• CRM연구
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• v.2 no.1
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• pp.53-72
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• 2009

Customer's reward program is a prevailing promotional technique. Recently, both management and marketing fields have been interested in the failure of customer's reward program. However, there are few empirical research regarding this. Therefore, this study examined a research model that employs justice in processing of customer's reward program perceived by customer to explain commitment(calculative commitment, affective commitment) and complaining behavior which is mediated by negative affect. Data was collected from the customers who dissatisfied with their reward programs. For the analysis, frequency, cronbach' ${\alpha}$ and path analysis were used as statistical test tool. Additionally, SPSS 12.0 and AMOS 4.0 were used for analyzing the hypotheses. As a result, proposed structural model largely supports the hypothesized framework and the major findings of this study are summarized as follows: First, distributive and interactional justice were negatively related to negative affect. But procedural justice didn't influence negative affect. Second, negative affect was negatively related to calculative commitment. But affective commitment wasn't influenced by negative affect. Third, negative affect was positively related to complaining behavior. Fourth, calculative commitment was negatively related to complaining behavior. But negative affect didn't influence complaining behavior. In conclusion, It can be posited that justice, negative affect, 2 forms of commitment and complaining behavior are important factors.

• 한국IT서비스학회:학술대회논문집
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• 2007.11a
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• pp.587-594
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• 2007

컨설팅 조직이나 개인은 그들의 전문성을 바탕으로 사업을 영위하고 발전시켜 나가야 하는 영리적 목적을 띄고 있다. 따라서, 그들이 제공하는 컨설팅은 전문서비스로서의 상품적 가치가 있어야 하며, 고객은 이들이 제공하는 컨설팅에 대한 대가를 지불하여야 한다. 전문적 서비스라는 측면에서 컨설팅의 가치란 기업이 기대하는 이익이나 혜택, 서비스 품질과 그 서비스를 얻기 위해 지불하는 희생(비용과 시간)간의 상쇄효과로 설명할 수 있다. 본 연구에서는 이러한 가치에 영향을 미치는 요인으로 SERVPERF 모형을 이용하여 측정한 품질과 기업의 일장에서 바라는 편익으로 나누어 컨설팅 서비스에 대한 고객의 가치인식에 미치는 영향을 실증하고자 한다. 다음으로, 컨설턴트는 프로젝트가 끝나는 시점에서 컨설턴트-고객의 관계가 지속적이며, 긍정적, 상호 협력적이라는 확신을 심어 주어야 한다. 고객의 일장에서는 관계의 종결보다는 관계의 지속이 이성적이거나 감성적으로 편익이 높을 것이라는 확신이 서야 차며 이는 곧 컨설턴트-고객 간의 계산적/정서적 결속으로 나타날 수 있다. 따라서, 본 연구의 최종적인 목적은 컨설팅 서비스의 품질과 편익 - 서비스 가치 - 고객과의 결속 - 재사용의도로 이어지는 인과관계를 규명하는데 있다.

• Journal of Distribution Research
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• v.13 no.2
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• pp.1-27
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• 2008

In a power-asymmetry relationship like franchise system, a high dependent franchisee must often rely on its powerful partner. Therefore, in order to build up 'win-win' systems, therefore channel members should increase trust and commitment each other to enhance the relationship quality to sustain long-term cooperative relationships. First of all, to increase the relationship quality in franchise system, franchisor should increase franchisee's perception of the powerful franchisor's justice. The point of this research, I established basic hypotheses and comparative hypotheses to examine franchisor's behavior what franchisee expected which influences on franchisee's attitude and behavior in power - asymmetry relationship in franchise system. For the purpose of the empirical testing, managers of franchisee in the food service industry of Korea had been selected and analyzed, and major findings in this study as follow: First, the relational norm between franchisor and franchisee increased both distributive justice and procedural justice, especially relational norm had more effect on procedural justice than distributive justice. Second, distributive justice increased both economic commitment and social commitment while procedural justice just increased social commitment only but economic commitment. So, on the relational commitment, distributive justice was more important element than procedural justice. On the other hand, procedural justice had indirect effect on economic commitment through distributive and social commitment.

• Journal of Distribution Research
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• v.12 no.1
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• pp.1-31
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• 2007

While trust and commitment are core mediating variables for the purpose of maintaining the long-term relationship, in the context of the characteristics of company and the relationship performance of its members, there have been limited studies which explore as to how each of the dimensions has affects differently. The basic purpose of this study is to examine the relationship between an automobile manufacturer and its agencies. The main purpose of this study is to examine how each different dimension of trust and commitment on the automobile manufacturer has different mediating effects between the characteristics of company(organization characteristics, relationship characteristics) and relationship performance perceived by its agents. Another purpose is to investigate the mechanism by which the relationship performance of the agencies is improved. An empirical study surveying 115 sales office managers at a leading automobile manufacturer in Korea was conducted. An analysis of the collected data indicates that while the characteristics of company have a positive influence on the agencies' relational performance through the mediating role of both trust of benevolence and commitment, agencies' trust of their headquarter's benevolence has a different influence on the dimensions of commitment. Finally, the authors discussed some theoretical contributions and managerial implications. And then, they presented limitations of this study and the future research directions.

• Proceedings of the KSEEG Conference
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• 2003.04a
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• pp.157-160
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• 2003

해마다 늘고 있는 토사유출희 인한 피해는 자연재해의 측면에서 매우 중요한 과제로 다루어지고 있으며, 토사유출에 의한 환경피해를 최소화하기 위해 토양유실량의 산정에 많은 연구가 진행되고 있다. 그러나 사면에서의 토양유실량 산정방법 및 산정된 결과에 대한 검증 역시 현실적으로 매우 어렵기 때문에 일반적으로 국내에서는 토양유실량산정을 위해 범용토양유실공식(Universal soil loss equation)을 사용하고 있다. 범용토양유실공식(USEL)은 실험적 근거가 미비한 국내실정에서 일반적으로 활용되고 있기 때문에 공식의 적용에 대한 다양한 실험적 연구가 필요하였다. 따라서 본 연구는 남한강 유역 여주-이포 구간을 대상으로 2002년 6월부터 2002년 10월까지 수행된 자연 상태에서의 토양침식실험과 실험지역의 USLE의 적용을 검토하였다. 토양침식실험을 통하여 산정된 침식율과 범용토양유실공식의 결과를 비교하였으며 USLE의 인자에 따른 토양유실량 산정 결과의 변화를 검토하고자 하였다. 남한강 유역에서의 토양침식 실험결과 자연 상태에서 연간토양유실량은 평균 12.54ton/acre/year이었으며, 최소 0.1ton/acre/year, 최대 34.06ton/acre/year로 나타났다. USLE에 의해 계산된 연간토양유실량은 17.15ton/acre/year로서 실험결과와는 많은 차이가 있었다. 이러한 차이는 토양유실량 산정에 필요한 다양한 조건을 정량화하는 과정에서 발생하는 것으로, USLE식에 활용되는 인자의 적용방법에 따라 커다란 차이를 보였다. 따라서 USLE에 의해 산정된 결과를 사용하기 위해서는 다양한 조건에 대한 검토가 이루어져야하며 USLE 산정에 관한 지속적인 실험적 연구가 이루어져야 하겠다. 증가할 것이다. 또한 부분육을 이용한 완전제품, 적색육제품, 유기농이나 별미식 제품과 같은 형태의 다양한 포장육 제품이 도입 될 것으로 생각되어진다.e in vitro SPF test method will be able to be used as an alternative method for in vivo SPF in case of lotion and cream. replica. A statistically significant improvement of Star Fruit Leaf Extract BG30-treated site was seen in decreased wrinkles. Star Fruit Leaf Extract BG30 results in clinically visible improvement in wrinkling when used topically for 5 weeks. 또한 관계마케팅, CRM 등의 이론적 배경이 되고 있는 신뢰와 결속의 중요성이 재확인하는 결과도 의의라고 할 수 있다. 그리고 신뢰는 양사 간의 상호관계에서 조성될 수 있는 특성을 가진 반면, 결속은 계약관계 초기단계에서 성문화하고 규정화 할 수 있는 변수의 성격이 강하다고 할 수가 있다. 본 연구는 복잡한 기업간 관계를 지나치게 협력적 측면에서만 규명했기 때문에 많은 측면을 간과할 가능성이 있다. 또한 방법론적으로 일방향의 시각만을 고려했고, 횡단적 조사를 통하고 국내의 한 서비스제공업체와 관련이 있는 컨텐츠 공급파트너만의 시각을 검증했기 때문에 해석에서 유의할 필요가 있다. 또한 타당성확보 노력을 기하였지만 측정도구 면에서 엄격한 개발과정을 준수하지는 못했다. 향후에는 모바일 컨텐츠 파트너의 기업의 특성을 조사하여 관계성 변수와의

• Journal of the Korean Society of Marine Environment & Safety
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• v.18 no.6
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• pp.545-550
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• 2012

Wind resource assessment is necessary when designing wind farm. To get the assessment, we must use a long term(20 years) observed wind data but it is so hard. so that we usually measured more than a year on the planned site. From the wind data, we can calculate wind energy related with the wind farm site. However, it calculate wind energy to collect the long term data from Met-mast(Meteorology Mast) station on the site since the Met-mast is unstable from strong wind such as Typhoon or storm surge which is Non-periodic. To solve the lack of the long term data of the site, we usually derive new data from the long term observed data of AWS(Automatic Weather Station) around the wind farm area using mathematical interpolation method. The interpolation method is called MCP(Measure-Correlative-Predict). In this study, based on the MCP Regression Model proposed by us, we estimated the wind energy at Handong site using AEP(Annual Energy Production) from Gujwa AWS data in Jeju. The calculated wind energy at Handong was shown a good agreement between the predicted and the measured results based on the linear regression MCP. Short term AEP was about 7,475MW/year. Long term AEP was about 7,205MW/year. it showed an 3.6% of annual prediction different. It represents difference of 271MW in annual energy production. In comparison with 20years, it shows difference of 5,420MW, and this is about 9 months of energy production. From the results, we found that the proposed linear regression MCP method was very reasonable to estimate the wind resource of wind farm.

• Journal of Korean Society of Coastal and Ocean Engineers
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• v.27 no.5
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• pp.315-323
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• 2015

Damage level of coastal structures has been scaled up according to increase of wave height and duration of the storm due to the abnormal global climate change. So, the design criteria for new breakwaters is being intensified and structural strengthening is also conducted for the existing breakwaters. Recently, interlocking concept has been much attention to enhance the structural stability of the conventional caisson structure designed individually to resist waves. The interlocking caisson breakwater may be survival even if unusual high wave occurs because the maximum wave force may be reduced by phase lags among the wave forces acting on each caisson. In this study, the dispersion characteristics of wave forces using interlocking system that connect the upper part of caisson with cable in the normal direction of breakwater was investigated. A simplified linear model was developed for computational efficiency, in which the foundation and connection cables were modelled as linear springs, and caisson structures were assumed to be rigid. From numerical experiments, it can be found that the higher wave forces are transmitted through the cable as the angle of incident wave is larger, and the larger the stiffness of the interlocking cable makes larger wave dispersion effect.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.6
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• pp.4267-4275
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• 2015

Prefabricated houses are fabricated at the factory for approximately 60 to 80% of the entire construction process, and assembled in the field. In the process of transporting and lifting, internal and external finishes of the unit module are concerned about damages. The purpose of this study is to improve the fixing equipment by analyzing load behavior. The improved fixing equipment would minimize the deformation of internal and external finishes. In order to develop the improved fixing equipment, transporting load on the fixing equipment is analyzed using Monte Carlo simulations, and structural performance is verified by the non-linear finite element analysis. Statistical analysis shows load distribution of unit module is similar with extreme value distribution. Based on the statistical analysis and Monte Carlo simulation, the maximum transporting load is 28.9kN and 95% confidence interval of transporting load is -1.22kN to 9.5kN. The nonlinear structural analysis shows improved fixing equipment is not destructed to the limit load of 35.3kN and withstands the load-bearing in the 95% confidence interval of transporting load.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.31 no.4
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• pp.113-122
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• 2013

In this study, the traditional structure of the impact on the stability analysis. Korean traditional landscape architecture column space of stonework stable composition as the foundation of the fence for a long time been known to fall down and not maintained. The destination of research Ohgokmun Damyang Soswaewon fence which is in harmony with nature is one of the traditional structures that affect its shape without being kept so far came true. This includes our ancestral wisdom and that wisdom can guess guesswork. But I let the traditional reproduction incidence structures frequently. This deviation from the traditional method of construction application of shorthand stand. Thus, the subject of this study, the factors that do not fall down fences Ohgokmun solution is to indirectly gain the weak. In addition, epidemiological studies and the methods of calculation of the inferred physical examination, the results of the analysis were derived through the following. First, the internal factors of the fence Ohgokmun constituting the structural member and the coupling of the scheme. 1) based on stable ground. Greater role in the country rock The fact that the settlement will have no symptoms. 2) to minimize the friction caused by hydrological water to remove the two-pronged process through stone work building form and menu sustaining power in hydrology and flooding made against the bypass channel. 3) due to the load bearing capacity and durability to withstand the strength of the material and the construction of structures in the form of a dispersion of power between each individual to maximize the process of getting traction was applied. Second, external factors Ohgokmun fence the results obtained through the calculation of the dynamics of repair, is greatly affected by the wind and the water gate of the fence, but the action of the structural stability of the lack of power that hurt enough conclusion. In this study, the results of the structure of internal and external influence as well through the structure can be viewed as composed consisting. However, over the next follow-up in terms of climate and environmental factors due to the fact that the fall might.

• Journal of Internet Computing and Services
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• v.21 no.6
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• pp.23-31
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• 2020

This study was carried out to generate various images of railroad surfaces with random defects as training data to be better at the detection of defects. Defects on the surface of railroads are caused by various factors such as friction between track binding devices and adjacent tracks and can cause accidents such as broken rails, so railroad maintenance for defects is necessary. Therefore, various researches on defect detection and inspection using image processing or machine learning on railway surface images have been conducted to automate railroad inspection and to reduce railroad maintenance costs. In general, the performance of the image processing analysis method and machine learning technology is affected by the quantity and quality of data. For this reason, some researches require specific devices or vehicles to acquire images of the track surface at regular intervals to obtain a database of various railway surface images. On the contrary, in this study, in order to reduce and improve the operating cost of image acquisition, we constructed the 'Defective Railroad Surface Regeneration Model' by applying the methods presented in the related studies of the Generative Adversarial Network (GAN). Thus, we aimed to detect defects on railroad surface even without a dedicated database. This constructed model is designed to learn to generate the railroad surface combining the different railroad surface textures and the original surface, considering the ground truth of the railroad defects. The generated images of the railroad surface were used as training data in defect detection network, which is based on Fully Convolutional Network (FCN). To validate its performance, we clustered and divided the railroad data into three subsets, one subset as original railroad texture images and the remaining two subsets as another railroad surface texture images. In the first experiment, we used only original texture images for training sets in the defect detection model. And in the second experiment, we trained the generated images that were generated by combining the original images with a few railroad textures of the other images. Each defect detection model was evaluated in terms of 'intersection of union(IoU)' and F1-score measures with ground truths. As a result, the scores increased by about 10~15% when the generated images were used, compared to the case that only the original images were used. This proves that it is possible to detect defects by using the existing data and a few different texture images, even for the railroad surface images in which dedicated training database is not constructed.