• Title/Summary/Keyword: 고객의 편의

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The Effect of the Components of Hotel Food & Beverage Service Quality on Customer Satisfaction and Brand Loyalty (호텔 식음료 서비스품질 요인이 고객만족과 브랜드 애호도에 미치는 영향)

  • Han, Jong-Hun;Seo, Jung-Woon
    • Culinary science and hospitality research
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    • v.22 no.5
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    • pp.277-294
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    • 2016
  • This study was to empirically determine the relationship between hotel food & beverage service quality, and customer satisfaction and brand loyalty. A total of 260 survey responses were collected from food & beverage' customers of seven five star hotels in Seoul. The results of hypothesis testing can be summarized as follows. The results showed that facility and reliability factors, and employee service and excellence factors had significant effects on customer satisfaction, and then reliability factors and excellence factor had significant effects on brand loyalty. Customer satisfaction also had a significant effect on brand loyalty. It can be concluded that the service quality components of hotel food & beverages are perceived responsiveness, service capabilities, food and beverages products, and physical environments. A strategy should be developed to create internal communication programs based on the empirical analysis results of this study.

The Effect of the Reputation of Ski Resorts on Multidimensional Trust, Customer Satisfaction and Spread by Word-of-Mouth (스키리조트의 명성이 다차원적 신뢰, 고객만족 및 구전확산에 미치는 영향)

  • Lee, Sung-Ho
    • Journal of Digital Convergence
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    • v.12 no.10
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    • pp.615-624
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    • 2014
  • The purpose of this study is to ascertain the effect of the reputation of ski resorts on multidimensional trust, customer satisfaction and spread by word-of-mouth. To attain this goal, 400 adult male and female subjects using 3 Ski Resorts located in Gangwon-do in Korea in 2013 were selected. For this, convenient sampling was used. The data was processed with the 382 final available samples excluding the 18 inappropriate questionnaires through frequency-, exploratory factor-, reliability-, correlation-, and simple/multiple regression-analyses by using the PASW 18.0. The result is as follows. First, the reputation of the ski resorts was found to have a positive effect regarding the trust of the resorts and their employees. Second, trust in ski resorts and their employees was found to have a positive effect on customer satisfaction. Third, trust in ski resorts and their employees was found to have a positive effect on the spread of word-of-mouth about the resorts. Fourth, customer satisfaction was found to have a positive effect on the diffusion by word-of-mouth.

집중안전 포커스 - 대신기업(주) 칠곡영업소

  • Kim, Seong-Dae
    • The Safety technology
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    • no.173
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    • pp.15-17
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    • 2012
  • 대신기업(주)은 1972년 경부고속도로 개통과 함께 설립된 회사다. 우리나라 휴게소 중 가장 긴 역사를 가지고 있는 곳으로, 고속도로 휴게문화의 발전을 선두에서 이끌어온 기업이라고 해도 과언이 아니다. 이 중 칠곡영업소(이하 칠곡휴게소)는 부산기점으로 157km지점에 위치하고 있다. 장시간 운전으로 피로에 쌓인 고속도로 이용객들을 대상으로 식음료 및 기타 생활용품을 판매하고, 도로안내 및 편의시설을 제공하는 고속도로 휴게소 업체다. 고속도로 상에서 운영되는 특성상 이곳에서 가장 중요하게 내세우는 가치는 당연 '안전'이다. 직원들의 안전은 물론, 고속도로에서 차량을 운행하는 고객들의 안전까지 최대한 신경 써야 하기 때문이다. 우리나라에서 현존하는 가장 오래된 휴게소로, '안전'을 최우선 가치에 두고 휴게소를 운영하고 있다는 칠곡 휴게소를 찾아가 봤다.

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인트라넷 기반의 통합정보시스템 구축방안

  • Bok, Byeong-Hak
    • 정보화사회
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    • s.119
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    • pp.24-29
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    • 1997
  • 최근 인터넷을 기업의 정보시스템 구현을 위한 인트라스트럭처로 채택한 인트라넷/엑스트라넷의 구축열기가 업계가 강타하고 있다. 이는 인터넷의 뛰어난 개방성과 사용의 편의성 외에 전세계 고객들과 쉽게 접할 수 있고, 곳 처에 흩어져 있는 수많은 정보에 대한 접근이 용이하다는 장점 때문일 것이다. 기업의 인트라넷 구축은 초기 웹서버 구축과 홈페이지 작성으로 시작되어 개인의 사무지원이나 그룹단위의 업무지원을 도와 주는 그룹웨어시스템의 개발로 발전되었고, 최근에는 인트라넷/엑스트라넷을 기반으로 하는 통합정보시스템구축으로까지 확산되고 있다. 지난 10월초에 시스템공학연구소(SERI)주관으로 실시된 '차세대 인트라넷 응용개발기술 및 도구 워크숍'에서의 열기는 이러한 업계의 요구와 현황을 잘 반영해 주는 한 사례라고 할 수 있겠다.

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수원민자역사 신축공사

  • Lee, Seok-Hwi;Choi, Myung-Seok
    • Journal of the Korea Institute of Building Construction
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    • v.4 no.1
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    • pp.46-52
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    • 2004
  • 수원역의 역세권 내에는 경기도청을 비롯한 각종 행정기관이 밀집되어 있고, 9개의 대학 및 46개의 국.공.사립교육기관과 대기업체 공장 등이 있어 역사의 기능이 이미 포화상태를 넘어서고 있다. 이러한 유동인구의 증가에 대응하고 역사 이용고객의 편의를 고려하여 1975년 12월 전철역사를 준공하여 사용한 오래된 기존 역사를 신축하고, 수원역 주변을 개발하고자 하는 의도에서 민자역사를 건설하게 되었다. 즉, 현재 및 향후의 교통여건을 고려하고 영화관, 백화점이 있는 문화쇼핑 공간을 함께 계획하게 되었다. (중략)

The Development of Data Mining Solution based on Web (웹 기반의 데이터 마이닝 솔루션 개발에 대하여)

  • 구자용;박헌진;최대우
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2000.11a
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    • pp.301-306
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    • 2000
  • 최근 데이터 웨어하우징의 활발한 구축과 우수고객 확보를 위한 치열한 경쟁으로 데이터 마이닝은 많은 업체의 큰 관심을 끌고있다. 본 연구는 풍부한 알고리즘과 과학적 그래프를 제공하여 사용자로 하여금 최상의 데이터 마이닝 효과를 거둘 수 있도록 Statserver를 핵심 엔진으로 사용한 인터넷 기반의 데이터 마이닝 솔루션 개발에 관한 편이다

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A Study on the Effect of Perceived Risk in Choosing a Korean Restaurant on Customer Behavior - Based on Chinese Students Studying in Korea - (한식당 선택 시 인지된 위험 지각이 고객 행동 의도에 미치는 영향 - 중국인 유학생을 대상으로 -)

  • An, Hyun-Ae;Byun, Gwang-In;Kim, Dong-Jin
    • Culinary science and hospitality research
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    • v.16 no.3
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    • pp.51-65
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    • 2010
  • This study attempts to examine how the perception of risk and customer satisfaction influence the intention to recommend when selecting a Korean restaurant. 257 copies of the questionnaire for the Chinese students studying in Daegu and Gyeongsangbuk-do are analyzed. Three hypotheses were established and the results are as follows. First, as a result of difference analysis about perception of risk depending on dining types, there are significant differences in all factors of preception of risk partially. Second, as a result of difference analysis of customer behavior depending on dining types, there are significant differences between revisit intention and recommendation intention, and dining motivation and preferred Korean menu. Third, the effects of 6 factors of perception of risk on customer behavior are analyzed, and there are decreased customer satisfaction as the customers perceive financial and psychological crisis highly.

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The Sequential Effects of WebCam Wireless Moritoring Service on Customer Loyalty (웹캠 무선원격 모니터링 서비스가 고객충성도에 미치는 영향에 관한 연구)

  • Ryu, In-Soo;Chae, Myung-Sin
    • Journal of Internet Computing and Services
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    • v.10 no.6
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    • pp.51-79
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    • 2009
  • Today the service industry is growing, and differentiated services for marketing and service quality is emerging as a serious problem. Until now, the WebCam is used for observation, and the negative aspects, such as from a human rights issue has become. Discipline and Punish is not to use a webcam to customer satisfaction research is needed. Therefore, wireless monitoring in WebCam service quality of the service reconfiguration and service quality factors for the configuration of the customer's preference regarding how research was recognized. Configuration of the service quality factors WebCam service customer satisfaction and customer loyalty was to identify factors that affect. These services to study the correlation between the quality variables WebCam provides wireless monitoring services for the preschool and children, a survey of the house. Configuring a wireless monitoring service quality in order to research the factors WebCam video quality and transmission speed, mobility and portability, convenience, visibility, reliability, and the interaction of the castle set. Severely and video quality and transmission speed, visibility, reliability, customer satisfaction, the interaction factors are said. Inclination to participate in social issues, innovation, digital devices that use a skilled, depending on the difference in the service quality has been confirmed. However, the age and quality of service awareness and job types showed a low correlation, and the marketing of these results will be discussed and how that can be used.

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The effect of cafe mobile apps' service convenience on perceived value and re-use intention (카페 모바일 애플리케이션의 서비스 편의성이 지각된 가치 및 재이용 의도에 미치는 영향)

  • Zhao, Jia;Kim, Yeonggil;Kim, Soowook
    • Journal of Service Research and Studies
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    • v.9 no.2
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    • pp.41-54
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    • 2019
  • The increasing use of mobile applications is a phenomenon that has recently come to be beneficial to people in their private life due to increased income and changes in life style. In particular, analyzing customers' consumer sentiment can be seen as a pursuit form of convenience that enables efficient use of time and effort. In this study, based on previous studies, we examine the causal relation model that influences reuse intention, which is a dependent variable through perceived value as a parameter by measuring the service convenience for cafe mobile application. In order to accomplish purpose of this study, references related to service convenience, perceived value, and reuse intention were reviewed as literature research methods. For the empirical study, the research was carried out through Macro Mill Embrain Co., Ltd. Online research was conducted for one week from October 26 to November 8, 2018. There are 13 items of the collected data were excluded and 324 items suitable for irradiation were used. Study results show that service convenience of cafe mobile application has a positive effect on perceived value and reuse intention. In addition, in the relationship that cafe mobile app's service convenience has a significant (+) influence on reuse intention, perceived value proved to have meaningful results as intermediary roles. Implications of this study are as follows. First of all, this study will be helpful for cafe companies and consumers if utilize the service convenience of cafe mobile application in perceived value and reuse intention in marketing applications. Therefore, theoretically, we propose the development direction of cafe mobile application and present academic data for marketing strategy innovation and competitive advantage in the food service industry that conforms to the fourth industrial revolution era.

A Study on the Patient's Expectation Toward Quality Care of Dental Services (치과의료서비스 향상을 위한 환자 기대도 조사연구)

  • Choi, Jun-Seon;Lee, Sea-Baick
    • Journal of dental hygiene science
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    • v.2 no.1
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    • pp.1-9
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    • 2002
  • The objection of this present study are (1) measurement of patient's expectation toward quality care of dental services. (2) Analysis of differential expectation of dental service by the patient characteristics and (3) presentation of measurement implication for better dental service at the dental clinic. The data used in the study were collected from April 25 to June 9, 2001 and for 77 patients of university dental hospital and 102 patients of dental clinic. The study found, in general, that patient's expectation on the clinic environmental factor was most highly scored followed by dental human factors. The convenience of transportation from the patient's residence to the clinic was highly concerned as be an important factor in dental service utilization.

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