• Korean Institute of Interior Design Journal
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• v.23 no.4
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• pp.190-200
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• 2014

The domestic distribution environment of electronic goods has been placing more emphasis on securing each company's own interests and maintaining the existing customers as the most important purpose of marketing due to the change in consumption environment, the excessive cutthroat competition between retailers, the saturated number of branches for each company, weak revenue structure and declining competitiveness. In addition, the target of marketing has been shifted to specific consumers and the concept of a consumer is sub-divided into a "user" of a product and a "shopper" who buys a product. The purpose thereof is to increase the in-store purchase rate by analyzing the psychology and behavior of a shopper who actually visits a store for purchasing a product. Thus, the purpose of this study is to identify the correlation between the buying behavior of a shopper and product display based on "Digital Plaza" among the domestic electronic goods brand shops, which is selling products at various prices. This study is meaningful since it is utilized as data to plan store display for promoting purchase.

• Proceedings of the KAIS Fall Conference
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• 2005.05a
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• pp.136-139
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• 2005

최근 유비쿼터스 네트워킹과 유비쿼터스 컴퓨팅에 대한 연구가 활발히 진행되고 있는 가운데 무선으로 사물의 이동을 자동으로 인식하고 위치를 파악하는 기술인 RFID(Radio frequency IDentification)가 이슈가 되고 있다. 따라서, 유비쿼터스 환경에서 RFID 기술을 이용한 많은 애플리케이션 개발이 요구되고 있다. 본 논문에서는 RFID 기술과 유비쿼터스형 에이전트를 이용하여 대형마트에서의 고객의 위치를 파악하고 고객의 쇼핑 동선을 분석하여 최적의 매장관리 및 고객관리를 할 수 있는 지능형 매장관리를 위한 쇼핑 분석 시스템을 제안한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2014.07a
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• pp.111-112
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• 2014

본 논문에서는 음식점을 방문한 고객이 앉은 자리에서 직원을 부르지 않고 바로 주문/호출 메시지를 POS(Point Of Sales)기에 보낼 수 있는 인플레이스 주문 시스템에 대해 기술한다. 이는 고객이 가지고 있는 스마트모바일 기기의 앱과 테이블에 부착된 NFC(Near Field Communication) 인식을 통해 테이블정보와 주문/호출정보를 보낼 수 있다. 이 시스템을 통해 직원의 활동 동선을 줄여줄 수 있으며, 이로인해 고객에게 더 빠른 대응을 해 줄 수 있게 될 것이다.

• The Journal of Society for e-Business Studies
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• v.17 no.1
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• pp.91-110
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• 2012

Recently the effort of retailers improving the efficiency of store operations by using the information technology (IT) is increasing. Among them, the analysis of the shoppers' flow in retail stores is one of the critical tasks since it is an essential part in optimizing store layout and item grouping, and in developing the customized services specialized to shoppers' classification. Agent-Based Modeling and Simulation (ABMS) is one of the most promising methods which support analyzing the shoppers' flow. In this paper, we suggested a shopper's behavior model and developed an agent-based simulator for optimizing the operations of retail stores. In order to model the shoppers' behavior, we analyzed the behavioral characteristics of shoppers based on their shopping lists, suggesting BDI-based agent models of the shoppers' behavior. The shopping agent model were suggested, which has an additional mental state, the shopper's behavioral characteristic, as well as the original mental states of the BDI theory which has beliefs, desires and Intentions. The result of this study can be used in as a preliminary study for modeling and simulation of retail stores congestion and in the end the optimization of item grouping and store layout.

• Journal of the Korean Society for Railway
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• v.15 no.3
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• pp.300-305
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• 2012

The saving of time, which is defined as the demand from passengers and the supply from the urban railway, must be balanced. The selected factors influencing on the balance are the traffic, customer contact facilities, the number of failures, customer complaints(VOC), passenger moving time and transfer stations. Also, the overall ratio of SMRT's 4 lines is generated by differentiating the rate of each attribute in each factor. This is not only to differentiate the stations with peculiar factors but also to standardize criteria of the personalized services. Furthermore, as part of standardization, standard drawings of facility management are prepared for the improvement on the management of human resource and material. The drawings include passenger moving lines, location of safety incidents and also indicate the rating of the factors in each station and overall evaluation rating. In conclusion, this thesis aims to improve customer satisfaction constantly by reducing passenger moving time, through the differentiated management of each station.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.1
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• pp.151-157
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• 2009

This project would discuss how to improve the limit and enhance the accuracy and confidence and the improved algorithm path searching engine module shelter's interference limit on spot searching and analysing by using real time path finding technology and USB memo교 RF which is fused to a Tag(u-Card).

• Proceedings of the Korean Information Science Society Conference
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• 2003.10b
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• pp.316-318
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• 2003

내장형 시스템에 장착되는 하드웨어의 성능이 향상되고, 네트워크에 연결이 되면서 고객의 요구는 더욱 복잡, 다양해졌으며 내장형 소프트웨어 개발에는 하드웨어 보다 높은 개발 비용과 시간이 필요하게 되었다. 이는 내장형 소프트헤어 개발에 기존 소프트웨어 개발 기술이 필요하게 됨을 의미하고 특히 비용 절감을 위해 재사용 기술의 적용이 요구된다. 기존의 컴퓨팅 환경(개인용 PC 등)에서 작동되는 소프트웨어를 내장형 소프트웨어로 이식하는 것이 가장 이상적인 방법이지만 내장형 시스템이 가지는 특징과 제약사항이 소프트웨어 이식의 장애로서 작용한다. 본 논문에서는 기존 소프트웨어를 내장형 시스템을 포함한 다양한 환경으로 이식하기 위해 영역 지식을 획득, 표현하고, 통합한 후 이식에 적용하는 절차를 제안한다.

• Journal of Korea Society of Industrial Information Systems
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• v.21 no.4
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• pp.95-110
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• 2016

The purpose of this study is to design a service encounter of a duty free shop using a blueprinting method. This case study analyzed differences between city-based and airport-based duty free shop and proposed a flow chart based on administration blueprinting of the duty free shop in South Korea. The paper presented process criteria based on administrative procedures of customers in city-based and airport-based duty free shop. The results of the study provided the cause of failure with waiting point of customer and customer service and suggested management plan to solve failure. Also, the study addressed more customer-oriented service delivery processes to improve service quality and customer satisfaction through waiting and failure points.

• Management & Information Systems Review
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• v.29 no.4
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• pp.305-332
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• 2010

This study was searching for elements affecting satisfaction of customers by comparing health management service businesses such as wellbeing care, yoga, and fitness. The discovered elements were analyzed and verified to find which elements are affecting what businesses through case studies. Multidirectional analysis was implemented for each service type using program, physical environment, and provided service drawn from the previous researches with SERVQUAL criteria and measured values on customer satisfactions. According to the analysis, physical environment in forest wellbeing care, program in yoga, and provided service in fitness were the most affecting elements. Thus, each health management service business must consider the lifestyle and trend of customers, and the specialized service corresponding to its uniqueness must be provided to customers. Surely, modernized exercise equipment, personalized program, and comfortable-luxurious settings are must have in order to be competitive. In addition, the business owners have to realize that customers are moving to quality from quantity. This means exercise must be brought up to the level of social value for relationship and links rather than left at the level of simple physical and mental trainings. To achieve these, other programs to support relationship among customers and circulating system with friendly environment must be considered at the same time.

• Proceedings of the KSR Conference
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• 2010.06a
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• pp.730-738
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• 2010

In the development of railroad station area, there are many factors about business management, but the interest of railroad users is an important factor as customer satisfaction. It is necessary to have the quality estimation of railroad service, and important factors of service as customer satisfaction aspects can be supply, reliability, convenience, and safety. In this study, primary factors are deduced in the efficiency aspects of railroad station facilities from analyzing relative importance index using AHP(Analytic Hierarchy Process) methods. The most high rank important factor is railroad station user facilities, and the AHP importance index of passenger facilities and elevator facilities for KORAIL personnel and facility users is index. The third of KORAIL personnel is movement facilities, but facility users index is sanitation. And the low important factors of KORAIL personnel and facility users are shown as the platform in passenger facilities, the rest facilities in waiting room, the escalator in going up and coming down facilities, the escalator in movement facilities, the raised letters block in guide facilities, and the parking lot in subsidiary facilities.