• Culinary science and hospitality research
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• v.20 no.4
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• pp.59-74
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• 2014

This study aims to promote the sales of wild vegetables, which are considered well-being food. To do this, a survey was conducted based on the research model and hypotheses about the effects of the characteristics(safety, taste, price) on customer satisfaction, trust, and repurchase intention. The results are as follows. The characteristics of wild vegetables(safety, taste, price) had positive effects on customer satisfaction and trust(p<0.01). Also, customer satisfaction had a positive effect on customer trust(p<0.05). Therefore, the characteristics of wild vegetables(safety, taste, price) can be the major factors to improve customer satisfaction and trust, leading to continuous sales and repurchase.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.959-969
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• 2022

This study aims to explore the effect of quality factors and customer involvement on users' intention to purchase in the live-commerce context. For this purpose, statistical methods such as reliability test, factor analysis, ANOVA, regression analysis were carried out using the survey data from live-commerce users. The quality factors of live-commerce were classified into contents, system, service, and show host characteristics, and customer involvement was analyzed by dividing it into product involvement and service involvement. The results showed that each quality factor of live-commerce had a significant positive effect on the intention to purchase. On the other hand, customer product involvement had a significant moderating effect on content and system quality, service involvement had a significant moderating effect on service and show host characteristics. The degree of each quality factor on intention to purchase was higher as customer involvement was higher. Theoretical and practical implications were drawn from these findings.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.155-165
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• 2015

The objective of this study is to verify the structural correlations among trust, satisfaction, commitment, relation-continuing intention for internet fashion shopping mall. The statistical significance of questionnaire survey data for 360 customers was verified by using SPSS 18.0 and AMOS 18.0 statistical programs with significance levels of the ${\alpha}=0.05$. First of all, Cronbach's ${\alpha}$ was also assessed to verify the reliability of the measuring tool, and the fitness of the model were also verified to investigate the fitness of this research model. Finally, structural equation model analysis was performed to verify the structural correlations among the structural correlations among trust, satisfaction, commitment, relation-continuing intention for internet fashion shopping mall. On the basis of the empirical analysis, the following key results were drawn. First, trust for internet fashion shopping mall has the positively significant effects on satisfaction. Second, trust for internet fashion shopping mall has the positively significant effects on commitment. Third, trust for internet fashion shopping mall has the positively significant effects on relation-continuing intention. Fourth, satisfaction for internet fashion shopping mall has the positively significant effects on relation-continuing intention. Fifth, commitment for internet fashion shopping mall has the positively significant effects on relation-continuing intention. Sixth, the path of trust${\rightarrow}$satisfaction${\rightarrow}$relation-continuing intention for internet fashion shopping mall has the significant indirect effects, therefore the mediation effect of satisfaction was significant. Seventh, the path of trust${\rightarrow}$commitment${\rightarrow}$relation-continuing intention for internet fashion shopping mall has the significant indirect effects, therefore the mediation effect of commitment was significant.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.472-481
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• 2011

The study aims to figure relationships between screen golfers' lifestyle, choice attribute, customer satisfaction, and repurchasing behavior. Study respondents were users of 10 screen golf stores located in Busan and Gyeonnam from March 1, 2010 to April 30, 2010. A total of 290 effective samples were selected based on convenient sampling method and direct visits to stores. SPSS 12.0 was used to conduct factor, reliability, frequent and regression analyses, and the study reached the following conclusions. First, it has been found that screen golfers' lifestyle has a significant effect on choice attribute. Second, it has turn out that screen golfers' choice attribute has a significant effect on customer satisfaction. Third, it has been found that screen golfers' choice attribute has a significant effect on repurchasing behavior.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.533-534
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• 2021

최근 소셜 네트워크 서비스(SNS)를 통한 건강기능식품 과대광고 적발이 증가하면서 SNS를 통해 브랜드를 선택함에 있어 신뢰도가 소비자에게 중요한 요소가 된다. 본 논문에서는 인스타그램의 해시태그를 이용해 게시글을 크롤링 하여 수집된 게시물 데이터를 가공 및 분석한다. 불용어 사전을 구축해 불용어를 제거해준 뒤 브랜드 추출을 진행하고, 건강기능식품 브랜드 5개에 대한 게시글 데이터를 수집한다. 5개 브랜드의 신뢰도 측정을 위해 게시글, 해시태그, 계정명을 분석기준으로 삼아 라벨링 처리를 한다. 라벨링 된 열을 통해 절대적 수치로 점수를 부여하여 백분율로 점수를 표현한다. 신뢰도 점수와 더불어 브랜드의 고객 참여도 건수를 같이 명시해 준다.

• Proceedings of the CALSEC Conference
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• 2004.02a
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• pp.197-204
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• 2004

불확실성 시대의 도래 시장 Drivers-e.g. 전자산업 급변하는 시장 ·급변하는 시장 -매시각 변화하는 시장에 대한 예측 ·모든 요소들이 월스트리트와 사업 신뢰도에 영향(9/11., The War, SARS 등) ·때로는 위험 요소들이 기회로 반전 기업가치 극대화 ·많은 전자산업의 감소하는 고객보유량 ·투자자들은 완고하고 공격적이다.(중략)

• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.426-437
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• 2012

The purpose of this study is to investigate the relationship between internal service quality, internal customer satisfaction and management outcome of airport security agents. This study had selected special securities from Incheon airport of October, 2011 for population. Using judgment sampling method, 282 samples were drawn and were used for the final analysis. Questionnaire used in study is composed of total 43 questions and using SPSSWIN 18.0, frequency analysis, factor analysis, reliability analysis, multiple regression analysis and path analysis were performed. Cronbach's ${\alpha}$ value which shows the reliability of the survey came out to be over .686. The conclusion is following: First, internal service quality of airport security agents affects internal customer satisfaction. That is, as corporality, responsiveness and empathy increase, internal supply satisfaction and job satisfaction also increase. Second, internal service quality of airport security agent affects job performance. That is, as corporality, reliability and responsiveness increase, non-financial performance and financial performance also increase. However, when empathy is not activated well, financial performance is decreased. Third, airport security agent…s internal customer satisfaction affects job performance. That is, as activation of internal supply satisfaction increases, nonfinancial performance and financial performance are increased. Fourth, airport special security agent…s inside quality of service exerts direction indirect effect in inside customers satisfaction and management result. That is, inside customers satisfaction is an important variable that mediate inside quality of service and management result.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.04a
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• pp.223-226
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• 2000

인터넷상의 정보 흐름에 있어서 보안과 개인의 프라이버시에 대한 중요성과 관심이 증폭되고 있다. 전자상거래가 정착되는 과정에서 정보의 통합성과 시스템에 대한 보안성을 확보할 안전한 수단은 필수적이다. 또한, 프라이버시를 보장하는 측면에서 고객정보의 저장, 이용, 노출에 대한 기업전략은 고객확보에 중요한 변수로 등장하고 있다. 본 논문에서는 프라이버시와 관련한 이슈를 고려하여 고객과 전자 상점의 관계에 대해 분석을 수행하고 전략적 차원에서 인터넷 기업의 프라이버시 정책에 대한 연구를 시도하였다. 프라이버시가 전자 상거래에 미치는 영향을 고려하여 전자 상점이 고려해야 할 적정 정보활용 모형을 개발하고 경쟁우위의 한 요소로서 신뢰도가 상거래에서 어떻게 영향을 미치는지를 분석한다.

• Proceedings of the KAIS Fall Conference
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• 2008.11a
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• pp.131-137
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• 2008

최근 기업들은 기술적, 경제적, 전략적 요인들을 고려하여 정보시스템 개발에 있어 아웃소싱을 하는 경향이 두드러지고 있다. 그러나 성공적인 아웃소싱을 위하여 아웃소싱은 적절하게 관리되어야 한다. 본 연구는 정보시스템 아웃소싱에서 서비스사와 고객사의 자원과 능력의 차이가 파트너십의 질에 영향을 미치게 되며, 최종적으로 아웃소싱의 성공에 영향을 끼치게 된다는 사실을 검증하였다. 가설 검증을 통하여 고객사의 재무능력이 서비스사의 재무능력보다 높을 때 그리고 서비스사의 IT 자원이 고객사의 IT 자원보다 우수할 때 파트너십의 질이 좋아 지는 것이 판명되었다. 또한 파트너십의 질은 아웃소싱의 성공에 영향을 주며 특히 신뢰도가 아웃소싱의 성공에 크게 영향을 미치는 것으로 나타났다.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.213-214
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• 2012

항공규제완화법과 더불어 항공 협정에 의한 자유경쟁 체제의 돌입과 함께 급성장한 항공운송시장에서 항공사간의 경쟁이 불가피해졌고 이에 각 항공사들은 경쟁력을 갖추기 위해 고객의 유치뿐만 아니라 경쟁사와의 차별화를 둔 새로운 경영 전략을 수립 및 추구해 나가고 있는 실정이다. 본 연구에서는 충성 고객 증진 및 그 보유 방안을 모색하기 위하여 국내 저비용항공사 이용 고객을 대상으로 항공사 선택 속성에 영향을 미칠 수 있는 요인들 중 가격, 서비스, 금전 가치, 감정가치, 만족, 신뢰 및 충성도라는 변수들에 대하여 실증 연구를 통한 분석으로 그 유의성을 알아보고자 한다. 가설 및 연구 모형 검증을 위해 SPSS와 AMOS 프로그램의 활용 및 빈도 분석, 요인 분석, 신뢰도 검정 그리고 공분산 구조 방정식 분석 등의 통계기법을 이용하고자 한다.