• Journal of the Korean Regional Science Association
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• v.35 no.2
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• pp.19-31
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• 2019

There have been a growing number of studies that show huge discrepancies between individuals' perceptions of relative economic position and the economic position based on the reported income in the survey. If this is the case, it is expected that the impact of perceived income status on individual happiness can be different from that of objective income status based on the reported income. The aim of this study is to investigate the factors affecting the discrepancies between perception and reality with respect to relative income status, focusing on the 'Reference group theory'. This study also tries to extend existing knowledge of the relative status on the happiness level of individuals, by examining how individual's happiness can be changed by providing the accurate information about their objective income level. There are systematic biases in perceived income status. A majority of people who actually rank in the lower part of income ladder place themselves in higher positions, while a significant portion of rich individuals underestimate their actual income status. Secondly, the misperception about the income distribution is affected by a variety of individual, household characteristics and reference group income. Thirdly, providing individuals with accurate information has a considerable effect on their happiness level.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.360-369
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• 2010

The objective of this research examines the relationships among privacy concerns, self discrepancy, and sense of virtual communities. According to the relevant literature review, we considered information privacy concerns factor as information collection, control, and awareness of privacy practice, and sense of community factor as membership and immersion on virtual communities. This research surveyed for the online community user and employed hierarchical regression model for the moderating effect test. The results of empirical analysis turns out that awareness of privacy concerns practice has negative impact on the self discrepancy, on the other hand, information collection and control factors do not affect. The next finding is internet use duration has moderating effect on the self discrepancy with information control and awareness of privacy concerns practice. The last findings are self discrepancy affect on the community membership and does not affect on the community immersion. It could be a good guide line for the operational direction on virtual community.