) media planning and execution strategies based on systematic consumer research. This case demonstrates how Cheil Communications has empowered the clients' brands in the ever-changing marketplace, reinventing itself as a prominent global agency for the future.

• The Korean Journal of Financial Management
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• v.24 no.1
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• pp.29-58
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• 2007

We develop a model to estimate the value of growth opportunities, which is based on the seminal papers of M&M(1961, 1963) and Lee(2006). Making use of the estimation model, we estimate a new proxy variable of the growth opportunities, other than the usual proxy variables such as quasi Tobin's Q, MBR, and so on. The new proxy variable of growth opportunities can represent a necessary condition to identify whether the increase in new investments are successful or not. The empirical findings on the growth opportunities during the IMF currency crisis period and the post-IMF period are as follows; First, the overall success rate of new investments is as low as 50%, that means only half of the listed firms were increasing new investments when they had the growth opportunities. Second, during the crisis, one third of the listed firms were experiencing negative growth opportunities. However, during the post-IMF period, the growth opportunities on new investments were turned to be positive due to the turnaround efforts of listed firms. Third, the value of intangible assets, which are resulting from the investment of R&D and human capital, are becoming more important than ever. It seems to be true that larger portions of the value of growth opportunities are coming from the intangible assets, not from the increases in new investments of the physical assets.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.16 no.1
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• pp.43-69
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• 2005

Generally, brand is the title for discriminating their own goods and service from other competitive company, brand-image means customer's good and bad affection or loyalty the brand of specific company. Customers often choose the goods according to the value of goods brand. In terms of this viewpoint, the value of company's brand is very important factor to the company's success. Brand-image also effects customers on selling company's goods. Specially, to the hotel business that should ensure lots of customer for a long period with the interest and credit of customers, its brand-image is more significant. What the image is looked upon as a important factor in marketing is due to the difficulty of discrimination against goods standardized in price and quality. Therefore, the company's image acts as a more important marketing factor in the high industrial society. Also it means a lot to the customer's purchasing behavior. When the company's brand-image is recognized or discriminated, customer's memory is longer and customer's reliability is raised than other company's advertisement and public information. Nowadays, most of hotels are perceiving the importance on their own brand-image but in the lack of deep study and systematic strategy in reality. The purpose of this study is to research the effect on customer's purchasing intention of hotel brand-image and choice-attribution. The empirical research has been done from 23April, 2004 to 20May, 2004. Data were collected from general customers who are using hotel located in Taegu. In conclusion, hotel brand-image depends highly on, the service quality of hotel staff and reputation of hotel. Besides, this acts on customer's hotel choice decisively.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.9 no.8
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• pp.1632-1642
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• 2005

Is there my relationship between a port information system and a port type? This paper aims to define its relationship through a study on the port types of advanced countries and their information systems. In terms of port ownership and its governing body, the port type can be divided into 4 types: state-run, public corporation, local government-run, and private ownership. According to the port type, the major activities of ports are different. In the case of a state-run and local government-run port, they put emphasis on the function of administration, but a public corporation and private ownership stress the importance of customer services. The study results of the mutual relationship of a port type and an information system show that the state-run and local government-run ports have a good administration-oriented system, and public corporation and privatized ports have an excellent customer-oriented community system and e-business system. The differences in the information system by port type provide an important suggestion to the improvement of information system of Busan Port Authority. As Busan port has been transformed from a state-run type to a public corporation, a new port information system has to be followed. Accordingly, this study has suggested a three-stage development plan: The first is a mirroring stage of stabilizing the port management, the second is a cooperation stage of enhancing customer services through the establishment of a community system, and the third is an e-business stage of developing a profit system in order to create value added.

• Korean Association of Arts Management
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• no.58
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• pp.179-204
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• 2021

Not only the consumption trend after the COVID-19 pandemic but also low financial interest rates have stimulated people to invest artworks. With the recent noticeable growth, art investments that mainly conducted by younger generation through online platform can be characterized by a fractional ownership in art market which means several people share one piece of artwork. This study explores 4 fractional ownership platforms in the domestic art market including Art Together, Art & Guide, Tessa, and Pica projects, using a business model canvas that describes nine key elements: Customer Segments, Value Proposition, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners and Cost Structure. The four cases have similar business models, but the details of revenue streams are different. The key sources of revenue are the profit and commission of the work. Thus, maximizing the profit margin of artworks is the core of revenue streams, so selecting and purchasing highly profitable artworks are significant. Based on the analysis, there are 3 suggestions to continue fractional ownership platform businesses in art market successfully. First, it is required to have a long-term perspective on art investments, as a way to diverse asset portfolio. Second, business confidence should be increased to maintain customer loyalty. Third, the role of platforms as competent experts is important.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.1
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• pp.171-176
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• 2023

The purpose of this study is to analyze the introduction and use cases of Metaverse in the financial sector to learn lessons and implications. Let's take a look. The era of the metaverse is coming. The financial sector is pioneering the blue ocean market in a new era and working with the MZ generation. In order to expand contact points, we are very interested in the new business model, Metaverse, and are actively engaged in research and development. appear to be participating. In the case of finance, information is efficiently transmitted through metaverse, and customers It is predicted that the convenience of customers will be greatly improved by making it possible to use convenient services without visiting a branch. Additionally, by utilizing technologies such as AR and VR, we are trying to provide services linked to the metaverse in earnest. In addition, new financial services such as non-face-to-face asset management consulting services and brokerage services for funds through Metaverse Business models are also expected to be created. It is still in its infancy, and it is currently in its infancy, Metaverse is being used for educational purposes.

• Culinary science and hospitality research
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• v.9 no.4
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• pp.163-178
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• 2003

The purpose of this study is to find the effect of restaurant brand image upon service quality, price acceptability, and revisit intention, and to propose the importance of brand image to operators and managers who manage restaurants. To accomplish the purpose of this study, sampling was taken among customers who visit six deluxe hotels and six family restaurants in Seoul. Six hundreds questionnaires were distributed to each hotel and restaurant and 487 valid samples were selected for statistical analysis. The questionnaire consists of 77 items about demographical characteristics, brand image, service quality, revisit intention, price acceptability, and spending patterns. SPSS WIN 10.0 was used for statistical analysis. A research model was built up and three null hypotheses were established. Based on theses research model and three null hypotheses, the test was conducted, and the results are as follows. Brand image has an effect upon service quality, and furthermore this can be preceding variable of service quality. Also Service quality has an effect upon price acceptability and revisit intention.