• Title/Summary/Keyword: 고객 응대 서비스

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A Study on the Factors Affecting the reliability of User 's Confidence in Korean Internet professional Bank -Focused on Kakao Bank and K Bank- (국내 인터넷 전문 은행이 사용자의 신뢰감 형성에 끼치는 요인에 관한 연구 -카카오뱅크와 케이뱅크를 중심으로-)

  • Lee, Kaha;Kim, Seung-In
    • Journal of the Korea Convergence Society
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    • v.9 no.1
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    • pp.277-282
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    • 2018
  • This study aims to present a direction for securing continuous growth and confidence, centering on two Internet banking companies that started recently. The banking market has been rewriting the history since the emergence of Internet professional banks. In order to improve the credibility and promote the development of the Internet professional banks, I conducted a questionnaire survey and In Depth Interview. As a result of this survey, the overall reliability is still low, and the factors affecting reliability are: 1.Security problem 2.Discomfort of customer service 3.Errors and unnecessary services. This is a start-up business, so the awareness and reliability can be changed soon. Therefore, it is necessary to continue research on this according to the changing user's perception.

Types of Bad Behavior and Countermeasures Against Civil Complaints Experienced by Civil Servants in Protection Positions at National Important Facilities (국가중요시설 방호직공무원이 겪는 민원인 불량행동의 유형 및 개선방안)

  • Lee, Min-kyu;Kim, tae-hwan
    • Proceedings of the Korean Society of Disaster Information Conference
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    • 2023.11a
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    • pp.343-344
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    • 2023
  • 본 연구는 국가중요시설의 청사 내에 근무하는 청사보안과 안전유지, 질서유지를 담당하는 방호직 공무원에게 발생하는 다양한 민원인 불량행동의 유형과 국가중요시설에서 일어나는 각 유형에 맞는 민원인 불량행동에 대한 개선방안을 효율적으로 제시하는데 그 목적이 있다. 이에 인터뷰를 통해 국가중요시설에서 근무하는 방호직공무원이 느끼는 민원인 불량행동이 어떠한 유형으로 있는지 조사하였고 개별면담을 통해 나타난 대표적인 민원인 불량행동의 유형들은 첫째, 국가중요시설 내에서 큰 소리를 지르고 욕설을 하는 언어폭력형 둘째, 각 국가기관 및 지자체의 국가중요시설에서 서비스 업무수행 과정 중 다른 타 민원인이 있음에도 본인 자신의 이익과 편의를 위해 행해지는 행위를 하는 이기주의형 셋째, 각 국가중요시설의 규정 및 내규가 있음에도 규정된 규칙을 무시하고 따르지 않는 규칙위반형 등이 있다. 이에 따라 각 유형별 민원인 불량행동에 대한 개선방안 항목들로 첫째, 방호직공무원 교육의 체계화, 둘째, 민원인을 응대할 수 있는 기관의 내규 및 규칙, 셋째, 민원인에게 겪는 스트레스를 해소할 수 있는 환경을 제시하였다.

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Types of Bad Behavior and Coiintermeasures Against Civil Complaints Experienced by Qvil Servants in Protection Positions at National Important Facilities (국가중요시설 방호직공무원이 겪는 민원인 불량행동의 유형 및 개선방안)

  • Lee, Min-kyu
    • Proceedings of the Korean Society of Disaster Information Conference
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    • 2022.10a
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    • pp.119-120
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    • 2022
  • 본 연구는 국가중요시설의 청사 내에 근무하는 청사보안과 안전유지, 질서유지를 담당하는 방호직 공무원에게 발생하는 다양한 민원인 불량행동의 유형과 국가중요시설에서 일어나는 각 유형에 맞는 민원인 불량행동에 대한 개선방안을 효율적으로 제시하는데 그 목적이 있다. 이에 인터뷰를 통해 국가중요시설에서 근무하는 방호직공무원이 느끼는 민원인 불량행동이 어떠한 유형으로 있는지 조사하였고 개별면담을 통해 나타난 대표적인 민원인 불량행동의 유형들은 첫째, 국가중요시설 내에서 큰 소리를 지르고 욕설을 하는 언어폭력형 둘째, 각 국가기관 및 지자체의 국가중요시설에서 서비스 업무수행 과정 중 다른 타 민원인이 있음에도 본인 자신의 이익과 편의를 위해 행해지는 행위를 하는 이기주의형 셋째, 각 국가중요시설의 규정 및 내규가 있음에도 규정된 규칙을 무시하고 따르지 않는 규칙위반형 등이 있다. 이에 따라 각 유형별 민원인 불량행동에 대한 개선방안 항목들로 첫째, 방호직공무원 교육의 체계화, 둘째, 민원인을 응대할 수 있는 기관의 내규 및 규칙, 셋째, 민원인에게 겪는 스트레스를 해소할 수 있는 환경을 제시하였다.

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Exploring Interaction between Interactive Services and Presenteeism of Korean Service Workers: The Moderating Effects of Supervisor Support (서비스직 근로자의 고객응대업무와 프리젠티즘: 상사 지지의 조절효과)

  • Lee, Bokim
    • Korean Journal of Occupational Health Nursing
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    • v.33 no.2
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    • pp.74-82
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    • 2024
  • Purpose: This study delves into the relationship between interactive services and presenteeism among Korean service workers, aiming to discern the moderating effects of supervisor support on the relationship. Methods: Utilizing secondary data from the sixth Korean Working Conditions Survey, involving 7,628 service workers, this study conducted logistic moderated regression analysis to scrutinize the moderating effects of supervisor support on the relationship between interactive services and presenteeism. Results: Approximately 10% of workers experienced presenteeism in the previous 12 months. Females, low-educated, elderly, those working long hours, and low-wage workers were more likely to perceive presenteeism. Notably, a statistically significant U-shaped curvilinear relationship was observed between interactive service duration and presenteeism. The results also underscore the moderating role of supervisory support in shaping the relationship between interactive services and presenteeism. Conclusion: The study highlights the significance of supervisor interest and support in promoting workers' health, thereby not only improving the wellbeing of individual workers but also fostering organizational productivity by reducing presenteeism.

The Effect of Education Training on Job Performance of Service Industry Employees - Focus on Mediating Effect of Education Training Attitude - (서비스산업 종사자의 교육훈련이 직무성과에 미치는 영향 - 교육태도의 조절효과 검증 -)

  • Lee, Su-Bee;Ahn, Jin-Woo
    • Management & Information Systems Review
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    • v.37 no.4
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    • pp.93-108
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    • 2018
  • The service industry needs face-to-face customer service, which suggests the need for education training for workers. In other words, it is meaningful to look at whether education training for workers has a positive impact on the organization's performance. The success through education training will be due to the combined role of various factors. In this regard, the study focuses on how the attitude of workers in education training can play a role rather than just verifying the effectiveness of education training alone. As a result of the study, it was found that an employee's attitude toward education training, which was considered necessary to produce more effective results, was a regulator to further improve the educational satisfaction of training. After all, the more positive workers are about education training, the better workers' job performance can be. Therefore, promoting employee's education attitude before education training needs to be a priority, and further studies may call for more in-depth examination of the role of education training attitude.

A Study on the Recognition and Satisfaction of Aesthetic Plastic Surgery using Social Commerce (소셜커머스를 이용한 미용성형시술의 인식 및 만족도에 관한 연구)

  • Yoon, Suhwa;Park, Cecilia;Li, Shun-Hua
    • Journal of Digital Convergence
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    • v.16 no.6
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    • pp.427-436
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    • 2018
  • In this study, out of the 530 beauty social commerce users, 244 people who had experience purchasing coupons for cosmetic surgery were surveyed to analyze the impact of the awareness of cosmetic surgery on satisfaction and on the purchase of new products. The reason why we did not purchase the coupon for cosmetic surgery was because we did not have enough information and did not trust the company and aong the factors used for cosmetic surgery, convenience, satisfaction, and repurchase are found to have a positive (+) effect (p<0.001) and We recognized convenience as an important factor. therefore, It is believed that social commerce companies and aesthetic medical agencies will need to improve their customer service, how to use the site, and provide objective information.

The Effect of Wedding Industry Employees Exchange Relationship on their Job Satisfaction and Voluntary Service Intentions (웨딩산업종사자의 교환관계가 직무만족과 자발적 서비스 의도에 미치는 영향에 관한 연구)

  • Byun, Sang-Woo;Lee, Hyang-Sook
    • Management & Information Systems Review
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    • v.32 no.5
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    • pp.69-88
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    • 2013
  • This study aimed to analyze the effects that the exchange relationship among employees engaged in the wedding industry in Busan, Ulsan and Gyeongnam area exerted on job satisfaction and voluntary service intentions. For this purpose, a theoretical model was presented based on previous studies and the relationship among variables was analyzed based on the analysis results through a survey. There have recently been great difficulties in the whole wedding industry due to the global economic depression and the low birthrate. Moreover, it is hard to optimize the future business environment. In particular, the low birthrate has weakened the demand base of the wedding industry. As a result, it is expected that the competition among companies will be more fierce in the wedding industry. Employees' voluntary service intention become much more important to overcome difficulties in this industry. Employees' voluntary service intentions can be possible when their job satisfaction is achieved. Many studies report the result that this job satisfaction can naturally be achieved when the high quality exchange relationship among a leader, team members (co-workers) and customers is formed. It is viewed that employees' voluntary service intentions should be induced through job satisfaction to improve the profitability through the efficient operation and management of the system. A leader of the organization should make an effort to form the high-quality exchange relationship with members, support so that team members(coworkers) and other employees can get along together and the teamwork can be improved and induce them to improve a high level of service quality with friendly customer services. In spite of the significance of the study discussed above, there are the following limitations in this study. There is a limit to a certain extent in generalizing study conclusions because the study was limited to the Busan, Ulsan and Gyeongnam area. If practical surveys which full- and part-time employees are included in the composition of samples are conducted for wedding suppliers in the country in the future, the quality of study will be able to improve.

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Research on Structural Relationship between the Relational Benefits Provided by Casual Dining Restaurants and Customer Satisfaction and Long-term Relationship Orientation (패밀리 레스토랑이 제공하는 관계 효익이 고객 만족과 장기관계지향성에 미치는 구조적 관계연구)

  • Cho, Woo-Je
    • Culinary science and hospitality research
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    • v.15 no.3
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    • pp.344-355
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    • 2009
  • This study is to set up a hypothesis and a research model based on how much the relational benefits can affect customer satisfaction and long-term relationship with the theoretical and practical results of established precedent researches, to analyze the structural equation model on casual dining restaurant diners, to evaluate the research model and subsequently to provide marketing implications. First of all, social and psychological factors prove to be influential among relational benefits felt by diners-out. Secondly, customer satisfaction has influence on long-term commitment for a restaurant. In other words, the higher customer satisfaction level for a restaurant is, the stronger willingness a customer has to recommend or revisit the restaurant, as several precedent studies support. As demonstrated in indirect advantages, these social and psychological benefits felt by diners-out have mighty effects on long-term relationship orientation, and satisfaction levels prove to be an important medium which can make these influences. As a result, restaurant employees' attitude toward customers is the most important factor rather than economic benefits such as reduced price, free gifts and coupons are, since customers put social and psychological benefits forward like intimate terms with restaurant workers, a sense of stability, and a relief from uneasiness. Therefore, constant service education should be done from the start to cope with customers' demands fast and flexibly and increase customer satisfaction.

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Order of Priority Analysis of Internal Marketing Factors in Construction Company by Using AHP Method (AHP기법을 통한 건설기업의 내부마케팅 구성요인 간의 우선순위 분석)

  • Lee, Jong Sun;Cho, Han Byung;Son, Kiyoung;Yoo, Jicbae
    • Korean Journal of Construction Engineering and Management
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    • v.16 no.1
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    • pp.44-51
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    • 2015
  • In recent years, the domestic construction business is continuously stagnated caused by housing depression, global financial crisis etc. To overcome these difficulties, the construction companies should reinforce the internal marketing like the service business. However, it is not easy to conduct active internal marketing reinforcement since the companies do not directly receive customers under special situation like construction. Therefore, it is necessary to resolve the urgent issue by selecting order of priority among internal marketing factors. To address this issue, the objective of this study is to analyze the internal marking factors by using Analytic Hierarchy Process. As a result, the first and second factor represents the internal communication and working condition and environment respectively. The findings of this study will contribute to apply the internal marketing into construction industry.

A Study on the Impact of Emotional Labor of Sales and Service Workers

  • Bok, Mi-Jung;Hong, Eun-Sil
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.3
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    • pp.147-154
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    • 2021
  • The purpose of this study is to analyze the impact about emotional labor of sales service workers. Collected data were statistically processed by PASW 18.0 program using reliability, frequency analysis, T-test, one-way ANOVA, correlation and multiple regression analysis. The results were as follows. First, it was found that the sales service workers had higher deep acting than the surface acting of emotional labor. Second, it was found that altruism differed according to working period, conscientiousness according to gender, and work-family conflict according to age, marital status, and average customer response time per day. Third, the higher the surface acting of emotional labor, the higher the altruism. And the higher the deep acting, the less job burnout and work-family conflict decreased, and the altruism and conscientiousness increased. Fourth, as a result of analyzing the relative influence of variables related to emotional labor, the variable that has the greatest influence was the deep acting of emotional labor.