• The Korean Journal of Franchise Management
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• v.2 no.1
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• pp.1-45
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• 2011

Franchising is one of the most effective strategies in promoting business establishment, creating jobs and accelerating economic growth. Thus, many countries in the world foster franchise business and support the franchise industry by enacting relevant regulations and making development policies. Vietnam deregulated franchise market through making franchise-related laws on June, 2005 and after joining WTO in 2009, Vietnamese government opened up the franchise market by letting foreign investors acquire 100% share on their investment in Vietnam. In addition, Vietnamese consumer's rapidly growing income and increasing liking for western life style make Vietnamese franchise market attractive and profitable. For this reason, many global franchise firms are competing to get the best seats. However, there has been no Korean attempt to profoundly study over Vietnamese franchise market. The purpose of this study would focus on analyzing and evaluating cases of Korean and international firms which successfully entered Vietnamese market and on proposing effective strategies and key success factors. The result of this study indicates that the companies successfully settled down to the Vietnamese market have developed marketing strategies which fit their strengths, and their common key success factors are 1) making the best of first mover advantage, 2) adapting themselves to local tastes and behaviors via systematic and scientific market research, 3) making thorough supervision on safety and hygiene, 4) doing strategy of firstly directly being operated and settled down by franchisor, later being managed by franchisees, 5) benchmarking both successful and failed cases in other countries.

• The Journal of Bigdata
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• v.7 no.1
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• pp.15-27
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• 2022

In the past five years, the fatality rate of single-vehicle accidents has been 4.7 times higher than that of all accidents, so it is necessary to establish a system that can detect and respond to single-vehicle accidents immediately. The IoT(Internet of Thing)-based real-time traffic accident recognition system proposed in this study is as following. By attaching an IoT sensor which detects the impact and vehicle ingress to the guardrail, when an impact occurs to the guardrail, the image of the accident site is analyzed through artificial intelligence technology and transmitted to a rescue organization to perform quick rescue operations to damage minimization. An IoT sensor module that recognizes vehicles entering the monitoring area and detects the impact of a guardrail and an AI-based object detection module based on vehicle image data learning were implemented. In addition, a monitoring and operation module that imanages sensor information and image data in integrate was also implemented. For the validation of the system, it was confirmed that the target values were all met by measuring the shock detection transmission speed, the object detection accuracy of vehicles and people, and the sensor failure detection accuracy. In the future, we plan to apply it to actual roads to verify the validity using real data and to commercialize it. This system will contribute to improving road safety.

• The Journal of Bigdata
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• v.8 no.1
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• pp.83-97
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• 2023

Project evaluation is the process of evaluating the progress and results of a project. Smart city projects can be divided into system components (infrastructure, services, platforms), or projects can run simultaneously for multiple services. In addition, services are developed and expanded through additional projects. In order to ensure that the smart city, which is composed of various projects, proceeds in accordance with the goals and strategies, periodic project evaluation is required during the project implementation process. The smart city project evaluation system proposed in this paper is designed to provide comprehensive and objective indicators by reflecting various factors that must be considered for projects occurring in all stages of planning, design, construction, and operation of smart cities. The indicators derived from the evaluation system can be used by decision makers to determine the direction of smart city project development. In addition, it is designed so that the performance of the project can be evaluated interim before the end of the project and the feedback obtained from it can be reflected. To introduce the application method of the smart city project evaluation system proposed in this study, the evaluation system developed in this study was applied to the smart city project case of Incheon Free Economic Zone (IFEZ). Based on the evaluation results, items that can maximize the improvement effect of each smart city project item were presented, and the direction of smart city project implementation was suggested. By utilizing a smart city project evaluation system that reflects the characteristics of smart city projects that are composed of multiple projects, comprehensive planning and management of smart city projects will be possible, and this study will serve as a reference for identifying priority improvement factors for projects.

• Journal of Service Research and Studies
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• v.11 no.2
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• pp.67-77
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• 2021

This study is a study on the methodology of establishing an innovation strategy centering on the customer experience, which is essential in order to transform the existing collection and preservation-centered mutual aid company service into a visitor-centered service. To this end, we conducted literature research on environmental changes in the funeral industry from the perspective of service science and the significance and value of customer experiences within them, good customer experiences and bad customer experiences from the perspective of customer experience management. A study was conducted to present and prove a specific model. The customer experience-oriented innovation strategy of the funeral industry means to search for various alternatives that can reach the target state from the present state, focusing on the customer, and select the most appropriate transformation plan among them. As an effect of application, it was found that it is a source of differentiation by generating positive emotions to customers, and that customer experience data is highly helpful in making important decisions for the actual resource input of the parent company. This innovation model was presented, and its value was firstly proved by analyzing the difference from the existing evaluation method. Finally, as a result of analyzing the causal relationship through regression analysis using the customer experience measurement procedure, customer experience diagnosis/evaluation, customer experience innovation strategy, and cooperative company's performance as variables, the relationship proved to be significant.

• Journal of Service Research and Studies
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• v.11 no.1
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• pp.21-30
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• 2021

This study examined methodologies for establishing a customer experience-focused innovation strategy, which is essential to transforming existing collection and preservation-oriented museum service into a visitor-oriented service. To this end, a review of studies examining good customer experience and bad customer experience was conducted, focusing on change in museum environments and customer experience from the service science and customer experience management perspectives. Research was conducted to present and prove. Implementing a customer experience-oriented innovation strategy in a museum requires exploring the various approaches that can be used to reach the target state from the present state, focusing on the customer, and selecting the most appropriate transformation plan. This study found that effective approaches are distinguished by the fact that they generate positive emotions in customers and use customer experience data to make important decisions regarding the establishment of practical resources in museums. This innovation model was developed and validated by analyzing how it differed from existing evaluation methods. Finally, a regression analysis using the customer experience measurement procedure, customer experience diagnosis/evaluation, customer experience innovation strategy, and museum performance as variables revealed a significant causal relationship.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.43 no.1
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• pp.109-117
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• 2023

Schedule delays present a major risk factor, as they can adversely affect construction projects, such as through increasing construction costs, claims from a client, and/or a decrease in construction quality due to trims to stages to catch up on lost time. Risk management has been conducted according to the importance and priority of schedule delay risk, but quantification of risk on the depth of schedule delay tends to be inadequate due to limitations in data collection. Therefore, this research used the BERT (Bidirectional Encoder Representations from Transformers) language model to convert the contents of aconstruction log, which comprised unstructured data, into WBS (Work Breakdown Structure)-based structured data, and to form a model of classification and quantification of risk. A process was applied to eight highway construction sites, and 75 cases of rain schedule delay risk were obtained from 8 out of 39 detailed work kinds. Through a K-S test, a significant probability distribution was derived for fourkinds of work, and the risk impact was compared. The process presented in this study can be used to derive various schedule delay risks in construction projects and to quantify their depth.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.17 no.2
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• pp.223-238
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• 2006

For a public library. which is a regional information service agency. to acquire high competitiveness, preparation for uncertainties of future through understanding its own internal strengths and weaknesses. and external opportunities and threats based on assessments regarding knowledge information environment and characteristics of regional community. current status of the library, etc. Therefore. in this study, through SWOT analysis. one of competitive strategy analysis methods, the status of competitive strategy of C library was analyzed. In order to carry out the study interview and survey were performed with professional librarians, then through final consultations from management consulting experts, a plan to strengthen competitiveness for C library was devised. Conclusions from this study were as below. In order to strengthen competitiveness of C library offering distinguished high quality services through active cooperations with external institutions, efforts to improve library's position and stand following being selected as a library to visit for 2006 World Library and Information Congress, and revitalization of library usage through providing user oriented differentiated services are needed.

• Journal of Korea Water Resources Association
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• v.56 no.5
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• pp.325-336
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• 2023

In August 2022, even though flood damage occurred in the metropolitan area due to heavy rain, drought warnings were issued in Jeolla province, which indicates that the regional drought is intensified recent years. To cope with regarding intensified regional droughts, many studies have been conducted to identify spatial patterns of the occurrence of meteorological drought, however, case studies of spatial clustering for water shortage are not sufficient. In this study, using the estimations of water shortage in the Han River Basin in 2030 of the Master Plans for National Water Management, the spatial characteristics of water shortage were analyzed to identify the hotspot areas based on the Local Moran's I and Getis-Ord Gi^*, which are representative indicators of spatial clustering analysis. The spatial characteristics of water shortage areas were verified based on the p-value and the Moran scatter plot. The overall results of for three anayisis periods (S0(1967-1983), S1(1984-2000), S2(2001-2018)) indicated that the lower Imjin River (#1023) was the hotspot for water shortage, and there are moving patterns of water shortage from the east of lower Imjin River (#1023) to the west during S2 compared to S0 and S1. In addition, the Yangyang-namdaecheon (#1301) was the HL area that is adjacent to a high water shortage area and a low water shortage area, and had water shortage pattern in S2 compared to S0 and S1.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.26 no.5D
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• pp.821-829
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• 2006

Traffic load comprise primary input to pavement design causing pavement damage. therefore it should be proceeded suitable traffic load distribution modeling for pavement design and analysis. Traffic load have been represented by equivalent single axle loads (ESALs) which convert mixed traffic stream into one value for design purposes. But there are some limit to apply ESALs to other roads because it is empirical value developed as part of the original AASHO(American Association of State Highway Officials) road test. There have been many efforts to solve these problems. Several leading country have implemented M-E(Mechanistic-Empirical) design procedures based on mechanical concept. As a result, they established traffic load quantification method using load distribution model known as Axle Load Spectra. This paper details Axle Load Spectra and presents axle load distribution model based on normal mixture distribution function using truck load data collected by WIM system installed in national highway. Axle load spectra and axle load distribution model presented in this paper could be useful for basic data when making traffic load quantification plan for pavement design, overweight vehicle permit plan and pavement maintenance cost plan.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.29 no.2D
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• pp.235-244
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• 2009

Design Value Engineering (VE) has become an import part of the daily design process since it has been introduced in the construction industry. Design VE is usually conducted in the general and execution design stages respectively. In order to increase the effectiveness of the VE process, the outcome from the general design VE activities should be integrated into execution design. The outcome from the execution design should be used again for construction. In this study, a consecutive VE process model has been presented as a way to improve the current practice of design VE activities in the construction industry. In the presented model, follow-up activities are emphasized to increase values from the life-cycle perspective of a construction project. The model was tested in a case study of an actual design VE process. The result of the study demonstrates that the model can: 1) effectively incorporate owners requirements; 2) assist decision making in selecting better construction; 3) increase the interface between general and execution design stages; and 4) trace the value flow more efficiently. Overall, the study results indicates that a the consecutive VE process model can be effectively applied when construction project are contracted for the life-cycle management of construction projects.