• Asia Marketing Journal
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• v.11 no.4
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• pp.21-48
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• 2010

This article analyzes film performances in the Korean movie market utilizing three-stage models that incorporate available information in three different stages of the movie life cycle, i.e., at the time of its release, at the end of the first week, and at the end of its life cycle. Based on the premise that the performance of a movie is affected principally by factors of scale, evaluation, and competition, we attempted to ascertain the effects on these factors on performances, and how they differ in different stages. Also, by analyzing domestic and foreign movies released in Korea separately, we were able to compare the different effects of the three factors on the performances of the two categories of movies. Additionally, our movie performance models incorporated herding behavior among the customers. Our results demonstrate that herding is prominently observed after the first week only for domestic movies. In general, the scale factor has been shown to be most important for movie performances in all stages. For foreign films, it is particularly critical for the first week and total performances. Whereas the evaluation factor influences domestic film performance more strongly at the screen choice stage, it affects the performance of foreign films more strongly in the later stages of the life cycle. As compared to foreign films, domestic film performance appears to be more sensitive to the competition factor. We also discuss the effects of covariates such as genre and symbolicity on movie performance.

• Journal of the Korea Society of Computer and Information
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• v.16 no.3
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• pp.237-249
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• 2011

Due to the economic development and the social structure and holiday structure change, we have more time for leisure and entertainment activities. For coping with this trend the waterpark has already become the one of major entertainment facilities for many countries. The purpose of this study is to construct Waterpark service quality evaluation factors and find out the importance and satisfaction degree of these factors. The result of this study are as follows; First, the safety field had considered as most important. Second, the importance of service quality evaluation fields and factors are different according to social characteristics. Third, the safety field is evaluated as the first satisfactory field and the cost/price field is evaluated as the lowest.

• Journal of Korea Port Economic Association
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• v.38 no.3
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• pp.69-86
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• 2022

This study analyses the necessity of the large-size shipyard and explores competitiveness factors of it. Furthermore, the competitiveness is evaluated and the economic feasibility of building and operation of shipyard is examined. As a result of AHP analysis of the determining factors of the competitiveness of the repairing shipyard, the importance of the factors was found in the order of arrival and departure safety, repair technology, dock and wharf facilities, repair cost, repair period (on time delivery), and repair parts supply. Moving distance, repair service quality, repair parts supply, arrival and departure safety, repair technology, dock and quay wall facilities, and repair period (on time delivery) were identified as key factors in the AHP analysis for competitiveness of the Busan Port repair shipyard to be built in the future. As a result of the analysing economic feasibility, the net present value of the Busan Port repair shipyard construction and operation investment project was KRW 435.6 billion, and the internal rate of return was 9.8%, higher than the social discount rate (4.5%), and the cost-benefit ratio (B/C) was high at 1.167. As a result of the study, the necessity and economic feasibility of the Busan Port repair shipyard are sufficiently ensured, and the competitiveness assessment was highly positive.

• Journal of Global Scholars of Marketing Science
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• v.4
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• pp.153-172
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• 1999

지방의 중소형 백화점은 외국자본의 할인점과 대기업에서 운영하는 대형백화점의 진출로 사면초가의 위기를 맞고 있다. 따라서 이러한 어려운 여건하에서 어떻게 하면 살아남을 수 있는 방안이 있는지를 찾는데 가장 큰 목적이 있다. 따라서 이를 위하여 지방의 중소형 백화점의 문제점의 도출을 하고, 경쟁력 강화요인을 분석한 결과를 요약하면 다음과 같다. 먼저, 문제점을 도출하면, 유통업체 내부적인 관점으로는 불필요한 경비지출 증가의 문제, 마진률 저하 및 상품구성의 문제, 인력의 종속성과 양성제도 미흡, 가격정책 결정의 한계, 마케팅 능력 미약과 이미지 저하, 업태의 불명확화 등이 있고, 기업외적인 관점으로는 자금조달의 한계, 정부의 정책지원의 미약, 거래관행의 구조적인 문제, 전문유통인력 양성정책의 미흡 등을 들 수 있다. 두 번째로 경쟁력 강화요인을 보면, 유통업체 내부적인 관점으로는 업태의 포지셔닝 재정립, 대입형태의 전환, 자사(PB)상품 개발 촉진, 우수한 전문인력의 확보, 서비스 경쟁력 제고 등이 있고, 기업 외적인 관점으로는 구조개선이 필요, 조직화 협업화 협동화, 지방 산업 육성, 자금과 교육지원 등을 들 수 있다.

• Asia Marketing Journal
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• v.2 no.2
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• pp.114-141
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• 2000

본 연구는 판매원의 판매노력을 효율적으로 일하는 것과 열심히 일하는 것으로 나누고, 판매노력이 목표수준과 성과에 어떠한 영향을 미치는지를 검증하였다. 그리고, 효율적으로 일하는 것과 열심히 일하는 것, 목표수준에 대한 선행요인으로 개인적 변수에 해당하는 경쟁심(경쟁기질)과 자기효능을, 환경변수에 해당하는 심리적 경쟁분위기와 판매관리자 신뢰도를 탐색하여 성과에 대해 간접효과가 있는지를 검증하였다. 보험설계사를 대상으로 설문조사하여, 265부를 실증분석 한 결과 열심히 일함은 목표수준에 영향을 미치며, 목표수준은 성과에 영향을 미치는 것으로 나타났으나, 효율적으로 일함과 열심히 일함의 성과에 대한 영향은 비유의적이었다. 매개변수(효율적으로 일함, 열심히 일함, 목표수준)에 대한 선행요인의 영향에 대해서는 개인변수인 경쟁심과 자기효능은 모두 유의적이었으나, 환경변수는 심리적 경쟁분위기만이 효율적으로 일함에 유의적이었다. 결과적으로 판매원의 성과에 대한 자기효능과 경쟁심의 효과는 열심히 일함 그리고 목표수준에 의해서 매개됨을 확인하였다.

• Asia Marketing Journal
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• v.1 no.2
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• pp.36-55
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• 1999

서비스 인카운터의 제고는 서비스기업의 마케팅성과에 매우 중요하다. 서비스 인카운터는 서비스기업의 경쟁전략과 서비스전달시스템간의 적합성에 의해 영향을 받는다. 그러므로 서비스기업의 경쟁전략과 서비스전달시스템간의 적합성정도는 서비스기업의 마케팅성과를 높이는데 있어 핵심성공요인이 된다. 본 논문은 금융산업을 대상으로 서비스기업의 경쟁전략, 서비스전달시스템 결정요인, 서비스전달시스템의 유형간의 적합성 여부가 마케팅성과에 미치는 영향에 대해 실증분석을 하였다. 실증분석 결과 서비스기업의 경쟁전략과 서비스전달시스템 결정요인간의 적합도가 높을수록, 그리고 경쟁전략과 서비스전달시스템의 유형간의 적합도가 높을수록 마케팅성과가 높아지는 것으로 나타났다.

• Korean Journal of Legislative Studies
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• v.24 no.1
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• pp.203-239
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• 2018

Responsible government can be achieved when social cleavages are institutionalized via political competition and social interests are represented by responsible parties. This paper aims to investigate the factors that determine welfare expenditures in Korean local governments by analyzing partisanship and political competition factors simultaneously in the same model. This paper also argues that the relationship between the political factors and welfare expenditures in local governments is not linearly increasing as the previous studies claim. This paper examines the welfare expenditures in Korean municipality-level local governments in 2007, 2011, and 2015. The primary findings are: 1) the partisanship of the head of local government and the party distribution of local assembly members have meaningful effect on the welfare expenditures and the divided governments do not show significantly different effect on welfare expenditures from unified governments, which is contrary to the extant studies, 2) the partisan effects of the head and the local assembly vary according to the levels of municipalities (Gu, Gun, and city), mainly due to the difference in types of revenues and expenditures and 3) the relationship between seats shares of progressive parties in local assembly and the welfare expenditure is not linearly increasing one. The effect of seats shares of progressive parties dramatically begins to increase when the seats shares are in 40%-60%. With these findings, this paper highlights the conservative nature of head of local governments with Hannara party (or Saenuri Party), the conservative leaning of independent candidates, and the conservative orientation of local assemblies in the regions dominated by Democratic Party (and its equivalents).

• Journal of Korean Society of Forest Science
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• v.90 no.3
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• pp.355-362
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• 2001

This study was conducted to propose the way to develop and strengthen competitiveness of the Korean paper industry by analysing current competitiveness and the factors which determine and influence it. Delphi method was employed to identify determining factors of international competitiveness of Korean paper industry and evaluate the level of competitiveness. The competitiveness both in the domestic and foreign markets was evaluated by analysing each product market faced by the Korean paper industry in light of each of the determining factors. Based on the Delphi survey results, in order of importance, product quality, manufacturing cost, transportation and storage, timely delivery, supply of raw materials, and marketing were identified as the factors determining international competitiveness. Among them, it was revealed that Korean paper industry has a certain level of competitiveness in the factors such as product quality and timely delivery service while supply of raw materials and manufacturing costs were found to be inferior to overseas manufacturers in both domestic and foreign markets.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.9
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• pp.187-222
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• 1996

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2014.10a
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• pp.64-66
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• 2014

포워더는 화주를 대신하여 운송을 비롯해 교역에서 발생하는 물자이동과 관련된 모든 업무를 경제적이고 전문적으로 대행하는 물류분야의 중요한 주체로 수출입상인 화주의 요구에 따라 화물운송에 관련된 모든 전문적 업무를 대행함으로써 국제물류를 주도하고 있다. 본 연구에서는 포워더 업체가 컨테이너 정기선사 선별에 관한 우선 요인을 분석하여 포워더와 정기선사간의 상호 간에 전략적인 관계 유지를 위한 방안을 제시하고자 한다.