• Title/Summary/Keyword: 경험소비

Search Result 476, Processing Time 0.03 seconds

Heuristic Rules and Automation for Optimal Design of Distillation Column (증류탑 최적 설계를 위한 경험 법칙 제시 및 자동화)

  • Chae, Hyunyeob;Lee, Jongmin;Jung, Kwangseop
    • Korean Chemical Engineering Research
    • /
    • v.58 no.4
    • /
    • pp.550-564
    • /
    • 2020
  • Distillation columns are one of the main equipment used for the separation of chemical components in petrochemical process design. However, in spite of the efficient operation in wide range, and the advantage of data collection for equipment verification, the distillation columns are inherently known for high energy consumption and capital cost. Hence, the trade-off analysis needs to be done between investment cost and operation cost to develop the most economical distillation columns. This study was conducted using Aspen Plus, a popular process simulation program, in the pursuit of broad application by as many process engineers as possible. In this paper, design variables for optimization of distillation columns were defined to improve emphatically the design quality with reducing erratic practice of many engineers. In addition, by eliminating unnecessary reviewing step and establishing systematic and efficient procedures, the amount of time for design and human resources were minimized. Aspen Process Economic Analyzers (APEA) program was introduced in order to calculate the investment cost reliably, and the efficient systematic procedure for utilization of APEA was established.

Suggestion of developing a subscription on e-commerce platform: Case study of Amazon, Alibaba, Rakuten (쇼핑 플랫폼의 유료 멤버십 개발을 위한 제언: Amazon, Alibaba, Rakuten 멤버십 벤치마킹 사례 연구)

  • Nam, Jiyeon;Rha, Jong-Youn
    • Journal of Digital Convergence
    • /
    • v.18 no.11
    • /
    • pp.99-109
    • /
    • 2020
  • Paid membership is a useful marketing method that can acquire long-term customers. This study benchmarked representative overseas memberships, Amazon Prime, Alibaba 88 Membership, and Rakuten Super Point, so that domestic shopping platform companies can refer to launch the paid membership. The membership services have in common: economic benefits, convenient experiences, and discriminatory treatment. Domestic companies should set the core customer value they want to deliver to consumers and organize the benefits so that paid membership can be operated from a long-term perspective. This study has a high practical contribution and it is necessary to conduct an empirical analysis of experts and a customer user survey in the future.

The Effects of Experiential Value of on Customer Loyalty in Dessert Café of College Students: Focused on Moderating Effect of the Eating Out Consumption Patterns (대학생의 디저트카페에 대한 경험가치가 고객충성도에 미치는 영향: 외식소비성향의 조절효과를 중심으로)

  • Yoon, Hee-Souk
    • Culinary science and hospitality research
    • /
    • v.24 no.1
    • /
    • pp.82-95
    • /
    • 2018
  • The purpose of this study is to investigate the relationship between experiential value, customer loyalty and eating out tendency of dessert $caf{\acute{e}}$ in college students. This survey was conducted for college students who have used dessert $caf{\acute{e}}$ mainly in college areas where dessert cafes are concentrated in Seoul. The survey was conducted on August 17, 2017 to 28 August. A total of 250 copies of the questionnaires were distributed and 208 copies of valid data were used for the analysis. The results of the analysis are as follows. First, emotional experience value and service experience value were found to affect customer loyalty, and cognitive experience value did not affect customer loyalty. Second, the economic and health seeking type showed a positive(+) moderating effect between emotional experience value and customer loyalty, and negative(-) moderating effect between cognitive experiential value and customer loyalty. Next, atmosphere seeking type showed a moderating effect between service experience value and customer loyalty, and the eating out seeking type showed a moderating effect between emotional experience value and customer loyalty. Finally, convenience seeking type showed positive(+) moderating effect between cognitive experiential value and customer loyalty, and negative(-) moderating effect between service experience value and customer loyalty. Based on the results of this study, the dessert cafe operator can grasp the experience value of college students in order to secure college students who are using dessert cafe as loyal customers. In particular, the relationship between experience value and customer loyalty, it is expected to provide useful data for constructing a specific positioning strategy according to each segment market.

The Impact of Service Quality on Consumer's Attitude in O2O Context (O2O(Online-to-Offline) 환경에서 서비스 품질요인이 소비자의 태도에 미치는 영향)

  • Moon, Yun Ji;Choi, Hun;Jeong, Hyejin;Kim, Jaekyeong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2015.05a
    • /
    • pp.455-456
    • /
    • 2015
  • In O2O environment (Online-to-Offline), providers attract new customers via websites and lead them to pay online, then induce them again to offline when receiving products. Thus, online and offline channel is integrated and create synergy for marketing in O2O context. As online and offline channel coexist in O2O, consumers' perceptions for products and services that providers offer cannot help being different compared to an independent channel (i.e., either online or offline). Therefore, this research aims to explore the effect of perceived service quality on consumer's trust and attitude, who have purchased products in O2O context. For testing the hypothesized research model, the current paper conducts survey and empirical test.

  • PDF

A Case Study of RAM Analysis Using Field Data: Focusing on Korean Warship (야전운용제원을 활용한 RAM분석 사례: 해군함정을 중심으로)

  • Sohn, Jung-Mok;Chang, Chung-Moo;Won, You-Dong
    • The Journal of the Korea Contents Association
    • /
    • v.12 no.12
    • /
    • pp.395-412
    • /
    • 2012
  • RAM analysis using field data is important and useful for acquisition and operation of weapon systems. But this kind of analysis didn't conducted due to the absence of weapon system's failure data in case of warship. This study suggest failure tracking process based on maintenance and repair parts consumption data and proves suggested method enables conducting RAM analysis. This method obtains validity through field operator's reviews. The results on 9 warships in this study significantly correspond with weapon system operator's experiences. Because the result of this study contains effects of various operational environments in field, it will useful for correction and verification on existing another weapon system's RAM estimates. If this kind of RAM data are sufficiently accumulated, it will be used to DB of korean unique RAM analysis.

Selection of Korean Cuisine Restaurants of Foreigners Living in the Korea (국내거주 외국인의 정주화에 따른 한국 음식점 선택)

  • Lee, Sang-Mi
    • The Journal of the Korea Contents Association
    • /
    • v.11 no.1
    • /
    • pp.379-386
    • /
    • 2011
  • The article is to investigate selection of Korean cuisine restaurants and levels of acculturation for foreigner living in Korea and to suggest some guidelines for drawing them and enlargement in consuming market. Out of 250 questionnaires, 220 questionnaires were used for data analysis. The findings are showed visiting for taking experience other culture and learning technology & training, not knowing well much about Korean culture, and eating experience Korean food on 30.5%, less than 2 years length in Korea. And the most difficult points are showed unclear communication, rude behavior, attitude, and language in living Korea. Second, the purpose of visiting restaurant is to spend good time with friends and to eat out special food, then foreigners usually have lunch & dinner Korean food, their own food on weekend. Third, 'service' and 'sanitation & cleanness' factors were ranked highly for foreigners living less than 2 years, but 'location' factor was ranked highly for residents living more than 4 years in the Korea. Last, foreigners living less than 2 years recognized highly on 'identification and Korea culture' in the Korea.

A Study on the Effects of Physical Environment on the Perceived Service Quality, Menu Quality and Customer Satisfaction (외식서비스기업의 물리적 환경이 고객이 인지한 서비스품질, 메뉴품질, 고객만족에 미치는 영향)

  • Jung, Seon-Mi;Kim, Young-Hun
    • Culinary science and hospitality research
    • /
    • v.20 no.4
    • /
    • pp.224-238
    • /
    • 2014
  • This study aimed to identify that the physical environment of a food service company has influenced on the perceived service quality, menu quality and customer satisfaction. To achieve the purpose of this study, it reviewed the theoretical background about the physical environment, the perceived service quality, the perceived menu quality and customer satisfaction. Moreover, this study conducted a corresponding empirical analysis. For the empirical analysis, a questionnaire was given to a total of 275 regular restaurant customers at Busan area. The results of the empirical analysis were shown as follows. 1) The components of physical environment of a service company are the attractiveness, cleanliness, space & convenience and the ambient factor of physical environment. 2) For the attractiveness of the physical environment, cleanliness and the ambience factors of the physical environment have influenced on the perceived service quality and menu quality. 3) The perceived service quality has influence on the perceived the menu quality. 4) The perceived service quality and the menu quality have influence on the customer satisfaction.

Knowledge Ecological Approach to Emergence of Korean Online-game Industry (한국 온라인게임 산업 부상의 지식생태계적 접근)

  • Chang, Yong-Ho;Joung, Won-Jo
    • Journal of Korea Game Society
    • /
    • v.11 no.1
    • /
    • pp.79-91
    • /
    • 2011
  • This study analyzes that Korea online-game emerges by naturally developed demanders, not by intentional suppliers(government/firms). Knowledge Ecological Approach is used to explain the emergence of Korea online-game industry. The research shows several knowledge factors that Korea online-game developed successfully. First, newly developed human resource(mainly lead users) play a strong positive feedback in the knowledge ecology system. The interactive system consists of social & environmental actors(local/global technological textbooks, universities, informal education institutes, companies etc.). Second, early developers start up venture firms through on/offline creative communities which give them project based job experience. Policy implication of the research is that the naturally emerged knowledge ecology, where various actors interact efficiently, determines the fountain new industry rather than discontinuous, intentional physical resources.

Persuasive Communication Strategy of Showhost in TV Homeshopping (TV홈쇼핑 쇼호스트의 구매설득커뮤니케이션 전략)

  • Lee, Jung-Hun
    • The Journal of the Korea Contents Association
    • /
    • v.11 no.8
    • /
    • pp.311-320
    • /
    • 2011
  • This study analyzed the persuasive marketing communication strategy which applied by showhost for TV homeshopping sales. Specifically, the current study focuses on the comparative analysis of tangible goods and intangible goods sales. Four sales homeshopping TV programs were selected for analysis: two overseas travel package products, one climbing clothes product and one produce of walnut. The method of rhetorical content analysis was conducted to analyze the strategy of persuasive communication. The results shows that , , were commonly used for both tangible and intangible products sales. But , , and were heavily utilized only for intangible products sales. The result of this study can contribute to provide theoretical background for future advanced research, although it has a limitation of only analyzing four sales programs.

Prediction Method of the BOG for the Membrane Type LNGC in Middle East Route (중 항로 취항 멤브레인형 LNGC의 BOG 예측에 관한 연구)

  • Jang, Eun-Kyu;Jung, Yun-Chul
    • Journal of Navigation and Port Research
    • /
    • v.28 no.5
    • /
    • pp.365-372
    • /
    • 2004
  • LNGC suffers a great heat inflow during navigation and this heat inflow inevitably boils off the LNG. The boiled off gas(BOG) is normally consumed as a fuel for ship's engine. The boiled off LNG means a loss of cargo during transportation in the viewpoint of shipper. Therefore, a contract between shipper and ship operator is made for the limitation of BOR under 0.15 %/day based on laden voyage. This contract on BOR limit requires that ship's officer has a correct knowledge on BOR for his ship. nut, in most cases ship IS operated based on only officer's experiences. In this study, author presented a simple model to predict the BOG during navigation based on the existing precision heat exchange design technology about the heat distribution on the hull and heat inflow from outside through the hull. The BOG is calculated for ballast and laden voyage based on the actual weather conditions and verified by comparing with the measured BOG for the study ship. The study ship is a membrane type LNGC which is now servicing in Middle east route. Thus, the BOG prediction method which is presented in this study is expected to be used for an useful tool to manage the BOG in now servicing LNGC.