• Title/Summary/Keyword: 고객신뢰도

Search Result 274, Processing Time 0.033 seconds

Study on improvement of business friendly environment about power energy supply system for industrial customers (대용량 기업고객 전력공급체계 개선을 통한 친기업 환경조성 방안 연구)

  • Oh, Jae-Shin;Song, Ho-Seung;Son, Kwang-Mok;Han, Tong-Geun;Baek, Woo-Ki
    • Proceedings of the KIEE Conference
    • /
    • 2009.07a
    • /
    • pp.355_356
    • /
    • 2009
  • 대용량 고객의 전용선로는 건설을 고객이 하고, 유지보수 책임 또한 고객에게 있어, 잦은 전용선로 고장 및 변전소 정전시 대규모 손실 발생하는바, 대용량 기업고객과 한전간의 전력공급서비스체계를 분석하고, 문제점 파악 및 해외사례 조사를 통해 개선방안을 도출하고, 개선방안과 관련한 구체적인 Action Plan을 제시하여 최적의 전력인프라 구축과 효율적인 전기공급을 통해 친기업 환경을 조성하고 고객설비 신뢰도 향상을 통한 정전 및 고장시간 감소로 사회적인 손실을 최소화하여 국가경쟁력 제고에 기여코자 한다.

  • PDF

Effects of Airport Special Guard's Security Service Value on Customers' Satisfaction and Customers' Loyalty (공항특수경비원들의 보안서비스가치가 고객만족 및 고객충성도에 미치는 영향)

  • Lee, Ji Eun;Kim, Chan Sun
    • Convergence Security Journal
    • /
    • v.15 no.1
    • /
    • pp.37-47
    • /
    • 2015
  • This study aims at exploring effects of airport special guard's security service value on customers' satisfaction and customers' loyalty. Users of airport facilities located in Incheon were selected as the population in Jun. 2013 and the sample was extracted using cluster random sampling and 460 people were used for a final analysis. The questionnaire used for the study was composed of total 22 items including 6 items of socio-demographical characteristics, 6 items of security service value, 6 items of customers' satisfaction and 4 items of customers' loyalty etc. and using SPSSWIN 18.0, factor analysis, reliability analysis, multiple regression analysis, path analysis etc. were used. The credibility of the questionnaire was indicated to be over ${\alpha}$=.809. The findings are as follows. First, security service value has an effect on customers' satisfaction. if monetary value is enhanced, satisfaction with service composition is high. second, security service value has an effect on customers' loyalty. If monetary value and time value are enhanced, will of continuous use and will of recommendation of others are high. Third, customers' satisfaction has an effect on customers' loyalty. If satisfaction with service composition and satisfaction with use decision are increased, will of continuous use and will of recommendation of others are high. Fourth, airport special guard's security service value has a direct and indirect effect on customers' satisfaction and customers' loyalty. That is, it means customers' satisfaction is an important variable to mediate security service value and customers' loyalty.

The Effect of Service quality on Customer satisfaction and Behavior intention of Screen Golf (스크린골프의 서비스품질이 고객만족 및 행동의도에 미치는 영향)

  • Lim, Young-Sam
    • Journal of the Korean Applied Science and Technology
    • /
    • v.37 no.4
    • /
    • pp.936-943
    • /
    • 2020
  • The purpose of this study was to examine the effect of service quality on customer satisfaction and behavior intention of screen golf. Also emphasized the importance of service quality and tried to identify the mediating role between customer satisfaction and behavior intention. The 485 person who experienced purchasing behavior of screen golf were analyzed and chosen from located in Korea. For the purpose of this study, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, simple regression and multiple regression analysis of SPSS Statistics ver. 20 were performed. The research results of this study indicate that First, service quality had a significant influence on customer satisfaction in order of facilities, services, human resources and prices. Second, customer satisfaction had a significant influence on behavior intention. Third, service quality had a significant influence on behavior intention in order of facilities, price, service and human resources.

The Study on Effects of Screen Golfers' Lifestyle on Choice Attribute, Customer Satisfaction and Repurchasing Behavior (스크린골프장 이용고객의 라이프스타일이 선택속성과 고객만족 및 재구매행동에 미치는 영향)

  • Lee, tae-yong;Kim, soo-Jin;Choo, na-young
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2011.05a
    • /
    • pp.245-246
    • /
    • 2011
  • 본 연구의 목적은 스크린골프장 이용고객의 라이프스타일이 선택속성과 고객만족 및 재구매행동과의 인과관계를 규명하고자 하는 것이다. 본 연구의 연구대상은 2010년 3월 1일부터 2010년4월 30일까지 약 2개월간 부산 경남지역에 소재하고 있는 스크린골프장 10곳의 이용고객을 모집단으로 선정하였으며, 한 곳당 40부씩 총 400부를 직접 업체를 방문하여 배포하고 최종 332명을 표집하였으며, 표본 추출방법은 편의표본추출법을 사용하였고 설문에 대한 응답은 자기평가기입법을 채택하였다. 이들 설문지 중 신뢰성이 떨어진다고 판단되는 42명의 설문지를 제외하고 총 290명을 유효 표본으로 선정하여 본 연구의 자료로 이용하였다. 본 연구에서는 SPSS Window 12.0 통계 패키지를 이용하여 요인분석과 신뢰도분석, 빈도 분석, 회귀분석을 실시하였다. 연구결과를 보면 다음과 같다. 첫째, 스크린골프장 이용고객의 라이프스타일이 선택속성에 유의한 영향을 미치는 것으로 나타났다. 둘째, 스크린골프장 이용고객의 선택속성은 고객만족에 유의한 영향을 미치는 것으로 나타났다. 셋째, 스크린골프장 이용고객의 선택속성은 재구매행동에 유의한 영향을 미치는 것으로 나타났다.

  • PDF

A Study on the Effects of Country of Origin Labelling and the Traceability System for Hanwoo Beef on Safety and Consumer Trustworthiness (원산지표시제와 생산이력 추적시스템 제도가 한우 쇠고기의 안전성과 고객신뢰도에 미치는 영향에 관한 조사연구)

  • Hwang, Eun-Gyeong
    • Culinary science and hospitality research
    • /
    • v.16 no.2
    • /
    • pp.270-290
    • /
    • 2010
  • This study investigates the safety of Hanwoo beef and consumer satisfaction through the questionnaire for 280 consumers of Hanwoo beef in Gyeongsangbuk-do. Among 280 copies, only 245 copies were adopted to analyze. The subjects consisted of 82(33.2%) males and 163(66.5%) females and their age 55(22.4%) of twenties, 52(21.2) of thirties, 86(35.1%) of forties and 52(21.2%) of over fifties. The frequency of purchasing Hanwoo beef was that as consumers were getting older, they tended to purchase more beef. The most popular place for purchasing Hanwoo beef was Hanwoo specialty stores(55.1%), but there was no statistical difference. The most favorite retail cuts for Hanwoo beef was Loin(44.5%), followed by ribs(26.1%). The consumers thought that selling imported beef turned into Hanwoo beef occurred 70.2%(sometimes), and 20.8%(yes), 6.1%(don't know) and 2.9%(never). For a method to prevent it, the traceability system(60.4%) was the highest, followed by country of origin labelling(16.3%). Taking the perfect score 5 points about the country of origin marks and traceability, trustworthiness which was presented the highest points was 3.31, recognition 3.29, experience 3.26 and practical effect 3.07. The average of two systems was 3.23. The average points of the safety and consumer trustworthiness of Hanwoo beef were 2.96 points and 3.13 respectively. The safety and the consumer trustworthiness showed statistically significant difference according to educational background, income, and jobs. From the results obtained in the current study, it is concluded that if the traceability system and country of origin labelling are managed well by the government, safety and consumer trustworthiness will be improved.

  • PDF

Evaluating Service Reliability focused on Failure Modes (실패모드에 근거한 서비스 신뢰도 평가모델)

  • Oh, Hyung-Sool
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.7 no.3
    • /
    • pp.133-141
    • /
    • 2012
  • Service and manufacturing companies' efforts are increasingly focused on utilizing services to satisfy customers' needs and survive in today's competitive market environment. The value of services depends mainly on service reliability that is identified by satisfaction derived from the relationship between customer and service provider. In this paper, we extend concepts from the failure modes and effects analysis of tangible systems to services. We use an event-based process model to facilitate service design and represent the relationships between functions and failures in a service. The objective of this research is to propose a method for evaluating service reliability based on service processes using fuzzy failure mode effects analysis (FMEA) and grey theory. We define the failure mode of service as interaction ways that can be failed in a service delivery process. The fuzzy set theory is used to characterize service reliability based on linguistic terms during FMEA. Grey theory is employed to determine the degree of relation and ranking among risk factors that are represented as potential failure causes. To demonstrate implementation of the proposed method, we use a case study involving a typical automotive service operation.

  • PDF

A Study on the Effects of Family Restaurants' Service Guarantees on Customer Loyalty -Focusing on the Moderating Role of Involvement- (패밀리레스토랑의 서비스보증이 고객충성도에 미치는 영향 - 관여도의 조절효과를 중심으로 -)

  • Kang, Soo-Young;Kim, Hyo-Jin
    • Journal of Digital Convergence
    • /
    • v.14 no.7
    • /
    • pp.103-115
    • /
    • 2016
  • This study examines the relationship among family restaurants' service guarantee, service quality, service value, customer satisfaction and customer loyalty, involvement to verify the marketing effectiveness of service guarantee in family restaurants. For the empirical analysis, a survey was conducted with 250 adults in Seoul and Gyeonggi. For the collected data, frequency analysis, reliability analysis, factor analysis were carried out, using SPSS 21.0, in order to verify reliability and validity. And multi regression analysis, hierarchical analysis were used for hypothesis test. According to this study result, first, service guarantees were shown to have a positive effect on service quality, service value and customer loyalty. Second, service quality had a positive effect on customer satisfaction. Third, service value had a positive effect on customer satisfaction. Fourth, customer satisfaction had a positive effect on customer loyalty. Fifth, in the relationship between service guarantees and customer loyalty, involvement played a moderating role. Therefore this study has verified the marketing effectiveness of service guarantee in family restaurants, so it can be said that the study has drawn strategic operation methods in family restaurants.

A study on Influencing relationship between loyalty program's perceived value and service loyalty in mobile telecommunication service market (이동통신 서비스 시장에서 로열티 프로그램의 지각된 가치와 서비스 충성도 간의 영향관계)

  • Jeong, Heon-Bae;Noh, Seung-Hoon
    • International Commerce and Information Review
    • /
    • v.17 no.3
    • /
    • pp.323-358
    • /
    • 2015
  • This study strives to identify effects of the relationship between the loyalty program and service loyalty through focusing on the role of the loyalty program which is used as a means of promotion in relationship marketing. According to the result of the empirical testing, the higher the economical usefulness and psychological usefulness (the perceived value of the loyalty program) are, the higher the customer satisfaction rate was. Also, the higher the satisfaction of the loyalty program, the more credibility increased. Furthermore, the higher credibility was the more positive the influencing relationship with a heightened level of commitment was found to be. It was discovered that different factors such as customer satisfaction, customer trust, customer commitment in the loyalty program have a positive influence on service loyalty. Loyalty program satisfaction, along with loyalty program credibility and commitment indirectly affected service loyalty.

  • PDF

Development of Programs for Car Repair Business (자동차 정비업무를 위한 자동화 프로그램 개발)

  • 박동규;이해각;정국도;황유동
    • Proceedings of the KAIS Fall Conference
    • /
    • 2002.05a
    • /
    • pp.230-233
    • /
    • 2002
  • 사무자동화 시스템 연구 대상인 (주)현대 자동차 홍성 정비 센터는 1급 정비센터로 지역 제일의 정비업체로서 일괄 정비 체계와 경쟁력 있는 기술력을 갖추고 있지만 늘어나는 업무량에 비해 체계적인 사무자동화 시스템이 운영되고 있지 못하여 업무효율이 떨어지고 있다. 현재 사용되고 있는 시스템은 각 부서의 업무에 따라 다른 프로그램을 사용하여 업무처리에 비효율적이므로 고객에 대한 질 높은 서비스 제공과 사무처리의 효율성을 높이기 위해 시스템 개선이 요구되고 있다 따라서, 본 논문에서는 부품의 관리와 고객서비스, 사무관리 등 정비센터 관리 전반에 걸친 통합관리에 의한 보다 효율적인 사무 자동화 프로그램을 개발하였다. 개발된 프로그램은 업무의 전산화로 정확성과 효율을 극대화시켰으며, 실시간 부품 현황 파악, 사원들의 업무량을 파악 및 통계 냄으로써 인사고가 및 포상의 자료로 활용할 수 있도록 하였으며 고객에 대한 질 높은 서비스 제공 및 정확한 업무처리로 고객의 신뢰도 향상 둥의 사무처리 효과를 가져 올 수 있도록 하였다.

A Metric for Evaluation of Component Quality (컴포넌트의 품질 측정을 위한 메트릭에 대한 연구)

  • Jang, Yeun-Sae
    • 한국IT서비스학회:학술대회논문집
    • /
    • 2002.06a
    • /
    • pp.147-151
    • /
    • 2002
  • 최근 국내 SI 사업체들은 소프트웨어의 가치를 향상시키기 위해 컴포넌트를 적극 도입하고 있다. 그러나 컴포넌트 시장을 활성화 시키기 위해서는 다양한 범주의 고객이 요구하는 양질의 컴포넌트를 풍부하게 갖추고, 고객이 시스템을 직접 개발하는 것보다 적은 비용과 시간을 소모하면서도 시스템을 구축할 수는 환경을 조성해야 한다. 그러한 환경을 구축하기 위한 요소중 고객의 구매 결정과 직결되는 가장 중요한 항목은 컴포넌트의 기술적 가치와 비즈니스적 가치의 평가와 이를 위한 시험 기준이다. 객관적이고 공정한 시험 기준이 마련되지 않는 상태에서 품질 평가가 이루어 지지 못한다면, 잠재적 고객이 구매 또는 사용하고자 하는 컴포넌트가 적절한 가치를 갖고 있는 것인지 판단할 수 있는 근거가 없고 시장 형성 초기부터 불량 컴포넌트 제품이 공급됨으로 인해 신뢰성이 저하되어 컴포넌트를 구매하는 대신 다른 대안을 선택하려 할 것이다. 객관적이고, 유력한 품질 평가 시스템을 구축하기 위해서는 품질 시험 평가를 위한 기준 마련이 선결 조건이다. 품질 시험 평가 가이드라인은 고품질의 소프트웨어 컴포넌트의 생산을 가능하게 하여, 궁극적으로 소프트웨어의 신뢰도를 향상 시키는 가장 유력한 방안이 될 것이다. 이를 통해 컴포넌트 소프트웨어의 유통 촉진 및 시장 성장을 견인, 생산/개발-유통-사용에 이르는 전체 컴포넌트 산업의 완결된 서비스를 제공 할 수 있을 것이다. 본 연구에서는 이러한 기준 마련을 위한 메트릭을 제공한다.

  • PDF