• Proceedings of the Korean Institute Of Construction Engineering and Management
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• autumn
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• pp.175-183
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• 2001

Nowadays, most domestic construction companies are concentrating their interests on IT areas, so a variety advanced techniques such as CRM, SCM, ERP have been adopted by them. this is one of the ways to survive in the domestic market. It is the current tendency in the construction business. But, Home Pages of domestic construction companies are composed of simple structures which are limited to simple advertisements of each company or simple system application. It has been reported that customers are still maintaining low participation in this situation. This study first will analyze implementation situations in other business area's and survey people's opinions in construction-related areas. Then we will provide basic data for web-site's stimulation of construction companies.

• Korean Journal of Construction Engineering and Management
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• v.6 no.4 s.26
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• pp.113-121
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• 2005

The construction industry has also enolved according to the changes and requirements, therefore it coms to manage the relationships with customers. However, the customer management in the construction industry has not been quite genuine, since it has been mainly oriented for public relations and advertisements of companies. The genuine customer management should not only systemize customer data but also provide strategy to utilize it through managing relationships with customers as well as customer themselves. In this research, I have focused mainly on Model House. Marketing is very important planning & coordination to project. And I know that the development power of new product and promotion strategy as to customer needs and wants. The key factor in housing industry is the analysis of customer's needs that key success factor is execution of action plan to our customer. His success in business is in result of satisfaction for our high quality customer. Therefore the CRM system is add to customer satisfaction and increase earning power to a business

• Digital Contents
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• no.5 s.96
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• pp.60-64
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• 2001

과거의 마케팅은 기업이 상품을 만들어 특별한 고객 정보분석이 없이 상품에 대한 홍보 및 광고가 주류를 이루는 것과 달리 현대에는 이러한 마케팅 활동에 의한 기업의 수익을 향상시키는데 한계를 느끼고 이러한 상황에서 고객에 대한 이해를 바탕으로 한 마케팅 활동이 등장하게 됐다. 이러한 고객에 대한 이해를 바탕으로 영업, 마케팅, 고객서비스 프로세스를 재구성하는 일련의 활동을 고객관계관리, 즉 CRM이라한다.

• Journal of the Korea Society of Computer and Information
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• v.7 no.4
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• pp.211-219
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• 2002

The introduction of CRM alter production materials oriented into customer oriented, reengineering all process into customer's view and it means introduction of information system. This means introduction of information system which can support CRM strongly. This paper examines developmental transition of CRM marketing. proposes CRM approach and practical strategy. and CRM can embody Customer, Relationship. Management and System in many respects. It is desirable to build on CRM more serving than sell products in the Marketer's view point.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2004.04a
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• pp.58-61
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• 2004

최근 기업들의 고객중심 마케팅 기법중 하나인 고객관계관리(CRM：Customer Relationship Management)가 인터넷의 발전으로 온라인화 되고 있으며 다양하게 발전되어 왔다. 가장 대두되고 있는 문제는 고객 분류를 객관적인 방법으로 어떻게 자동화할 수 있는가 이다. 본 논문은 고객 성향 분석과 개인화에서 얻어진 일련의 정보를 다시 한번 더 가공함으로써 고객 집단 편성을 최적화하고 이를 이용하여 고객을 최적으로 분류할 수 있는 시스템을 설계 및 구축하였다.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2004.10a
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• pp.149-152
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• 2004

기업들의 고객중심 마케팅 기법중 하나인 고객관계관리(CRM ： Customer Relationship Management)가 인터넷의 발전으로 온라인화 되고 있으며 다양하게 발전되어 왔다. 가장 대두되고 있는 문제는 고객 분류를 객관적인 방법으로 어떻게 자동화할 수 있는가 이다. 본 논문은 최적화 모형을 이용하여 고객 분류를 더욱 세밀하게 할 수 있음을 제안하였고 고객 집단 편성 최적화를 반영함으로써 고객을 최적으로 분류할 수 있는 시스템을 설계 및 구축하였다.

• Proceedings of the Korea Information Processing Society Conference
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• 2000.04a
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• pp.10-15
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• 2000

개별화 웹 마케팅은 본질적으로 고객지향의 패러다임이다. 즉, 개별 고객의 특수한 니즈를 개별적으로 파악해서 각각의 고객에게 차별화된 서비스를 제공하는 것이 그 핵심이다. 웹 서버의 로그파일에 데이터마이닝의 연관규칙 기술을 이용하게 되면 고객행동 패턴의 파악 및 예측을 위한 기법으로 활용할 수 있다. 본 연구에서는 웹 사용자의 교차 판매를 위한 원투원 마케팅에 필요한 접근패턴을 분석하고자 하며, 이는 웹서버 로그파일 분석을 통하여 이루어진다. 분석하고자 하는 웹서버 로그파일은 기존의 데이터웨어하우스의 원천 데이터들과는 다르게 비정형적인 데이터 구조를 가지고있다. 이들 비정형 데이터 처리와 교차판매 지원을 위한 데이터마이닝 모델링, 이를 통한 원투원 마케팅 모델 제시, 그리고 이의 활용이 고객관계관리(CRM)에 미치는 효과를 제시한다.

• Journal of the Korea Society of Computer and Information
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• v.12 no.2 s.46
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• pp.315-324
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• 2007

This study is to investigate the relationships between system characteristics and performance of customer relationship management, and also to examine the type of industry which organizations are involved in, financial or non-financial business, affects on those relationships. To accomplish these research purposes, this study obtained 230 questionnaires from domestic organizations which have implemented customer relationship management systems, and finally used 206 responses for statistical analyses. The results of the study can be summarized as followings. First, integration of system and ease of use of system among various system characteristics have a positive affect on the performance of customer relationship management in significant level. Second, the relationship between system characteristics and performance of customer relationship management, based on testing for parallelism, does not differ by the industry type of organizations.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.1
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• pp.209-214
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• 2009

Due to the high level of information supportive function of Internet, the management environment change is accelerating. The Patients are able to have the chances of Hospital- and Doctor-shopping. So the Customer Relationship Management skill or Patient -oriented management is becoming one of the important management method of Hospital. To adapt these trend, many Hospital invest the money and efforts for the implementation of Hospital CRM system. But the Performance of HCRM is not satisfactory for the investor from many reasons. In this paper we try to find out which kinds of factors have the Influences on the Implementation of HCRM, and how is the relation between these factors. We use the Structural Equation Model to clarify these relationships. The result of this paper will contribute in the decision making of the implementation of HCRM in the field, and in providing the knowledge base.

• Journal of the Korea Society of Computer and Information
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• v.8 no.4
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• pp.148-158
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• 2003

The purpose of this study is to investigate the impact of IT components of e-CRM on customer response performances in e-CRM. To this end, we classified IT components of e-CRM into the ones for customer management and the ones for customer analysis on the basis of previous studies. Also, we identified variables for customer response performances and conducted empirical analysis. The main results of this study are as following. First, this study derives the IT components of e-CRM for customer management and customer analysis respectively by reviewing the previous studies. Furthermore, this study defines business performance variables as customer response performances. Secondly, the hypotheses concerning the correlations between the use of the IT components of e-CRM for customer management and customer analysis and customer response performance are partly accepted, which shows that the use of particular IT components has significant influence on customer response performance. The findings of this study can contribute to expanding the theoretical background in the area of e-CRM adoption and development and be helpful to practical implementation of e-CRM systems in business organizations.