• 한국경영정보학회:학술대회논문집
• /
• 2008.06a
• /
• pp.1036-1041
• /
• 2008

본 연구는 UCC를 이용하는 동기와 UCC전문 사이트의 웹 사이트 속성 및 UCC컨텐츠 속성과 UCC이용 행태간의 관계를 살펴보았다. 그 결과, 정보추구, 오락, 사회, 경제적 UCC이용동기에 따라 UCC사이트에서 중요시하는 속성, 컨텐츠에서 중요시하는 속성이 다르게 나타났다. 이 결과를 통해 좀 더 사용자 친화적인 UCC사이트 개발로 경쟁력 확보 및 차별화 방안을 모색해 보고자 한다.

• Review of Culture and Economy
• /
• v.20 no.3
• /
• pp.115-144
• /
• 2017

This paper analyzes the actual 'content' and 'role' of the intrinsic motivation of creative laborers during the creative production process. Based on semi-structured intensive interviews with 16 light-entertainment television PDs in South Korea, this paper articulated that intrinsic motivation towards creative work could be understood as a desire to maintain their level of enjoyment from creative work. The desire was classified into two different types of 'enjoyment', one was the enjoyment based on the expectation regarding the creative job, and the 'enjoyment' experienced primarily related to the creative production process that allows creative workers to actualize individual creative ambitions. In addition, such intrinsic motivation tended to provide a strong driving force for creative workers as they endured unfavorable working conditions that resulted from market principles(viewership ratings), economic stability, and work-life balance. This paper proposes that the tendency of creative workers to endure various undesirable working conditions is based on a strong intrinsic motivation to maintain their level of enjoyment from their creative career.

• Cross-Cultural Studies
• /
• v.51
• /
• pp.103-131
• /
• 2018

This study examines motivations for international students to study abroad at Korean universities. Employing qualitative and mixed methods, this study used grounded theory to analyse data obtained from student interviews, essays, digital storytelling videos, and student video representations to explicate the nature of study of six subjects. All subjects were enrolled in English Education courses during years 2014-2017. The researcher was the course instructor. Results from this study revealed that major codes that emerged from data analyses were those of economics, culture, language study, and personal development, corroborating with findings of most research literature regarding international students' motivations (OUSO, 2015). However, survey of professional literature and study data showed that motivational codes presented in the literature and this study, were discursive in nature in that each code was not only connected to all other codes, but also mutually co-constructive. As such, this study suggests that motivational codes found in study abroad literature were discursive in nature, resembling Bourdieu's (1991) theory of economic, social, and cultural capitals. Results of this study suggest that various motivations for studying abroad are subsumed under economic logic of expense and career development.

• 한국경영정보학회:학술대회논문집
• /
• 2007.06a
• /
• pp.67-72
• /
• 2007

본 연구는 최근 이슈가 되고 있는 UCC를 네티즌들이 올리는 동기와 내려보는 동기를 분석하였다. UCC생산자와 소비자의 동기를 파악하면 UCC서비스 사이트의 마케팅 전략과 UCC를 마케팅에 활용하고자 하는 기업들에게 시사점을 줄 수 있을 것이다. UCC를 시청하고 게시하는 동기에는 각각 사회적인 측면, 개인적인 측면, 정보추구 측면, 오락적인 측면, 경제적인 측면 등 이상 다섯 가지 동기로 분류되었고 이들의 특성에 대해 분석해 봄으로써 이런 동기가 UCC마케팅 전략에 어떻게 적용될 수 있는지 제시하였다.

• Journal of Convergence for Information Technology
• /
• v.9 no.8
• /
• pp.110-122
• /
• 2019

IT innovation, cultural revolution based on smart and social networks diversified sharing economy services. Due to the rising of business utilizing the sharing economy concept, it is important to better understand the motivational factors that drive and deterrent sharing economy services in the marketplace. Based on responses from 809 adult users, 3 drivers and 2 deterrents affecting intention to use of sharing economy services were identified. Then this study categorized sharing economy services as three types of segments based on consumer perceptions and subjectivity, and analyzed differencies of perceptions on motivational factors between groups. As a result, redistribution market group has shown meaningful different average scores on economic benefit, sustainability and social risk with other groups. Based on the empirical evidence, this study suggests several propositions for future studies and implications for sharing economy businesses on how to formulate optical strategies and manage users.

• Journal of Digital Convergence
• /
• v.10 no.5
• /
• pp.117-124
• /
• 2012

This study started why do consumers use the counterfeit goods. We executed the pretest through the depth interview, and made an purchase motivation scale, useful benefit factor and cost factor scale of counterfeit goods. We found out having the recognition difference of China consumers with Korea about these. The results is as follows. First, A counterfeit motivation appeared to the recognition difference appeared in a ostentation, economical efficiency and self-satisfaction factor with korea and china consumers. Second, counterfeit useful benefit factor organized to a personal significantly and economic benefit and the recognition difference appeared. Third, Counterfeit good useful cost composed to the personal good-quality, economic and social image of cost factors, and the recognition significantly difference appeared to all of cost factors with Korea and China consumers. These results are helpful for a depth understanding about the counterfeit use behavior, and will be utilized for the public campaign to reduce such behavior.

• The Journal of the Korea Contents Association
• /
• v.16 no.11
• /
• pp.409-419
• /
• 2016

The purpose of this study is to examine the differences of selecting coffee shop and type of coffee according to the reason for the visit. The proposed model was empirically tested by using survey data collected from 209 university students in Seoul and Gyeonggi Province. SPSS has been used to preform this analysis. The study found six reasons for visiting Coffee shops which are convenience, social contact, psychological factor, economic factor, mental factor, and habitual visit. As we gorup these six reasons into three groups, students who visit coffee shops according to economic or habitual factor consider more on 'diversity of coffee'. And students who visit coffee shops according to convenience or habitual factor consider more on 'kindness of worker'. And last group who visit coffee shops according to social factor consider more on 'moderate price of coffee'. The reason why the reason for the visit and the attributes of selecting Coffee Shop are not meaningful to the type of coffee which students chose is that most of students tend to choose certain type such as Americano. And this also result from the traditional managements which don't have enough effort or the differentiation about the variety of menu.

• 전기의세계
• /
• v.25 no.2
• /
• pp.58-61
• /
• 1976

최근 동기발전기에 각종 brushless여자방식이 고안되고 있으나 공통된 개발 목표란 신뢰도와 경제성에 있다. 이것은 구성재료의 발달과 반도체의 개발이 크게 작용하였으며 종래의 직류여자기에 비하여 전기적인 섭동부의 완전 제거와 동시에 보다 소형경량화된 동기발전기의 개혁이 필요하다고 본다. 실제 동기발전기에서 전기자와 계자사이에 energy전달은 불가피한 기본원리로서 전기적인 방식과 자기적인 방법으로 구분할 수 있다. 전자는 도체의 섭동 즉 commutator, seipring brush의 마모와 기계적 손실이 있어 신뢰도가 낮은 반면 적은 여자전력으로 가능하나 자기적인 방식은 공극의 reluctance로 인하여 여자전력이 증가한다. 이러한 문제점을 해결할 수단으로서 commutatorless, static excitation, exciterless, harmonics excitation 방식 등이 고안되고 있으나 섭동부의 완전제거란 불가능하여 본고에서는 동기발전기를 중심으로 Brushless여자방식의 종류와 원리에 대하여 이론적으로 해설하고자 한다.

• 한국벤처창업학회:학술대회논문집
• /
• 2023.11a
• /
• pp.107-110
• /
• 2023

인센티브는 조직 내 개인의 동기와 행동에 영향을 미쳐 조직의 목표를 달성하는 데에 중요한 역할을 한다. 기존 문헌에서는 이러한 관점에서 개인의 다양한 동기를 충족시킬 수 있는 경제적, 사회적 보상에 대하여 논의해왔다. 반면, 직업안정성이 개인에게 기업가적 동기를 가진 개인에게 어떠한 인센티브로 작용할 수 있는지에 대한 내용은 간과된 측면이 있다. 본 연구는 창업휴직제도가 직업안정성이라는 비금전적 인센티브로 작용하여, 기업가적 동기를 가진 직원들의 기업벤처링(Corporate Venturing) 활동 참여에 긍정적인 영향을 줄 수 있는지 여부를 조사한다. 본 연구는 전통적인 인적자원관리 문헌에서 비금전적 인센티브를 통해 개인의 일탈과 이직을 방지하려는 관점과는 달리, 개인이 일을 중단하는 것을 허가하는 '창업휴직제도' 자체가 비금전적 인센티브로서 개인이 혁신 성과를 증가시킬 수 있다는 점에 집중한다. 정부출연연구소 내부 기업벤처링 프로그램에 참여한 세 명과의 개인 인터뷰를 통해 이러한 가설을 지지할만한 단서를 발견하였으며, 이를 바탕으로 향후 실험 연구를 통해 실증 분석을 진행하고자 한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.16 no.2
• /
• pp.163-176
• /
• 2021

Although several studies have made and policies have formulated for an increase in women's participation in economic activities, the participation rate of women in economic activities in Korea is only 50% and much lower than in other advanced countries. This study aims to analyze the factors that affect women's continuance intention in economic activities including their motivation for economic activities, women's perception of work, and government support recognition. We empirically analyze and examine such factors and the moderating effects of family support. The survey was conducted on women nationwide to be distributed evenly among various age groups, ranging from those in their 20s to those in their 50s. The results of the empirical analysis based on the data collected on a total of 406 people were as follows. First, the motivation for economic activities including economic and self-realization motivation, women's perception of work, and government support was seen as having a significantly positive effect on women's Continuance Intention in Economic Activities. Second, the impact of women's work perception on their continuance intention in economic activities varied depending on the level of family support, and its moderating effect was confirmed. But there was no moderating effect of family support between economic and self-realization motivation, government support recognition, and the women's continuance intention for economic activities To increase women's continuance intention for economic activities, both support for work-family compatibility policies and institutional support should be provided. Government support will also be needed in order to enable women with abundant experience to participate in economic activities.