• Journal of Korean Society for Quality Management
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• v.32 no.4
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• pp.113-124
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• 2004

Customer satisfaction is becoming an increasingly salient topic in many firms and in academic research. One main rationale behind this interest is that customer satisfaction is believed to be associated with fruitful customer re-visit from the firm's point of view. Some country already had index models which can measure the degree of customer satisfaction. But, such models are ordinary models which used generally the scope of nation-wide /industry. Therefore, we needs some modifications to measure customer satisfaction for specific product & service and to provide the valuable feedback to specific firms. In this Perspectives, this study will evaluate the customer satisfaction index about automobile company and analyze it's result for valuable feedback. This study will present a model for an integrated customer satisfaction evaluation system which used structural equation modeling. Through this study, we anticipate that it will offer the measuring method about customer satisfaction and some guideline for product design process.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2002.11a
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• pp.373-387
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• 2002

무선인터넷 서비스에 대해 본 연구자는 사용자들이 휴대폰을 이용해 무선인터넷 서비스를 사용할 때 어떠한 동기를 가지고 사용을 하는지에 대해 실증연구를 하였다. 설문조사는 무선인터넷 사용자를 대상으로 온라인 설문조사를 실시하였으며, 요인분석과 회귀분석을 통해 결과를 분석하였다. 무선인터넷의 접속 시작 단계부터 과금이 되므로 접속을 위해 버튼을 누르는 행위 자체를 서비스의 소비(consumption)로 정의하였다. 사용동기는 내생적이며 즐거움을 추구하는 hedonic한 측면과 어떠한 과업을 수행하기 위한 실용적인 utilitarian한 측면으로 나누어 살펴보았다. 종전의 소비에 대한 hedonic/utilitarian 측면에 대한 연구는 유선인터넷 이용과 소비자 쇼핑행동에서 많이 이루어졌다. 이들 연구를 바탕으로 해서 무선인터넷 서비스 사용동기에 대한 모형을 추출하였다. 두 가지 동기요인에 의해 무선인터넷 고객집단을 네집단으로 세분화하여 이들의 휴대폰 보유실태, 무선인터넷 사용실태, 속성 중요도 평가 및 만족도, 인구통계적 특성을 비교해 본 결과 유의한 차이가 발견되었다. 본 연구는 무선인터넷 서비스에 대한 연구를 하는 연구자들과 서비스 제공업체에 무선인터넷 서비스 이용자들에 대한 이론적/실무적 시사점을 줄 것이다.

• Journal of Korean Library and Information Science Society
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• v.35 no.3
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• pp.251-270
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• 2004

The purpose of this study is to introduce a customer relationship management(CRM) for more user satisfied information in through the relationship between an user-centered library management and library customers. The characteristics of library customer information needs and a general CRM system design are introduced. The result shows a plan for library CRM system. It is included a conceptual modeling design for the CRM system, a data dictionary, and event class.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2002.11a
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• pp.373-387
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• 2002

무선인터넷 서비스에 대해 본 연구자는 사용자들이 휴대폰을 이용해 무선인터넷 서비스를 사용할 때 어떠한 동기를 가지고 사용을 하는지에 대해 실증연구를 하였다. 설문조사는 무선인터넷 사용자를 대상으로 온라인 설문조사를 실시하였으며, 요인분석과 회귀분석을 통해 결과를 분석하였다. 무선인터넷의 접속 시작 단계부터 과금이 되므로 접속을 위해 버튼을 누르는 행위 자체를 서비스의 소비(consumption)로 정의하였다. 사용동기는 내생적이며 즐거움을 추구하는 hedonic한 측면과 어떠한 과업을 수행하기 위한 실용적인 utilitarian한 측면으로 나누어 살펴보았다. 종전의 소비에 대한 hedonic/utilitarian 측면에 대한 연구는 유선인터넷 이용과 소비자 쇼핑행동에서 많이 이루어졌다. 이들 연구를 바탕으로 해서 무선인터넷 서비스 사용동기에 대한 모형을 추출하였다. 두 가지 동기요인에 의해 무선인터넷 고객집단을 네 집단으로 세분화하여 이들의 휴대폰 보유실태, 무선인터넷 사용실태, 속성 중요도 평가 및 만족도, 인구 통계적 특성을 비교해 본 결과 유의한 차이가 발견되었다. 본 연구는 무선인터넷 서비스에 대한 연구를 하는 연구자들과 서비스 제공업체에 무선인터넷 서비스 이용자들에 대한 이론적/실무적 시사점을 줄 것이다.

• Journal of the Korea Safety Management & Science
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• v.9 no.6
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• pp.105-112
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• 2007

The era of express train in Korea has come since April in 2004. The KTX(Korea Train Express) which has introduced the technology of TGV of France is regraded as good as the ICE of Germany or Shinkansen of Japanese in its hardware aspects. However there are still many things to be improved in its software aspects such as the quality of services, since the new express railway system is in the early beginning stage. To improve the quality of services, we should first measure and analyze the current level of the service quality. Using SERVQUAL model, the service level of KTX is measured and analyzed in this paper. Issues on how to improve the service quality are discussed based on the measurement and analysis.

• 한국IT서비스학회:학술대회논문집
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• 2006.11a
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• pp.299-307
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• 2006

글로벌 비즈니스 환경에 있어서 경쟁력을 유지 혹은 강화시키기 위한 방법으로 많은 기업들이 경영혁신 활동에 주력하고 있다. 식스 시그마는 이러한 활동을 가능케 하는 핵심적인 방법론이자 도구로써 주목 받고 있다. 따라서 본 연구에서는 식스 시그마의 도입에 따른 성과요인을 분석하여 보다 체계적인 프레임워크를 제시함으로써 그 성공 가능성을 관리할 수 있도록 하는 것이 주요한 목적이라 하겠다. 이를 위해 전문가 집단을 대상으로 한 델파이 조사방법과 이를 분석하기 위한 도구로써 계층적 분석기법(AHP)을 적용하였다. 분석결과, 총 12개의 요인들이 도출되었으며 중요도에 따라 가중치를 계산하여 이를 실제 식스 시그마 프로젝트에 적용하여 연구에 제시된 프레임워크를 검증토록 하였다. 본 연구는 다양한 산업 및 기업에서 식스 시그마 방법론의 적용이 급속히 확대되어 가는 추세에서 프로젝트의 성패를 가늠짓게 하는 중요 요인들을 보다 객관적인 프레임워크로 제시되었다는 점에서 그 의의가 있을 것이다.

• Journal of Distribution Research
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• v.5 no.2
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• pp.106-129
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• 2001

In order to improve the agricultural products distribution, many devices have been suggested. Recently, direct marketing channel of agricultural product is one of the best solution for the problems of agricultural product distribution. The largest farmers cooperative association in Korea, Agricultural Cooperative(AC) have tried to promote direct marketing channel of agricultural product. Especially, the Agricultural product outlet store owned by Agricultural Cooperative(AC) is developed as an attractive alternative. Agricultural product outlet store owned by AC classify two types; small ＆ medium sized supermarket style and large discount store style. In this study, direct marketing through the agricultural product outlet store owned by AC was examined because it leads direct agricultural distribution and shares over 70% of direct agricultural distribution in Korea. Though a survey about consumer perception ＆ evaluation on establishing agricultural product outlet store owned by AC in Busan, the success factor of the store were identified. The results indicate that price, kindness of sales people, quality of products are main factor of the agricultural products outlet store. Theorefore Agricultural Cooperative should develop the retailing ＆ marketing strategies focusing these findings.

• Journal of Distribution Research
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• v.12 no.4
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• pp.79-108
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• 2007

In this study, we measured customers' perception of organization citizenship behaviors of employees which are known as the important factor for improving performance of companies, and examined the path relationship among related variables such as service quality, customer satisfaction, trust, and positive word of mouth. Although there have been many studies of OCB in the marketing field, the majority of these studies measured employee's OCB from the organization's perspective. This study has extended the prior studies by measuring employee's OCB from the customer's perspective. Customers of beauty salons and public houses were researched such that OCB may be applied to more various customer contact situations. The result is as follows. First, employees's OCB had a direct effect on perceived service quality and trust, and had an indirect effect on customer satisfaction. It means that customers evaluate the service quality of employees and trust frontline employees when they observed employees helping other organizational members, orientated customer facilitation beyond the regulated role and showed positive attitudes for their organization. As a result, customers feel more satisfied. Secondly, OCB had an indirect effect on positive word of mouth through mediation of service quality, satisfaction, and trust. Finally, consumer facilitation had the largest effect on consumer attitude among three dimensions of OCB-consumer facilitation, organization involvement, and sportsmanship. We understood the relationship between frontline employee's OCB and customer attitudes, and the necessity of multidimensional approach in measuring employee's OCB from the customer's perspective.

• Convergence Security Journal
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• v.12 no.6
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• pp.11-17
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• 2012

Network security performance evaluation is a complex and diverse system environments, a single, specific performance measurements alone performance evaluation measure itself and the meaning of the reliability of the evaluation results do not limit the number of days only. In this paper, we propose a method to measure the security features of security, QoS measurement techniques using MOS satisfaction. MOS(Mean Opinion Score) Rating specifications for network security, QoS satisfaction and how to operate the development and operational model for future customer's satisfaction for information systems that can be used to evaluate the QoS measurement/analysis be utilized in the field. Objectified in the form of standards and performance measurement system provider (supplier development) and consumers(users) all the results available so that how to develop a system. Development is the development of information security features, the performance of these two features networking capabilities and a comprehensive evaluation of a three-gaeyoungyeok Correlating performance measurement methodology. Systematic measurement environment designed using the proposed methodology of this study, when the operating system is on the satisfaction of the security, QoS can be calculated. Forward In addition, a variety of performance metrics and performance measurement methods by extending the network security system satisfaction rating upgrade by the way will be.

• Journal of the Korea Society for Simulation
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• v.27 no.1
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• pp.75-90
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• 2018

Generally, solutions that can increase patients' satisfaction are in conflict with the solutions that can increase the satisfaction and profitability of the medical personnels. In this paper, we compare appointment patterns using multiple performance measures that take into account both hospital's position and customers' position, and propose the best appointment pattern especially for an efficient scheduling in a plastic surgery clinic. A simulation model using ARENA is designed based on real hospital data. Based on this model, we compare 5 appointment patterns. To check the robustness of the appointment patterns, we have experimented on various appointment situations by considering peak, extreme peak seasons, and peak, off-peak days. We found that Triangle-like pattern turned out to be most efficient regardless of appointment situations.