• Title/Summary/Keyword: 고객관개관리

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A Basic Study for Web Site's Stimulation of Domestic Construction Companies (국내 건설업체의 웹사이트 활성화를 위한 기초적 연구)

  • Park Shin;Ahn Yong-Sun
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.175-183
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    • 2001
  • Nowadays, most domestic construction companies are concentrating their interests on IT areas, so a variety advanced techniques such as CRM, SCM, ERP have been adopted by them. this is one of the ways to survive in the domestic market. It is the current tendency in the construction business. But, Home Pages of domestic construction companies are composed of simple structures which are limited to simple advertisements of each company or simple system application. It has been reported that customers are still maintaining low participation in this situation. This study first will analyze implementation situations in other business area's and survey people's opinions in construction-related areas. Then we will provide basic data for web-site's stimulation of construction companies.

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