• Journal of Global Scholars of Marketing Science
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• v.11
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• pp.147-163
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• 2003

Recently it is necessary that Hotel business introduce Information Technology to enhance competitive advantage and cope with changeable business promptly in management. Thus in an effort of using Information Technology strategically, Many Hotel business tries to install CRM system (Customer Relationship Management). This study tries to analyze the effects on customer performance by installing CRM system if it is in charge of major strategic system, it can get successful customer performance. I hypothesize to resolve the problem, and search preceding study results concerning the elements of CRM Installment and Customer performance. The survey was taken to emplyees in the field of CRM installment in Luxury hotel to test the hypothesis. To summarize the results, first, CRM intallment affects CRM customer performance. in short, systematic feature, management environment, information intention, and technologic element affect it. Through this study, facing the limitation and future study are below. first, additional parameter should be considered though I reviewed the elements affecting CRM customer performance by searching and abstracting preceding studies. Second, There are lack of preceding studies because it has passed only a couple of years since Korean businesses deal with CRM system and there is the limitation to compare this result with others due to few empirical analysisses. Especilly, I can hardly find the preceding study concerning hotel industry but tries to search preceding parameter as to the customer performance of CRM system. Until now, It is needed to continual study its measurement later. I believe that more specific study and precise theoretical test be performed and they deal with current CRM system installment and facing problems in all of the korean hotels.

• Journal of Venture Innovation
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• v.3 no.2
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• pp.111-128
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• 2020

Recently, in the process of globalization of companies, the use of third party logistics providers (3PL) has been strengthened. Therefore, the purpose of this study is to test the effectiveness of the logistics information system provided by 3PL companies. This study is to test the relationship between the effect of the characteristics of the 3PL logistics information system on the shipper's supply chain performance, that is, logistics performance, customer performance, and organizational performance, and the shipper's loyalty to the 3PL company, that is, 3PL corporate performance. In addition, long-term relationship orientation is to test whether there is a moderating effect between the shipper company and the 3PL company. Through this, this study aims to provide strategic implications for improving the competitiveness of 3PL companies. In this study, a total 205 data were collected and used for analysis of shippers companies for hypothesis testing, and analyzed using SPSS 21.0 and AMOS 21.0 statistical programs. The results of the study are summarized as follows. First, it was found that the accuracy, timeliness, and usefulness of the 3PL logistics information system all had a significant positive (+) effect on the performance of the shipper's supply chain. Second, it was found that the accuracy, timeliness, and usefulness of the 3PL logistics information system all had a significant positive (+) effect on 3PL corporate performance. Third, it was found that the performance of the supply chain of the shipper company had a significant positive (+) effect on the performance of the 3PL company. Finally, it was found that long-term relationship orientation had a moderating effect on the relationship between the performance of the shipper company's supply chain and the performance of the 3PL company. The purpose of this study is to provide academic and practical implications for securing competitive advantage through the logistics information system of 3PL logistics companies.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.429-449
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• 2001

Objectives of this study were: First, The Purpose of this study is to develope the concept of Third-Party Logistics choice factors and to review effects of Third-Party Logistics choice Factors on the Logistics Performance. Second, to set up research model specifying relationships between Third-Party Logistics choice factors and the Logistics Performance of EC(Electronic Commerce) firms. Third, to test hypotheses derived from the research model of this study and to attempts to explain how to have the effect the Logistics Performance of EC firms. Marketing Implications of this study were: First, As a result factor analysis, Third-Party Logistics choice Factors was divided into three dimensions, credibility, the pursuit of relationship, and assets factors. Second, three factors which are credibility, the pursuit of relationship, and assets factors increase and enhance the Logistics Performance of EC firms. Limitations of this study were: First, validity and reliability of data collection methods used in this study were questionable for the lack of past researches in korea. Second, static research method was employed in this study. Generalization over different time interval was almost impossible from results of this study.

• International Commerce and Information Review
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• v.16 no.5
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• pp.343-359
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• 2014

This study investigates how cultural differences between countries affect bilateral trade volumes, using Hofstede's cultural index that reflects nations' cultural characteristics. Empirical analyses of the impacts of Hofstede's five cultural characteristics on bilateral trade volumes are conducted either in each separate equation or simultaneously. Bilateral trade data of OECD countries plus China as of year 2010 is used for regression analysis on gravity model. Regression results from individual equation for each cultural index variable show tthe smaller the index gaps of power distances and uncertainty avoidance among countries, the larger bilateral trade volumes. On the contrary, the larger the index gaps of long-term orientation among countries, the larger bilateral trade volumes. If five Hofstede cultural indexes are regressed in a single equation, however, only variables of power distance and long-term orientation are significant. The analysis largely confirms that bilateral trade among countries with similar culture have much potrential to grow. It implies that policy actions for cultural proximity are very important for furthering bilateral trade.

• International Commerce and Information Review
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• v.16 no.3
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• pp.225-251
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• 2014

This study was intended to confirm a positive correlation between a understanding and utilization and performance results of the FTA in Gangwon-do. To this end, eighty-six companies(90% SMEs) which participate in both import and export were surveyed regarding their understanding and utilization of the FTA, and current performance was analyzed. The research results are as follows. First, we found a positive correlation between 1) a company's global orientation (as measured in export density as a percentage of profit) and 2) its competitiveness (as measured in annual sales), and a company's degree of utilization of FTA provisions. Second, we found that increased awareness of the provisions of Korea's FTAs was positively correlated with the degree to which companies were able to benefit financially from Korea's FTAs. Third, however, at the time of this study's completion, FTA utilization was not yet positively correlated with statistically significant performance results. Therefore, to increase the utilization and performance of FTA, the Korean government have to make a efficient business models for each industry and support the small and mid-size businesses including Gangwon province's SMEs.

• Journal of Navigation and Port Research
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• v.40 no.1
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• pp.43-50
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• 2016

Amid of the logistics hub center competition is going to intensifying between the world major port, it is essential to pre-occupied the base in the logistics hub world take advantage of advanced technology of logistics equipment than other ports. In existing container terminal, when container moves the terminal use the omnidirectional and directional antenna in order to exchange data information on the basis of 802.11 wireless network system. Case of loading height of exceeding, the blind sport will occur and a limited frequency channel can't help using in the area. A limited frequency channel usage and nested areas happen to use the closed terminal, it has a great influence to operate the terminal working. In this paper, LTE network is configured provided by the specified company ('L' Corp,.Ltd) and terminal data extracted through LBO (Local Breakout) in the cell site which is configured directly with container terminal operation server. Using this method, container terminal yard equipment operate without overlapping arises with uninterrupted data presented for ways to efficiently. I would suggest both the existing wireless AP LAN configuration of container terminal and new LTE system and applied to the real yard operating devices situations. Through these methods presented comparative the existing network traffic with new constructed LTE configuration. I admired to suggest that wireless network LTE introduction is fundamental factors to get rid of the blind spot, the problem of limited frequency channel and overlapping arises. These essential points can be a continual improving terminal services and more efficient terminal operational management.

• Journal of dental hygiene science
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• v.16 no.1
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• pp.37-44
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• 2016

The purpose of this study was to reveal association between internal marketing and customer orientation. Internal marketing was composed of empowerment, educational training, reward system, internal communication and management support. We thought these factors affect to the consumer orientation. For this study, 191 dental hygienists in Busan, Ulsan and Kyungnam are participated in this study. The data were analyzed with descriptive statistics, t-test, ANOVA, pearson's correlation coefficients, and stepwise multiple regression analysis with SPSS 18.0 program. In conclusion, we obtained the next results. First, the mean of internal marketing behavior was 3.22 out of 5. In terms of sub-domain, educational training (3.88) is the highest, followed by empowerment (3.35), internal communication (3.10), management support (3.05) and reward system (2.79). Second, the internal marketing factors of internal communication, reward system orientation, management support, empowerment, and educational training had positive correlations with customer orientation (r=0.189~0.381). Third, the influencing factor in customer orientation were educational training (${\beta}=0.277$) and empowerment (${\beta}=0.276$), adjusted $R^2=0.202$. As dental patients' desire to medical service quality becomes diversified, the analysis result is considered to help the future dental service management.

• Journal of Gifted/Talented Education
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• v.25 no.6
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• pp.905-926
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• 2015

This study examined differences among high, medium, and low achievers' motivation, self-regulation strategy, and learning style in an online gifted program. The sample included 788 middle and high school students who participated in the 3-months online gifted program. Participants volunteerly completed 60 questions on their motivation, self-regulation strategy use, and learning style. Multivariate analysis of variance(MANOVA) was conducted for data analysis using SPSS 19.0. The results of this study showed that (1) as levels of students' achievement increased, levels of intrinsic motivation increased as well; (2) statistically significant differences also existed on the levels of elaboration strategy, effort management, and time management strategy use among three levels of achievement and (3) no significant differences in students' learning style preference were found between competitive or cooperative learning style. To sum up, high achieving students' levels of intrinsic motivation, elaboration strategy, effort management strategy, and time management strategy use were the highest compared to medium and low achieving students.

• Journal of Navigation and Port Research
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• v.42 no.1
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• pp.67-78
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• 2018

This paper aims to investigate the nature of Customer Relationship Management (CRM) in liner shipping industries, study the organization's general characteristics which could help to promote such CRM practices, and analyze the relationship between the CRM and the organization's effectiveness. The result of analysis shows that the organizational characteristics which affect the CRM most in shipping industries are the market orientation and the CEO's support. In particular, the CRM was proven to have significant impact on employee satisfaction, service competitiveness enhancement, financial performance, customer satisfaction and the repurchase intention of the customers. This study also suggests that the CRM of liner shipping industries should be enforced comprehensively in synchronization with organizational characteristics, such as organizational culture and organizational systems. Based on such organizational characteristics, the noted CRM strategies were justified to have significantly impacted the overall management performance of the organizational performance of shipping industries and the customer's satisfaction and repurchase intention. This study would be appreciated as a meaningful analysis on the CRM in liner shipping industries which pursues the best interests of both shipping companies and customers.

• The Korean Journal of Vision Science
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• v.20 no.4
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• pp.403-411
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• 2018

Purpose : The purpose of this study is to analyze how the certain efforts of the optical shops affect on opticians' job satisfaction and organizational commitment, and to analyze how opticians' job satisfaction and organizational commitment affect on the customer orientation and to suggest the method of maintaining competitiveness. Methods : Two hundred opticians took participations on the surveys via the Internet survey method and social network system (SNS), and SPSS 18.0 statistics program was used for data analysis; frequency analysis, T-test, factor analysis, reliability analysis, and multiple linear regression analysis were conducted. Results : It is analyzed the differences on the job satisfaction and organizational commitment in accordance with type of optical shops, conducting 5 working days/week and flexible time. As a result, higher job satisfaction is presented with 5 working days/week. Relationships with co-workers statistically affect on job satisfaction positively and emotional labor and work overload statistically affect on job satisfaction negatively. In addition, relationships with co-workers and reward statistically affect on organizational commitment positively and emotional labor and work overload statistically affect on organizational commitment negatively. And opticians' job satisfaction and organizational commitment statistically affect on customer satisfaction positively. Conclusion : It is necessary for the optical shops to make an effort for their opticians to improve the job satisfaction and organizational commitment. And to do so, it is needed to form trusting and respecting relationships with co-workers or superiors. In addition, it is necessary to have continuous communication and education for opticians' self-management. Also, it is needed to establish an effective reward system.